G-Star RAW Leverages Yext to Drive 1.5 Million Clicks to Its Online Listings

The Dutch Denim Brand Is Also Managing Information for More Than 350 Locations Across 39 Countries With the Yext Platform. Yext, Inc., the Search Experience Cloud company, and G-Star RAW announced the results of their joint efforts to help the Dutch denim brand reach its customers online. G-Star RAW collaborated with Yext to update its information across more than 150 publishers, including Google, Amazon Alexa, and Facebook. By enhancing its online discoverability with Yext, G-Star RAW has driven over 1.5 million…

The Future of Premium Programmatic: Scaling Zero-Party Data

Programmatic Advertising is in a perpetual state of flux. Exciting new channels, buying methods, and success metrics are contrasted with transparency issues, mistrust, and ever-decreasing engagement rates. Although time has been called on the industry more times than there’s been Fast & Furious sequels, budgets and demand generally increase year-on-year, and marketers continue to lavish budgets on clicks, impressions and all manner of vanity metrics. Spamming consumers with ads for products they’ve already bought…

Prediction Series: Interview with Ryan Lester, Senior Director, Customer Engagement Technologies at LogMeIn

What is the most fascinating development you expect to happen in 2020? How is LogMeIn poised to deal with the future? For me, 2020 will be "The Year of the (Employee) Golden Rule". 2020 is the year companies need to start applying the golden rule of business to both the customer and employee experience. When customer-facing employees are armed with the right tools they need to succeed and do their jobs effectively, it translates into a better experience for customers on the other side. This should be the year that…

Sprinklr Expands to Mexico and Central America

Local support helps companies like Tecnológico de Monterrey create memorable customer experiences  Sprinklr, the world’s first Unified Front Office for Modern Channels, announced it is expanding operations in Mexico and Central America with the hire of new employees based in Mexico City and a new strategic alliance with CX Team, a Mexico-based consulting firm specializing in customer experience management. Additionally, Sprinklr has opened its first office in Chicago to better serve Midwest clients such as McDonald’s and…

Veritonic Partners With Podsights And LeadsRx To Give Brands End-To-End Insight Into The Effectiveness Of Their Audio Campaigns

Partnership Connects Attribution with Pre-market Audio Creative Measurement for 'Full-Flight' Performance Analysis of Podcast, Radio and TV Campaigns Veritonic, the audio intelligence platform, announced that it has integrated leading cross-channel marketing attribution technologies LeadsRx and Podsights into its audio analytics suite. Combining post-flight performance analysis with pre-market creative intelligence, the partnership gives marketers access to a 360-degree view of the effectiveness of their audio marketing.…

Node4 Launches ‘N4Engage’ – a Dedicated Business Unit for Its Suite of Business Collaboration Services

New Organisation Created in Response to Market Projections of Rapid Growth in the UC Market Node4, the cloud, data centre and communications provider, has announced the launch of N4Engage, a division dedicated to its Unified Communications (UC) and collaboration products, to better serve its customers in this sector, as well as maximise on the market potential of these technologies. With industry figures quoting a market size projected to exceed £45 billion by 20251, and extensive experience of delivering solutions…

Contegix Expands Blackmesh Drupal Managed Service Offerings to AWS

Personalized Service for Organizations Running Drupal Websites on Amazon Web Services Contegix, the leading Managed Service Provider for digital applications, recently announced the expansion of its Blackmesh Drupal support services to sites hosted on Amazon Web Services (AWS). Organizations wanting to tap into Amazon's global infrastructure of fast scaling and reliable servers can do so without giving up the personalized attention of a Managed Service Provider. Marketing Technology News: Advertising Tech for Audiovisual…

Nansen Inc. and LOSSAN Rail Corridor Agency Awarded ‘Most Innovative Digital Solution’ at Episerver Web Awards

Award-winning Pacific Surfliner website drives increases in customer engagement, generating a 40-50% increase in referral sales Nansen, a customer experience agency, has been named a 2019 Episerver Web Award winner for ‘Most Innovative Digital Solution.’ Nansen won the award in conjunction with the Los Angeles–San Diego–San Luis Obispo (LOSSAN) Rail Corridor Agency for the newly launched Pacific Surfliner website. The Episerver Web Awards aim to recognize partners and customers who have found truly innovative and creative…

Altura Partners With RingCentral to Bring Industry-Leading Cloud Communications and Contact Center Solutions to US Enterprises

Altura, a leading provider of unified communications and network solutions, announced it has joined RingCentral’s award-winning channel partner program. Altura will bring RingCentral’s cloud communications and contact center solutions to US enterprises across multiple sectors, including healthcare, government, and education. Altura works with midmarket and enterprise businesses including local, state and federal government, as well as healthcare and education institutions across the US. Altura will partner with…

Leading Technology Trends in Virtual Reality, Revealed by GlobalData

Virtual reality (VR) technology has evolved significantly over the past five years, with improvements on both the hardware and software side, according to GlobalData, a leading data and analytics company. The company’s latest report, ‘Virtual Reality – Thematic Research’, details how VR companies are increasingly using artificial intelligence (AI) and cloud technologies to develop stronger ecosystems. Listed below are the leading virtual reality technology trends, as identified by GlobalData. Custom silicon The…

