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Cardinal Path Launches Marketing Analytics Buyer’s Guide 2019

9 Marketing Analytics Solutions with Proven Business Impact, Start at $20k Cardinal Path, a leading marketing analytics consulting firm, has released the Marketing Analytics Buyer’s Guide 2019, a shortlist of solutions that have delivered significant business value for Fortune 1000 clients. The carefully curated list of solutions arose from a need to address a growing uncertainty about which digital tools, techniques, and applications will best serve the business as optimized consumer journeys become the cornerstone of…

TV Analytics Platform Admo.tv Raises €6 Million to Expand UK Presence

Headquartered in Paris, Admo.tv Plans to Use the Funds to Significantly Grow Headcount at Its London Office, and Will Open New Offices in Spain and Germany Admo.tv, the TV and radio analytics platform, announces that it has raised a Series B funding round of €6 million led by Runa Capital, Entrepreneur Venture and Cap Décisif. The new round is in addition to a €1.5 million round completed in 2016 with Entrepreneur Venture and Kerala Ventures, bringing total investment in the company to €7.5 million to date. Admo.tv…

Mobify and e-Spirit Partner to Make Headless Commerce Experience a Reality

Next Generation Headless Commerce Architecture Now a Reality for Brands and Retailers to Build, Run, and Evolve Flexible Front-Ends That Combine Inspiring Content and Revenue-Generating Experiences Front-end as a Service provider Mobify, the leader in Progressive Web Apps (PWAs) for commerce, and e-Spirit, the leader in enterprise-class headless content management systems (CMS) for commerce, are collaborating to enable the next generation of headless commerce architecture. This groundbreaking relationship will make it…

New Exponential – Powered Digital Video Product Integrates Content from Motor Trend Group, Increases User Interaction with Mazda…

Mazda Is the First Advertiser to Use Exponential’s Video-Driven Experience (VDX) Content Amplifier, Which Delivers High Engagement and Favorable Brand Perception During Digital Promotion for Mazda CX-5 Exponential Interactive, one of the largest digital advertising companies reaching more than 700 million users monthly, today announced the results from its Garage Team Mazda video campaign to increase brand awareness for the Mazda CX-5. The campaign eclipsed engagement benchmarks, delivering more than double…

Dyspatch Visual Editor Empowers Users to Create and Edit Transactional and Triggered Email Content without Touching Code

Eliminates Organizational Inefficiencies and Improves Time-to-Market Dyspatch launched their Visual Editor, empowering marketers, designers, and product managers to create and change transactional and triggered email content quickly and easily without editing or deploying code. The Visual Editor allows even non-technical users to create complex emails in minutes, and measure time to market in days. According to the recent Dyspatch report, Transactional Email: Capitalizing on Missed Opportunities, which featured a report…

The Customer Experience Just Got Smarter with New Verizon Artificial Intelligence-Based Tools

Verizon’s Digital CX with Managed Service to Help Large Businesses Intelligently Improve Customer Interactions Verizon launched a world-class suite of solutions that blends human and artificial intelligence to enhance the customer engagement experience. Digital Customer Experience (CX) is an end-to-end managed service that deploys automation into enterprise and business owner’s customer experience tools. Through Digital CX, consumers who contact a business – whether on social media, chat, email, text, or over the phone –…

Viacom Agrees to Acquire Pluto TV

Acquisition of Leading Free Streaming Television Platform Marks Next Step in Viacom’s Evolution Viacom Inc. announced that it has entered into a definitive agreement to acquire Pluto TV, the leading free streaming television service in US, for $340 million in cash. Founded in 2013, Pluto TV streams more than 100 channels and thousands of hours of on-demand content spanning television and movies, sports, news, lifestyle, comedy, cartoons, gaming and trending digital series. The ad-supported, internet-based TV service…

Thomas Cook Partners With Netcore’s Smartech to Boost Push Notification Delivery by 44 Percent, CTR by 63 Percent, and Campaign Revenues by…

Smartech’s Actionable Analytics, Advanced Segmentation, and Multi-Channel Marketing Automation Also Helped Boost Lead Generation by 2x and Reduce CAC by 50 Percent Thomas Cook, India’s leading integrated travel and travel related financial services company, used Smartech Push Amplification to solve the issue of low delivery rates, regularly plaguing app push notifications. The results were extremely encouraging – a 44% increase in push notification delivery rates. As a result, the campaign’s Click-Through rates went up by…

Men Twice as Willing to Share Their Location With Strangers Than Women

The Convenience and Efficiency of Apps That Track User Location Are Appealing to Consumers, but There's a Significant Gap Between Men and Women When It Comes to Willingness to Share Location Information Through Apps Men are more willing to share their location data freely compared to women, according to a new survey from The Manifest, a business news and how-to website. More than double the number of men (20%) are willing to share their location with all of the contacts in their phone compared to only 9% of women who…

inPowered Brings GDPR-Compliant Content Amplification Platform to All International Markets

Global Demand for Content-Based Advertising is on the Rise as Privacy Protection Becomes Paramount inPowered, the programmatic content amplification company that enables advertisers to promote their content at scale and only pay for post-click engagement across over 40 native and social networks, has announced its plans to enter the global paid media marketplace to serve client demand for AI-powered content amplification. In doing so, Jon Mayo has been promoted to Chief International and Growth Officer to oversee the…

