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Bizzabo Study: 84% of B2B Tech Leaders Say Event Marketing is Critical to Success

Bizzabo’s Study Also Finds 69 Percent of B2B Tech Organizations Plan on Investing More in Events Than They Did in 2018 Bizzabo, the world's leading end-to-end Event Success Platform, released its 2019 B2B Tech Event Marketing Trends report. The company analyzed responses from +1,000 senior-level marketers on how they think about events, discovering everything from how to use events to accelerate sales and lead generation, to how marketers believe in-person events compared to traditional marketing channels and more. More…

“Jump Start” for 5G Era is not Limited to Fast Speed, And China Mobile MIGU Aspires to Emerge as 5G+ UHD Ecosystem Booster

MWC 2019 officially closed the curtain in Shanghai. This was not only the first industry-wide event after 5G license is officially issued in China, but also a technology carnival with full coverage of the world's largest 5G network. Three major Chinese operators, domestic and international mainstream communication equipment manufacturers and headphone brands showcased their latest technologies and products. UHD will be such an industry that launches a thorough transformation in the wake of 5G Era, which is also closely…

New Study: “Digital Natives” Value Brick and Mortar Stores More Than Their Parents or Grandparents

Global Study Highlights the Varying Shopping Expectations of Different Generations and the Role of Technology in Personalizing Retail Despite clear differences in expectations among shoppers of different generations, almost half of retailers (44 percent) have made no progress in tailoring the in-store shopping experience according to a recent study conducted by Oracle NetSuite, Wakefield Research and The Retail Doctor. The global study of 1,200 consumers and 400 retail executives across the US, UK and Australia dispelled…

Why Personalization Matters Most in Mobile

Recent research by Infogroup found that 93 percent of consumers have received marketing communications that are not relevant to them. The importance of that statistic becomes all the more obvious when you consider the consequences: 44 percent of consumers are willing to switch to brands that better personalize their communications. Personalization is now table stakes for marketing organizations, and nowhere is this truer than in the mobile space. It’s become something of a cliché to say that consumers view their mobile…

Salesforce Joins New Continuous Delivery Foundation As Premier Member

Global CRM Leader Joins Community Committed to Growing Ecosystem of CD/CI Tools and Methodologies The Continuous Delivery Foundation (CDF), the vendor-neutral home for many of the fastest-growing projects for continuous delivery, announced that Salesforce has joined the CDF as a premier member. Salesforce joins other CDF premier members such as Cloudbees, IBM, Google, CapitalOne, CircleCI, jFrog, Huawei, and Netflix working together to make continuous delivery tools and processes as accessible and reliable as possible…

Sharpend Poaches Anthem’s Hollands to Boost Senior Team With First MD

Connected experience specialist SharpEnd has poached Anthem MD Rob Hollands to bolster the senior leadership team as its first managing director. Rob joins as part of an ambitious growth strategy, hot on the heels of ex-Dare CEO Michael Olaye, who was recently appointed as chairman. As SharpEnd MD, Hollands will report into founder and CEO Cameron Worth. He will take responsibility for the day-to-day running and management of the business, as well as leading the agency’s planned expansion to fuel its next phase of…

Red Roof Chooses Medallia to Transform its Customer Experience and Drive Retention

Medallia to Provide Experience Management Technology and Expertise for all Four Red Roof Brands Medallia, Inc., the global leader in experience management, has announced that Red Roof, the award-winning leader in the lodging industry, has selected Medallia to power its experience management program to take advantage of real time feedback capabilities and seamless insights across channels. Utilizing Medallia Experience Cloud, Red Roof will receive a detailed experience profile of each guest across their journey that…

Epazz Is Developing a Bitcoin Sharing and Blockchain Social Media App Called Webbeeo to Provide Users Better Privacy Than Leading Social…

Epazz, Inc., a leading provider of blockchain cryptocurrency mobile apps and cloud-based business software solutions, announced that the company is developing a Bitcoin sharing and blockchain social media app called Webbeeo. Webbeeo’s goal is to provide better privacy to users than the leading social media apps by using blockchain technology. The technology would allow users to have greater control of their data. Additionally, Webbeeo will use Epazz’s Bitcoin Wallet to allow users to share Bitcoin over the network. Webbeeo…

Local Media Consortium and Centro Deliver Media Automation for Digital Publishers

Local Media Organizations Centrally Manage In-House Agencies Through Centro’s Basis; Connects Back Office Functions with Planning, Buying, Campaign Analytics and Business Intelligence Centro, a global provider of advertising technology, announced an agreement with the Local Media Consortium to offer its members media automation solutions. The LMC, which delivers economic value to local media companies through strategic partnerships, is made up of more than 80 media companies that include more than 3,300 different outlets.…

Cognitiv Launches First Deep Learning Incrementality Solution To Help Marketers Find New Customers

Cognitiv Incremental: A Marketer’s Answer to a Brand’s #1 Question “Did My AD Campaign Cause a New Consumer to Convert?” Cognitiv, the first self-learning, fully automated neural network technology available for marketers, announced the official launch of Cognitiv Incremental, a new product designed to help marketers accurately achieve consistent, scalable incremental lift.  Cognitiv Incremental is the latest product in the company’s robust portfolio of performance-based solutions which includes Cognitiv Performance,…

