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FileMaker, Inc., Releases Enhanced Workplace Innovation Platform for Custom App Creation

Latest Release Offers Security, User Interface and Scripting Updates to Help Organizations Solve Complex Challenges FileMaker, Inc., announced the release of the FileMaker 18 Platform, the latest version of its leading Workplace Innovation Platform. The release features a range of enhancements from an improved user interface to a larger offering of security controls. “The newest version of the FileMaker Platform helps you tackle your biggest challenges at work,” said Ann Monroe, VP of worldwide marketing and customer…

96% of People Have Seen Ads That Reference Their Location, Indicating the Prevalence of Location-Specific Advertising

Location Tracking Is Becoming More Integrated into Users' Online Behavior. Nearly 8 in 10 People (79%) Have Used Geotags on Social Media and 38% of People Have Accidentally Shared Their Location via an App Nearly all people (96%) have seen advertisements that reference their location, showcasing the widespread use of location tracking technology. This data comes from a new survey on location-based advertising by The Manifest, a business news and how-to website. Only 15% of people rarely or never see ads that reference…

Local DTC Brands Top Glossier, Harry’s & Casper, Converting a Quarter of Consumers

SimplyCook, Made.Com, Abel & Cole and Birchbox Lead the UK ‘Direct to Consumer’ Movement Research into consumer awareness of ‘direct to consumer’ (DTC) brands by Rakuten Marketing reveals four of the top five names are local, UK businesses, putting them ahead of global brands Glossier, Harry’s and Casper. Conducted among 2,000 UK consumers and a further 2,000 in France and Germany, the study proves that despite recent headlines, the top global DTC brands are lesser known than SimplyCook, Made.com, Abel & Cole…

VyStar Credit Union Improves Member Experience, Reduces Fraud with Verint Identity Authentication Solution

Verint Helps Financial Services Company Enhance Data Security, Protect Member Identity and Drive Operational Efficiencies Verint Systems Inc., The Customer Engagement Company, announced that VyStar Credit Union has expanded its partnership with Verint to enhance the security of member information in VyStar’s contact center. VyStar will be adding Verint Identity Authentication and Fraud Detection to reduce operational costs and protect member identity, while improving the overall experience of VyStar’s over 655,000…

TechnologyOne Dials Up Global SaaS Business With RingCentral Cloud Solutions

RingCentral Office, Meetings and Contact Center Solutions Enhance Employee Collaboration and Innovation RingCentral, Inc. a leading provider of enterprise cloud communications, collaboration, and contact center solutions, announced that Australia’s largest enterprise software as a service (SaaS) company, TechnologyOne, has selected RingCentral’s cloud communications platform to streamline customer engagement and connect its global workforce for increased innovation and productivity. The deployment of RingCentral will…

Vonage Wins 2019 INTERNET TELEPHONY Product of the Year Awards

Cloud-Native Vonage Business Cloud Solution and Vonage’s NewVoiceMedia Conversation Analyzer Both Recognized for Industry Innovation Vonage, a global business cloud communications leader, announced that integrated media company TMC, has awarded the Company a 2019 INTERNET TELEPHONY Product of the Year Award for two of its leading services - cloud-native unified communications solution, Vonage Business Cloud (VBC), and Conversation Analyzer on Vonage’s NewVoiceMedia solution. “I am honored to recognize Vonage with two…

DataRobot and Informatica Partner to Accelerate Adoption of AI Across the Enterprise

Partnership Democratizes Data Science, Empowering Next-Generation Analytics for Organizations Embarking on AI Initiatives DataRobot, the leader in automated machine learning, announced a partnership with Informatica, the enterprise cloud data management leader. Through the partnership, enterprises can accelerate and scale the development and delivery of advanced AI solutions and deliver next-generation analytics. “This dynamic partnership between DataRobot and Informatica accelerates the AI journey for joint customers by…

True Influence Hires Data Strategist and Marketing Technology Visionary Ray Estevez as Chief Data Officer

Estevez Will Be Responsible for Leading the Company's Data Strategy and Implementation True Influence, the technology leader of intent-based marketing and demand generation solutions, announced that data strategist and marketing technology innovator Ray Estevez has joined the company as chief data officer (CDO). Estevez will be responsible for leading the data strategy and data-driven product implementations for current and future products at True Influence. "As we continue to grow and evolve as the leader in…

AdColony Selects Pixalate as Fraud Prevention Partner

Mobile Advertising Company Creates an Additional Layer of Protection, Transparency and Measurement AdColony, the mobile performance marketplace, announced that after an extensive vetting process, it has chosen Pixalate as its partner for prevention of digital ad fraud, specifically in mobile app environments. AdColony already provides multiple layers of protection against ad fraud, including TAG certification and full compatibility with viewability measurement firms Integral Ad Science, DoubleVerify and MOAT. “We’ve…

IDG Communications Names Gene Bishop Global CIO

IDG Communications, Inc. – the world’s leading tech media, data, and marketing services company – announces the appointment of Gene Bishop as Global CIO, focusing on overall strategy, architecture, delivery, and use of technology and IT infrastructure to drive business forward. In this role, Bishop will partner with global divisions of IDG Communications to ensure business objectives align with a world-class technology infrastructure. Based in New York, Bishop will be an internal resource for the executive leadership team…

