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AdMaster 2018 Digital Marketing Trends Report: 70% of Advertisers Continue to Increase Digital Marketing Budget

The Marketing Industry Is Undergoing an Evolution. In the Next Few Years, Data and Intelligent Technology Will Be Key, Reports AdMaster As new focal points emerge daily in the ever-changing world of digital marketing, advertisers are constantly searching for new ways to excite and engage customers. From short videos to branded mid-roll ads, from marketing cloud to news feed advertising and audio marketing, the industry in 2017 has been keeping up with changes in the environment and the consumers by constantly reshaping…

Vennli Finds 70% of Marketers Expect Primary Research in New Agency Pitches

Survey from Vennli Highlights Keys for Agencies Looking to Differentiate from Their Competition Vennli, the leading voice of the marketplace solution, has announced the results of a recent survey of agency and in-house marketing professionals.  The results include findings from a survey of 200 US-based agency and marketing professionals. The survey results delivered crucial insights into the factors that separate agencies from their competition when pitching for new business. MarTech RADAR 2018: Top 150 B2B Technology…

Interview with Mark Smith, President, Kitewheel

"The popularity of customer journey approaches to solve the customer experience problem has meant that suddenly almost any marketing technology is being described as delivering, or helping with, customer journeys."Tell us about your role and how you got here. What inspired you to be a part of consumer engagement company? I am president of Kitewheel, and began the business almost 5 years ago born out of a frustration with Marketing Automation software being stuck in the batch campaign mode of marketing and unable to serve…

Tech + Human: Marketing Navigation 101 to Delight The C.U.S.T.O.M.E.R. in 2018

"It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is the most adaptable to change." -- Charles Darwin "In 2018, we will see successful marketers are those able to prove their products work through data - legitimate and specific data," said Johanna Beckmen, Vice President of Marketing at VitalConnect. Not far from the truth! Isn't it? In Part Six of our Predictions 2018 Series, we bring cutting-edge insights on how leading business representatives are…

First Street-Level Digital Ad Network to Reach Audiences Using Mobile Insights from Pedestrian and Vehicular Traffic

Clear Channel Outdoor’s New Outdoor Smart Screens Are The First Street-Level Media to Reach Audience Groups Based On Their Consumer Travel Patterns And Behaviors Derived From Mobile Data Clear Channel Outdoor, a subsidiary of iHeartMedia Inc, announced the launch of two new digital media networks, totaling 100 dynamic IP addressable HD screens in the highly-sought after urban metro area of San Francisco, Calif. CCO will fuse the new “Digital Urban Panel” networks into its Clear Channel Outdoor RADAR campaign planning and…

Interview with Chalva Tchkotoua, CMO, etouches

"There are challenges that come with social media marketing. How do you capture all the data from these channels? How can you collect the data in a format that makes it easy to compare across all your events?"Tell us about your role and how you got here? What inspired you to be part of an event management SaaS provider? At etouches, I’m responsible for the company’s global marketing go-to market strategy. A key part of my role is to ensure that we are developing the right campaigns and demand-generation programs to target…

FISION’s Anna Connealy Selected as Minnesota Business Magazine’s 2018 Women Who Lead Honoree

Featured in the Magazine's January/February Issue, the Women Selected as Honorees Have Been Shattering Glass Ceilings, Taking the Lead in Their Respective Industries and Introducing New Voices to Our Business Community FISION Corporation, the nation’s leading provider of agile marketing software, announced that its vice president of customer experience, Anna Connealy, has been selected as a Minnesota business magazine's 2018 Women Who Lead honoree. A special event to celebrate the honorees will be held at the…

eGain Enables Conversational Customer Service through Facebook Messenger

eGain Has Integrated Support for Facebook Messenger into the eGain Advisor Call Center Agent Desktop eGain, the leading provider of cloud-based customer engagement solutions, announced its integration with Facebook Messenger. eGain has integrated support for Facebook Messenger into the eGain Advisor call center agent desktop. With so many brands and merchants using their Facebook company page to engage with customers, it's a natural progression for these customers to send customer service requests via Facebook…

Interview with Ben Lamm, Founder & CEO, Conversable

"CMOs should partner with a solutions provider who has the insight and data on what works and what doesn’t for their respective brands."Tell us about your role and how you got here? What inspired you to start a conversational platform? My co-founder Andrew has had a long career which began in chat in the 90s. He was actually the one that was adamant about the power of messaging and what conversational interfaces could become. The space was a natural evolution for me creating successful products and observing the rise…

CloudCherry Recognized as Top Tech Startup on Startup50 2017 List

The Latest Recognition Reflects CloudCherry's Innovations in the Growing Customer Experience Management Marketplace CloudCherry, a next-generation customer experience software solution, has been listed in Startup50’s Big 50-2017 report, an annual roundup of the top tech startups of the year. CloudCherry’s Customer Experience Management (CEM) solution measures customer satisfaction and delivers outcome-driven results through predictive insights. To earn a spot in the Big 50, startups must demonstrate viability through a…

