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Kobie Appoints Former Mastercard Executive as New President

Marti Beller Joins the Loyalty Marketing Company to Support Ongoing Growth and Lead the Company's Evolution Kobie, a global leader in loyalty marketing, announced that its board of directors appointed Marti Beller as the company's new president to drive the company's organizational development, operational excellence and growth strategy. "At Kobie we are committed to delivering the best product and services to our clients. With Marti's extensive leadership, loyalty and technology experience, she will help us…

Study: Social Media Has the Least Influence on Retail Technology Purchases

Research from CCgroup Reveals the Biggest Influences on Technology Vendor Selection by Major UK Retailers Insight driven Tech PR Agency, CCgroup, released the findings of its primary research study “How to influence retail technology buyers”. The results, collected from over 30 tier one (turnover above £500m) and tier two (turnover between £30-£500m) UK retailers, identified the information most important to decisionmakers when longlisting, shortlisting and purchasing from a potential technology vendor. port found that…

IRI Finds Consumer Confidence Making Big Impact on E-Commerce Growth

IRI Consumer Connect Survey Reveals Consumer Confidence Remains Favorable, with Millennials and Generation X Struggling the Most; 64 Percent of Omnichannel Growth Due to E-Commerce While 2019 got off to a rocky start, with a partial government shutdown and trade challenges attributed to tariffs, consumers at the close of 2018 were buoyed by their strong household financial health and were spending accordingly. The latest IRI Consumer Connect survey results find that nearly 55 percent of consumers report their…

SurveyMonkey Launches Visual Themes and Layouts that Deliver On-Brand Survey Experiences

Easy-To-Use Customization Features Improve Survey-Taking Experience with Options to Add Branding, Imagery, Colors, and Themes SurveyMonkey, a leading global survey software company, announced the launch of enhanced survey features that give customers the power to create a more engaging survey experience by adding branding elements, new layouts, colors and much more. “With our new themes, customers can create beautiful on-brand surveys by leveraging elements like vibrant colors, hero product shots and layouts that will…

Augeo Continues Growth with Acquisition of Wingnut Advertising

Augeo announced it has acquired Wingnut Advertising, a Minneapolis-based company delivering agency services since 2003.  The acquisition will nearly double the size of Augeo Digital's agency, a business unit of Augeo, and strengthen its capabilities in creative, strategic branding, website development, and digital communications. Wingnut also has expertise in search engine optimization (SEO), search engine marketing (SEM), and other digital marketing services. "The combination of these two high-performing teams will add…

Button Report: Holiday Analysis Reveals That Mobile Consumers Are Making 108 Percent More Purchases In-App Than On Mobile Web

Key Takeaways That Marketers Can Apply to Their 2019 Mobile Strategies Button, the leading mobile partnership platform, released the Button 2019 Mobile Commerce Report: Holiday Analysis that highlights key learnings, based on millions of transactions that took place in the Button Marketplace over the 2018 holiday season, for marketers looking to drive mobile acquisition and engagement in 2019. With the growth of the mobile economy, m-commerce transactions are projected overtake e-commerce transactions globally this…

Magnolia Appoints Tim Brown as Chief Executive Officer

Marketing Technology Industry Visionary to Power Global Growth for One of the World’s Top Digital Experience Solution Providers Magnolia, a global leader in digital experience and content management software, announces the appointment of Tim Brown as Chief Executive Officer, effective immediately. Former CEO and Co-Founder, Pascal Mangold, will continue to serve on the Board of Directors and is delighted to finalize the transition of executive leadership to Brown. Brown brings more than two decades of experience in the…

Simplus Closes $20 Million in Financing to Fuel Continued Growth

Kensington – SV Global Innovations LP Leads Series C Funding Round with Savano Capital Partners, Salesforce Ventures, Cross Creek Advisors, Epic Ventures and University Growth Fund, Providing Strategic Capital to Simplus for Organic and Acquisition-Based Growth Simplus, a leader in Salesforce Quote-to-Cash, has successfully closed $20 million to further increase capacity across its product and service offerings, as well as acquire companies with complementary solutions valuable to customers. Silicon Valley Bank will…

SaaS Company Syrenis Attracts Investment From Bill Currie and Sir Terry Leahy

UK-based SaaS company Syrenis is delighted to announce that it has secured investment in order to further distinguish itself within the growing international privacy and personal data management market. As the global privacy landscape continues to evolve within Europe, the US and beyond, Syrenis is ideally placed to take advantage of the arising opportunities thanks to its market-leading personal information management platform, Cassie.  Investment from William Currie Group giants Bill Currie and Sir Terry Leahy is a huge…

STASH Rolls Out Suite Of New Features

Cash Back, Round-Ups, Smart-Stash and DiversifyMe Work to Automate Saving for Millions STASH, one of the fastest growing investing apps in the US, announced the roll out of a suite of new and improved features to make saving easier for its 3M+ clients. To enhance customization tools and optimize saving opportunities, STASH is launching the following features: Round-Ups to grow savings on auto-pilot. Every time customers spend, STASH will round-up the purchases to the nearest dollar. Each time the round-ups total hits…

