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6 Ways to Make 6-Second Ads Work Harder

About a year ago, Christopher Heine of AdWeek declared the fourth quarter of 2017 as, “The incubator phase of the six-second video ad unit." For many advertisers he predicted that 2018 would be “go time” for the 6-second ad, implying that the new format may come to dominate the world of online video. While Heine’s prophecy of the rise of the 6 second ad may have proven prescient to a degree, these snackable units have yet to replace longer form ads, and for good reason. As we come to the end of 2018, we can see that…

TechBytes with Sarah Hofstetter, President, Comscore

Sarah Hofstetter President at Comscore People are watching more content than ever before, but they’re watching on their terms across multiple screens. We spoke to Sarah Hofstetter, President, Comscore, to understand the definition of “attention” and how marketers can truly understand attention in a cross-platform world.Tell us about your role at Comscore and the team you handle. I joined Comscore as President in October this year. The biggest focus within my first 100 days is to listen to our employees, our…

Leadspace-Bombora Partnership Drives Faster, Better-Quality Pipeline for B2B Sales and Marketing

Best-In-Class B2B Customer Data Platform + Best-In-Class Intent Data Creates End-To-End Data Intelligence Solution for B2B Sales and Marketing. Joint Customers Double Marketing Engagement, Drastically Shorten Sales Cycles Leadspace, the leading Customer Data Platform for B2B Sales and Marketing; and Bombora, the leading provider of B2B intent data, have announced a new partnership to optimize Sales and Marketing teams’ ability to execute accurate, personalized customer engagement. Through this partnership, Leadspace and…

Jivox Launches Groundbreaking AI-Driven Customer Journey Optimization Across Paid And Owned Media

New Capabilities Offer Brands Personalization with a 360-Degree View of Individual Customers Jivox, the personalized digital marketing technology leader, announced the launch of two new capabilities that offer brands a first-ever fully personalized customer experience across all paid and owned digital channels—including social media, native, display, video, and mobile advertising, the brand’s email and website: Customer Journey Optimization is an analytics and optimization tool that uses AI to help marketers make…

InMobi Earns IAB Tech Lab Open Measurement SDK Certification

Designed Only for Mobile In-App to Help Create a Transparent and Fraud-Free Exchange InMobi, a global provider of enterprise platforms for marketers, announced its certification in the Interactive Advertising Bureau (IAB) Tech Labs Open Measurement Software Development Kit (OM SDK) initiative. The IAB Tech Lab announced the launch of the OM SDK in April 2018 to facilitate third-party viewability and verification measurement for ads served to mobile in-app environments. One of the benefits of this approach is that it…

Video Technology Company Shootsta Secures Partnership with Carro

Shootsta, the leading video technology company, announces a partnership with Carro - Southeast Asia’s largest automotive marketplace. The partnership, which commences immediately, aims to increase engagement on Carro’s social media channels with authentic video content produced with Shootsta’s unique solution. The partnership will produce over 100 videos across one year for Singapore, Thailand and Indonesian markets. Shootsta enables companies to scale their video content by equipping their client partners with a…

Morgan Stanley Chooses Yext Brain to Manage Financial Advisors’ Digital Knowledge

Yext Knowledge Engine to Enhance Financial Advisors' Digital Presence and Increase Prospecting Success Through Digital Knowledge Management Yext, Inc., the leader in Digital Knowledge Management (DKM), announced it has been selected by Morgan Stanley to put its financial advisors in control of the information about them across the web. Morgan Stanley will leverage the Yext platform to create and manage financial advisors' business pages and presence across maps, apps, search engines, voice assistants, and other…

TechBytes with Rebecca Martin, CMO, Calabrio

Rebecca Martin CMO at Calabrio Calabrio's recent report, "Are You Listening? The Truth About What Customers Want in a Digital World" reveals what consumers want from companies. We spoke to Rebecca Martin, CMO, Calabrio, to understand the key takeaways from the report and how marketers could benefit from it.Tell us about your role at Calabrio and the team/technology you handle. I’m the Chief Marketing Officer at Calabrio, which is a customer engagement and analytics software company. My job is to get to the heart of…

A New TELUS International Study Reveals That Social Media May Give Brands a Second Chance to Make a First Impression with Millennials

62% of Millennials Would Likely Recommend a Brand That Has an Exceptional Social Media Presence, Even If They Were Not Initially Happy with Their Product or Service A new survey commissioned by TELUS International, a global customer experience innovator that designs, builds and delivers next-gen digital solutions for global and disruptive brands, and conducted online by The Harris Poll to over 2,000 US adults, found that 62% of millennials (ages 18-34) would likely recommend a brand that has an exceptional social media…

Avochato Announces $5 Million in Series A Funding Led by Amity Ventures

Business communications software firm Avochato announced that it raised $5 million in Series A funding led by Amity Ventures with participation from return backer XSeed Capital, Michael Stoppelman (former Yelp executive), and Jonathan Swanson (Thumbtack Co-founder and President). Avochato, which provides a mobile messaging platform for customer relationship management (CRM), scaled to hundreds of customers and seven-figure revenue within one year and with only five employees. “Our priority is to help businesses embrace…

