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Inmar Intelligence Launches Retail Cloud, a Marketing Suite to Engage the Omnichannel Shopper

Presents an unmatched breadth of solutions for network of 500+ retailers and brands to transform the shopper experience and reimagine Retail Media Networks Inmar Intelligence, a data-driven technology-enabled services company, announced the launch of the Retail Cloud, a comprehensive suite of media, incentives and commerce solutions that redefine the future of consumer retail engagement and retail media networks. As the world adapts to the digital disruption accelerated by COVID-19, there is an increased need for…

MediaMath Bolsters Leadership Team With Appointment Of Eleni Nicholas and Allie Kline

MediaMath, acclaimed independent advertising technology company for brands and agencies, announced the addition of industry veterans to its leadership team and Board of Directors. Former Nielsen executive and global leader, Eleni Nicholas, joins as the company's first Chief Client Officer, and the MediaMath Board welcomes new member Allie Kline, former Verizon Media CMO. The company has also brought on Guillermo Abud as Senior Vice President of Business Development for Latin America and US Multicultural. MediaMath…

TechBytes with Adrian Johnston, SVP of Cloud Applications, Japan and Asia at Oracle

Hi Adrian, please tell us about your role and the journey at Oracle. I am the Senior Vice President of Cloud Applications for Oracle in Japan and Asia Pacific, and I lead the business for Oracle’s Cloud offerings in the apps space. I first joined Oracle in 2002 as Vice President of Applications and Product Operations for Asia Pacific before taking on several other positions, including Vice President of the Applications Midmarket business unit. How is the SaaS market in the APAC region different from North America and…

Zenvia Acquires Startup Sirena and Expands to Latin America

With the acquisition, the Brazilian technology company expands its communication platform, which has solutions based on WhatsApp, voice, chat, chatbot and SMS Zenvia, a technology company that simplifies the relationship between companies and consumers, announces to the market the acquisition of Sirena, a startup that offers communication solution for sales teams via WhatsApp. With the deal, the Brazilian company starts operating throughout Latin America, with offices in the USA, Argentina, Brazil and Mexico. "The…

Contentful Releases Free Plan for Digital Builders to Support the COVID-Accelerated Shift

The “free forever” platform helps developers create digital experiences faster Contentful announced a new Community Plan that provides those who build digital experiences with an unprecedented level of free access to Contentful’s industry-leading content platform. Contentful’s community of more than 400,000 users gain new technology capabilities, training and resources to build and launch digital experiences across all channels, including websites, mobile apps, wearable devices and digital displays. COVID-19 forced…

GRINning From Ear to Ear: Matter Named Agency of Record

Influencer Marketing Disruptor Leverages Matter's Expertise in Media Relations Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — has been named the agency of record (AOR) for GRIN, the leading influencer marketing solution for e-commerce. GRIN’s influencer marketing software platform enables brands to foster relationships with over 32 million influencers, create authentic content and generate genuine excitement amongst consumers. Matter will…

MarTech Interview with Gowthaman “G’man” Ragothaman, CEO at Aqilliz

"The digital marketing space has seen almost $120 billion in spending as of 2020, making this an extremely lucrative industry that is rife with opportunities. Yet, with over 8000 companies and over 40 different technologies, this space is also highly fragmented." Journey into Tech Hi G’man, tell us about your role and journey into Technology. What inspired you to take up the role at Aqilliz? In my last role at Mindshare and WPP, I was leading the entirety of the strategic initiatives of our specialist unit, focusing…

UiPath Launches Virtual Streaming Solution To Support Fully Remote UiPath Immersion Lab Automation Experience

The virtual streaming solution was designed as an alternative to on-site visits as enterprises everywhere operate with limited mobility, supporting scaling, offering a quick and intuitive interaction experience The launch celebrates one year of customer-centric innovation in automation in the UiPath Immersion Lab UiPath, the leading enterprise Robotic Process Automation (RPA) software company, announced the launch of a virtual streaming solution that allows customers, prospects, and partners to explore enterprise…

Gunjan Aggarwal Joins RingCentral As Chief People Officer

RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, announced the appointment of Gunjan Aggarwal as Chief People Officer, reporting to Anand Eswaran, president and COO at the company. Aggarwal will be responsible for continuing to ensure that RingCentral is a great place to work for our people, from talent acquisition and development, to organization effectiveness, rewards and recognition, and global inclusion and diversity. Recommended AI News: …

ZineOne Recognized in Gartner’s 2020 Magic Quadrant for Personalization Engines

Innovative Provider in Consumer-Focused AI Personalization, ML, and Data Analytics Solutions ZineOne, a leading provider of AI Personalization announced it has been positioned by Gartner in the Niche Players quadrant of the 2020 Magic Quadrant for Personalization Engines.* For this year's report, Gartner identified the 14 personalization engine providers and evaluated them on 15 different criteria. Gartner recognized ZineOne for its completeness of vision and ability to execute. This is ZineOne's first placement in the…

