Why Vertical Video is The Future of Video Marketing

In the past few years, smartphone manufacturers have been improving their product quality rapidly, especially in the camera department. Today’s flagship smartphones can capture images and record videos with comparable quality to some entry-level DSLRs. In addition to that, the displays on smartphones are high-quality so watching movies on the go is no longer a pain in the eyes. These two factors alone are enough to change the way we consume and create content. If you’ve been browsing the internet long enough, you must…

All-New Act! CRM Introduces Powerful Marketing Automation Built for Small Business Success

The Next Generation of Act! CRM Provides Smbs with the Ultimate Toolset to Accelerate Growth Swiftpage, the provider of Act! CRM software, a leading cloud-enabled platform aimed at helping small and mid-sized businesses (SMBs) grow, announced the next generation of Act! which marries proven CRM with powerful marketing automation. The new Act! represents a significant step forward, both for Swiftpage and the broader SMB market, and is available in English in North America, the United Kingdom, Australia, and New Zealand …

PeerLogix and FourthWall Media Partner to Unify Linear and Streaming TV Audiences

Linear and Over-The-Top (OTT) Television Measurement Innovators Combine Viewership Data Pools on over 25MM Households to Power Unique Analysis and Activation Opportunities PeerLogix, Inc., the go-to audience discovery platform for the evolving OTT/streaming TV ecosystem, and FourthWall Media, the largest independent source of cable set-top box viewing and analytics data, announce the launch of a powerful new data asset combining both streaming and linear TV viewing at the household level. Ideal for programmers,…

Mixpanel Expands Business Offerings to Include Programs Geared at Startups and Nonprofit Companies

With Access to Mixpanel's Most Advanced Features, Startups and Nonprofit Companies Can Take Advantage of Industry-Leading Analytics Tracking Without the Enterprise Budget Mixpanel, the world's leading user analytics platform, announced the launch of a special initiative to unlock advanced analytic insights for startups and nonprofits. With this initiative, Mixpanel is bolstering its commitment to help organizations grow by improving their end users' experience and helping them make data-informed product & marketing…

The Next Evolution of Cross-Device Shopping

Our industry is witnessing a massive shift in consumer behavior — one that’s going to entirely reshape how marketers connect and enable shoppers going forward. Just as programmatic advertising has become table stakes and marketers have started to get their arms around their cross-device strategies, it’s time to prepare for the next upheaval. Welcome to the Age of Voice Today’s consumers are increasingly embracing audio assistants. While such assistants aren’t new, consumer comfort with them has never been higher. And as…

Comscore Announces AMC Networks as New Campaign Ratings Beta Partner

Partnership Will Allow AMC Networks an Unduplicated View of Video Campaigns Across Linear TV, OTT, Desktop and Mobile Comscore, a trusted currency for planning, transacting and evaluating media across platforms, announced that AMC Networks, the entertainment company behind some of the most popular and critically acclaimed shows on television, is the newest beta partner for Comscore Campaign Ratings (CCR). CCR is Comscore’s cross-platform video advertising measurement solution. “In a convergent television environment,…

Comscore Announces A+E Networks to Join Comscore Campaign Ratings Beta Program

A+E Networks Will Gain Initial Access to Comscore’s Unduplicated Video Campaign Measurement Across Linear TV, OTT, Desktop and Mobile Comscore, a trusted currency for planning, transacting and evaluating media across platforms, announced that global content company, A+E Networks, will join other leading media companies as a beta partner for Comscore Campaign Ratings, Comscore’s new cross-platform video ad measurement solution. This news comes on the heels of the launch of the beta program in September of this year. “As…

Cuebiq Names Chris Falkner Head of TV

Former NBCUniversal Executive to Lead Company’s New Initiative Leading location intelligence and consumer insights company, Cuebiq, announced the hire of Chris Falkner as Vice President of the company’s television initiatives. As the definition of TV continues to expand, and users have even more choices for how to engage with content, brands are reevaluating how best to reach and engage consumers exposed to TV advertising. Addressing this trend, Cuebiq is expanding its cross-channel efforts into television, by…

Janrain Survey Shows Consumers Still Trust Brands but Want More Control over Data

US Public Surprisingly Forgiving Despite Data Breaches and Controversies as Long as Companies Demonstrate Good Faith; Consumers Welcome Consent-Based Marketing Janrain, the company that pioneered the Customer Identity and Access Management (CIAM) category, announced during Cybersecurity Awareness Month the results of its latest Consumer Attitudes Toward Data Privacy and Security Survey, which show US consumers still generally trust brands but welcome consent-based relationships following the recent spate of breaches and…

How Marketing-Savvy DTC Brands Supercharge Their Ad Performance

Dollar Shave Club. Warby Parker. Casper. These and other upstart direct-to-consumer (DTC) brands are a disruptive force. In eliminating the middle person, they offer consumers an appealing alternative to established brands in terms of price and experience. DTC brands have a major advantage over competitors: They convert on their website, so it’s much easier for them to know which media channels are working. That’s why these brands are rewriting the marketing playbook. For such brands, it’s not about choosing digital media…

