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EZShield + IdentityForce Release Exclusive Research on Identity Protection Market

Report Surveyed More than 2,000 US Adults about their Interest in and Engagement with Identity Theft Protection Providers and How Safe They Feel Their Identities Are EZShield + IdentityForce, announced its research results from an in-depth study on the identity protection market, compiled for all partners with vested interest in safeguarding consumers from identity theft. With two new victims of identity crime every second, identity theft has become the fastest-growing crime of the 21st century. The 2019 Identity…

MadHive Launches New Technology Suite to Address Fraud, Usher in New Era of Accountability in Advertising

TEGNA’s Premion Leveraging MadHive's Cryptography, AI and Blockchain Advertising Innovations to Sharpen Audience Targeting MadHive, the technology company best known for innovations in cryptography and advertising, launched a suite of technologies designed to address the biggest threats to the advertising industry — the issues of trust, transparency, fraud and brand safety. “Publishers, brands and agencies alike have been living in the Advertising 1.0 ecosystem — what we call the ‘Guess Economy’ — dealing with issues…

Is SEO the Future of Successful Apps?

Google recently updated their mobile search algorithm to show the results of not only websites but also apps. Plus, the app results come with an install button. This means that it is now more important than ever for your app to show up on those search engine results if you want to gain downloads from both app stores and search engines. As we all know, more downloads, more revenue. There are many ways you can do this. Getting your app on search engine results can be done by paying for an ad spot, being part of an app pack,…

Zixi Welcomes John Bishop to Board of Directors

Industry Veteran Brings over 20 Years of Market Experience and Technical Expertise Zixi, the industry leader for enabling dependable, live broadcast-quality video over unmanaged and managed IP, announced the addition of market expert John Bishop to the Board of Directors. With over 20 years of experience, Bishop is one of the early pioneers of video streaming, as well as a recognized web streaming and IP network distribution technologist. Bishop currently serves as the President of Librestream where he leads the…

ironSource Launches A/B Testing Tool for Ad Monetization

The Industry-First Tool Empowers Developers to A/B Test Monetization Strategies Directly Through the ironSource Platform Leading mobile monetization and marketing company ironSource announced the launch of its A/B testing tool for ad monetization. ironSource is the first and only mediation platform to enable app developers to instantly and effortlessly test multiple monetization strategies directly through their dashboard, and then make strategic decisions based on true comparative data. Currently, there are two…

zvelo Partners with YouAppi To Prevent Fraudulent Bot Traffic

YouAppi's Commitment to Quality and Fraud Prevention Ensures Marketers Only Pay for High-Quality, Human Engagement YouAppi, a leading growth marketing platform for premium mobile brands, announced a partnership with zvelo to drive maximum ROI for marketers while ensuring they only pay for high-quality, real users. zvelo provides a suite of ad fraud offerings that allows advertisers, publishers and platforms to reduce fraudulent spending on bot traffic and prevent ad fraud. YouAppi will leverage zvelo's solution to ensure…

The ‘C’ in Customer Experience (CX) Means Consistency

Modern Customers Are Buying Not Just Products, but Also the Experience. This Has Changed the Entire Paradigm of Doing Business in CX-Focused Markets Where Stakes Are Higher Than Ever Before In the modern era, the inexorable rise of Customer Experience has pushed the bar higher in Marketing, Sales, Service and Commerce. The biggest challenge faced by marketing professionals lies in delivering connected and smoothly concerted experiences to a whole new generation of customers that expect instant solutions, round-the-clock…

Inpixon Joins the VMware Technology Alliance Partner Program

Inpixon, a leading indoor positioning and data analytics company, announced it has joined the VMware Technology Alliance Partner (TAP) program as a Standard level partner. Members of the TAP program collaborate with VMware to deliver innovative solutions for virtualization and cloud computing. The diversity and depth of the TAP ecosystem provides customers with the flexibility to choose a partner with the right expertise to satisfy their unique needs. With thousands of members worldwide, the VMware TAP program includes…

Mintel Comperemedia Forms Strategic Partnership with Marketing Intelligence Platform Pathmatics

Following its investment in Santa Monica-based marketing intelligence platform Pathmatics, Mintel Comperemedia now leverages advanced marketing analytics for digital channels to bring an unparalleled client experience. The strategic partnership arms Mintel Comperemedia’s legacy expertise in direct mail and email marketing with Pathmatics’ digital expertise to create a robust, holistic approach to integrated marketing intelligence across the ever-changing marketing landscape. Mintel Comperemedia now provides insights into…

Frost & Sullivan Recognizes LivePerson Conversational Commerce and AI Offerings for Financial Services with “Global Customer Value…

Unique, End-To-End Approach to Conversational Commerce and AI Creates a “Seamless Experience,” Says Leading Industry Analyst Firm Following a review of conversational artificial intelligence (AI) in the financial services space, Frost & Sullivan awarded its 2018 Global Customer Value Leadership Award to LivePerson, in recognition of its unique, end-to-end approach to deploying conversational commerce and AI in brand-to-consumer communication. Some notable conclusions from Frost & Sullivan, which led them to…

