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Facebook’s Bob Gruters to Join Digital Trends Executive Team

Digital Trends, the world's largest independently owned technology review site, announced that Facebook executive Bob Gruters is joining the company as their Chief Revenue Officer. In addition to Facebook, Gruters has worked with media heavyweights Viacom, Conde Nast, Univision and recent indie entrant, REVOLT Media, among others, during his 25+ year industry tenure. Gruters' decision to leave Facebook speaks to the growing position Digital Trends occupies. Inc. Magazine recently ranked Digital Trends among the nation's…

From ‘Mobile Only’ Internet to Content Strategies: New GSMA Study Identifies the ‘Megatrends’ Shaping Mobile Industry

New Report Provides Insights on Consumer Trends, Network Evolution and More GSMA Intelligence published its third annual ‘Global Mobile Trends’ report, providing a wealth of data and insight on the direction of the global communications industry over the coming years. This flagship research offering outlines the key ‘megatrends’ that will shape the industry in the period out to 2025. This new edition features in-depth analysis on the latest mobile internet trends; the evolution of mobile network technology into the 5G…

B2B Marketing Technology Veteran Jenn Steele Joins Madison Logic as Chief Marketing Officer

Madison Logic Strengthens Executive Team with Jenn Steele as Chief Marketing Officer, a Top Industry Talent in B2B Tech Today, a global ABM platform provider, Madison Logic, announced that Jenn Steele has joined the company as Chief Marketing Officer. In this role, Jenn will report directly to Madison Logic’s CEO Tom O’Regan. She comes to Madison Logic from Bizible, recently acquired by Marketo. In her CMO role, Jenn will lead the marketing efforts for the ABM company that already helps B2B marketers convert their best…

Don’t Abandon Your Brick & Mortar Strategy: Consumers Still Value In-Store Experiences

The rise of the digital era has caused consumer expectations to increase across all industries, but especially in retail. Consumers not only want the possibility to shop at the click of a button, but they are craving a complete omnichannel shopping experience that connects past experiences, present purchases and proactive ideas to their future. While there is certainly continued growth within online shopping, there remains a strong attraction for in-store visits and purchasing. Brick and mortar competition is at an…

People-Based Marketing: 5 Ways to Win

Among digital marketers, ‘people-based marketing’ has become something of a buzz term in recent years, with the likes of Twitter and Facebook developing a number of custom audience solutions for brands, and platforms such as LiveRamp collaborating with a broad range of agencies and brands to leverage customer data for hyper-targeted campaigns. This growing trend has recently hit the marketing mainstream. But what exactly is it? In short, people-based marketing refers to strategies that match customer data (such as a…

How WhatsApp Can Optimize For Ecommerce

Think back to the days when people used to call each other on landlines that had cords long enough to allow them to walk all around the house as they spoke to their friends and family. If you’re not old enough to have experienced that era, then you’ve definitely seen it in movies. The reality is that making phone calls isn’t as popular as it used to be. Text messaging is the new preferred method of mobile communication. In the last decade, the rate of text messages sent per month increased more than 7,700%. We’re talking…

TechBytes with Erin Jaeger, Director, Product Marketing, Yext

Erin Jaeger Director, Product Marketing, Yext Most business, especially SMBs struggle to control the information available about them, online. Yext's Digital Knowledge Management platform helps businesses to tackle this pressing need. We spoke to Erin Jaeger, Director, Product Marketing, Yext to understand how their platform enables businesses to generate better ROMI.Tell us about your role at Yext and the team and technology you handle. As the Director of Product Marketing, I run the product marketing team at Yext.…

Outreach Recognized as Top Startup by LinkedIn

Outreach Ranked 15th on LinkedIn's Annual List Celebrating the Startups Where the World Wants to Work Now Outreach, the leading sales engagement platform, announced that it has been named one of LinkedIn's Top Startups, a list recognizing 50 of the world's best and most sought-after places to work. To compile the list, LinkedIn analyzed the behavior of its more than 500 million users to identify where professionals want to work, while also focusing on metrics such as interest in the company, engagement with employees, and…

Digital Marketing & Ecommerce M&A Volumes and Values Rebound in the Fight for Consumer Attention and Spend

As Amazon hits a trillion dollar valuation, Hampleton Partners’ latest M&A Market Reports on eCommerce and Digital Marketing reveal that the number of deals in both sectors is rebounding after the slowdown which started in Q2 2017. Associated transaction values are rocketing to the near record-peaks achieved in Q4 2015. This rebound is emblematic of established retailers and online players buying-out competitors or snapping-up individual online retail niches and e-Commerce capabilities. With competition intensifying,…

The Race Is On: Jumpshot Releases the Competitive State of Ecommerce Marketplaces Data Report

Amazon's 80 Percent Market Share Has Left It No Room to Grow Further, While Competitors Surge Ahead Jumpshot, the only company that unlocks walled garden data, released The Competitive State of eCommerce Marketplaces Data Report, highlighting that Walmart and other retailers are surging online while Amazon's market share has plateaued. Jumpshot studied anonymous consumer actions on mobile and desktop devices within 500 eCommerce sites and marketplaces in Q2 2018, analyzing visits and transactions for different brand…

