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MarTech Interview with Terri Herrmann, VP of Marketing at Modern Hire

"Our MarTech stack continues to evolve as we look to become more targeted and personalized in our touchpoints with potential customers." Could you tell us about your journey into HR Technology? As a marketer, I’ve always been drawn to purpose-driven, mission-based organizations. With each leadership role I have taken on, I have always felt a connection to the people and purpose of the organization. My love for HR was born from spending nearly 13 years at ManpowerGroup, where our goal was to connect the potential of people…

Myths Belong in Stories, Not People-Based Advertising

A lot is written, and said, about identity resolution. The conversations can be extremely technical or deliver claims that seem too good to be true. With so much noise, how can you determine what’s real and what’s not? Epsilon-Conversant commissioned Forrester Consulting to conduct a study on identity resolution and explore how identity capabilities fit into the evolving needs of modern businesses. Based on the initial findings, it’s clear that the industry still has a long way to go. To help separate fact from fiction, I…

MarTech Interview with Evyenia Wilkins, VP Marketing at Traackr

"Sophisticated technology will continue to be an important part of managing a business." Could you tell us about your role and journey into Technology? What inspired you to start at Traackr? Funnily enough, over a decade ago, when I was pursuing my Masters, I chose to study Authenticity in Marketing. I was fascinated by how businesses were being forced to evolve in response to consumer pressure and how Marketing could no longer sell false pretenses unchecked. I was drawn to Traackr because we are building a technology…

Predictions Series: Top Five 2020 Marketing Trends to Budget for Now

With 2020 around the corner, it is time to start working on our Marketing strategies for the following year. But before we decide on what our companies will tackle in the year to come, let us take a look at the top five 2020 Marketing trends we need to budget for now. Search Engine Optimization (SEO) The search engine industry has seen some changes and updates to the search algorithms, all to cater to the needs of users. Snippets, ever since their introduction, have become the holy grail of SEO. Google stated last year…

People.ai Accelerates Growth with New Customers and Partners as Revenue Intelligence Gains Momentum in the Market

The Creators of the Revenue Intelligence Category Expand Capabilities with New Partnerships People.ai, creators of the Revenue Intelligence System powered by Artificial Intelligence (AI), announced significant momentum in their enterprise expansion, after raising Series C from Iconiq Capital, Andreessen Horowitz, and Lightspeed Venture Partners in May 2019. This customer expansion, with companies such as Pure Storage, PTC, Hexagon, and Zoom, adds to a growing number of enterprises that are choosing People.ai's platform to…

MarTech Interview with Theresa McEndree, VP Marketing at Blackhawk Network

"Millennials are more likely to be engaged with new purchasing options, such as VR shopping and pop-up stores, than older generations." Could you tell us about your role and journey into Technology? It was a happy accident! I had a public relations internship in college at a firm that worked with really exciting early stage and growth companies on everything from foldable OLED displays to emerging FinTech. That became my first job, and since then I have worked with awesome companies that are changing the way people pay…

Digital Media Solutions Acquires Insurtech Company UE.co Creates DMS Insurance To Support Digital Performance Marketing Needs Of Insurance…

Digital Media Solutions® (DMS), the largest single entry point for scalable and reliable people-based marketing solutions, announced its acquisition of insurtech company UE.co, including ZipQuote and the Comanche click platform. The newly created DMS Insurance brand, a division of Digital Media Solutions, will house the acquired brands and assets and continue supporting the digital performance marketing needs of the nation's largest insurers and their respective agent pools.Insurance is a leading advertising vertical in the…

LiveXLive Taps Viacom’s Kyle Hoedl as VP of Marketing; Appoints Jason Miller Global Head Of Sales And Brand Partnerships

Global digital media company - LiveXLive Media, announced that Kyle Hoedl has been named its Vice President of Marketing. The Live Entertainment technology platform also tapped Jason Miller, who has been named its Global Head of Sales and Brand Partnerships. In his capacity as VP of Marketing at LiveXLive, Kyle Hoedl will oversee brand marketing, marketing partnerships, subscription growth, social media and customer relationship management, and help define LiveXLive as the world's leading platform for live and recorded…

Why Brands (Big and Small) Are Flocking to Marketing Consultants. Hint: It’s More Than Just the Money

The downside of having an Advertising or Marketing agency, even a high performing one, has been covered endlessly. Companies hire agencies for convenience and speed of acquiring expertise - paying huge fees in the process. But it all begins with that brand lacking either access or resources to pursue and acquire great talent for themselves. That’s changing, fast. Brands, small businesses and startups are realizing that freelance marketers are a short and long term solution. More marketers than ever want the freedom and…

Influencer Marketing Platform, Grapevine Logic, Launches Grapevine Village to Grow Global E-Commerce Supermarket

Grapevine Village Is Monetizing the Trust Economy by Building a Network of Nano-Influencers to Engage in Revenue-Sharing Partnerships to Bring Entrepreneurial Brands Direct-To-Consumer Grapevine Logic, a wholly owned subsidiary of Ideanomics Inc. has launched a Grapevine Village , a global end-to-end e-commerce marketplace that leverages the relationships built between brands and digital creators on social media to seamlessly deliver goods and services to consumers everywhere. To scale acquisition, Grapevine Village…

