Rakuten TV Launches its AVOD Service in Europe

The First Pan-European VOD Platform Providing Ad-Supported Channels That Offer Hollywood, Local and Exclusive Content for Free Rakuten TV, one of the leading video-on-demand platforms in Europe, announced the launch of its first AVOD - ad-supported video-on-demand - channels within the platform. This new business model will allow viewers to watch a wide range of content for free. The free section of Rakuten TV will launch with an initial offer including Hollywood and local content to be expanded to additionally include…

TechBytes with Mike Anderson (Tealium) and Momchil Kyurkchiev (Leanplum)

Tell us about your respective roles and journey into Technology.  Mike Anderson: After founding Tealium in 2008, I’ve since served as the Chief Architect behind the company’s market-leading tag management and unified customer data orchestration platforms. Previously, I worked at WebSideStory (Adobe Systems), where I served as a Senior Engineer on the core Architecture team. As the builder and leader of the company’s Professional Services team, I oversaw analytics tag implementations for Disney, Target, Cisco, Citi, FedEx,…

The Curse of the Bell Curve for the Neurodiverse

Buying online is a beguilingly easy experience these days. Optimization has been overlaid on optimization to yield huge efficiencies via super slippery funnels. Great news... but only if you're in the middle of the demographic bell curve. For people on the fringes of that curve – which includes the vulnerable and the neurodiverse optimization can be an instrument of harm, landing people quickly and efficiently with inappropriate products in inappropriate ways Nowhere are Mr and Mrs…

Telenor to Pilot 5G on Top of the World

Telenor has launched the world’s northernmost 5G pilot on the Norwegian archipelago of Svalbard, where new standard will be tested against the rigours of the Arctic climate. The pilot will launch on 20 October When 4G was introduced to Norway in 2012, residents of the Artic archipelago of Svalbard were among the first to test the technology. As the dawn of the 5G standard breaks, residents of the island community will again be among the first in the country to test the next generation network. “Extreme weather…

Connecting Behavior for More Meaningful Engagements

Millions of consumers visit websites every day, leaving a trail of behaviors related to their wants, needs, desires. These research behaviors include comparing brands to determine who can fulfill their needs, weighing relevant product offerings, or searching for the most competitive rates. As these consumers shop for major-life purchases (MLPs)—things like cars, homes, loans, insurance, or education—they invest even more energy to insure these big-ticket items are right for them. In doing so, most visit multiple websites…

The Venture Capital Arm of Asia’s Leading Digital Agency, Integrated Management Systems, Announces Launch of Organic Platform in China

IMS Digital Ventures, the venture capital arm of Asia’s leading digital transformation agency, announces the launch of a social and content platform in China that will enable consumers to authenticate organic products thanks to blockchain technology “We’ve engineered the platform so that it takes into account the sophisticated Chinese consumer journey and provides an exciting ecosystem for audiences to interact and learn more about the benefits of wellness through organic lifestyle choices.” The organic platform,…

TechBytes with Kulmeet Bawa, COO at Resulticks

Tell us more about your journey into Marketing and Sales technology. How did you arrive at Resulticks? I have spent more than 14 years in the enterprise technology space and have the cross-functional experience of steering business transformations for clients across industries. I have been driven by a mission of helping brands catalyze their growth through successful Digital Transformation. Before Resulticks, I was the Vice President and Managing Director, South Asia at Adobe and have earlier taken on leadership…

CMS Distribution Acquires Avesta to Expand French Market

Value-added distributor CMS Distribution Ltd has acquired Avesta, a French distributor based in the outskirts of Paris. Avesta is a specialist distributor of hardware technologies specialising in mobile solutions and high-tech products, is focused on the French market and employs 32 people. This acquisition further strengthens CMS Distribution’s position as one of Europe’s leading IT specialist distributors. Founder and CEO of CMS Distribution, Frank Salmon, commented on the acquisition, saying: “We are delighted to…

Epsilon and Fallon Named Lead Agency of Record for KeyBank

New business win redefines integrated model of performance and creativity for brand success Epsilon and Fallon Worldwide today announced their new appointment as lead agency of record for KeyBank. The agencies bring a collaborative model to brand awareness and performance for KeyBank, integrating the strength of data-driven strategy and creativity for above and below-the-line work. "In a crowded marketplace, it takes deep client insights and a distinctive voice to standout," said Justin Morcelle, Chief Marketing…

Merchants GoLive with Avaya Private Cloud Contact Centre Transformation Project

Avaya cloud solution to supercharge global BPO’s growth and its adoption of the latest technologies GITEX Technology Week 2019, Merchants, a customer management partner specialising in the business process outsourcing industry, announced that the first phase of a global Contact Centre services transformation, has gone live with an Avaya Private Cloud solution. The contact centre transformation project comes as Merchants looks to achieve new levels of growth in the increasingly competitive BPO industry. To realize these…

