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Adoption of Social Business Models Growing, Says ISG

ISG Provider Lens Report Evaluates 60 Social Business and Collaboration Solutions Providers The popularity of social media platforms and applications is spurring enterprises to adopt "social business" models to better engage with employees and customers and improve collaboration, according to a new study published by Information Services Group (ISG), a leading global technology research and advisory firm. The ISG Provider Lens Social Business and Collaboration Quadrant Report evaluates 60 providers serving the US…

New MVPindex Report Shows NBA’s Total Social Footprint Worth Nearly $5 Billion

Lebron James Tops All NBA Players on Social Media with 100 Million Followers, Foot Locker Wins Most Valuable Campaign at $34.8 Million According to a new report from the industry-leading MVPindex, the NBA once again ranks #1 in the use of social media across all major sports leagues, increasing the value of its collective social media footprint by 28.6 percent during the 2017-18 regular season over the prior year to a whopping $5 billion. But the season's really big winners were the brands that partnered with the NBA…

Native Advertising and the Rebirth of Creativity

Digital advertising offers a lot of promise. It promises scale on a level few other advertising mediums can possibly imagine. If you want to run an ad campaign targeting Indian teenagers, and a simultaneous campaign targeting Australian grandmothers, you can do this far, far more easily digitally than with other ad formats. It promises accountability that is unparalleled: Advertisers can and do track their ad spend—and the reach this spend generates—down to the very last cent. Advertisers can attribute and measure a return…

RichRelevance Launches Xen AI: The First Open AI for Experience Personalization

New Experience Browser and Key Product Innovations Provide Digital Business Leaders with Unprecedented AI Transparency, Extensibility & Control RichRelevance, the global leader in Experience Personalization, announced RichRelevance Xen AI™, the next generation of open and explainable artificial intelligence (AI) focused on experience personalization. The culmination of more than ten years of AI and machine learning innovation, Xen AI delivers several breakthrough capabilities that allow digital leaders to perfectly…

LivePerson Runs Cannes Lions Concierge on Apple Business Chat

Official Concierge Service Offers Personalized Assistance to Attendees on Schedules, Parties and Practicalities, Directly from the Messages App on iOS LivePerson Inc., a leading provider of conversational commerce solutions, has launched the official Cannes Lions Concierge with Apple Business Chat running on LiveEngage. The concierge service gives festival attendees an ultra-simple way to get quick help on any question they have, from a team of people and bots, using Messages on iPhone and iPad. The 16,000 festival…

Yeah, OTT Advertising is a BFD

"Welcome to the modern day gold rush of 2018 – OTT. If you are close enough to it, you can almost feel what the ‘49ers must have felt as those pioneers traversed the continental United States in hopes and dreams of found gold in 1849. Our version in digital media has all the smallest and largest companies grasping for some piece of the OTT pie (our gold) to market in the mega-billion dollar Video advertising industry. Before I get started, it makes sense to present my take on the definition of OTT. OTT is TV on all…

Vbrick Closes $20 Million in Funding To Fuel Rapid Global Expansion of Enterprise Video

For 2018, Vbrick was Recognized as Cisco’s Global Independent Software Vendor Ecosystem Partner of the Year Vbrick, the leading provider of enterprise video software, announced it has received $20 million in funding led by Morgan Stanley Expansion Capital, with participation from existing investors Acme Nova and Adams Capital. The funding will build upon the rapid adoption of Vbrick’s video platform into the enterprise market by accelerating the pace of innovation, growing sales and marketing, and fueling the company's…

Braze (Formerly Appboy) Urges Brands to Keep Shifting at Cannes Lions

Data Is the New Creative; Creatives Need to Shift or Be Shifted Remember when creatives didn't "do" data? You may have already seen this message about town at Cannes. With data quickly becoming king, Braze is urging marketers to think ahead of the curve and anticipate the future of marketing. There's no better time for this shift than at 2018 Cannes Lions Festival of Creativity. "Consumers are interacting with brands how they want when they want," said Marissa Aydlett, SVP Marketing at Braze (formerly Appboy).…

Cannes Lions Witnesses World’s First Augmented Reality Video Ad Format in Action

inRead AR by Teads Allows Users to Interact with the Brand in Augmented Reality Video Ads  Straight from Cannes Lions 2018, Teads has showcased the first public demo of its new inRead AR ad format. The leading Viewable Advertising Marketplace demonstrated the new Augmented Reality Video Ad format at the Cannes Lions Innovation festival via two demos created for Burger King and Ray Ban. Currently, inRead AR will be available through Teads Studio in the coming weeks and will enable brands to use the power of augmented…

Interview with Ted Dhanik, CEO and Co-Founder, engage:BDR

"Influencers are really creators, which is hugely valuable to a brand beyond just their reach."Tell us about your role and how you got here? What galvanized you towards the tech industry? I am the Co-Founder and CEO of engage:BDR, but my whole career has been in tech- I previously worked on the launch of the MySpace brand from inception, and at lowermybills.com. How do marketers benefit from engage:BDR? What made you launch IconicReach? engage:BDR has been around since 2009, and we've been building out innovative…