Real-Time Marketing Is a Necessity, Not a Luxury, for Creating a Lasting Emotional Connection with Your Customer

The ability to see, understand and respond to consumer actions in near-real time is a fundamental necessity for today’s marketers. To engage in relevant conversation with the consumer, you need to act at the speed of the consumer. If you can’t do that, then your messages may become unappealing and irrelevant. When that happens, even your most loyal consumer relationships can be usurped by relevant real-time communications from your competitors. A study from Harvard Business Review with global C-suite executives found that…

Interview with Peter Isaacson, CMO, Demandbase

"Marketing leaders don’t need to deeply understand AI in order to leverage it any more than they need to understand Java and Python in order to take advantage of coding."Tell us about your role and journey into Account-Based Marketing? What made you join Demandbase? I’ve been doing Account-Based Marketing (ABM) in some form for the last 20 years. When I was head of Worldwide Field Marketing at Adobe years ago we did a form of ABM and called it Targeted Account Marketing to correspond to the sales process of Targeted…

Former L’Oréal Data Executive Joins Captify to Accelerate Global Search Data Strategy and Acquisition

Search Intelligence Leader Adds Aruna Paramasivam as Its Global Vice President of Data & Publisher Partnerships to Enable Publishers to Take Back Control of Data & Monetization Strategies and Audience Relationships Captify, the global leader in Search Intelligence, announced the appointment of Aruna Paramasivam as Global Vice President of Data & Publisher Partnerships. Paramasivam brings over two decades of data and partner management experience to this role. She will own Captify’s global data acquisition and…

inPowered Offers Pay for Performance Sponsored Content Across More than 300 Publishers Globally

The Pioneer of the Cost Per Engagement Model for Advertisers, inPowered, Now Offers Sponsored Content on a Cost Per Engagement Basis inPowered, the programmatic content amplification company that enables advertisers to promote their content at scale and only pay for post-click engagement across over 40 native and social networks, introduced and made available its one of a kind sponsored content marketplace. Transactions occur on a cost per engagement (CPE) basis, not cost per custom content package, across a network of…

Horizon Media Adopts Nielsen Digital Content Ratings

Agreement Marks Expansion of Agency’s Adoption of Nielsen Total Audience measurement across TV + Digital Content and Advertising Nielsen and Horizon Media announced the deepening of their relationship to include Digital Content Ratings data as part of the agency’s proprietary media planning and activation tool, Cadence. With this agreement, Horizon clients will have access to an independent view of how audiences engage with content across devices and optimize their brand messages to connect with consumers. Horizon’s…

IDOOH Enters Africa Through Partnership with Abercairn Digital to Bring In-Taxi Entertainment to Nigeria

IDOOH International has expanded to Africa through a partnership with Nigeria’s Abercairn Digital to deploy 1,000 in-vehicle media screens with ride-hail drivers in Lagos to provide passengers with an entertaining and interactive passenger experience. Drivers will benefit from the additional income and brands can access a comprehensive digital out-of-home (DOOH) branding platform that can effectively reach out to their targeted audience. IDOOH enters Africa in partnership with Abercairn Digital to deploy 1,000 display…

People-Based Marketing is Missing a Critical Element: Accurate Data

Advertising Week in New York sparked a lot of buzz about “people-based marketing.” In fact, it was a central theme at the conference with an entire track of 11 distinct sessions dedicated to the topic. People-based marketing is the concept of leveraging detailed digital data to tailor advertising messaging to individuals across all of their devices in parallel, rather than to individual cookies, devices, or AdIDs. Now that data has become so prevalent, industry thought leaders are envisioning campaigns in which ad creative…

TechBytes with Jon Buss, Managing Director, Yext

Jon Buss Managing Director at Yext Yext's research highlights Electronics (39%), Groceries (35%), Books (23%) and Fashion (22%) as the most promising retail sectors for voice search in the UK. We spoke to Jon Buss, Managing Director at Yext, to understand his predictions on the voice-led e-commerce experience for 2019.Tell us about your role at Yext and the team/technology you handle. We are witnessing an unprecedented change in consumer behavior with the rise of mobile and, now, voice-based technologies. Consumers…

Yext Fall ’18 Product Release Now Available for General Access

Features Now Live in the Fall '18 Release Include Yext's Integration with Snapchat, Intelligent Review Response, and Yext Analytics Integration with Tableau Yext, Inc. the leader in Digital Knowledge Management (DKM), announced that its Fall '18 Product Release is now live for Yext customers and partners. The Fall '18 Release includes Yext's integration with Snapchat, intelligent review response, and a new Yext integration with Tableau. "AI-powered services like search and voice assistants have altered the customer…

Fireside Chat with Matthew Biboud-Lubeck

Matthew Biboud-Lubeck talks about his idea of  "Customer Engagement Strategy" and how much of it could change in the next 5 years Know My Team Tell us about your role at Amperity. My mission at Amperity is to help our existing and future customers maximize the value they derive from partnering with us. This takes shape in a few ways — directly on customer engagements, product design and roadmap, partnerships and training. The joy of spending my day within a relatively young software company is I get to work with an…