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Salesfusion Joins Forces with Kyloe Partners to Drive Home Value of Marketing Automation for Recruiting and Staffing Industry

Key Bullhorn Partners Combine Efforts to Showcase Unique Benefits of Integrating Technologies to Enhance Marketing and Applicant Tracking Salesfusion, by SugarCRM, and Kyloe Partners, both partners of Bullhorn, a cloud-based CRM solution for staffing and recruiting, are teaming up to educate users on how best to leverage the two technologies to make the most of their investment and enhance and scale their marketing efforts. @Bullhorn partners, @KyloePartners and @Salesfusion, team up to enhance recruiting and staffing…

Mobile Marketing Pioneer Isabel Rafferty Launches Canela Media

New Leading Digital Media Company Connects Brands to Multicultural Consumers at Scale Isabel Rafferty Wins Culture Marketing Council 2019 Rising Star Award Canela Media, a leading digital media technology company, announced its official launch in the US market to provide brands with the best of both worlds - the ability to reach multicultural consumers at scale with general market technology and know how. Canela Media’s founder and CEO Isabel Rafferty, recipient of Culture Marketing Council’s 2019 Rising Star…

Xactly Unveils AI-powered Solution to Deliver Real-Time Data-Driven Insights for Sales

Xactly Releases Major Enhancements to Optimize Sales Resource Planning Product Seasonality, Ramp, and Quotas Xactly, the leading innovator of cloud-based sales performance management (SPM) software, announced a major enhancement of the company’s artificial intelligence (AI) capabilities across its core Sales Resource Planning & Capacity Management solution. This announcement follows the release of Xactly’s Rep Attrition prediction solution, and is the result of the company’s commitment to enhancing AI capabilities…

CommerceIQ Enables Movado’s E-Commerce Team With Amazon Command Center To Take Actions Efficiently Across Sales, Marketing, and Operations

CommerceIQ announces Movado Group, Inc., one of the world's premier watchmakers, has selected its unified Amazon sales, advertising, and operations platform for consumer brand manufacturers, to achieve profitable, sustainable growth on Amazon. CommerceIQ uses machine learning to unify and analyze hundreds of frequently-changing variables across Amazon to automatically identify, prioritize and recommend to e-commerce teams the best sales, marketing and supply chain actions that profitably drive online traffic, conversion and…

Actifio Announces Global Alliance with Tata Consultancy Services to Provide Multi-Cloud Copy Data Management Solutions for Data-Driven…

Successful Outcomes in Global Enterprises Promise Strong Alliance Actifio, the pioneer of copy data management software, announced a global alliance with Tata Consultancy Services, a leading global IT services, consulting and business solutions organization, to offer enterprises the ability to accelerate their digital transformation initiatives, reduce storage costs and meet the speed and scale requirements of today's multi-cloud world. The combination of Actifio technology and TCS' global expertise in delivering IT…

How DOOH Analytics Are Changing the Marketing Playbook

Advertisers lose $51 million a day to ad fraud. Some 65 percent of people skip Online Video advertising as soon as they can. A quarter of the U.S. internet users block ads completely. Seeing these statistics, it’s not surprising that brands are seeking out alternatives to mobile, web, and TV advertising. That's where we can look at DOOH Analytics! A shift in spending on DOOH Analytics Digital screens in outdoor spaces, called Digital Out Of Home (DOOH), (or media not on the web, mobile devices or TV) are one of the major…

Pernix Launches Attribution Application Solution to Brings Full Transparency to Performance Marketing Programs

New Proprietary Technology Addresses Industry Need for True Attribution Pernix, a digital marketing attribution application solution that guarantees advertisers complete control over performance marketing attribution logic, launched. Built to put customers at the heart of a revitalized partnership marketing approach, Pernix fuses attribution and analytical data with program tracking to make authentic, trackable program performance a reality. Pernix disrupts misaligned attribution models and tracking to enable a more…

FreeWheel’s Blockgraph Outlines New Path for Building the Future of Data-Driven TV

Presents New Research That Shows Advertisers Eager to Apply Data to TV Advertising; Survey Finds Advertisers Expect 40% of Their TV Advertising Will Be Data-Enabled by 2020 Blockgraph, an industry initiative spearheaded to date by FreeWheel, A Comcast Company, in partnership with industry partners, released a new whitepaper entitled Building the Future of Data Driven TV: The Quest to Create a Safe Identity Layer for the Industry. “At Blockgraph, we spend our days helping the TV industry realize its full data-driven…

MarTech Interview with Joel Horwitz, Senior Vice President Marketing at WANdisco

"People need to write and create quality content, which tends to do better in the long term, rather than creating volumes of material that nobody will see." Tell us about your role and journey into marketing technology? How did you arrive at WANdisco? Joel Horwitz: I didn't ever intend on getting into marketing, however, it turns out I'm pretty good at breaking up complex technical ideas to help others learn and build novel products. I think that skill comes from my science, engineering, and entrepreneurship background. I…

True Influence Hires Data Strategist and Marketing Technology Visionary Ray Estevez as Chief Data Officer

Estevez Will Be Responsible for Leading the Company's Data Strategy and Implementation True Influence, the technology leader of intent-based marketing and demand generation solutions, announced that data strategist and marketing technology innovator Ray Estevez has joined the company as chief data officer (CDO). Estevez will be responsible for leading the data strategy and data-driven product implementations for current and future products at True Influence. "As we continue to grow and evolve as the leader in…

