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Wicket Labs Secures $2.8 Million in Funding to Further Develop Industry-Leading Audience Insights Platform

WestRiver Group Leads Investment Round with Participation of Madrona Venture Group and Divergent Ventures Wicket Labs, an industry-leading provider of audience insights for subscription video services, today announced $2.8 million in financing led by WestRiver Group with participation from existing investors, Madrona Venture Group and Divergent Ventures. The funding will be used to expand the Wicket Scorecard which gives online video providers a deep analytical view of their current and future audience and to expand the…

DocuSign to Welcome New Board Directors

As part of its transition to a public company after a successful IPO in April this year, DocuSign announced that it will welcome three new members to its board of directors, and that five will in turn move off over the course of the year. Joining effective August 29, 2018, are former GoDaddy CEO Blake Irving, Docker chairman and CEO Steve Singh, and IBM Watson business unit GM Inhi Cho Suh. "We are thrilled to be welcoming Inhi, Blake and Steve into their new roles on our board," said Dan Springer, the CEO of…

Interview with Myles Peacock, CEO, CreativeDrive

"Marketing automation is going to be a big part of understanding how and where consumers are engaging with your brand, and how to fine-tune the delivery of the content they want."Tell us a little bit about your role at CreativeDrive? I steer CreativeDrive’s global executive team strategy, client service, performance offerings and growth strategy, overseeing a collective of world-class creators, makers and doers that include an international team of over 1,000+ filmmakers, motion graphic designers, photographers, app…

TechBytes with Kelly Jo Sands, EVP, Marketing Technology, Ansira

Kelly Jo Sands EVP, Marketing Technology, Ansira Data-driven, technology-enabled marketing solutions provider Ansira recently acquired Brand Protection Agency (BPA), a SaaS-based platform that provides manufacturers and brands with the ability to monitor, manage and communicate with their online reseller channels. We spoke to Kelly Jo Sands, EVP, Marketing Technology, Ansira to understand her thoughts on Digital transformation, attribution and the vast potential of AI/ML in advertising technology.Tell us about your role…

Salesforce Delivers the Next Generation of Service Cloud Einstein

Service Cloud Einstein Combines CRM Data, AI and Guided Processes, Empowering Service Agents to Deliver Intelligent Recommendations, Instant Service and Seamless Experiences to Customers Salesforce , the global leader in CRM, announced the next generation of Service Cloud Einstein, combining the world's #1 CRM with guided processes and powerful artificial intelligence to transform the customer service experience. Companies can now leverage Einstein Bots for Service to automate routine service requests and enable…

Harness the Full Power of Video Marketing through Analytics

Video Marketing Is an Exciting Part of Online Marketing. Analytical Tools for Video Performance Would Help Marketing Teams Gain Better Insights into Their Campaigns Video Marketing is witnessing rampant adoption among marketers who are focused on delivering better cross-screen customer experiences. The technology amplifies the efforts of content marketing and generates better opportunities for on-screen engagements with an audience of all age-groups. Shorter attention spans today have to lead to the need for content…

The Year of Advanced TV: Why It’s Finally Arrived

Media consumption habits have changed fundamentally over the past 10 years. Checking Instagram, reading news online, doing business on the phone, and watching TV on the tablet now mix seamlessly with old habits like channel surfing, listening to radio, and reading magazines. The entire media consumption pattern has changed, and the new media paradigm is one of choice. Perhaps nowhere are these transformed consumption patterns as evident as in the realm of TV and digital video. Over the past decade, TV viewing habits have…

TechBytes with Roger Graham, Senior Director, Marketing and Growth, Hootsuite

Roger Graham Senior Director, Marketing and Growth, Hootsuite Social media marketing and intelligence platforms are the most fascinating technology stacks for any organization for two reasons. Firstly, they offer a direct line of brand-audience engagement that even competitors can analyze. Secondly, they compete, in a collaborative manner, with the established CRMs and marketing automation platforms. In this space, Hootsuite leads the way for social media marketing. After recently launching Boost, social media content…

Keeping A Positive Approach to Data Management is Critical to Revenue Traction

AI Could Help in Meeting Revenue Goals with Even More Effective Data Management; So do, CRM, Automation and Customer Experience Management Platforms Today, quality data management and data analytics are at the center of most businesses – and this has happened faster than we could have imagined. Whether you are a fresher or a senior executive, data and the power of analytics that it incubates is rapidly transforming the whole definition of customer engagement and the intersection of experiences. From attracting shoppers to…

TechBytes with Liz Gottbrecht, VP Marketing, Mavrck

Liz Gottbrecht VP Marketing at Mavrck Every brand needs its share of influencers, advocates, referrers, and loyalists that people trust. Mavrck, a leading all-in-one influencer marketing platform helps business find influencers and brand advocates across marketing functions to harness the power of social proof at every touchpoint in the customer journey. Liz Gottbrecht, VP Marketing at Mavrck, spoke to us about the power of influencers in B2B and their recent Facebook advertising campaigns.Tell us about your role at…

How a Lifecycle Marketing Company Successfully Prepared for Its Latest Tech Acquisition