Digitalkites Signs up Saurabh Singh as the Data Protection Officer

DigitalKites, an open and collaborative advertising platform that focuses on offering identity resolution and user management, ropes in Saurabh Singh to take on the key role of Data Protection Officer at the company. Saurabh's primary goal will be to ensure that privacy by design is continuously ingrained into various business processes, people related practices, and technology solutions and ensuring Digitalkites' sustained compliance to Data Privacy regulations across the globe. He will handle the responsibility…

Qubit to Deliver More Relevant Shopping Experiences with Google Cloud’s Recommendations AI

Early adopters of Recommendations AI have experienced a 90% increase in click-through rate and 40% uplift in conversions Qubit, a leader in AI-led merchandising and personalized experiences, announced it has furthered its partnership with Google Cloud, making Recommendations AI available for eCommerce teams. The product recommendations solution is deeply integrated within Qubit’s new product interface for merchandising, enabling eCommerce teams to leverage Google Cloud’s latest AI technology. Included in the offering is…

TechBytes with Abhishek Deshmukh, VP of Engineering & MD at Zendesk

Hi, please tell us about your role and the team/technology at Zendesk. As the VP of Engineering, I lead product development for the Zendesk Support Suite, which brings together our products Support, Guide, Chat, Talk and Social Messaging into a single omnichannel solution. The Suite Team is a globally distributed team of talented professionals who build amazing products for our customers. In my capacity as MD, I oversee operations for Zendesk Singapore, with a key focus on product development, government relations,…

Criteo Announces Integration with Zaius to Activate First-Party Audiences Across the Open Internet

The partnership enables mutual clients to leverage their first-party data to deliver targeted and relevant advertising that drives measurable outcomes  Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced a North American partnership with Zaius Inc., the Activated Customer Data Platform (CDP), to provide enhanced targeting capabilities across the open Internet. The integration will enable Criteo and Zaius clients to create custom audiences using their…

Sendoso Launches New Features on the Sending Platform to Support the Era of ABX

Leader in Account-Based Execution Enables Marketing, Sales, and CX Teams to Apply ABX Strategy to Full Revenue Funnel by Humanizing Approach with Physical Impressions Sendoso, the leading Sending Platform and leader in Account-Based Execution, announced the availability of several new features to help B2B businesses flourish in a world where ABX is the answer to successfully engaging with prospects and customers along the buyer’s journey. In the new normal, delivering the most revenue and ROI requires marketing, sales, and…

ZineOne Recognized in Gartner’s 2020 Magic Quadrant for Personalization Engines

Innovative Provider in Consumer-Focused AI Personalization, ML, and Data Analytics Solutions  ZineOne, a leading provider of AI Personalization announced it has been positioned by Gartner in the Niche Players quadrant of the 2020 Magic Quadrant for Engines. For this year's report, Gartner identified the 14 personalization engine providers and evaluated them on 15 different criteria. Gartner recognized ZineOne for its completeness of vision and ability to execute. This is ZineOne's first placement in the Magic Quadrant…

6sense’s Advertising Capabilities Pull Ahead of ABM Pack with Native Retargeting

Comprehensive advertising capabilities leverage 6sense’s industry-leading intent, account identification, and AI-driven predictions to reach the right personas within target accounts at scale 6sense, the leading Account Engagement Platform, announced Native Retargeting, which enables 6sense customers to programmatically serve display ads to all website visitors or visitors from target accounts. With this release, 6sense now delivers the most comprehensive and accurate account-based advertising capabilities in the market.…

NetApp Expands Partner-First Approach with Updates to Unified Partner Program

The FY’21 program enables partners to build a NetApp focused services practice, to expand margin opportunity, and to offer the best return on their partnership with NetApp. Supported by a leading portfolio of hybrid cloud data services and data management solutions, NetApp enables partners to address their customers’ most pressing digital transformation needs. NetApp, the leader in cloud data services, announced new updates to its industry-leading Unified Partner Program to complement and align with its partners’…

MFour and TPS Engage Announce Partnership to Enhance ROI Tracking in Digital Out of Home

Gone are the days when Out Of Home was unmeasurable. Technology that pioneered the digital advertising boom has been adapted by traditional channels like OOH. More specifically, Digital Out of Home (DOOH), that now allows micro-buying and dynamic ads, features that were unheard of only a decade ago. Companies like MFour take the stakes even higher, allowing you to create audiences of exposed vs unexposed customers and track the impact of DOOH even further than sales or impressions. Put together with tools that enable…

ON24 Appoints Alex Saleh to Lead the Company’s Revenue Operations Organization, Laying Foundation for Accelerated Growth

Saleh becomes Chief Operations Officer to enable a 360-degree view of the customer experience ON24, the technology leader helping businesses innovate their marketing through interactive, data-rich digital experiences,  announced that Alex Saleh will lead its newly formed Revenue Operations organization, bringing sales, marketing and customer-success operations under a full-funnel strategy. Since joining ON24 in 2018, Saleh has built an industry-leading sales development and field enablement machine resulting in…