TechBytes with Aaron White, Founder & CTO, Blissfully

Aaron White Founder & CTO - Blissfully According to a report, an average SMB pays for 20+ SaaS subscriptions and uses 30+ free SaaS products. These numbers are expected to double annually. What is most surprising is the origin of a concept, in 2017, called “Dark SaaS”. For a modern CMO, it is imperative to instantly identify and track all the SaaS products for improved security and to optimize spending on subscriptions and security. To understand how Blissfully helps manage your SaaS subscriptions, we spoke to…

Interview with Collin Holmes, Founder and CEO, Chatmeter

"With tech and AI advancements happening at an exponential pace, the sky is the limit when it comes to the impact customer experience management platforms can have on today’s marketers and brands."Tell us about your role and how you got here? What inspired you to start a local SEO analytics platform? I currently serve as the founder and CEO of Chatmeter, the first local reputation platform that aims to help retail brands and agencies improve their online reputation and increase foot traffic and revenue to each of their…

Vennli Announces ‘Release 4.0’ Launch, a Visually Powerful Competition Analytic Dashboard

Voice of the Marketplace Solution Upgrades Application With New Reporting Capabilities, Improved Visualizations, User-Friendly Dashboard Vennli, a leading voice of the marketplace solution, today announced the launch of the most recent set of upgrades to their advanced analytics and data visualization platform. Release 4.0 includes enhanced reporting capabilities, a suite of improved visualizations, and a new dashboard for a more powerful user experience. At the time of this announcement, CEO of Vennli, Patti…

The Next Power Couple: How the CMO and CCO Together Can Nail the Customer Experience

The contact center has traditionally fallen under the jurisdiction of the Chief Customer Officer (CCO). But, we’re starting to see a shift: Last year approximately 66 percent of CMOs owned the customer experience. And as that trend continues, more marketers view the contact center as a valuable asset in their arsenal. With 87 percent of consumers prone to shopping around for the products they want, brand loyalty is plummeting. Customer service is often the only real differentiator and to win, marketers must focus on all…

TechBytes with Bo Krogsgaard, Co-founder and CEO, Cobiro

Bo Krogsgaard Co-founder & CEO - Cobiro Last month, the Google AdWords automation platform, Cobiro announced a $2 million grant from the European Commission. The company, using automation and AI technology, optimizes the small businesses advertising campaigns on Google, adjusting and improving in real-time. To delve deeper into the services that Cobiro offers as part of their autonomous Google advertising suite,we spoke to Bo Krogsgaard, CEO, Cobiro.Tell us about your role at Cobiro? Being Chief Executive at…

Kika Tech Sweeps Four Innovation Awards at the 2018 Consumer Electronics Show

Company Ventures into the Automobile Sector with KikaGo, a Driving Assistant Which Will Revolutionize How People Communicate on the Road Kika Tech, who revolutionizes communications with AI technology, announced that it has been awarded four 2018 CES Innovation Awards, which is rare for any start-up in its first year of U.S. market expansion. Kika Tech secured awards in the following categories: Smart Home, Software and Mobile Apps, In-Vehicle Audio/Video, and Tech for a Better World for its newest product KikaGo.…

Why Conversational AI is the Future of Business

A recent report showed the use of voice-activated devices has increased 129% in 2017. One-fifth of smartphone users now talk to a voice assistant at least once a month. Users are also increasingly adopting chatbots as a means for interacting with brands. Millennials, that all-powerful consumer segment, are especially willing to interact with bots first. Sixty-seven percent of them are even willing to purchase from chatbots. While customers are increasingly comfortable talking to machines, many brands still aren’t sure how…

Shifting Sands in B2B Marketing in 2018: New Avenues in Self-Service Customer Portals, Contextual Targeting, and Smartphone Metrics

Part Three of  the Predictions Series for 2018 Covers Futuristic Insights on Marketing to the Millennials, Mobile Marketing Trends, and the Changing Face of Contextual Targeting The Holiday Season is over, and the New Year has brought a fresh battery of B2B marketing ideas to showcase what modern marketers are set to achieve in 2018. 2017 has been a big year for B2B tech with the rise of Alexa for business and increased integration of machine learning technologies. On the top of every marketers' list is the millennial…

Hitting The Spot with Location Data

A Cheatsheet of What MarTech Industry Experts Had To Say About Using Location Data To Better Serve Your Customer Base  ‘Location Data Is Tying Digital Spend To Offline’ Gladys Kong - CEO, UberMedia: Despite the rise of e-commerce, the majority of real-world business outcomes still occur in offline environments beyond the reach of digital attribution models. Mobile location data is closing that gap. In the last few years, UberMedia has released multiple innovations linking business efforts and results to actual location…

What We Learned From MarTech CEOs in 2017

Our Interview Series Has The Choicest Industry Experts Sharing Precious Insights From Their Years Of Experience. Here’s A List Of The Key Takeaways From CEOs that MTS Spoke To We did the work so you wouldn't have to. Here is a round-up of some crucial learning from the last year in MarTech Interview Series. "Bots Will Empathize" Alok Kulkarni - CEO, Co-Founder, Cyara: The very dynamic nature of providing a personalized service to the consumer with a bot can be challenging because of the vast minutiae involved with…