The Head of Marketing of a Leading Tech Marketing Company Discusses the Challenges and Opportunities in Pulling off a Successful Acquisition in 2018 Martech companies have understood the importance of continuous innovation, and dedicated customer success to stay on top of their competition. One of the key trends in martech is the rise of mergers and acquisitions, especially among the unicorns and start-ups that provide platforms for marketing automation, email capabilities, social media analytics and data management and…

Content Experience Platform Provider Tiled Raises $1.5 Million

Tiled Inc., a content experience platform for enterprise sales and marketing teams, announced that it has completed the initial closing of its series seed preferred stock financing. The financing, which was led by Kickstart Seed Fund, brings the total amount invested in Tiled to $1.5 million. Proceeds from the financing are being used to accelerate sales and marketing, which will include hiring experienced enterprise software sales, customer success and marketing personnel. “Sales organizations continue to present…

Interview with Tuval Chomut, CEO, Clicktale

"Brands that want to truly stand out will need to optimize every touchpoint along the journey – and the only way to achieve that will be by thinking about the customer experience."Tell us about your role and how you got here. What inspired you to join Clicktale? As the CEO of Clicktale, it’s my role to lead by example, be a positive mentor, and ultimately to make the decisions needed to steer the company in the right direction. That doesn’t just mean following an existing roadmap, it means defining the map and changing…

Publishers Clearing House Names Andy Goldberg as Chairman and CEO

Goldberg Will Continue to Serve as President and CEO Publishers Clearing House (PCH), a leading interactive media company and a top destination for online free-to-play, chance-to-win entertainment, announced the appointment of Andy Goldberg as Chairman of the Board of Directors. Goldberg, who has been with the company for 35 years, will take over duties from longtime Chairman and former CEO Robin Smith, who will remain an active member of the board. Goldberg will continue to serve as President and CEO in addition to his…

Crypto Night a Roaring Success, Crypto Heavyweights Consensys, Huobi & Ethereum Foundation Graces EveningTalenta

Crypto Night Chose to Take the Educational Route by Offering an Informative Side Stage Kicking July off with a bang, The Blockchain Hub hosted a full-housed crypto meet at 9 Temasek Boulevard - an address most are already familiar with as Asia's blockchain sanctuary. Singapore'sleading blockchain advisories, Talenta and BlockConnectors, were the brains behind the eventful meet that was driven by parallel visions of creating an all-inclusive platform for blockchain education and stimulation. For a cryptocurrency…

TVadSync Integrates Unacast Data to Give Advertisers Clarity into How TV-to-Digital Cross-Platform Retargeting Drives Customers to Stores

Combination of Smart TV Data and Transparent Location Insights Allows Targeted, Attributable Cross-Screen Media TVadSync, the leader in TV-to-Digital cross-platform marketing, has partnered with Unacast. Unacast is the leading transparent location data platform, to finally give brands a clear picture of how combined TV and digital media campaigns influence their customers’ real-world actions. Unacast is the leading transparent, contextualized location data platform. Unacast empowers the next generation of data-driven…

Cannes Lions 2018 Opens Up New Horizon for Immersive Content and Native Advertising

After Attending Cannes Lions 2018, Jeff Lucas of Oath Spoke to Us About the Key Takeaways from the Global Event for Digital Advertising Cannes Lions 2018 remains the most followed event at MarTech Series. We chose to talk more this time with industry leaders at Cannes Lions and dive deeper into the realm of digital advertising. We spoke to Oath’s new Head of Americas Sales & Global Teams, Jeff Lucas, who was there. He talks extensively about brand safety, “XR” ads and native. Brand safety still the topic du jour …

Interview with Jeffry van Ede, Co-Founder and CEO, Simplaex

"Any change comes with challenges, such as selecting the right technology or product whilst ensuring transparency, efficiency and ROI."How did the idea for Simplaex come about? You might call it destiny. Moti (co-founder/CTO) and I met each other in an Ad Tech company in Berlin in late 2014. He joined as CTO and I was hired as a troubleshooter by the advisory board. We both felt that the market would soon make another turn and thus we were challenging the company’s status and future prospects. We decided to talk to all…

Postie Launches Industry’s First Marketing Automation Platform that Makes Direct Mail Behave like a Digital Channel

Customers Have Seen CVR%, ROAS and CPA Results as Strong as Best Performing Social Campaigns Postie, the only tech and data platform that makes direct mail behave like the best digital acquisition channels, officially announced its launch in the US market. Postie helps digital marketers apply machine learning and quant marketing to the biggest traditional offline channel – direct mail – making it truly a performance channel, from testing and optimization to audience modeling and attribution. The platform, now available to…

SITO Launches the SITO Channel Alliance

Partner Certification Program Expands Access to SITO’s Expansive Product Suite That Goes Beyond Location Data, Provides Omni-Channel Support for End-to-End Campaign Management SITO Mobile, Ltd., the Consumer Behavior and Location Sciences company, launched the SITO Channel Alliance, a full-service extension of SITO’s location intelligence platform and managed media service offering through its certified re-seller partner program. The SITO Channel Alliance (SCA) is a custom program purpose-built for creating strategic…