Index Exchange Introduces Adaptive Timeout, Incorporating Machine Learning into Header Bidding

New Product Makes Publisher Page Speeds Smarter by Adapting to Each User, Creating More Opportunities for Bidders and Revenue for Publishers Index Exchange, the world’s largest independent ad exchange, introduced Adaptive Timeout, an innovative product that will boost publisher revenue through advanced machine learning, while optimizing page speed. By measuring device and network conditions, the Adaptive Timeout feature leverages an algorithm that determines a custom, intelligent timeout for each individual user on each…

Usabilla Named a Strong Performer in 2019

Independent Report Recognizes Usabilla’s Strong Client Relationships and Easy-To-Use Technology Usabilla, a SurveyMonkey company, announces that it has been named a Strong Performer in The Forrester Wave: Digital Voice-Of-The-Customer Specialist Platforms, Q2 2019. “always willing to pitch in and go the extra mile if called upon.” Forrester, one of the most influential independent research and advisory firms in the world, has evaluated various platforms in the Digital Voice of the Customer industry and recognized the…

Zebra Technologies to Acquire Profitect Inc.

Acquisition Extends Intelligent Edge Solutions Portfolio and Advances Enterprise Asset Intelligence Vision Zebra Technologies Corporation, an innovator at the edge of the enterprise with solutions and partners that enable businesses to gain a performance edge, announced it intends to acquire Profitect Inc., a privately-held, leading provider of prescriptive analytics for the retail and consumer packaged goods (CPG) industries. Zebra Technologies Corporation today announced it intends to acquire Profitect Inc., a…

Batterii Unveils New Co-Creation App to Eliminate All Traditional Focus Groups

Startup Debuts App to Make Qualitative Research Faster & Easier Batterii debuted a mobile app to replace traditional consumer research. The new app gives major corporations an intimate look into the lives of consumers, helping brands to internally disrupt instead of being disrupted by competition. This breakthrough app features include: deploying TV copy to consumers via mobile for reactions, capturing photos as inspiration, and quick survey tools. Consumers record video responses to company questions, and respond…

Phillips Edison Reveals Top Retail Shopping Center Trends of 2019

The Company’s National Accounts and Emerging Trends Team Provides Industry Insight at Icsc’s Recon in Las Vegas Phillips Edison & Company (“PECO” or the “Company”), an internally-managed real estate investment trust (“REIT”) and one of the nation’s largest owners and operators of grocery-anchored shopping centers, released its industry insights on trending themes as part of ICSC’s RECon event in Las Vegas. The insights were produced by PECO’s National Accounts and Emerging Trends team, which consists of a group of…

OneTrust Launches Policy and Notice Management Solution to Centrally Manage and Update GDPR and CCPA Privacy Policies & Disclosures

Manage, Update and Audit Multiple Policies and Notices on Websites and Mobile Applications from a Single Dashboard with Onetrust Policy and Notice Management Solution PrivacyTech, the largest user conference dedicated to privacy technology, OneTrust launched OneTrust Policy and Notice Management to manage, update and audit multiple privacy policies and notices from a single dashboard. As a part of the OneTrust Privacy User Experience suite, OneTrust Policy and Notice Management helps companies comply with the GDPR's…

RevJet Launches Shutterstock Image Application to Streamline Digital Ad Creative Production

New Application Provides RevJet Customers Seamless Access to Shutterstock's Collection of more than 260 million Images RevJet, the only platform where Fortune 500 marketers take control of advertising experiences, announced the integration of Shutterstock's API to the RevJet AppXchange. The new app provides seamless access to Shutterstock's high-quality licensed photographs, vectors, and illustrations via the Shutterstock API, all within The RevJet Ad Experience Platform — adding to RevJet's suite of leading creative…

MarTech Interview with Mike Orr, Co-Founder at Grapevine6

"Marketing needs to produce valuable content but salespeople also need unique content to stand out and engage buyers in the market." How exciting is the current Social Media ecosystem today? As an engineer at heart I think this is the most exciting time for Social Media for business. We’re past the early adopters and into solving the value that unlocks mass adoption. On the consumer side the platforms are starting to deal with the problems of a maturing community – security, individual v. collective rights, and honestly…

Marketing’s Role in Transforming the Contact Center

Customer values and priorities are shifting. Today, customers place greater value on the total brand experience, which involves more than just the product and its cost. This shift has made customer service more important to businesses than ever before. In fact, Gartner estimates that poor customer service is costing U.S. businesses over $75 billion in lost revenue every year. The time has never been more critical for businesses to look inward and identify how they can transform the customer service being provided by their…

Omar Javaid Named President of Vonage’s API Platform Group

Jay Patel Promoted to Vonage Chief Product Officer Vonage, a global business cloud communications leader, announced that Omar Javaid has been named President of the Company's API Platform Group. In this role, Omar will drive the vision and development of Vonage's communications APIs via Nexmo, the Vonage API Platform and will continue to provide strategic oversight of the Company's product portfolio. Vonage's Nexmo continues to be integral to accelerating the Company's One Vonage strategy of delivering fully integrated…