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Capgemini’s LYONSCG Creates Immersive Digital Experience for FootJoy’s New Luxury Product Collection

FJ1857.com Showcases the Art of Shoemaking with Elevated Design and Shopping Features Lyons Consulting Group (LYONSCG), part of Capgemini, announced the next phase of its engagement with FootJoy, an Acushnet company and maker of superior golf footwear, gloves and accessories. LYONSCG's implementation and support teams were tapped to build and optimize the FJ1857.com site, showcasing FootJoy's new luxury collection for golf enthusiasts.  "FootJoy wanted to release an elevated site experience that represents the premium…

Marketing Technology Insights for the Year Ahead

Performance/Affiliate Marketing Goes Social It's no secret that performance marketing on Instagram, Snapchat and other social networks is evolving and will deliver high-quality engagement for brands. People are increasingly turning to social media to learn about new products, with 76 percent of shoppers purchasing a product they discovered in a social media post. Brands are partnering with affiliates and influencers to generate leads, acquire new customers and increase ROI. Authenticity is key when it comes to…

Prediction Series 2019: Interview with Irina Kovalenko, CMO, SmartyAds

Tell us about your role and how you got here. What inspired you to be part of the Marketing Technology company — SmartyAds? It was June 2016, when I officially joined SmartyAds as the brand’s “lifesaver” and dedicated advisor. Such responsibilities may sound epic, but they had no chance to be average after several DDos attacks and a series of poor-quality outbursts of weblinks, leading to our website and referencing our brand out of blue. Reputation is very important for every brand. Ours, obviously, needed urgent…

Bright Pattern Announces AI-Driven Conversational IVR and BrightStart Apps

Easy-To-Use IVR Reduces Effort and Cost; Brightstart Apps Let Businesses Quickly and Nimbly Turn on Customer Experience Capabilities at Low Cost Bright Pattern, leading provider of easy-to-use enterprise omnichannel cloud contact center software for innovative companies, announced at Customer Contact Week (CCW) Nashville2019 two new additions to the Bright Pattern Customer Experience Platform: 1) a conversational IVR that leverages AI for smarter, easier self-service, and 2) Bright Start Apps that allow companies to turn…

Magento Announces Availability of PWA Studio to Help Merchants Optimize their Multi-Channel Retail Strategies

There’s no question that mobile is the most transformative force in retail today, a trend that was on full display throughout the 2018 holiday shopping season. According to the Adobe Analytics Holiday report, mobile traffic soared with more than half (51.4%) of traffic originating from smartphones alone yet mobile accounted for just 31 percent of revenue. This is a stark reminder that many retailers have yet to crack the code on improving mobile conversion rates and the complexity of building and optimizing experiences…

RichRelevance Introduces Hyper-Personalization for Digital Marketing: The Pinnacle of AI-Driven Personalization with Deep Learning

Basic Personalization Gives Way to Individual Experiences at Scale; Enhances Both Marketing and Commerce Investments for Digital Leaders RichRelevance, the global leader in Experience Personalization, unveiled Hyper-Personalization with Deep Learning, the next tier of AI technology to drive digital growth, engagement, and revenue by staging compelling customer experiences across the commerce lifecycle. Hyper-Personalization helps define how digital business leaders will bridge marketing and commerce clouds to engage every…

JOANN Stores Tailor Better Customer Experiences with Oracle

Oracle Retail and Marketing Solutions Deliver Cross Channel Intelligence to Help Largest Craft and Fabric Retailer in the US Better Target and Engage Customers with Personalized Offers JOANN Stores, one of the nation's largest craft and fabric specialty retailer, has chosen Oracle to help create a modern experience with a 360-degree view of customer engagement. With Oracle, JOANN can better understand and engage customers across its omnichannel footprint, including leading web and mobile properties and more than 865…

SourceLink Completes Acquisition Of Path Interactive, A Leading Digital Marketing Agency

SourceLink, LLC, a portfolio company of Aterian Investment Partners, is pleased to announce the acquisition of Path Interactive, Inc. Headquartered in New York, NY and with over a decade of digital marketing experience, Path is an industry leading full service, ROI-driven digital direct marketing agency providing paid search, search engine optimization ("SEO"), digital media and creative strategy services. Together with SourceLink, the combined entity creates a unique middle market omni-channel marketing solutions…

Integrate Acquires Listenloop and Widens Its Demand Generation Offerings

The Acquisition Blends Programmatic ABM with Demand Orchestration for B2B Marketers to Improve the Quality and Quantity of Potential Leads Integrate’s leading demand generation platform will double in strength as it acquires programmatic ABM capabilities of ListenLoop. Immediately after the acquisition, Integrate announced that it has already released a Programmatic Account-Based Marketing Solution for the B2B marketing community. Through this initiative, Integrate wants marketers to increase revenues for their brands by…

Really Simple Systems CRM Launches Integration With Zapier

Top small business CRM vendor, Really Simple Systems, has announced the release of their integration with Zapier. The integration means customers can easily connect over 1,000 disparate web applications with their Really Simple Systems CRM, allowing them to automatically pass data back and forwards between them. Zapier.com is an integration platform that lets users easily set up workflow automations, called Zaps, with a series of Triggers, Actions and Searches that pass data between the apps. For example, if using a web…