Linius Technologies Appoints Global Channels and Alliances VP

Linius Technologies Appoints Former Head of Channel for Telstra and TeamViewer as VP of Channels and Alliances to Scale Company Globally Linius Technologies' the only cloud platform that transforms static video into interactive intelligent content with its world-first Video Virtualization Engine (VVE) has appointed Stephen Pech as its VP of Global Channels and Alliances. Based in Linius' headquarters in Melbourne, Australia, Pech will drive and define the company's growing channel program -- including resellers,…

Amplience Adds Former SAP Hybris Executive to Its Leadership Team

Brian Walker Brings Expertise in Digital Commerce, Content Management, Marketing, and Customer Experience Technology to Amplience Amplience, the global leader in Dynamic Content and Asset Management Software-as-a-Service, announced that Brian K. Walker has been appointed Chief Strategy Officer to support Amplience’s commitment to strategic innovation. As Chief Strategy Officer, Walker will be responsible for product and go-to-market strategy, working closely with Amplience’s customers, broad ecosystem, and leadership team.…

Spot Trender Launches Reimagined Brand Tracking and Ad Testing Technology

The launch of the new Spot Trender Cloud has been deemed wildly successful. In 2018, more than 80% of Spot Trender's full-service clients have adopted and migrated over to Spot Trender Cloud, which aims to be more predictive of actual sales, while being significantly faster and more cost effective than traditional competitors. According to Forbes, companies who adopt data-driven marketing are six times more likely to be profitable.  The market lacked a single solution that would enable marketers to achieve all of their…

Yext Summer ’18 Product Release Now Available for General Access

Yext's Summer '18 Release Includes Revolutionary Yext for Events Product, Enhancements to Knowledge Assistant Conversational UI, and More Yext, Inc., the leader in Digital Knowledge Management (DKM), announced that its Summer '18 Product Release is now live for all Yext customers and partners. The Summer '18 Release includes new skills for the Yext Knowledge Assistant, new Publisher Suggestion capabilities on Facebook, and Google User Photo monitoring and analytics via the Yext platform. Yext for Events, Yext's new…

Now Playing on an Uber Near You: Digital Video

Consumers have some basic expectations for their advertising. They expect TV ads to run 30 seconds or so, print ads to feature provocative headlines and direct response ads to try to direct us to do something. We also expect outdoor ads not to move, but that’s changing. Digital out-of-home (DOOH) advertising is expected to be a $4.5 billion market in the U.S. next year, up from $1.2 billion in 2016. Such ads -- often featuring video or animation -- are also showing up in new places. We now see video ads on Uber and Lyft…

Six Ways You Should Be Using Market Intelligence

Apply Insight, Not Hindsight, to Boost B2B Marketing Success With buyer data at an all-time high, it’s ironic that many B2B marketers still rely on gutfeel and hindsight over knowledge and insight. We’ve found that many brands are essentially gambling on six of the most important aspects of strategy development and implementation. But it would be much better to apply market intelligence and get more scientific with marketing spend. Here’s how. Product roadmaps: Where are you going? The intuition and vision of product…

Unmasking the State of Influence in Men’s Grooming

Friday, August 17 this year was National Men’s Grooming Day - a day when men can focus on their appearance and when salons, hairdressers and beauty parlors can cater to men with various offers. What better time to look behind the beard, if you will, to understand the brands that are favorites in men’s grooming among influencers, and how marketers can learn from these brands to scale their own influencer marketing programs. Traackr gathered data from the top beauty influencers to find out which men’s grooming brands were…

TechBytes with Matt Harada, GM Data, Sovrn Holdings

Matt Harada GM Data, Sovrn  AI is a potent tool to combat the Fake News menace. Publishers are looking for Marketing Technologies that can solve this challenge. The recent Sovrn-Factmata partnership is seen as a credible technology integration to develop an advanced machine learning platform that can tackle fake-news. Matt Harada, GM Data, Sovrn reveals the fascinating aspects of their partnership with Factmata, using AI to combat Fake News and the growing role of Audience Data and CDPs.Tell us about your role at Sovrn…

Rumors of Instagram Testing Shopping App Stir Frenzy; And It’s Totally Worth the Attention!!!

The Instagram Shopping App Could Become An Uber-Cool Visual Storefront in One Tap, If It Comes Alive Following the success of IGTV, Instagram is now taking digital customer experience to an all-time high with its speculated shopping app. With Instagram’s standalone shopping app, customers can experience seamless shopping while finding better and more relevant products on their mobile screens. Unmatched photo quality, better content discovery and chat assistance could be some really interesting features that stores and…

Skyword Traces Exciting Journey in Content Marketing with New Features and Updates

Skyword Rolls out Additional Strategy and Social Features to Its Content-Centric Enterprise Marketing Platform During the Content Marketing Industry's Largest Conference Skyword, the leading content marketing software, and services company, will showcase updates to Skyword360. Skyword36o is the next generation of its content marketing platform. The new updates would be demonstrated at the Content Marketing World (CMWorld) 2018 in booth #730 at the Huntington Convention Center of Cleveland. Among other updates, the…