Market Review: Spotify’s 1st Anniversary in India and Streaming Trends

On 26 February, Spotify celebrated its first anniversary in India. The global media streaming platform was launched last year on 26 February. It took the company more than a decade to enter the world's largest democracy and second most-populated country- India. Launched globally in 2008, Spotify has managed to cater to Indian music fan's tastes and ethos. On its first anniversary, Spotify has shared streaming trends among Indian music fans and customers who make the company so successful. Here are the top 5 streaming…

VERB Surpasses One Million App Users Globally

VERB Technology Company, Inc., a leader in business-focused interactive video Webinar, CRM, marketing, and sales enablement applications, announced that it has officially surpassed one million provisioned users for its interactive video-based CRM platform. The increase to one million users amounts to nearly double the total user count compared to the same period last year. Marketing Technology News: Weyland Tech’s AtozGo Food Delivery Service Surpasses 86,000 Customers and 16,600 Daily Deliveries “This is a major…

Mola.tv Takes Digital Rights Management into the Verimatrix Secure Cloud

Multi-DRM Software-as-a-Service from Verimatrix Protects One of Indonesia’s Largest OTT Services Verimatrix, formerly known as Inside Secure, a global provider of innovative, customer-friendly cybersecurity solutions that protect video content, endpoint devices, software and applications, announced that Mola.tv, one of Indonesia’s largest OTT services, is secured by the Verimatrix Multi-DRM solution. Hosted via the Verimatrix Secure Cloud and leveraging a Software-as-a-Service (SaaS) model, Verimatrix Multi-DRM protects…

HERE and Cerence Bring More Personalized, Contextualized In-Car Experiences to Drivers Worldwide

Amsterdam and Burlington, Mass. - Cerence Inc., the global industry leader in creating unique, moving experiences for the automotive world, and HERE Technologies, a global leader in mapping and location platform services, announced that they have teamed up to integrate HERE location intelligence with the Cerence Drive portfolio to bring advanced AI-powered mobility assistant offerings to the automotive industry. Marketing Technology News: Valassis Missing Child Program Gives Hope, Offers Connectivity Building on the…

Mark Knopfler to Host The British Grove Broadcast, Exclusive New Show on SiriusXM’s Volume Channel

Knopfler--broadcasting from West London--will play his favorite records--from early roots, blues to rock n' roll--taking listeners on an intimate journey of music discovery SiriusXM announced that Mark Knopfler, songwriter, guitarist, and record producer, will host The British Grove Broadcast, a new music radio program exclusively on SiriusXM's Volume channel 106. Broadcasting from Knopfler's British Grove Studios in West London, The British Grove Broadcast will feature Knopfler playing some of his favorite music—from…

BlackBerry Extends EPP and EDR Capabilities with New Enhancements to CylancePROTECT and CylanceOPTICS

BlackBerry Limited announced new product enhancements to the endpoint protection platform (EPP) and endpoint detection and response (EDR) pillars of its BlackBerry Spark® platform. Key features include single-agent deployment, custom role-based access controls and accelerated incident investigation with the release of CylanceOPTICS® v2.4. BlackBerry helps to proactively reduce risk from cybersecurity threats with a unified endpoint security (UES) layer that can work with BlackBerry® UEM to deliver zero trust security. The…

Caters News Agency Partners With Primis for Content Syndication

Primis, the video discovery platform, has reached an agreement with Caters News Agency, the UK's leading independent photo and news agency, to distribute their online archive and access to millions of images and digital assets across the Primis network. This will allow Caters News Agency to tap into new audiences, while Primis will add the trusted and established content provider to its extensive video content library. Caters is an international news, picture and video agency. They source and distribute exclusive news and…

Allocadia Appoints Galvanize CEO Laurie Schultz to Board of Directors

Schultz’s SaaS-Growth Expertise to Support Company Acceleration amidst Market Expansion Allocadia, the leader in Marketing Performance Management (MPM), announced that Laurie Schultz, president and chief executive officer of Galvanize, has joined the company’s Board of Directors.  With more than twenty years of technology leadership experience in scaling high-growth companies and creating categories, Schultz will help guide Allocadia’s go-to-market strategy to support our accelerating company growth. In addition to being…

Friendable Dating App Approved and Live in App Stores

Now Available for Download from the Apple App and Google Play Stores Friendable, Inc. is pleased to announce its latest edition of the Friendable “Mobile Dating Application” has been approved for download by both Apple App and Google Play Stores. The Company is preparing messaging designed to position Friendable as the best option for finding a potential match, focusing on its message of “Everything starts with Friendship”. Marketing Technology News: Databricks Simplifies the Path to Building Lakehouses for Business…

Study: Online Shoppers Desire Personalization, But Demand Privacy

Episerver Launches Its Fourth-Annual Global Ecommerce Survey Detailing Evolving Consumer Expectations Online shoppers are at odds with their desire for personalized digital experiences from brands and their demand for privacy, according to new data from Episerver, the customer-centric digital experience company recently named a "Leader" in Gartner Magic Quadrant for Digital Experience Platforms™. While 53% of global consumers want brands to place a higher priority on respecting their online anonymity in 2020, 61% want…