Latest Report: PPC Remains a Powerful Digital Marketing Tactic to Boost Traffic

GoodFirms' research team led surveys with global IT companies and experts to obtain comparative insights that would benefit businesses dealing in the domains of PPC – AI, digital marketing, social media marketing, web design, SEO and eCommerce app development. Here is a summary of the aforementioned surveys conducted by the research team of GoodFirms: 10 Gurus on Future of PPC: AI and Machine Learning for PPC Campaign Management PPC has become the most powerful way of marketing tactics and an inventive method to boost…

TAG Awards 2019 Seal Recertifications to Companies Achieving Rigorous Standards to Protect Digital Ad Industry

Number of Recertified Companies Nearly Triples from 37 to 102 over Prior Year, Total Recertified Seals More Than Double from 62 to 139 The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, recognized more than a hundred companies for achieving 2019 seal recertification for TAG’s Certified Against Fraud, Certified Against Piracy, Certified Against Malware, and Inventory Quality Guideline (IQG) Programs. Multi-year adoption of…

Are You Ready to Adapt to these 5 Digital Marketing Predictions?

New technologies are opening the door to new tools that will transform the way digital marketers build strategies and create their web pages. Choosing which new tactics to integrate can be confusing and overwhelming. Here are five digital marketing predictions for 2019 to help you create smarter campaigns: 1. Customer UX The profusion of data available from pixel tracking, chatbots, and customer profiles gives us the ability to deliver personalized, highly-relevant messaging. Customers have come to expect a seamless…

Mind the Generation Gap: Engaging Multi-Generational Employees On Their Terms

Four generations currently make up the modern workforce, so how do you develop a workplace that effectively engages all of them? This is a common and difficult question nearly every organization faces, especially when it comes to encouraging better communication and collaboration among diverse generations. The answer to bringing these disparate generations together is a quality digital workplace. While you may think that “digital” automatically ostracizes older generations, digital workplaces are much more expansive in…

Qualtrics Partner Network Grows to over 100 Global Members and Expands into Five Programs in Its First Year of Revolutionizing Customer,…

Qualtrics Partner Network Expands into Five Programs to Support Organizations of All Sizes and Industries on Their Experience Management Journey Qualtrics, the leader in experience management, announced that over 100 organizations have joined the Qualtrics Partner Network (QPN) in the first 12 months since its launch. The Qualtrics Partner Network, combined with the technology of the Qualtrics Experience Management (XM) Platform, extends the experience management capabilities and solutions available to help customers of…

Clari Launches New Platform to Connect Enterprise Go-To-Market Teams

Connected Revenue Operations Drives Full Funnel Accountability Across Sales, Marketing, and Customer Success to Improve B2B Effectiveness Clari announced its Connected Revenue Operations platform, extending its data platform, automation and AI analytics to all parts of the revenue team, including sales, marketing, and customer success. Incorporating business activity data from an ecosystem of dozens of partners, the new platform transforms revenue operations to be more connected, efficient and predictable.…

ADYOULIKE Verified by ABC to JICWEBS Brand Safety Principles

ADYOULIKE has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC.  The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation. ADYOULIKE, the global leader in Native Advertising provides AI-driven Native Advertising…

Survey Shows Disjointed Communications Technologies Fail Customers

New Research from RingCentral Reveals Customer Service Expectations Are Not Being Met; Disjointed Communications Technologies Impact Customer Satisfaction and the Bottom Line RingCentral UK Ltd., a leading provider of global enterprise cloud communications and collaboration solutions and a wholly owned subsidiary of RingCentral, Inc., released a new report entitled Overcoming the Digital Disconnect: How Disjointed Communications Technologies Are Letting Customers Down – and How to Solve it. Based on a global survey of…

Beyond Commerce, Inc. and SERVICE 800, Inc. Complete Business Combination

Beyond Commerce, Inc., a global provider of B2B internet marketing analytics, technologies, and related services, is pleased to announce that it has completed its strategic plan with SERVICE 800, Inc. The two companies are preparing to deliver industry leading CX solutions and services to each other's clients and associates. This will expand and enrich the value each company offers its respective clients. Beyond Commerce Chairman and CEO George Pursglove commented, "SERVICE 800 checks off all the boxes attributable to our…

Eye Rolls at Pre-Rolls: How to Escape the Trap of Annoying Ads

The first recorded advertisement was a Song Dynasty-era copper printing plate for the Liu family Fine Needle Shop. Even then, readers were groaning and searching for the skip button. Ads and their creators have always been in the business of winning over consumers’ attention, and they’ve succeeded clumsily at best. But the digital realm is a different beast, and advertisers must find ways to rise above the clutter. Traditional advertising is fracturing as both consumers and brands flock to digital. After overtaking TV…