TechBytes with Jonathan Liew, Strategy Director, Fetch

Jonathan Liew Strategy Director, Fetch Most users dislike seeing ads on their mobile, and yet mobile advertising is set to represent more than 70% of the entire marketing ad spend in the US. As consumers continue to spend exponentially higher time on their mobiles, it's time to serve such consumers with better experiences, which positively influence business outcomes. To understand how marketers can better deliver meaningful mobile experiences, we spoke to Jonathan Liew, Strategy Director at Fetch.Tell us about your role…

Teckst Builds Integration with Microsoft Dynamics CRM Along with Companion App

Teckst Seamlessly Incorporates Two-Way Messaging into Dynamics Interface with Workflows for Sales and Customer Care Enterprise customer care and sales messaging platform provider Teckst has built a first-of-its-kind integration with leading CRM Microsoft Dynamics. Organizations using Dynamics for sales and/or customer support can now message with prospects and customers from within the Dynamics interface. Integrations can be completed within one to three business days, depending on the complexity of the customer’s CRM…

Tru Optik Announces Cross-Screen Audience Validation for Refined OTT and CTV Adtech

For Cross-Screen Audience Validation, IHS, Experian, TiVo, Dataline and Others Partner with Tru Optik on Breakthrough Connected TV Measurement Solution Tru Optik has announced the full release of its Cross-Screen Audience Validation (CAV) service which provides de-duplicated household-level reach and frequency, device authentication, and advanced audience validation for OTT and CTV campaigns. This announcement marks the end of an 18-month closed beta period during which CAV was available to a select number of marketers,…

Mobify Names David Ogidi Director of EMEA Sales

Mobify, a World Leader in Progressive Web Apps for Ecommerce, Accelerates to Help Retailers and Brands Improve Customer Experience, Drive Mobile Revenue Mobify, the world leader in Progressive Web Apps (PWAs) for ecommerce, is accelerating its operations across Europe, the Middle East, and Africa with the appointment of David Ogidi as Director of EMEA Sales. Ogidi brings more than two decades of experience establishing and expanding leading digital experience, SaaS, and enterprise software companies through highly…

Interview with Inna Ushakova, Co-Founder & CEO, Scalarr

"Location has ceased to play any role for SaaS tools and their clients. If you become the best at what you do, you will succeed in any market."Tell us about your role at Scalarr and how you got here? What made you start a company to fight fraud in mobile marketing?    I am proud to be a founder and CEO of such a great company. Scalarr was started two years ago, in 2016, with the idea to develop the efficient and highly accurate tool to detect the mobile app-install ad fraud. At that very moment, I was running the…

Interview with Shereta Williams, President, Videa

"The television industry's hesitation is because there hasn’t been a technology evolution like this in over five decades."Tell us about your role at Videa and how you got there? I started my career in the financial industry and that taught me how to value companies and investments in any industry. I then joined a strategic investments group at Cox during the first Internet run-up. It was here that I was provided direct exposure to all divisions of the company as I helped the executive team understand how the internet…

Interview with Stephen Wakeling, Founder and CEO, Phobio

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI."Tell us about your role at Phobio and how you got here. What galvanized you to start the company? As a founding CEO of a boot-strapped, high-growth company, my role has continually evolved on what seems like a daily basis. Over the last decade so much has happened that got me here today, though, I think it could be broken down into two primary phases – starting it and running it.…

Despite The Benefits, Advertisers Are Still Holding Back On OTT – Here’s Why They Should Reconsider

Cord-cutters made waves in Q4 2017, with cable and satellite TV subscribers declining at the highest rate since 2010. Now with more consumers averting their eyes to Internet TV models,  advertisers have been driven to switch things up and they’re starting to invest in over-the-top (OTT) video, so not to be left in the dust. OTT offers advertisers the ability to garner engagement and highly target consumers, especially younger generations. The revenue gained from OTT advertising is on the rise, too. OTT AVOD (Advertising…

LiveRamp and ADARA to Power People-Based Marketing in Travel and Tourism

Travel Brand Marketers Now Able to Achieve A Single View of the Customer at Scale for Maximum Impact using People-Based Marketing Today at the Skift Tech Forum, LiveRamp announced a partnership with ADARA, the world's richest travel data co-op, to deliver people-based marketing solutions across the travel and tourism industries for more efficient targeting, measurement, and personalization. Through this exclusive partnership, travel marketers, digital marketers, and media agencies will be able to market more effectively and…

Altify Introduces Augmented Intelligence for Guided Account Planning and Sales Acceleration

New Altify Summer ‘18 Release Coaches Sales Teams, Provides GDPR Compliant Data Export, Enhances Salesforce Quip Collaboration Altify, the pioneer in digital sales transformation software for businesses worldwide, announces its Summer 2018 product release. The new version of Altify’s flagship platform features the introduction of augmented intelligence into account planning, delivering best practice sales coaching directly into the application to help sales teams more effectively add value and find new potential…