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Email Marketing Generated $42 for Every $1 Spent in 2019

Latest ActivePipe report shows email marketing generates best ROI for real estate agents ActivePipe, the leading email marketing solution for real estate companies, released a new report titled Digital Marketing in Real Estate: A Guide to Better ROI. The report outlines various digital marketing strategies to show how and where real estate agents should be investing to see the highest ROI. The report investigates the ROI for pay-per-click advertising, social media marketing, and email marketing. Data revealed in Digital…

SparkCognition Announces Additions to Senior Leadership Team

AI company adds seasoned executives Curt Richtermeyer as EVP of Sales and Michelle Saab as VP of Marketing Communications SparkCognition, a leading AI company, announced two additions to its executive team – Curt Richtermeyer as Executive Vice President (EVP) of Sales and Michelle Saab as Vice President (VP) of Marketing Communications (MarCom). Marketing Technology News: Tacton Visualization Empowers Customers to See and Interact with Customized Products in Real-Time Curt Richtermeyer…

Akamai Technologies Elects Marianne Brown to Board of Directors

Akamai, the intelligent edge platform for securing and delivering digital experiences, announced the appointment of Marianne Brown to the Akamai Board of Directors effective March 13, 2020. "Marianne is an experienced CEO, COO and board member, and we are fortunate to add her to our board of directors," said Dr. Tom Leighton, chief executive officer of Akamai. "We look forward to benefiting from her extensive financial, operational and leadership expertise, her diverse perspectives, and her valuable experience with large,…

Tiger Pistol Ranks in Top 100 on the Inc. 5000 List of Texas’s Fastest Growing Private Companies

Inc. Magazine recently revealed that Tiger Pistol, the only social advertising platform that delivers local activation at global scale, is No. 59 on its inaugural Inc. 5000 Series: Texas list, and top 5 among advertising and marketing companies. The list encompasses the most prestigious ranking of the fastest-growing Texas-based private companies. Marketing Technology News: Reputation.com Welcomes Rebecca Biestman as Chief Marketing Officer Companies named to the list exhibit stunning rates of growth across all…

DH2i Launches DxOdyssey Work From Home Software – Completely Free of Charge, No Strings Attached

Work From Home (WFH) Employees Across Business and Government Organizations of All Sizes Can Now Quickly, Easily and Securely Access Work Computer, and All Associated Data, from Home DH2i, a leading provider of multi-platform Software Defined Perimeter (SDP) and Smart Availability software, announced that in response to the COVID-19 world health crisis and the resulting need to reinvent how we work, DH2i will be offering its DxOdyssey networking software, completely free-of-charge, to anyone seeking to access their work…

Global Warehouse Solutions Provider Selects 3CLogic Cloud Contact Center Solution to Integrate with ServiceNow CSM and Cisco

Fast deployment aids industry leader with critical business continuity needs by enabling work-from-home agents, while leveraging existing on-premise telephony infrastructure with 3CLogic’s leading ServiceNow CSM integration to optimize customer service engagements 3CLogic, a leading provider of cloud contact center solutions, announced its selection by a global manufacturer and provider of warehouse solutions for its leading ServiceNow Customer Service Management integration to deliver a customer-centric service…

Oracle Announces Java 14

Oracle JDK 14 represents more than two years of on-time six-month feature releases, bringing innovation and predictability to developers Oracle JDK 14 adds new features to improve developer productivity, including Java language support for switch expressions, new APIs for continuous monitoring of JDK Flight Recorder data, and extended availability of the low-latency Z Garbage Collector to macOS and Windows This new release includes three preview features: Pattern Matching for instanceof (JEP 305), Records (JEP 359) and…

Lytics Hires New President to Accelerate Future Growth Initiatives

Jascha Kaykas-Wolff, former CMO at Mozilla, joins the real-time CDP leader as its next phase of growth begins Lytics, the real-time Customer Data Platform (CDP), announced that Jascha Kaykas-Wolff will join the company in the newly created role of President. Mr. Kaykas-Wolff will initially be responsible for go-to-market strategy using his vast experience in product direction, customer success, and operations at the company. He will report directly to CEO and co-founder, James McDermott. Mr. Kaykas-Wolff brings a…

STRATACACHE and MobiledgeX Announce a Transformational Partnership in 5G/Edge Computing Technology

The Companies will Bring Global Customers and Leading Telco Providers Scaled Content, Media and Application Delivery Solutions STRATACACHE announced a partnership with MobiledgeX, who is making edge computing widely accessible and easy to consume, to jointly develop advanced content, media and application delivery solutions for the automotive sector on a global scale. As the world continues to change with Industry 4.0 towards being more mobile and interconnected, operators and application developers face increasing…

BlueCrest and GrayHair Software Announce Partnership

Both companies will collaborate to provide robust end-to-end solutions to mailers and mail service providers GrayHair Software, the trusted partner and provider of mail tracking and address hygiene services to the largest mailers and mail service providers in the country, and BlueCrest, a global technology provider and supplier of the world's most comprehensive line of enterprise software, printers, inserters, sorters, and parcel solutions, have signed a partnership agreement. Marketing Technology News: Tacton…