Independent Consulting Study Reveals That Content Supply Chain Challenges Obstruct Customer Continuity

Study Highlights Impact on Companies’ Top Business Objectives and Provides Key Recommendations to Follow SDL, a global leader in content creation, translation, management and delivery, announces the results of a Forrester Consulting study, highlighting that only a third of companies (30%) believe their customer’s journey is completely continuous, and the critical role of content in delivering continuous digital experiences. According to the November 2018 study, ‘Today’s Content Supply Chains Prevent Continuous…

Bupa Global Continues to Drive Business Change with Confirmit

Highly Successful Customer Experience Programme Drives Long-Term Culture Change and ROI Leading international health insurer Bupa Global has strengthened its relationship with Confirmit to use the company’s solutions to run its highly successful Customer Experience programme. Bupa Global’s award-winning Customer Experience (CX) activities have been underpinned by the Confirmit Horizons platform since 2015. Since then, the Bupa Global team has expanded the programme from a listening-based approach to a “Listen, Learn…

Momentum Launches MomentumBi, a New Business Intelligence Platform

Cognitive Cloud Platform Leverages Data to Fuel Brand Experiences for Clients like Chobani Momentum Worldwide, the world’s leading global experiential advertising agency, has launched MomentumBi. A first-of-its-kind business intelligence platform that leverages artificial intelligence to ingest structured and unstructured data to provide real-time insights that inform, enhance and measure experiential advertising. As a cloud-based, cognitive platform with AI capabilities, MomentumBi correlates Momentum’s proprietary…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By. Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source for the major MarTech developments of last week. SEMrush Tracks Online Growth in Popularity of Web Summit Conference Online Searches Highlight Web Summit Growth on Time for 2018 Conference Comscore Brings its Digital Audience Measurement to Include Snapchat Discover The New Integration Will Grant…

The Power of A Guarantee For Digital Ads

Learn how the increasingly popular Programmatic Guaranteed is bringing a more effective, streamlined and transparent experience to programmatic ad buying.  If you’ve ever bought a home goods product or watched Tommy Boy, you know the influential role a guarantee can play in informing purchasing decisions. “100 Percent Satisfaction Guaranteed” stickers are commonplace for good reason. People like to know they’re getting what they pay for. Read More: Rubicon Project Now Offers Programmatic Guaranteed Buying…

LogMeIn Names Ita Brennan to Board of Directors

LogMeIn, Inc. has named Ita Brennan, CFO of Arista Networks, to the company’s board of directors. A tech industry veteran with over two decades of financial management experience at large and mid-cap businesses, Brennan is Arista's Chief Financial Officer responsible for all aspects of the Company’s financial accounting, operations, controls and investor advocacy. Prior to joining Arista, she held executive management roles at Infinera Corporation, an intelligent transport networking company, and Maxtor Corporation, a…

DiscoverOrg Co-founder and CEO Henry Schuck Selected as One of Goldman Sachs’ 100 Most Intriguing Entrepreneurs of 2018

DiscoverOrg, the leading sales and marketing intelligence solution, announced that its co-founder and CEO, Henry Schuck, has been recognized as one of Goldman Sachs’ 100 Most Intriguing Entrepreneurs of 2018. Goldman Sachs selected Schuck from among emerging and seasoned entrepreneurs across a diverse set of industries, and honored recipients at its annual Builders + Innovators Summit, held October 17-19, 2018. Since founding DiscoverOrg in 2007 at the age of 23, Schuck has built the company into the industry-leading B2B…

Informa Engage 2018 B2B Marketing Trends Report Shows Content Marketing Essential to Generating Meaningful Results; Video and ABM Surging

Report Offers Insight into the Marketing Trends, Challenges and Priorities of Marketers B2B marketers are scaling and optimizing their content marketing strategies, finding it valuable and effective to strengthen brand positioning, build engagement and generate qualified leads. Informa Engage unveils the second annual B2B Marketing Trends Report. The report offers insight on marketing trends, challenges and priorities of B2B marketers. In the ever-changing world of marketing, the B2B Marketing Trends Report shows…

Allison Munro Joins Piano Software as Chief Marketing Officer

Trevor Kaufman, Piano Software CEO, announced that Allison Munro has been appointed as Chief Marketing Officer, a new position for the company, as Piano continues to expand its worldwide business.  Munro will align the marketing and sales organizations around the company's go-to-market strategy and growth opportunity.  She will also oversee Piano's brand and reputation in the market. Allison joins Piano from Viafoura, a provider of audience engagement tools specifically built for news publishers and media companies, where…

Overwolf Raises $16 Million in Series B Funding Led by Intel Capital, With Participation From Liberty Technology Venture Fund, and Marker

Overwolf, a Profitable Open Platform for Game Apps and Services, Will Use the New Funds to Accelerate the Growth of the Overwolf Developer Ecosystem Overwolf announced a $16 Million round of funding led by Intel Capital, with additional investments from Liberty Technology Venture Capital as well as existing investors. Overwolf is building an open platform of game apps and in-game services, with over 10 million monthly active players across mobile and desktop. Overwolf's mission is to generate value for every gamer in…