Wibbitz Releases New Research on Millennial and Generation Z Audience Trends in Social Video

Wibbitz, the leading online video creation company, released the findings of its new research How to Reach Audiences with Social Video: From Millennials to Generation Z, revealing the difference in preferences, habits, and consumption of video on social media between the two most influential generations. Wibbitz surveyed more than 1,000 people between the ages of 18-22 (Generation Z) and 23-37 (Millennials), reporting that Generation Z is watching 3.4 hours of video each day while Millennials watch 2.5 hours. Both groups are…

SpotX Releases Predictions About 2019 Video Advertising Trends in New Report

Research Shows Four Key Changes in OTT, Traditional TV, Online Video, Data Activation, and Transparency Within the Video Advertising Landscape SpotX, the leading global video advertising and monetization platform, announced the release of a new report titled, "2019 Video Advertising Trends." Based on a combination of third-party data as well as what SpotX hears from media buyers, sellers, and other industry players in-market, the report identifies four important trends that the industry can expect to see this year,…

Grupo Nazan Drives Seamless Shopping Experiences with Oracle Retail

Mexican Footwear Retailer Taps Oracle to Maximize Omnichannel Customer Engagement National Retail Federation — Creating a seamless customer experience across channels, Grupo Nazan has embarked on a digital transformation initiative with Oracle. Grupo Nazan sells footwear brands Impuls, Destroyer, and Playa Mayoreo through 100 stores and wholesale channels in Mexico. With a business that was historically driven by catalog, the company recognized an opportunity to expand digitally and physically with the adoption of a…

The Truth in Mobile Programmatic – ATS London 2018

At ATS London, Jodie Collins, MD, Re/Digital, moderated a panel discussion about the developments in mobile programmatic and what the future holds for the channel. Collins was joined by Andrew Buckman, EMEA MD, Sublime; Shalom Michaeli, Director Publisher Development, Europe, Fyber; and Kristen Kelly, EVP, Publicis Media Precision, EMEA, Publicis Media. Emma Newman, VP, UK, PubMatic reviews the discussion and offers her thoughts on the state of mobile programmatic.  Today’s consumers prefer to engage with online content…

SuiteCRM Announce the Release of SuiteCRM 7.11

SalesAgility is pleased to announce a new release of the world's most popular Open Source CRM - SuiteCRM 7.11. "Thanks to the innovative work of our developers combined with important contributions from our community we continue to advance SuiteCRM's world class capabilities," said Dale Murray CEO of SalesAgility. "As the maintainers of SuiteCRM we remain committed to the guiding principles of Open Source that are valued so highly by our customers and community." Important new 7.11 features In addition to ongoing bug…

Mapp Becomes A Digital Marketing Platform For Marketing Rebels

Mapp unveiled their new brand last week. With striking new colors, bold taglines, and a rebellious sheep as their mascot, Mapp has repositioned themselves as a rad digital marketing platform for companies that want to break away from the pack. "We are taking a bold stance and telling marketers that they need to break away from the pack with respect to marketing technology. Blindly following the crowd when making a marketing technology decision is a mistake, as you might end up with a huge, overpriced marketing cloud…

BookingBug Debuts Studio to Improve Customer Journey Management for Enterprise Retailers and Banks

New Staff Admin Experience Improves Management, Engagement and Measurement Across Every CX Touchpoint BookingBug, the leader in customer journey management, announced the launch of Studio unveiling a new workforce experience for enterprise retailers and financial services clients. Studio empowers staff to effectively manage the customer’s path to purchase by delivering high-quality customer experiences across all digital-physical channels and touchpoints, leading to improved operational efficiencies and continued growth.…

Salesforce Expands Commerce Cloud With New Platform Tools For Embedding Smart, Personalized, And Connected Shopping Experiences Anywhere

New APIs and Developer Services Empower Brands to Go Beyond Ecommerce Sites and Modernize Every Shopping Experience – Across Apps, Social Networks, Personal Assistants and More Salesforce, the global leader in CRM, announced new innovations across its Commerce Cloud platform that enable companies to bring artificial intelligence, visual search, inventory availability services and more to an entirely new generation of commerce experiences. Today, discovering and shopping for products doesn’t happen exclusively on ecommerce…

TiVo Releases New Churn Analysis From Its Personalized Content Discovery Platform

Key Findings Reveal that Activating a Full Suite of Personalization Tools Reduces Churn from a Pay-TV Subscriber Universe Up to Three Times TiVo Corporation, a global leader in entertainment technology and audience insights, released the findings from a recent churn reduction analysis pulled from its Personalized Content Discovery Platform (PCD). Among some of the key findings uncovered were that churn is directly related to long-term audience retention. Video service providers that implemented technology solutions…

2019 Resolution: Fix Integrated MarTech Once and for All

As a marketer, if you felt like 2018 was a tough year for you, you’re not alone. Marketing has grown exponentially more complex in recent years, and the demands of practitioners — from marketing managers to CMOs — have ballooned just as exponentially. Marketers are overwhelmed, and with good reason. A one size fits all approach to each marketing channel is far from the reality. There simply isn’t a solitary solution that resolves the myriad of marketing challenges, which raises the question, what’s next for Marketing…