Demandbase Expands Industry-Leading ABM Platform

New solutions empower B2B Marketers to take control of data and programs Demandbase, the leader in Account-Based Marketing (ABM), unveiled new solutions that provide marketing teams next-level control in designing, executing and measuring the success of their ABM strategies - Demandbase Data Stream, Site Analytics, and Self-Serve Targeting. In today's data-driven business environment, the sheer volume of information available to marketers is astronomical. Extracting the insights needed to tailor campaigns that drive…

Enterprises Turn to Digital Business Providers to Deliver Hyper-Personalized Services

ISG Provider Lens report sees enterprises focusing on providing more targeted services to both employees and customers Enterprises across the globe are forming new partnerships with digital business service providers as they seek to deliver hyper-personalized services to customers and employees, according to a new report published by Information Services Group (ISG), a leading global technology research and advisory firm. The 2020 ISG Provider Lens™ Digital Business – Solutions and Service Partners Archetype Report…

Workato Integrates with Adobe to Bring Enterprise Automation to Marketo Engage Customers

Marketo Engage users can now build and manage their own integrations and automations to help them keep pace with aggressive marketing goals Workato, the leading and fastest-growing enterprise automation platform, announced that they are officially an Adobe Exchange Partner. The company's integrations with Marketo Engage, a part of Adobe Experience Cloud, will allow marketers to instantly connect Marketo Engage with thousands of applications in order to automate work, deliver intelligent marketing touches, and achieve…

SSP America Selects Icertis to Ensure Compliance and Increase Strategic Agility

Leading Airport Food & Beverage Operator Puts Contracting Digital Transformation on the Menu Icertis, the leading provider of enterprise contract management in the cloud, today announced that SSP America, a leading operator of food and beverage brands in airports across North America, has selected the Icertis Contract Management (ICM) platform as its enterprise-wide contract management software as part of its digital transformation effort to ensure compliance and increase strategic agility. Marketing Technology…

Brands Take Note: Personalization Will Make Everyone a Pampered Consumer

Customer experience doesn’t begin and end with a visit to a store or website. The journey that leads to sales at checkout and builds brand loyalty for future purchases often consists of many disconnected steps. At the heart of it all is a need to create personal, human connections for consumers that feel cohesive and intuitive. This means brands must connect via touchpoints across all channels and devices to reach consumers where and when it’s most convenient to them with messages that matter most to their immediate…

4A’s Brings On New Team To Handle Marketing and Communications

Industry Veteran Donna Tobin and Jennifer Risi's The Sway Effect Tapped to Lead Efforts to Strengthen the Organization's MarComms In an effort to build additional value and focus on making agencies matter, the American Association of Advertising Agencies (4A's), a membership-based U.S. trade association for the advertising and marketing communications industry, recently hired Donna Tobin as Executive Vice President, Marketing, Communications, Events & Partnerships for the organization. Additionally, The Sway Effect…

Unlocking Advertising Potential With the Power of Machine Learning

Capturing and maintaining consumers' short attention span is becoming increasingly difficult, especially with the rise of multi-screening. It was recently reported that 72% of people aged 16-24 use social media whilst they watch TV. This demonstrates how ingrained multi-screening behavior has become, particularly for Gen Z consumers. In today’s market where consumer attention is divided across multiple platforms and formats, only the most engaging and relevant advertising will resonate with audiences. Businesses are…

Microsoft Dynamics 365 Business Central Partner Leverages Business Intelligence Team to Deliver Jet Analytic Adapter to Market Amid…

Following on the expansion of the business intelligence team last year, Tigunia has stayed true to its plan to become the indisputable leader in Jet Reports and Jet Analytics services and support, and has launched an adapter for the increasingly popular Microsoft Dynamics 365 Business Central. Developed by the resources originally responsible for building the Jet Analytics solution, AdaptBC for Analytics allows businesses to upgrade from Microsoft Dynamics NAV or purchase Dynamics 365 Business Central, and still get the…

Vidaa and OTTera’s Streaming Video Service Join Power on Hisense Smart TVs with Vidaa Platform

Consumer electronics company Hisense and their subsidiary Vidaa have chosen OTTera, the white label OTT streaming video service, to onboard onto the Hisense VIDAA platform. Vidaa will work with OTTera to integrate long tail providers and utilize OTTera's simple-to-use integration and already integrated advertising solution for a speedier onboarding to its platform. "Hisense and Vidaa have been very aggressive since their entry into the connected TV space, and as an early partner, we are very happy to be a continued part…

SpotOn Raises $50 Million in Series B Funding from Former Twitter Executives

The payments and software company will increase investment in product development to continue building end-to-end vertical solutions and accelerating hiring across all functions SpotOn Transact, Inc (“SpotOn”), an innovative payments and software company, announced $50 million in Series B funding. The round includes 01 Advisors, an investment and advisory firm founded by Twitter’s former CEO Dick Costolo, former COO Adam Bain and former Corporate Development and Investor Relations executive David Rivinus, as well as…