TechBytes with Ryan Horn, SVP of Marketing at Simpli.fi

What is the current definition of Programmatic Advertising? I think this depends on who you are talking to, but the basic definition is an automated method for buying advertising impressions via RTB (real-time bidding). This is in contrast to traditional direct advertising buy with a publisher. How do Programmatic Advertisers treat branding and mobile advertising? Over the past few years, there has been a big shift toward mobile Programmatic Advertising. The saturation of smartphones and our growing use of them has made…

TechBytes with Jacob Ross, President at PebblePost

Tell us about your role and the team/technology you handle at PebblePost? I joined PebblePost as President, in April. In my new role, I’ll partner closely with CEO Lewis Gersh and the team to drive growth and innovation for the company’s digital-to-direct mail marketing platform. I have been in the AdTech and MarTech space for many years, and have been fortunate enough to be on the cutting edge of digital marketing becoming more addressable, performance-driven and also accountable (although the latter is very much a…

Comscore and MediaScience Announce Strategic Partnership for Industry Thought Leadership Studies on Cross-Platform Advertising

New Partnership Will Generate Insights on the Importance of Accurate Cross-Platform Measurement Comscore, a trusted currency for planning, transacting and evaluating media across platforms, and MediaScience, a global leader in scientific, lab-based measurement of consumer interaction with media and advertising, are joining forces to provide deeper insights into how advertising works in the digital era. Through this partnership, Comscore and MediaScience will produce research that addresses how and why cross-platform…

Dun & Bradstreet Named A Strong Performer Among B2B Customer Data Platform Providers

Company Believes Pending Acquisition of Lattice Engines Will Position It as a Leading Provider in the CDP Space Dun & Bradstreet was cited as a Strong Performer in The Forrester New Wave=: B2B Customer Data Platforms, Q2 2019. Customer Data Platforms (CDPs) have become one of the fastest growing segments within the sales and marketing information landscape. In the report, Dun & Bradstreet received a differentiated rating in the data sources and types, data management, activation, product vision, and product…

Top of Mind Networks Adds BombBomb Integration to Surefire CRM

Top of Mind Networks, a leader in customer relationship management and marketing automation software for the mortgage lender and real estate industries, is pleased to announce that it has integrated with BombBomb, a personalized video tool. “As the industry’s leading CRM, we aim to continually add integrations with partners that make sense for our user base and help them increase their business.” “We are excited to be able to integrate BombBomb technology into our Surefire system for clients. The ability to add an…

Leading Associations Turn to ON24 for Member Engagement and Revenue Growth

AARP, ISM, ANA and More Choose ON24 to Educate Members and Drive Sponsorships Through Webinar-Based Programs With 51% of associations reporting flat or declining membership and nearly 40% saying a lack of engagement is the reason members don't renew, national associations like AARP, The American Nurse Association (ANA), Institute of Supply Management, and ESMO, are turning to ON24, the marketing technology leader helping associations create live, always-on and personalized digital experiences to facilitate awareness,…

Eggplant Expands Test Automation Across Entire Lifecycle

Low Code Tooling to Accelerate Usability and Speed of Automation; Incorporating Automated Accessibility Testing Eggplant, the digital experience specialist, announced the latest enhancements to its Digital Automation Intelligence (DAI) Suite. The additions build on Eggplant’s proven ability to automate every aspect of the testing lifecycle through AI, machine learning, and analytics. Eggplant’s DAI Suite is the first AI-driven test automation solution that is delivering continuous intelligent test automation focused on…

P&G’s Marc Pritchard and Brand Leaders from Taco Bell and LEGO Take on the Future of Advertising, Platforms and Purpose at Wake up with…

“Advertising will not exist in the future” Mark Pritchard, Chief Brand Officer, P&G  “Purpose isn't just about interesting ads that have a point of view” Julia Goldin, Global Chief Marketing Officer, LEGO “Great value has purpose” Marisa Thalberg, Global Chief Brand Officer, Taco Bell The Economist Group (TEG) has returned to the Cannes Lions International Festival of Creativity with a programme of engaging debate and discussion led by The Economist journalists. In its third daily Wake Up With The Economist At…

Gracenote Launches New Video Popularity Score to Surface Top Trending TV Shows and Movies for More Topical Discovery Experiences

Standardized Content Scoring Enables Entertainment Providers to Identify and Prioritize What's Popular Right Now Gracenote, a Nielsen company announced the launch of Gracenote Video Popularity Score, a new data offering which enables entertainment providers to more effectively understand the TV shows and movies that viewers broadly want to watch so that they can promote them accordingly from within their catalogs. The new solution is part of Gracenote's breakthrough Advanced Discovery suite of metadata products…

1WorldSync Recognizes Leaders in Product Information and Global Content Distribution Through the 2019 Power of 1 Awards

GE Appliances, PepsiCo Inc. and Sazerac Company Inc honored for industry leadership and impact on their trading partner community 1WorldSync, the leading provider of product content solutions, announced the recipients of the 2019 Power of 1 Awards during the 2019 Annual Group, co-located with GS1 Connect in Denver. Recipients are rewarded for their market leadership, innovation and their focus on quality and completeness of product content. The 1WorldSync Power of 1 Awards are given to organizations that have had a…