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MarTech Interview with Jon Perera, CMO at Highspot

"AI and Machine Learning are boosting sellers’ productivity and effectiveness - and show no sign of slowing down." Tell us about your role and the team/technology you handle at the Company.
 I’m Highspot’s CMO, and I lead our Marketing, Community, and Business Development. My work encompasses everything from our rapid global expansion and brand evolution, to partnering with leaders across our company in delighting customers with an unparalleled experience. Which Sales titles would most benefit from SmartPage Technology?…

Highspot Swings Sales Strategy into Action with AI-powered SmartPage Technology

Highspot's Fall Product Release Introduces New SmartPage Marketplace, Data Slices, and Web Apps Enable Go-to-Market Teams to Elevate Customer Conversations  In arguably, Sales Team is the revenue engine of any company. Modern Sales teams now rely on advanced set of tools and techniques to convey their messages and engage prospects into engrossing conversations. A majority of successful Sales teams attribute their wins to personalized content delivered through a well-laid out Sales Enablement roadmap. This involves embracing…

The Simple Marketing Strategy No Business Can Afford to Overlook in 2019

Once upon a time, businesses relied on traditional marketing and word-of-mouth advertising to succeed. Fast forward to 2019, and traditional marketing has transformed to digital — and word-of-mouth has transformed to online reviews. While there’s nothing wrong with continuing to make the most of old-school marketing methods if they’ve treated you well, there is something wrong if your business doesn’t adapt to the new realm of online reviews. Most businesses recognize that online reviews are important, but may not…

TechBytes with Jenn Deering Davis, Head of Communications at Cision

Tell us about your role and journey into Technology. What inspired you to work at Cision? My first college internship was in Marketing at a dot-com company. That company didn’t last very long, but I got a taste for the tech industry and joined a few friends to build our own startup. Later, I got my Ph.D. in Communication Technology to learn everything I could about the societal impacts of technology. But ultimately I decided I wanted to be the one creating the tech, not the one studying it, and in 2008 my Co-Founder and I…

MarTech Interview with Bonnie Crater, CEO at Full Circle Insights

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us a little about your vision into Technology. What drives you as a CEO of a Technology company? Well, before Co-Founding Full Circle, I was a Marketing VP and Executive at a number of Software companies in Silicon Valley. In the rise of data-driven Marketing, I saw no way for marketers, including myself, to clearly understand how their campaigns are performing and impacting…

7 Ways to Convert Your Visitors into Customers Using an Intelligent Chatbot

Do you receive a lot of traffic on your website? That’s great. But how many of these visitors end up buying something on your site? High traffic but a low conversion rate is a problem faced by many organizations. However, it is an easy problem to fix if you invest in the right technology to give your customers what they want – a great experience. But what constitutes a great experience remains a mystery for most businesses who are grappling in the dark to satisfy their customers’ needs without even knowing what they want.…

Weekendesk, Leading Travel Services Provider, Reserves Talkdesk for Cloud Contact Center Solutions

Talkdesk to improve customer experience for Weekendesk by boosting contact center efficiency through seamless Salesforce integration, reporting and security compliance Talkdesk, Inc., the cloud contact center for innovative enterprises, announced Weekendesk selected Talkdesk as its contact center solutions provider. Weekendesk chose to make customer experience its differentiator in the competitive travel industry with Talkdesk Enterprise Cloud Contact Center for its seamless integration with Salesforce, real-time…

Meredith Reports Strong Advertising Revenues in 4th Quarter; Trends Remain Strong

National Media Group Advertising Revenues Exceeded Expectations in 4th Quarter; Trends Remain Strong Meredith Corporation – the leading media and marketing company with national brands serving 115 million unduplicated American women, including nearly 90 percent of U.S. millennial women; 150 million digital monthly unique visitors; a paid subscription base of 42 million; and 30 million viewers via 17 local television stations in fast-growing markets – today reported fiscal 2019 fourth quarter and full year results. "Our…

Reply.io Adds Chrome extension, Multichannel Sequences, Voice, Tasks Dashboard, and Becomes a Sales Engagement Platform

Reply users can orchestrate a mix of automated and manual communication touchpoints - voice, personal emails, and social touches, and create a personalized sales journey for prospects Reply, the leading sales engagement platform, announces the release of new functionalities -  a new and improved Chrome extension, multichannel sequences, cloud calls, Tasks dashboard, and becomes a multichannel sales engagement platform. With these major product updates, Reply will help Sales teams orchestrate a mix of automated and manual…

Advalo Builds on AWS to Become the Strategic Lever of Retailers

Since its creation Advalo has relied on Amazon Web Services (AWS) to store and process its data. The strength of Advalo is based on its ability to analyze large volumes of data to enable brands to better understand the purchasing patterns of their customers, detect purchase intention and individualize their marketing actions. A value proposition that is based on artificial intelligence algorithms developed by Advalo and stored on the AWS Cloud. Marketing Technology News: Voyant Accelerates Mobile Capabilities with…

