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Qualtrics Announces 200 New Tech Jobs in Chicago, Adding to the Fast-growing Tech Ecosystem in Downtown

Qualtrics establishes their midwest presence with an office in the same city where they signed their first customer; the company now has more than 11,000 customers worldwide  Qualtrics, the leader in customer experience and creator of the experience management category, today announced the creation of 200 new tech jobs in Chicago’s West Loop, adding to the fast growing tech expansion in the city. The Qualtrics office will serve as the hub of the company’s Midwest operations and will host roles in client success, sales,…

DataRobot Unveils New Tableau Feature to Deliver Increased Value with AI

New tools unveiled at Tableau Conference allow users to publish DataRobot predictions to Tableau Data Source for use in visualizations DataRobot, the leader in enterprise AI, announced an enhanced integration with Tableau that makes it even easier for analysts to visualize predictions and rich explanations within their Tableau dashboards. The new features will allow Tableau customers to publish predictions from DataRobot into a Tableau Data Source (TDS) that can be visualized alongside other business data. Building on…

Adolescent Content and Getty Images Collaborate to Modernize the Depiction of Young People in Stock Imagery

Getty Images, a world leader in visual communications, and Adolescent Content, a media company representing Gen Z and millennial creatives, have announced an ongoing partnership that aims to modernize the depiction of young people in stock imagery by giving them the tools to authentically depict their peers. Founded in 2013, Adolescent Content is a global Gen Z creative collective, featuring an advertising agency, production studio, media division, digital platform and original content studio focused on reaching young…

PunchOut2Go Announces PunchOut2Go Connector on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

PunchOut2Go’s customers can now benefit from extending their Salesforce Commerce Cloud store to connect with their customers using any eProcurement platform, such as SAP Ariba, Coupa, Jaggaer and many more in order to offer punchout catalog and B2B order automation capabilities PunchOut2Go announced it has launched PunchOut2Go Connector for Salesforce Commerce Cloud on Salesforce AppExchange, empowering customers to connect with their B2B buyers on eProcurement or enterprise resource planning platform in order to offer…

Pendo Systems Announces a Strategic Partnership With WSN

The two companies will be focused on helping their customers successfully navigate the Digital Transformation journey Pendo Systems is proud to announce a key strategic technology alliance with WSN. WSN is a global consulting and resourcing company with over 150 employees across the U.S., UK, and Europe. They provide consulting services, resourcing services and business process automation solutions to a diversified client base including banks, brokers, hedge funds and insurance companies. WSN is led by Alex Ciccotelli in…

TechBytes with Ross Freedman, Co-Founder and Co-CEO at Rightpoint

What common ground of operation and market expansion did you both (Rightpoint and Genpact) discuss before the acquisition deal? We are both companies that put people and culture first. This was the common ground we found from day 1. Additionally, we both saw a unique opportunity to own the Digital Transformation market but we were coming at it from different ends of the spectrum. Rightpoint historically focused on front-office customer experience. Genpact historically focused on back-office Operational processes and…

MarTech Interview with Todd Goldman, VP of Marketing at Infoworks

"Volume of data is important, but it is more important to be able to add new analytics use cases quickly" Could you tell us about your journey into Marketing Technologies and how you started at Infoworks? I was trained as Engineer years ago but was curious about how the product feature sets were defined so I moved into Product Management. I liked talking to customers and doing public speaking so I moved into Product Marketing and from there, things just evolved as I moved into more executive-level positions. I joined…

ZoomInfo Launches Compliance API to Help Businesses Adhere to Data Privacy Obligations Outlined by GDPR and CCPA

Global Leader in GTM Intelligence Solutions Strengthens Commitment and Capabilities to Assist with Data Privacy and Compliance Within Everyday Workflows, Across All Marketing Automations ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced the release of its Compliance API, created to help ZoomInfo customers understand the personal data they possess and more accurately respond to consumer requests under GDPR (General Data Protection Regulation) and the forthcoming CCPA (California Consumer…

The Value of Integrating Marketing Automation With Email Marketing

Email Marketing is one of the strongest and most efficient ways to reach your customers. In fact, the average person checks their email about 15 times per day. With an estimated 293.6 billion emails anticipated to be sent worldwide in 2019, it’s safe to assume that your customers are getting their fair share of email communication. So, how can your small or midsized business (SMB) make sure your email marketing stands out? Integrating Marketing Automation with your Email Marketing campaigns is absolutely essential to give…

OpenText Delivers a Flexible Path to the Cloud, Enhanced Security and Compliance and Visibility into Supply Chain Risk

New Release Responds to Enterprise and Government Demands with Updates to Market-Leading EIM Portfolio OpenText, a global leader in Enterprise Information Management (EIM), announced its latest technology update, with innovations across its entire portfolio. This release further improves the capture, governance, exchange and use of information to drive productivity, growth and a lasting competitive advantage. "OpenText builds the world's most impressive and compelling EIM platform, designed to help companies gain the…

