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Interview with Allyson Kapin, Co-Founder of Rad Campaign and Founder of Women Who Tech

"The Women Startup Challenge Europe has one core goal — to showcase and fund the best early-stage women-led startups." Tell us about your role and how you got here. What inspired you to be part of the tech landscape? I have two key roles. I’m the co-founder of the social change web agency Rad Campaign and I’m the founder of the non-profit Women Who Tech, which we incubate inside of our web agency Rad Campaign. I co-founded Rad Campaign to work at the intersection of web and app development and digital strategy to…

CMO Tenure Hits 43 Months, but Not for Women, According to Winmo Analysis of 2,400 Tenures

Winmo's Report Is the Broadest and Most Conclusive Examination of Marketing Leadership Tenure to Date In its definitive CMO tenure report, Winmo finds that female CMOs, which make up about 42 percent of tenures across industries, rotate up and out of roles five months sooner than their male counterparts (37.5 months vs. 43 months). This was the first year that gender parity was included in the report, which considered over 2,400 CMO data points across national advertisers with media spend above $2 million,…

HG Data Audience Extends Technographics to Facebook, Adobe, Twitter, and Salesforce Digital Marketing Platforms

HG Data Partnership with LiveRamp Enables B2B Advertisers to Use HG Data Audience Segments to Precisely Target Digital Ad Campaigns HG Data, the global leader in company intelligence for B2B technology marketers, announced the release of its new HG Data Audience segments for digital advertisers using Facebook, Adobe Marketing Cloud, Twitter, Salesforce DMP, and dozens of other leading marketing platforms. This is the result of its longstanding partnership with LiveRamp , the identity platform powering exceptional…

Okta Names Shellye Archambeau to Board of Directors

Okta, Inc., the leading independent provider of identity for the enterprise, announced the addition of Shellye Archambeau, former Chief Executive Officer of MetricStream, Inc., to its board of directors, effective. “Our mission is to enable any organization to use any technology, and Shellye’s expertise developing and marketing technology solutions will support our drive to continuously innovate and scale.” Also Read: Accenture to Acquire Adaptly to Bolster Accenture Interactive Programmatic Services Offering…

Comviva Launches Next-Gen Digital Services Delivery Platform DSDP 2.0 for Operators

Empowered with Artificial Intelligence Capabilities Comviva, the global leader in providing mobility solutions, announced a new version of its Digital Services Delivery Platform (DSDP 2.0), empowering mobile operators to move beyond mere connectivity and embrace new growth opportunities in digital services. With increasing digitization, many service providers are in the driver's seat in terms of value creation, as it has allowed them to become true enablers of digital experience by facilitating digital services of…

DISH and Sling TV Join Comscore Campaign Ratings Beta, Introduce Addressable Ads to Measurement Platform

The Addition Marks the First MVPD to Join the Comscore Campaign Ratings Beta Program DISH Media announced it will join the Comscore Campaign Ratings beta alongside other leading media companies. DISH Media encompasses inventory of both DISH and Sling TV – including its live-streamed TV and VOD – and marks the first multichannel video programming distributor (MVPD) to join Comscore’s cross-platform video ad measurement solution. As a leader in addressable advertising, DISH Media’s inclusion broadens the measurement to…

Adnuntius Enriches Geotargeting Capabilities With Digital Element’s IP Intelligence Solution

Industry-Leading IP Geolocation Intelligence Implemented for Precision Targeting Digital Element, the global IP geolocation data and services provider, has announced that specialist online advertising and marketing platform, Adnuntius, has chosen its NetAcuity Pulse technology to improve targeting capabilities for its global publishing and marketing clients. Adnuntius enriches geotargeting capabilities with Digital Element’s IP intelligence solution Adnuntius provides a holistic solution for data utilisation,…

Interview with Tim Minahan, EVP and Chief Marketing Officer, Citrix

"Machines can recognize patterns, analyze things with greater efficiency, and automatically deliver insights that humans can use to make more informed decisions and engage customers in the most optimal way."Tell us about your role and journey into technology. I like to joke that I was in on the cloud before the cloud was cool. In the early days, I led marketing at Procuri, a pure Software-as-a-Service (SaaS) startup that nearly tripled in size in as many years. I was part of the leadership team that converted Ariba, an…

Brekeke Integrates with Zoho CRM

Brekeke Call Center Suite Now Integrates with Zoho's Cloud-Based Telephony Integration Platform, Zoho Phonebridge Brekeke Software announced the integration of Brekeke Call Center Suite (CCS) with the Zoho PhoneBridge platform. This confirmation makes Zoho's powerful CRM available to call center operators and cloud-based service providers of Brekeke CCS on their favorite CRM system. Zoho CRM is a cloud-based service designed to improve customer relationships. Zoho's powerful CRM and all functionalities are accessible…

Social Media Companies Believed to Be Vulnerable, with 61% of Consumers Saying They Pose Greatest Risk for Exposing Data, Finds Gemalto