Marketing’s Role in Transforming the Contact Center

Customer values and priorities are shifting. Today, customers place greater value on the total brand experience, which involves more than just the product and its cost. This shift has made customer service more important to businesses than ever before. In fact, Gartner estimates that poor customer service is costing U.S. businesses over $75 billion in lost revenue every year. The time has never been more critical for businesses to look inward and identify how they can transform the customer service being provided by their…

Zaius Appoints Chief Marketing Officer, VPs of Product, Industry Strategy, and Customer Success

Kyle Flaherty, Go-To-Market and Branding Leader, Joins Zaius as CMO to Accelerate Growth and Amplify One of the Hottest Brands in Martech Zaius, the world's leading B2C CRM, announced four new executive hires to further accelerate growth and the company's clear leadership in the MarTech industry. Joining the Zaius leadership team are Kyle Flaherty, CMO, Greg Cypes, VP of Product, Rick Kenney, VP of Industry Strategy and Dan McNamara, VP of Customer Success. "We're thrilled to have such world-class leaders join the…

aqfer Launches Next-Generation SI-Ready Marketing Data Lake

Innovative Framework Enables Systems Integrators and MSPs to Customize Platforms with Speed and Cost Effectiveness aqfer, the leading SaaS provider supporting a data-centric marketing architecture, announced the launch of its next generation marketing data lake platform. The solution enables systems integrators (SIs) or engineers building digital marketing platforms for managed service providers (MSPs), ad tech companies or marketing agencies to drastically reduce the time and cost associated with customizing solutions for…

TechBytes with Audelia Boker, Global VP Marketing at Glassbox Digital

Tell us about your role and the team/technology you handle at Glassbox Digital. As Global VP Marketing, I’m in charge of all the strategic, marketing and communications initiatives at Glassbox Digital. My team works very closely with key internal departments such as research and development, product, sales and customer success, as well as with external stakeholders such as media, analysts, partners and customers. Glassbox Digital offers customer experience analytics solutions that don’t just tell you what a customer is…

TechBytes with Adam Solomon, Chief Marketing Officer at Lotame

Tell us about your role and the team/technology you handle at Lotame. I’ve taken on the role of CMO at Lotame where I lead strategic marketing and product development for the company globally, supporting worldwide demand for our unstacked approach to data solutions. Tell us about the ‘unstacked’ approach that Lotame provides and promotes. The large marketing stack companies offer data management technologies as a feature of a much larger Rube Goldberg machine that is underprioritized, underinvested, underdeveloped, and…

PDI Launches PDI Marketing Cloud Solutions to Broadly Serve Needs of Convenience Retailers and Petroleum Wholesalers

PDI, a leading global provider of enterprise software solutions to the convenience retail, petroleum wholesale and logistics industries, announces PDI Marketing Cloud Solutions, adding world-class marketing and loyalty capabilities to PDI’s leading ERP, Logistics and Fuel Pricing portfolio. Customers gain a complete, end-to-end solution that combines the secure and scalable PDI Marketing Cloud Platform with the industry knowledge and first-hand expertise of PDI’s growth strategy is to deliver holistic software solutions…

Enterprise Bank & Trust Partners with Bounteous and Acquia to Launch Brand New Marketing and Technology Experience

Acquia Technology Facilitates Best-In-Class Website Driving Improved Customer Experience and Increased Brand Awareness Bounteous, a leading provider of big-picture digital solutions, announced that it has launched a new best-in-class website for Enterprise Bank & Trust, the second largest St. Louis-based bank with approximately $7 billion in assets. In developing a fully-integrated digital experience for Enterprise Bank & Trust, Bounteous has transformed and elevated their brand in the marketplace. The new…

Wpromote Announces Facebook Marketing Partners Ad Technology Badge

Partnering for Paid Social Growth with Facebook Wpromote, the nation's leading independent digital marketing agency, announced their Ad Technology specialties as a badged Facebook Marketing Partner. As part of the Facebook Marketing Partner program, Wpromote is recognized as a leader in the social media space. Facebook Marketing Partners undergo great scrutiny for all badges and provide an additional level of insight and strategy on Facebook. "We're thrilled that this distinction shows our team's expertise and…

Blueshift Appoints LendingTree’s Former VP of Marketing, Josh Francia, as Chief Growth Officer

Francia Joins the Blueshift Team to Spearhead Its Next Phase of Growth and Advance Its AI-Powered Customer Data Activation Platform Blueshift, the leading Customer Data Activation Platform (CDAP), announced Josh Francia has joined the company’s executive team as its Chief Growth Officer. His appointment closely follows the company’s official CDAP debut, as well as its Series B funding, led by SoftBank. Francia began his career at Priceline.com, serving as the Director of Marketing & E-commerce Technology. During his…

Entercom and Nielsen Announce Data-driven Comprehensive Agreement

 Entercom, a leading media and entertainment company and one of the two largest radio broadcasters in the US, and Nielsen announced a multi-year strategic agreement for a comprehensive suite of measurement tools aimed at enhancing Entercom's data-driven capabilities for advertisers. As part of the agreement, Entercom will enhance its portfolio of Nielsen tools with new products including Nielsen Media Impact, RHIZA, Nielsen Marketing Cloud and the Tally Engine API. The agreement also includes other Nielsen products, such…