Kitewheel Triples Enterprise Revenue and User Growth in 2018

Journey Orchestration Leader Sees 200 Percent Growth in Direct SaaS Business As Market Demand Intensifies Kitewheel, the journey orchestration leader and provider of the award-winning Customer Journey Hub, announced strong 2018 company, revenue and momentum results, further solidifying its position as the frontrunner in journey orchestration. Driving innovation in the cross-channel customer experience space for over six consecutive years, Kitewheel enjoyed a transformational 2018 in its brand direct business, driven by…

Wide-Ranging Gen Z Study Reveals Purchasing Decisions Strongly Influenced by Celebrities, Desire for Uniqueness

Study of Multigenerational Respondents Across Nine Countries Has Important Implications for Retailers and Brands A worldwide study focused on buying habits of Generation Z - defined as those born beginning in 1998 - reveals the group has much higher expectations than previous generations when it comes to style and uniqueness, and is heavily influenced by celebrities and social media. "A Generation Without Borders," a highly detailed analysis by global consulting firm OC&C Strategy Consultants, involved 15,500…

Five Things We Learned About Cyber Weekend Ads in 2018

Cyber Weekend has become a huge phenomenon for consumers in the UK over the past four years, with more and more people taking advantage of discounts on the busiest shopping weekend of the year. For marketers worldwide, it now marks one of the busiest times of year and many are developing various strategies in order to fully optimize sales and draw in customers with great offers in the lead up to Christmas. This year was certainly no exception and the weekend marked a period of intense activity among marketers trying to…

Dosh Declares War on Wasted Advertising Spend with $40 Million Series B Financing

Dosh, the fastest growing fintech app, announced it has closed a $40 million Series B financing round, including $20 million in equity and $20 million in venture debt. The financing was led by Goodwater Capital and Western Technology Investment (WTI), with participation from investors PayPal, BAM Capital and Anthem Venture Partners. In 2019, much of the $231 billion advertising spend will be wasted due to no attribution. Dosh brings a dramatic shift in how merchants spend advertising dollars by giving them a new way to…

Bigtincan Introduces Bigtincan Retail to Empower Retail Sales Teams to Reshape the Shopping Experience

The Latest Vertical Solution from Bigtincan Provides Retail Associates with Advanced Capabilities and Tools to Make the Customer Experience More Personalized and Positive Bigtincan, the leader in mobile, AI-powered sales enablement automation, announced the launch of Bigtincan Retail, its latest platform update for vertical markets. This announcement was made during NRF, taking place January 13-15 in New York City. In 2018, holiday sales reached $805 billion – the strongest season in six years – driven largely by…

Improving Contact Centre CX: Eight Predictions for 2019

Contact centres are going through their biggest changes in decades. Instead of calling a company for support with every issue, customers can now turn to chatbots, mobile apps, social media, and a variety of other channels. Better connected than ever, delivering the outstanding service these customers expect requires the right mix of tech, talent, and investment. To help you prepare, here are eight predictions based on customer experience (CX) that will be critical to contact centre success in 2019 and beyond. Chatbots Could…

inRiver Expands Executive Bench and Growth Initiatives for 2019

SaaS Company Continues Strong Momentum with Record Number of New Customers inRiver, the leading provider of SaaS-based product information management (PIM) solutions, elevated veteran sales executive Jimmy Jeppsson Bäckström to chief revenue officer, and named Johan Eriksson chief financial officer, rounding out the executive team additions that included Thor Johnson, chief executive officer, Eric Waller, chief technology officer and executive vice president of product, Maria Bolmstedt, vice president of services, and…

Dealer.com Launches New Capabilities to Help Dealers Personalize Digital Marketing and Car-Buying Experience at NADA 2019

Dealer.com, the premier digital marketing solution and partner for auto dealerships, will unveil new capabilities this month at the NADA Show. The new innovations will enable dealers to leverage cutting-edge data and technology to create a more personalized online shopping and buying experience, unlock digital marketing efficiency and cater to emerging consumer needs. The new solutions being launched help dealers deliver a more complete and connected digital storefront, with personalized experiences that reach and engage…

Interview with Mike Austin, Co-Founder and CEO, Fresh Relevance

"AI can offer device-based and local time-based insights to help determine at what time and on which channel marketing messages should be served to each individual shopper for maximum effect." Tell us about your role and journey into technology. What galvanized you to start Fresh Relevance? I’m a serial entrepreneur — I started my first business when I was sixteen and have been building software companies for more than two decades, including one of the first UK-based ESPs in 2000. While working at my previous email…

Prediction Series 2019: Interview with Elizabeth Walton, VP Marketing, Yext

Tell us about your role at Yext and the team/technology you handle. I am the VP of Marketing at Yext. I’ve been with Yext for more than six years and have held nearly every role within the Marketing Department in that time. In my current role, I lead Demand Generation, Content, and Marketing Operations. I consider myself an entrepreneur first and a marketer second — I love the effect good marketing has on a company’s growth.  I joined the company in 2012 when we had just 75 employees, and today we have about 1000…