Teads Now Connects Advertisers to 88 Percent of Gen Z and Millennial Consumers According to Comscore

Teads and Bustle Digital Group Sign Exclusive Partnership Expanding Teads Reach in US Teads, The Global Media Platform, announced it signed an exclusive partnership with Bustle Digital Group (BDG) expanding its reach to 88 percent of consumers across the Generation Z and Millennial age groups in the US according to ComScore. Under the partnership, Teads will enable BDG to increase incremental ad revenue from video and viewable display across mobile and desktop. BDG is the leading digital media company publishing…

In-Game Advertising 101

The Evolution of Advertising in Video Gaming Marketers are always looking for new ways to engage with audiences and each new medium has brought with it new opportunities for advertisers. Product placement has long existed in Hollywood movies but was rarely seen in gaming. As an entertainment channel, video games have existed for a long time on PCs, and later on consoles, and some of them pioneered in-game advertising. But one of the reasons advertisers held back from active product placement in games was the lack of…

Ringier Africa Digital Publishing (RADP) Unifies All Its Brands Under the Company Name PULSE

With the unification, the former RADP group of assets will now be known collectively as Pulse across Africa Ringier Africa Digital Publishing (RADP) (RADP.Africa), one of Africa’s leading media groups is unifying its assets across the continent - to form one integrated media company under the Pulse brand. With the unification, the former RADP group of assets will now be known collectively as Pulse (Pulse.Africa) across Africa. Its digital media arm 'Pulse' will retain its Pulse.ng (Nigeria), Pulse.com.gh (Ghana) and …

iQIYI Maximizes IP Value of Original Reality Show “FOURTRY”

By Optimizing Online and Offline IP Value Chain and Creating Diversified Consumption Experience iQIYI, Inc., an innovative market-leading online entertainment service in China, recently finished airing its original trend experience reality show FOURTRY (the "Show"). Having achieved domestic success by reaching a content popularity index of 7,106, the Show has also performed well in overseas markets as it made No.1 of the Top 10 Weekly Broadcast Lists of the iQIYI App in Malaysia, Thailand, Indonesia, Singapore, and the…

AdTech Roundup: Top Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Nuxeo, Adjust, TVSquared, KERV Interactive, and AdPlugg. Global Advertising Firm Transitions to Nuxeo Cloud Service Nuxeo, the leading cloud-native Content Services Platform, announced that TBWA\Worldwide, an international advertising agency and a unit of Omnicom Group, has transitioned its advertising management platform to the Nuxeo Cloud. TBWA\ initially selected Nuxeo as the…

Connatix Research Shows Gen Z Prefers Multifaceted Content Experiences

Compared with Millennials, Gen X, and Baby Boomers, Gen Z prefers content that includes audio, video, polls, quizzes, and a means to comment and receive recommended stories Connatix, the next-generation video technology company for publishers, announced the findings of a study it conducted about the media consumption habits and preferences of Gen Z, that indicates members of this generation (aged up to 22 years) gravitate toward a "multifaceted content experience," rooted in user recommendations from a diverse set of…

NCTC And Imagine Team To Expand Ad Ecosystems For North American Cable Operators

Strike next-gen ad insertion agreement to simplify the deployment of advanced ad delivery capabilities via new AdKey service Imagine Communications, which provides open, end-to-end advertising technology solutions for broadcasters, content owners, MVPDs and vMVPDs, announced an agreement with the National Cable Television Cooperative (NCTC) to power AdKey, a cloud-based, platform-agnostic service that supports ad insertion on all IP-based video streams. The deal will initially see the deployment of cloud-based ad…

MarTech Interview with Itamar Benedy, Co-Founder and CEO at Anzu.io

"As AdTech grows, we will see an enhanced focus on not just placing an ad, but also knowing what is happening on the other side." Tell us about your Journey in Technology? What inspired you to start Anzu.io? Since I first dipped my feet into the AdTech industry, I was hooked. I saw in AdTech, a wide-open canvas for innovation and meaningful advancements. My mission was - and is - to create breakthrough products that have the power to change the way humans and advertisements interface with one another. A core…

Parks Associates: Only 38% of Consumers Feel Appreciated by Their Insurance Company

Consumer research study addresses impact of smart home devices and incentives on insurance choice New consumer research from Parks Associates finds only 38% of insurance customers feel rewarded for their loyalty, while 36% feel their loyalty to their insurance company goes unrewarded. The research firm announced its findings from a new study, Transforming Home Insurance and Creating Consumer Value, showing that loyalty rewards, including new products, can drive some consumers to switch providers. Nearly 40% of consumers…

Oro Unveils Feature-Packed OroCommerce Version 4.1

Leading B2B eCommerce platform gains new CMS, data management, and B2C features Business applications pioneer Oro, Inc., announced the launch of the 4.1 version of OroCommerce, the No. 1 B2B digital commerce platform relied upon by many international corporations around the world. OroCommerce 4.1 maintains Oro’s commitment to flexible, open-source, robust, and user-friendly design, while delivering a range of new tools to streamline the management of content and product data, along with greater functionality for both B2B…