Popwallet Raises $4 Million for Mobile Wallet Marketing Automation

Popwallet, the world's only mobile wallet marketing automation platform, announced Series Seed funding of $4 million led by Stout Street Capital. Additional investors include Loeb.nyc, 3Lines Venture Capital, IrishAngels, Cultivation Capital, MATH Venture Partners, Entrepreneurs Roundtable Accelerator, and angels from the marketing technology community. The Popwallet platform enables brand marketers to deliver personalized and connected experiences to people through mobile wallets like Apple Wallet and Google Pay. These…

TechBytes with Lidiane Jones, SVP Product at Salesforce Commerce Cloud

Could you tell us how you identified the various online and offline channels for the report? At the broadest level, we wanted to look at physical and digital stores. We realized we needed to look at e-commerce more granularly though, and settled on three types of properties: Online marketplaces, like Amazon Retailers’ e-commerce properties, like Walmart.com Brands, themselves, like adidas.com, which are taking a greater share of wallet as direct-to-consumer (D2C) business models gain in popularity When we…

MarTech Interview with Terri Herrmann, VP of Marketing at Modern Hire

"Our MarTech stack continues to evolve as we look to become more targeted and personalized in our touchpoints with potential customers." Could you tell us about your journey into HR Technology? As a marketer, I’ve always been drawn to purpose-driven, mission-based organizations. With each leadership role I have taken on, I have always felt a connection to the people and purpose of the organization. My love for HR was born from spending nearly 13 years at ManpowerGroup, where our goal was to connect the potential of people…

eShopWorld Announces Key Executive Appointments as Part of Ongoing Growth Strategy

New CIO and CFO Bring Decades of Leadership Experience in High-Growth, Tech-Led Environments eShopWorld, one of the world’s leading cross-border commerce companies, announced two senior management team appointments as part of its continuing strategy to grow revenue and services: Conor O’Kane joined the company as Chief Information Officer (CIO) and David Manifold joined as Chief Financial Officer (CFO). Both executives will report to CEO Tommy Kelly. eShopWorld simplifies every aspect of the international e-commerce…

TechBytes with Gabe Morazan, Director of Product Management at Crownpeak

Could you tell us about your role and journey into Marketing Technology? What inspired you to join Crownpeak? I’m the Director of Product, Digital Governance, at Crownpeak and a member of US Technical Advisory Group: Privacy by Design. At Crownpeak, we provide the leading enterprise-grade, Cloud-first Digital Experience Management (DXM) platform, and my role focuses on helping marketers meet their objectives in an era of growing data and privacy regulation, helping to define an international standard in consumer…

MarTech Interview with Evyenia Wilkins, VP Marketing at Traackr

"Sophisticated technology will continue to be an important part of managing a business." Could you tell us about your role and journey into Technology? What inspired you to start at Traackr? Funnily enough, over a decade ago, when I was pursuing my Masters, I chose to study Authenticity in Marketing. I was fascinated by how businesses were being forced to evolve in response to consumer pressure and how Marketing could no longer sell false pretenses unchecked. I was drawn to Traackr because we are building a technology…

LRW Group Acquires Digital Marketing Agency T3

Addition of Austin-based agency to LRW Group’s Action Division puts exclamation point on year of unprecedented growth LRW Group, an analytics-powered marketing services company and a portfolio company of Tailwind Capital, announced the acquisition of T3, a digital marketing agency that builds the world’s most useful brands and the experiences that power them. The Austin-based company and its 200-plus employees joins LRW Group immediately, and will operate under the company’s Action Division, which helps businesses apply…

4 Ways AI Is Transforming Marketers’ Roles

There’s a lot of hype surrounding Artificial Intelligence (AI) in the Marketing world – and for good reason. As marketers, we know that intelligent technology can transform our industry for the better and eventually lead to more impactful experiences for current customers and prospects alike. However, there have also been discussions about whether AI applications for Marketing are truly ready for prime time, or even if they should be used on their own at all. AI is truly just the higher level, a broader category of…

Sales and Marketing Leaders Increase Video Investments Even Though 80% Not Confident in Measuring its Performance

For the Sixth Consecutive Year, Video Investment Is up and 94% of Companies Say Videos Are Valuable in Their Daily Marketing Mix. Vidyard, the leading video platform for business, has partnered with Heinz Marketing on an original research report to better understand the power that video has within the increasingly noisy, digital world. Findings uncover how businesses today connect, communicate, and engage with buyers through video programs and identify gaps between how B2B professionals perceive video and how they…

MarTech Interview with Randi Barshack, CMO at Samba TV

"One of the things that I feel is truly misunderstood by the industry is the assumption that having data means having analytics, which isn’t always true." Could you tell us about your role and journey into Technology? What inspired you to join Samba TV? In 1999, I founded a company that was the first to be able to track web interactions at the application level. Application-level tracking was in its infancy and the team that developed the core tech was initially focused on solving problems surrounding site stability and…