A majority of consumers are willing to walk away from businesses entirely if they suffer a data breach, with retailers most at risk, according research from Gemalto, the world leader in digital security. Two-thirds (66%) are unlikely to shop or do business with an organization that experiences a breach where their financial and sensitive information is stolen. Retailers (62%), banks (59%), and social media sites (58%) are the most at risk of suffering consequences with consumers prepared to use their feet. “Social media…

89 Degrees Survey Report: Consumer Perceptions of the Digital Experience

Offers Detailed Look at Digital Marketing Behavior and Opportunities in the US and Canada Marketing service provider 89 Degrees announces the results of its survey report, Consumer Perceptions of the Digital Experience, examining how US and Canadian marketers can better anticipate and respond to consumers’ digital marketing practices and preferences. Check out Consumer Perceptions of the Digital Experience report, showing how US, Canadian marketers can improve digital engagement. The proprietary study, conducted…

Measuring Success in Social Media for Public Sector Agencies — Is Sentiment Everything?

The Return On Investment (ROI) of a campaign is typically measured from percentage increase in revenue for commercial organizations that provide a tangible product or service to others. In some cases, things are not that simple. Measuring ROI for public sector organizations whose objectives are to promote confidence and garner public support for their initiatives, it can be rather complex. For such organizations, what works is measuring success through traditional methods such as surveys and focus groups that uncover…

TechBytes with Josh Martin, Sr. Director, Product Marketing, Brightspot CMS

Josh Martin Sr. Director, Product Marketing at Brightspot CMS Today, brands need to create great content, distribute it across dozens of channels, in many forms, and in local languages. We spoke to Josh Martin, Sr. Director, Product Marketing, Brightspot CMS, to understand the overall state of CMS in the Content Marketing industry.Tell us about your role at Brightspot CMS and the team/technology you handle? As a product marketer, it is my responsibility to ensure we understand our prospect/customer’s needs, the state…

5 Digital Marketing Myths Debunked

Digital marketing has become just “marketing” — it’s the norm for modern businesses, while traditional marketing, although still present and necessary, has inevitably taken the back seat. Being a powerful driving force for growth, it’s not exclusively a concern of the marketing team. In a well-integrated strategy, customer service and sales teams primarily need to have some insight into the facets of digital marketing, but there’s usually a lot of outdated information or prevailing myths concerning it. This can only…

UJET Named “Hot Vendor” by Aragon Research in Intelligent Contact Center

Vendors Selected for the “Hot Vendor” Report Are Noteworthy, Visionary, and Innovative UJET, Inc., the company that makes it simple for any company to provide intuitive, modern support, today announced it has been included in the list of "Hot Vendors" in the Hot Vendor in Intelligent Contact Center, 2018 report by Aragon Research, Inc. “We believe our inclusion in the Hot Vendor report by Aragon Research underscores our continued innovation, the success we afford our customers and the enhanced visibility we provide…

People-Based Marketing is Missing a Critical Element: Accurate Data

Advertising Week in New York sparked a lot of buzz about “people-based marketing.” In fact, it was a central theme at the conference with an entire track of 11 distinct sessions dedicated to the topic. People-based marketing is the concept of leveraging detailed digital data to tailor advertising messaging to individuals across all of their devices in parallel, rather than to individual cookies, devices, or AdIDs. Now that data has become so prevalent, industry thought leaders are envisioning campaigns in which ad creative…

Does Your Website Really Need a Chatbot?

A chatbot is a piece of computer software developed for the purpose of conducting a conversation in a natural language with human users. Chatbots vary in complexity from simple programs that work like “choose your own adventure” books, to sophisticated systems driven by AI under the hood. There are two basic approaches to creating a chatbot. One of them is to program them from scratch in a language such as Python, possibly in conjunction with a bot development framework such as the Microsoft Bot Framework. The other is to…

The Future Is Personal: Marketing Automation’s Crucial Role in Helping Universities to Attract Students

UCAS’ 2017 End of Cycle Report found that last year, the number of university applicants in the United Kingdom continued to fall compared to previous years. This isn’t such a shock — while university offers countless benefits and can propel people into hugely promising careers, the bottom line is that it’s expensive. On-the-job learning and apprenticeships offer alternative routes into the working world away from higher education, and an increasing number of people coming out of school are opting for this fast-tracked…

Interview with Guy Yalif, Co-Founder, CEO and Board Director, Intellimize

"We think that in the next couple of years, we will start seeing a shakeout where companies that ‘threw on some AI to look shiny’ will run into issues delivering on their promises."Tell us about your role and journey into technology. What galvanized you to start Intellimize? I’m the Co-Founder and CEO of Intellimize. We’ve been putting AI in the hands of marketers for several years to better engage and convert website visitors and drive more revenue. We personalize mobile and desktop websites for each unique visitor…

AnyClip Launches LuminousX to Build Interactive Contextual Content

Luminousx Is First-Of-Its-Kind Solution Enables Publishers to Respond to Duopoly by Transforming Any Web Page into an Endless, Interactive Contextual Content Feed AnyClip has announced the launch of LuminousX™. LuminousX  is the first end-to-end contextual video content, engagement, and monetization solution. LuminousX enables publishers to face the large technology platforms by enriching any website with an interactive feed of endless ultra-premium and automatically-matched editorial content. AnyClip has established…