Newswire Responds to SaaS Pain Points With High-Touch, High-Tech Solution

The Ideal Solution for Small to Midsize Businesses, the Guided Tour Incorporates Powerful Software with an Experienced Team In an effort to distance itself from a typical SaaS offering, Newswire has reimagined the concept from the ground up. The Earned Media Advantage Guided Tour aims to help small and midsize businesses spot and create new opportunities to increase sales. By taking cues from other successful done-for-you services and applying similar principles, customers are encouraged to look at content management, as…

TONIK+ Names Lauren Wray as Chief Revenue Officer and Chris Graham as Chief Product Officer

The Executive Appointments Reflect TONIK+’s Growth Strategy and Include Prominent Alumni of Top Enterprise Brands TONIK+, a video intelligence and editing solution that utilizes machine learning and cross-platform performance data to maximize the impact of targeted video campaigns, announced the appointment of Lauren Wray to Chief Revenue Officer and Chris Graham to Chief Product Officer and General Manager, effective immediately. “She understands the needs of our business and how to effectively develop successful…

AI + Intent Data: The Key to Ending Inefficient Marketing Tactics

There’s no greater transformative force in the world’s businesses than technology’s ability to connect people, increase competitiveness, and ultimately help organizations grow. But as the Business Technology market nears $4 trillion in annual spend, two significant challenges have emerged for both the businesses who buy technology and the vendors who sell it. First, technology buyers are operating in a landscape that’s constantly shifting as new technologies are introduced and new challenges emerge, such as ever-evolving…

Qualtrics Launches CoreXM, the Most Advanced Enterprise Insight Platform and the Foundation of Experience Management

CoreXM Unlocks Powerful Solutions to Help Experience Management Professionals Analyze Vast Amounts of Experience Data (X-Data), Improve Feedback Quality, and Take Action on Insights in Real-Time Qualtrics, the leader in customer experience and creator of the experience management category, launched CoreXM, the industry-leading insight solution and foundation of experience management (XM). CoreXM encapsulates all the innovative capabilities previously found in Qualtrics Research Core™ while adding groundbreaking…

Esprit Selects Salesforce to Enhance its Digital Strategy for Retailers and Consumers

International fashion brand to create connected, intelligent and personalized shopping experiences powered by Salesforce Salesforce, the global leader in CRM, announced that international fashion brand Esprit has selected Salesforce to enhance its digital strategy for retailers and consumers. The company is bringing its ecommerce and marketing on a single platform, powered by artificial intelligence (AI), to transform shopping journeys and deliver connected, intelligent and personalized shopping experiences. Marketing…

MarTech Interview with Larry Kim, Founder and CEO at MobileMonkey

"AI, ML and Automation are helping businesses gain more efficiencies to become more competitive and scale faster with technology." Tell us about your journey into Technology. I studied Electrical Engineering from the University of Waterloo in Canada. In my Senior year, Mike Lazaridis, CEO of Research in Motion, the maker of the BlackBerry, which was a multi-hundred billion dollar mobile device company at the time, did a talk with my class about technology and entrepreneurship. I was blown away and vowed to one day create…

Appnext’s Recommendation Platform Ranked 3rd in India Following Facebook and Google in the AppsFlyer Performance Index

Appnext Demonstrated a Fundamental Business Change with Its Unique Technology and Placements Presenting a New Layer of App Discovery Experience Appnext, a leading mobile discovery platform, announced it has been ranked among the leading media partners in the AppsFlyer Performance Index for H1 2019. Appnext is ranked #7 in global growth and as the 3rd recommendation platform in shopping and non-gaming in India, right after the giant duopoly of Facebook and Google. AppsFlyer Performance Index is the industry-standard…

Campaign Monitor Launches CM Commerce, an Email Marketing Solution for Growing Retail Businesses

Software Provider Acquires Popular Ecommerce Company Conversio to Help Retailers Accelerate Business by Easily Implementing Advanced Marketing Strategies Campaign Monitor—a provider of powerful yet approachable email marketing software and a part of the CM Group family of brands—today unveiled CM Commerce, a new product offering built from the popular ecommerce platform, Conversio. This new product offering is designed for retail businesses interested in accelerating their growth through the use of advanced email…

Shopbrain Harnesses AI to Predict the Best Time to Buy Online

Consumer Champion Introduces a Price Prediction Feature to Let Shoppers Know If the Price of a Product Is Likely to Increase or Decrease Before They Buy Shopbrain, the AI-powered shopping assistant that helps online shoppers find the best price in seconds – announced a new price prediction feature that advises shoppers if it’s the right time to buy the product they are shopping for. This industry first feature predicts if the best price they’ve found is likely to increase or decrease in the next 10 days. Shopbrain…

MarTech Interview with Simone Di Somma, Founder and CEO at Askdata

"AI is a tool that can be deployed to create new services transforming the customer and the employee experience." Tell us about your role and journey into Technology. I’m the CEO of Askdata: we make data searchable to everyone through natural language. What unique challenges did you meet and overcome in this journey? We started our journey in 2014 with the obsession of making data access as simple as searching for a restaurant on Google. We are radically changing how people can interact with data on a daily basis. In…