Future of Brand Marketing: How to Acquire Gen Z Customers in 2020-2025

Our Gen Z customers keep us on their fingertips. With only the last few weeks of the decade remaining, we thought of breaking the mold that most marketers may have found themselves stuck into. Most Retail and Omnichannel Marketing teams have indeed been laser-focused at targeting the Gen Z population for most of the years between 2005-2019. And, the trends have translated into unprecedented growth and popularity for a wide range of websites, mobile applications, and digital advertisement platforms. To name a few, Facebook,…

Nexstar Broadcasting Transitions Advertising Sales to Impressions-Based Currency

Nation’s Largest Local Broadcast Company Will Shift from Ratings-Based Measurement to Selling Impressions Company is First to Provide Advertisers with Aggregated, Unduplicated Audience Measurement Across All Media Platforms Nexstar Media Group, Inc. announced that its wholly-owned subsidiary, Nexstar Broadcasting, Inc. (“Nexstar” or the “Company”), will begin to immediately transition its advertising sales to a cost-per-impression (CPM) model. Impressions provide more qualitative data about the audience, more accurately…

Motorola Solutions Expanded Software Suite Delivers New Broadband PTT Streaming Video, Community Engagement and Cloud-Based Records…

Next-Generation Technologies Leverage the Cloud to Help Agencies Improve Collaboration and Maximize Data Insights Motorola Solutions announced an expanded set of cloud-based software and video capabilities for the public safety community. These include WAVE push-to-talk (PTT) streaming video, a new service that allows users to push live video to individuals, groups or dispatchers, CommandCentral Community, a next-generation community engagement solution designed to optimize information sharing between agencies and the…

Leveraging Your Finance Team for More Effective Marketing Campaigns

With Digital Marketing spend aimed to reach nearly $150 billion in the US by 2023, according to Forrester, there’s no question that Marketing is an important function for any business. While there is no hard rule on how much a business should spend on Marketing, the Finance department is an important ally in ensuring that Marketing spend and strategies can be implemented. Wistia’s main product is a Video Marketing application, used by over half a million businesses. As a company, we understand how important marketing is…

Salesforce Clubs AI and Creativity to Transform Email Marketing Automation; Delivers Enhanced Interactive Features

Email Marketing is the most reliable investment that CIOs and CMOs make for their organizations. We often hear from our CMO guests during the Martech interview series how email marketing helps to connect with the customers and amplify sales through effective messaging. However, email marketing can certainly be better, especially when we are chasing the new definitions of Customer Experience everywhere else! In marketing, sales and customer service, email messaging with a personalized touch can help marketing teams to build a…

How VoIP System can be Used to Improve Your Marketing Strategy

VoIP (Voice Over Internet Protocol) is a technology with a rapidly rising stock. In the UK alone, over three million businesses subscribe to a VoIP system. In the last few years, Sales of VoIP systems have been up by around 21% per year and this trend shows no sign of slowing. And while VoIP isn’t exactly a new technology, it’s only in recent years that it’s evolved into a truly viable communication system and a genuine alternative to traditional telephone systems. Business Benefits of using Voice Over IP Companies…

E-Commerce Marketing Strategies: For 2019 and Beyond

“The New American Dream is a version of the entrepreneurial journey that is unlike anything that has ever existed before,” writes CEO Bedros Keuilian in Entrepreneur. “The barrier to entry to becoming an entrepreneur is literally the lowest it's ever been right now.” This is an incredible time to start and grow an e-commerce business. Unlike decades past, when companies required massive funding, ad budgets, and connections with major broadcast networks and magazines to spread the word about its products, the technology…

Blackbird.AI launches AI-Based Solution for Governments and Businesses to Combat Deliberate Online Falsehoods in Real-time

Technology, Regulation, and Education Must Work Hand-In-Hand to Tackle Disinformation Threats Now Seen as the New Normal Artificial Intelligence Can Address the Growing Concern of Disinformation Campaigns in Asia As disinformation becomes a leading global cyber threat, AI-based technology provider Blackbird.AI, unveiled its solution to combat these attacks. Previewed at a forum to some of Southeast Asia’s leading businesses and political communities, the new solution is poised to become an essential tool and tech-driven…

Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI

Brandon Logsdon talks about how PDI is committed to community partnerships   How was this partnership established? The National Association of Convenience Stores (NACS) is always looking for ways to proactively address the needs of the convenience and fuel retail and supplier industry. Training and nurturing the next generation of industry leaders and visionaries is part of that need. When the opportunity came up to partner with the Massachusetts Institute of Technology’s (MIT) Sloan School of Management, NACS turned…

Fraud Finds Its Way To Influencer Marketing

Influencer Marketing has undoubtedly become an essential part of the Marketing mix for advertisers, with the industry on track to hit $10 billion in ad spend by 2020. But the industry is also at a “sink or swim” moment due to the issue of fraud. Roughly one year ago, Unilever’s former CMO Keith Weed called on the Influencer Marketing industry to clean up, and social platforms continue to delete massive amounts of fraudulent bot accounts in an effort to combat the problem. But is this a long-term solution? Read More: How…