Exceed.ai Automated Lead Qualification And Nurturing Now Integrates With HubSpot

Exceed.ai announced that it has joined HubSpot as a Connect Beta Integrator. HubSpot, a leading growth platform, works with Connect integrators to help grow their business through listing, marketing and distribution resources to increase shared customers. Connect Beta Integrators are independent software vendors who have built an integration with HubSpot and been accepted to the Connect Beta Program. Companies using HubSpot can now use Exceed’s AI-Powered Sales Assistant to automatically engage, qualify and nurture…

Storytelling Pioneer andFormer Snapchat Executive Rylee Jean Ebsen Takes on Director Role at Big Block

Multi-Platform Storyteller with Trillions of Views Under Her Belt Joins Creative Powerhouse and Business Catalyst to Help Brands Re-Imagine Advertising Experiences Big Block, a creative services company, proudly announced the addition of Rylee Jean Ebsen to its creative roster as a Live Action Commercial Director. As a very early Snapchat employee and its most recent Director of Creative Media, Ebsen brings Big Block clients her unique experience producing groundbreaking content including Augmented Reality, VR,…

DealCloud and SourceScrub Form Data Partnership, and Announce Integration with DealCloud DataCortex

Integration of SourceScrub’s verified data into DealCloud’s DataCortex product to provide clients with increased visibility on movements and opportunities within the capital markets DealCloud, a technology leader for CRM and deal management in the capital markets, and SourceScrub, Inc., an origination intelligence and target identification platform, announce today a strategic partnership to integrate SourceScrub data within the DealCloud DataCortex product. “Along with countless product enhancements and opening our first…

New Global Data Suggests Online Fashion Shoppers Now Spend More on Mobile Than Desktop: 46% v 44%

Fashion Retailers Must Find a Way to Convince ‘Impatient’ Mobile Visitors to Make Purchases in 30% Less Time per Visit New research suggests that online fashion shoppers globally now spend more on mobile than desktop: 46% v 44%. But with each visitor spending nearly 30% less time on a site when they come via mobile than they do on desktop, retailers face the key challenge of optimising the mobile experience so shoppers can browse their sites quickly, find exactly what they are looking for and leave having made a purchase.…

Inpixon and Aislelabs to Market and Resell Complementary Location Positioning Solutions

Complementary Solutions Enable Both Companies to Meet Wider Range of Customer Needs, From Guest Wi-Fi Marketing to Cybersecurity Inpixon, a leading indoor positioning and data analytics company, announced it has entered into a two-way reseller arrangement with Aislelabs, a leading provider of Wi-Fi location-based marketing and analytics solutions. Inpixon plans to market and resell Aislelabs Flow and Connect products to Inpixon customers and prospects. Aislelabs will market and resell Inpixon Indoor Positioning Analytics…

Apple Announces New Today at Apple Sessions

Over 50 New Sessions Now Available Apple announced a new Today at Apple release with sessions in three new and expanded formats — Skills, Walks and Labs — which offer hands-on group sessions focused on photography, video, music, coding, app development, art and design and more. The new sessions are free at every Apple Store worldwide and allow visitors to find the right session for their interests and skill level in order to unlock creativity, inspire learning and encourage connection. “Since the beginning,…

Webpals Mobile Survey: Growing Trust in Finance Apps – 72% of Consumers Trust Syncing their Personal Finances on their Mobile Phones

Mobile Finance Apps Continue to Grow in Strength – Over 70% of Respondents Used One in the Last Week Webpals Mobile, the mobile division of Webpals Group, a leading performance-driven user acquisition company, revealed that over 72% of respondents trust syncing their personal finances on their mobile phones. This is according to a recent survey conducted with Google Consumer Surveys. According to Webpals’ findings, over 60% of consumers use financial apps for everyday banking, such as viewing account balances, budgeting…

Accenture Interactive Positioned as a Leader in Independent Research Report on Digital Experience Agencies in Asia Pacific

Accenture Interactive has been named a leader in the latest Forrester Research report on digital experience service agencies in the Asia-Pacific (APAC) region. The report, titled “The Forrester Wave: Digital Experience Agencies In Asia Pacific, Q4 2018,” evaluated Accenture Interactive and 12 other vendors on 23 criteria, including Current Offering, Strategy and Market Presence. “To win in today’s digital world, brands must create experiences that provide value across every interaction. Accenture Interactive combines the…

MapR Advances Support for Flexible and High Performance Analytics on JSON and S3 Data with Apache Drill

Drill 1.15 Delivers Enhanced s3 Connectivity, Expanded SQL Capabilities on Nested Data and Improved Performance in Multi-Tenant Enterprise Environments MapR Technologies, Inc., provider of the industry's next generation data platform for AI and Analytics,  announced the support of Apache Drill 1.15. The new release offers new enhancements to conduct powerful queries on highly complex nested data structures; including files, MapR JSON database tables and cloud data sources specifically for S3. “The latest Drill release…

Equifax Outlook: Trends to Watch in Data-Driven Marketing

Provides 2019 Outlook for Data-Marketers Following AdExchanger's Industry Preview Event Equifax Data-driven Marketing (DDM), the marketing data, analytics and technology solutions capability of Equifax Inc.,released its initial list of "Trends to Watch in Data-driven Marketing" for 2019. Equifax DDM General Manager Mykolas Rambus provided the outlook coming out of AdExchanger's Industry Preview event in New York City to help business leaders shape their marketing approach and investment decisions. The Equifax DDM …