Qumulo and axle ai Partner on Advanced Media Workflow Solution

Delivers AI Driven Real-time Automation and Analytics to Video Workloads Qumulo, the leading provider of enterprise-proven hybrid cloud file storage, announced a partnership with axle ai, the leader in AI-driven media management software for video teams, to provide media and entertainment organizations with a complete solution for storing, managing, and automating search of their content. The partnership enables film and television studios, broadcasters, post-production houses, and corporate video production…

Bigtincan Takes Aim at Revenue Enablement with AsdeqLabs Acquisition

Integration for an Industry First offering Cements Leadership in Sales Enablement Market Bigtincan, the leader in mobile, AI-powered sales enablement automation, announced the acquisition of AsdeqLabs, whose platform provides support for field-based employees and mobile service capabilities, helping to usher in the next evolution of service enablement and customer engagement for revenue accountability. With AsdeqLabs, Bigtincan strengthens its revenue enablement platform by expanding its content management and…

DecisionLink Delivers World’s First Customer Value Management Platform – ValueCloud – to take Customer Relationships to the Next…

The ValueCloud garners new industry category – Customer Value Management DecisionLink announced that the DecisionLink ValueCloud has been named and certified by Vendor Neutral in a brand new category: customer value management. Customer value management (CVM) uses metrics to ensure high levels of value are delivered to every customer based on their needs throughout the life of the relationship. Managing customer value as a practice and with an enabling application allows enterprises to treat customer value as a strategic…

Google’s SEO Strategy Is Constantly Changing – 4 Ways Small Businesses Can Keep Up

Back in 1998, when Google was just a small startup company in beta mode, there were only 10,000 search queries made per day. Fast forward just two decades to 2019, and a whopping 5.5 billion Google searches are now made daily — establishing Search Engine Optimization (SEO) as a crucial component of every successful business, big or small. As it turns out, the opportunities for small businesses in particular to profit from SEO are huge: 35% of product searches start on Google, and every year, somewhere between 16% and 20%…

broadhead Acquires Kohnstamm Communications

broadhead – the largest full service, independent marketing agency in Minnesota, has acquired Kohnstamm Communications, a leading food public relations agency. Known nationally for launching and marketing dozens of iconic better-for-you brands, including Honest Tea, Angie’s BOOMCHICKAPOP, Happy Baby and Noosa Yoghurt, Kohnstamm and its leadership team will transition into broadhead, while remaining a boutique, consumer food-focused brand in the market. Consistently ranked among the nation’s top 20 food PR…

WTG Integrates With AppSmart, Relaunches With Platform That Delivers Pioneering Technology to Agent Channel

The first-of-its-kind merger combines a telecom master agent and a cloud service provider to offer channel expertise and the most diverse portfolio of business solutions AppSmart, the channel-led, one-stop shop for all B2B technology services, announced that it has completed the integration of master agent WTG (World Telecom Group) into its company and the relaunch of the combined team under the AppSmart brand. The new AppSmart offers the digital transformation expertise of top channel leaders, best-in-class…

LiveU and Griiip Unveil Unique Motorsports Live Viewing and Data-Driven Media Solution Platform

Provides an exhilarating live viewing experience combined with AI and deep performance analysis for fans and drivers LiveU and Griiip have announced an extended partnership, integrating complementary racing series content solutions for broadcasters and streaming services to create a cost-effective, end-to-end video and data platform. The partnership combines LiveU's ability to establish high-quality and reliable remote live broadcasts with Griiip's data content solutions for engaging motorsport programming.…

Zixi Showcases Global Leading IP Broadcast Solutions At IBC2019

Expanding Virtualized Delivery Capabilities for Live Linear, Live Event and OTT Zixi, the industry leader for enabling dependable, live broadcast-quality video over IP, announced that September 13th through to the 17th at IBC2019 on stand F11 in Hall 14, the company will be featuring extensive existing and new functionalities from the cutting edge ZEN Master stream orchestration and management system and core Zixi Platform. Marketing Technology News: Mapp Intelligence Takes Data-Driven Cross-Channel Marketing to the Next…

Formstack Announces BI-Directional Data Sync Software, Formstack Sync

Formstack, a software-as-a-service (SaaS) company with a mission to transform the way people collect information and put it to work, announces the launch of its Formstack Sync product. Formstack Sync is bi-directional data sync software that connects data from enterprise applications via pre-built connectors, standardized object mappings and an easy-to-use web interface. This product is a key component of Formstack’s workplace productivity platform, which also includes software for online forms and surveys, automated…

Richard Benigno Joins XM Cyber as SVP of Global Sales

Veteran Cybersecurity Sales Leader Poised to Boost Company’s Us Presence XM Cyber, the multi-award-winning breach and attack simulation (BAS) leader, announced the appointment of Richard Benigno as SVP of Global Sales. Benigno looks to expand the company’s global market presence, with a specific focus on the United States. Marketing Technology News: Algorithmic-Guided Selling to Have Significant Impact on Sales Productivity, According to Gartner “After many years of working with major organizations on…