Aki Technologies Purchases Eyeview’s Video Personalization Technology to Bolster Leadership in Moment Marketing

Mobile Advertising Leader Invests in Tech Patents, Empowering Brands to Deliver Millions of Permutations of Video Ads to Consumers Video optimization and personalization just got easier now that Aki Technologies, the leading provider of mobile moment marketing, has completed its acquisition of the intellectual property of Eyeview, the pioneering video marketing company founded with the aim of delivering 1:1 personalized video in order to drive sales for leading brands. Aki will integrate Eyeview’s technology into its…

Arrivalist Announces New Hires

Arrivalist, the leading location intelligence platform in the Travel industry, has expanded its Western US team, announcing two new senior level hires. Nevo Waintraub has been hired as Senior Director, Business Development and Brooke Burnham has been hired as Senior Account Director and. Burnham and Waintraub will be expanding Arrivalist’s position in the DMO and airport industries. The Arrivalist team continues to grow with two new recent additions Cree Lawson, Founder and CEO, said, “We’re excited to welcome Nevo and…

The Rise of Data as King in Advertising: How Marketing KPIs and Metrics Are Helping Brands Enhance Their Consumer Interactions

It’s been 25 years since the birth of digital advertising when a US telecom behemoth took out the now-iconic “You Will” banner ad on HotWired.com. The campaign’s enormous success triggered a revolution in the advertisement industry, changing the way brands communicate with their audiences. But with the popularity of any medium comes the over-saturation of the same. Back in 1994, AT&T’s simple advertisement registered click-through rates as high as 70%, an outstanding achievement compared to the current situation where…

TechBytes with Michael Badichi, Co-founder and CTO at Anzu.io

Tell us about your journey in Technology. What inspired you to start Anzu.io? I was always fascinated by technology and innovation, and had already begun programming by the age of 9! In my early years, I experimented with working in many areas of computing such as Reverse Engineering, Hacking, Computer Graphics, and Demo-making. Tasks that did not involve creativity and innovation seldom interested me—and this truth remains today! As the years went by, I had the chance to work in a wide range of technological fields and…

A Sensible Approach to MarTech Choices

You’ve probably read somewhere the tongue-in-cheek definition of insanity that states, “Insanity: doing the same thing over and over and expecting different results.” It may not be Merriam-Webster’s definition, but it’s essentially the reason that MarTech solutions exist: to provide marketers new ways to achieve results and set realistic expectations for growth. Under that basic assumption, one can argue that MarTech solutions deliver sanity to the Marketing function. However, the sheer volume of MarTech solutions…

ACT-IAC Releases New Artificial Intelligence Playbook

A Definitive Roadmap for Federal Agencies to Assess and Operationalize AI Implementation The American Council for Technology and Industry Advisory Council (ACT-IAC), the premier public-private partnership dedicated to advancing government through the application of information technology, officially announced the release of the "Artificial Intelligence (AI) Playbook for the U.S. Federal Government." It was produced through a collaborative, volunteer effort by a working group of 133 leaders from government and industry…

Kurtosys Raises Funding From Vistara Capital to Accelerate Global Growth

Kurtosys, a leading digital experience platform (DXP) provider for financial service firms, announced that it has secured growth capital from Vistara Capital Partners. This funding enables the company to accelerate its global growth initiatives and invest further in the automation and delivery of exceptional investor experiences. Kurtosys provides an end-to-end digital experience platform that empowers global financial services firms to easily create, manage, publish and optimize all their financial data, documents,…

Outsourcing 2.0? Automation Offers a Powerful Alternative

Outsourcing Proved Its Value on Straightforward, Readily Quantifiable Processes, but Has Underperformed on Complex Tasks Like Renewals. An article in The Economist (The good, the dumb and the desperate, 28 June 2018) argues that Britain’s outsourcing model, copied around the world, is in trouble: that “High-profile fiascos and dwindling cost-savings are making many questions whether the idea has run out of steam.” The main focus of the article was on government outsourcing to private enterprise, but much of what it said…

The Price of Personalization: Unpacking the Realities of Consumer-Brand Engagement in the Digital Age

In 2006, Clive Humby coined the phrase “data is the new oil” and since then this has become the catchphrase amongst marketers for the past 14 years. However, what went predominantly unnoticed is the further elaboration he gave on this phrase. Like oil, data is “valuable, but if unrefined it cannot really be used. Oil has to be changed into gas, plastic, chemicals, etc to create a valuable entity that drives profitable activity; so, data must be broken down and analyzed for it to have value”. Even as consumer information…

A Crash Course in Gen Z’s Obsession with Creator-Driven, Influencer-Heavy Streaming Content

Ads and retargeting are accepted, measurable Marketing channels, but if you’re trying to garner attention from the next wave of consumers, you need to engage the community of streamers, creators, and/or influencers. The advent of digital media platforms like YouTube, Twitch, Twitter, TikTok, and Facebook/Instagram has created a new form of engagement that relies on a more intimate two-way relationship between creator and audience. Marketers and brands can effectively utilize this if they get over their preconceptions and…