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Bitglass Raises $70 Million to Monitor and Secure Employee Devices

Bitglass, a Campbell, California-based startup developing a cloud service that helps to protect corporate data, announced that it’s raised $70 million in series D funding from new investor Quadrille Capital and existing investors FutureFund, New Enterprise Associates, Norwest, and Singtel Innov8, bringing its total venture capital raised to around $150 million. It follows on the heels of a $25 million series B in 2014 and a $45 million funding round in January 2017, as well as a $10 million series A in 2013, shortly after…

Simpli.fi Maintains Momentum in OTT/CTV Advertising Landscape with High-Quality Inventory

Growth of Simpli.fi's Programmatic OTT/CTV Business is Driven by Company's Ability to Scale Addressable, Behavioral and Demographically Targeted Campaigns Simpli.fi, the programmatic platform built for the precision and scale of mobile, OTT/CTV and display advertising, announced that it executed over 7,000 OTT/CTV Campaigns for more than 3,300 unique advertisers in the first quarter of 2019. This rapid growth is due to Simpli.fi's differentiated and scalable OTT/CTV offerings, which include addressable, behavioral and…

ViSenze Partners with Vivo in Latest Move to Power Visual Commerce on Smartphones Worldwide

Artificial Intelligence Company Continues to Partner with World Leading Smartphone Manufacturers to Ease the Mobile Shopping Experience ViSenze, the artificial intelligence company powering visual commerce, announced a partnership with Vivo to power its new Jovi Image Recognizer, the company’s AI-driven visual shopping solution included on the V15Pro smartphone. Available to smartphone users across Asia, the mobile commerce solution provides a seamless shopping experience as consumers can search, discover, and purchase…

Why Content Creation is Nearing A Tipping Point

Content creation is nearing a point where a machine-first approach is becoming a reality. This is largely due to the fact that going global has never been more important for companies, yet despite the opportunity that comes with accessing untapped markets and driving exposure in unchartered territories, expansion overseas is not without its challenges. Deloitte Private recently launched its first global business survey, analyzing the objectives and results of almost 2,000 private company leaders in 30 countries. The…

TechBytes with Johnathan Bell, International Manager – CRM and Invoicing, Sellsy

Tell us about your role at Sellsy and the team/technology you handle. At Sellsy, I am responsible for our international team as we start to grow in key territories outside of France; namely the UK, Germany, and Spain. Previously, I managed our international marketing efforts, however, as things have developed my role has become a 70/30 split between sales/customer experience and marketing. I also manage the tech stack for our international marketing and sales efforts. What is the overall state of Customer…

Cognitiv Launches First-Ever Deep Learning Search Optimization Platform

Cognitiv Search Harnesses the Power of AI for Real-Time Search Optimization Cognitiv, the first self-learning, fully automated neural network technology available for marketers, announced the launch of Cognitiv Search, the first-ever deep learning search optimization platform to use artificial neural networks to optimize paid search campaigns based on internal and external triggers. “Consumer purchasing behavior has always been influenced by triggers like weather, time of day, and location. However, optimizing search…

More Retailers Seize Their Search Marketing Opportunity With Sidecar’s Technology Updates

Sidecar Is Now Using New Applications of Natural Language Processing to Continue to Improve the Performance of Retailers' Ad Campaigns on Google and Bing Sidecar announced several technology updates to Sidecar for Paid Search and Sidecar for Shopping. These solutions now use new applications of natural language processing (NLP) and artificial intelligence (AI) to increasingly improve the performance of retailers' paid search and shopping ad campaigns on Google and Bing. Amid these developments, the number of retailers…

AI-Powered Knowledge Management Tool ‘Lucy’ Adds Difficult-To-Search Video to Her Repertoire

Information Within 40 Video and Audio Formats Will Now Turn up in Searches Made Using Pioneering AI Knowledge Management System from Equals 3 Equals 3, the makers of Artificial Intelligence-powered technology tools for Fortune 1000s and the agencies that serve them, announced a game-changing new capability for Lucy, its cloud-based knowledge management system: video search and insights. Equals 3 launched its AI Lucy three years ago after advances in technology created new frontiers in knowledge management. By reading,…

TechBytes with Glen Hagensen, Head of Marketing, Templafy

Tell us about your role and journey into Marketing Technology. How did you arrive at Templafy? I joined Templafy when we were just 5 employees in total and marketing was basically non-existent. I started formulating a strategy and a plan for how a marketing department could bring value into the company and setting up a full-stack marketing setup with a website, advertising, tracking, lead nurturing, etc., with the primary focus on inbound marketing. After proving the hypnosis that inbound marketing could bring in paying…

SOCi Launches Reputation Insights for Sentiment & Competitive Monitoring

SOCi Reputation Insights Helps Multi-Location Brands Better Monitor Online Review Content for Quick Response and Proactive Localized Social Management SOCi, the leader in social media and reputation management for multi-location brands, announced the launch of SOCi Reputation Insights. Comprised of sentiment and competitive monitoring, SOCi Reputation Insights is designed to help multi-location marketers identify and manage emerging sentiment and competitive trends from online reviews and analyze shifts in online…

How To Drive Traffic To Your Amazon Listing

In 2018, global e-commerce revenues reached over $2.8 trillion dollars. To put this in perspective, if e-commerce was a country, its GDP would be the fifth largest in the world, outranking the UK. One of the biggest, if not the biggest, platforms for e-commerce businesses is Amazon. This sheer size of transactions on Amazon represents an enormous potential for sellers. It also means there is a great deal of competition, meaning it is tougher than ever to stand out on Amazon and drive customers to your listings. In this…

New Searchmetrics Lighthouse Ranking Factors Reports Deliver Custom Insights for Search Success

Searchmetrics is combining insights from Google Lighthouse with its own extensive search data to give SEO professionals a fully-customized, comprehensive report highlighting the Google ranking factors that matter most to their specific market. Each Lighthouse Ranking Factors report comes complete with concrete recommendations for improving search performance based on an analysis of how a site compares with top ranking competitors. “This is so much more than just a simple SEO audit for your website,” explains Jordan Koene,…

Teikametrics Launches Hourly Bidding Algorithm for Amazon Advertising

Teikametrics, the leading Retail Optimization Platform (ROP) that helps brands and sellers optimize Amazon advertising campaigns, announced the launch of its new hourly bidding solution for its best-in-class software-as-a-service (SaaS) product, Teikametrics Flywheel. The Flywheel platform is the world’s first ROP technology to combine advertising data, transaction data, and cost of goods sold to algorithmically optimize for Amazon Advertising profitability. The announcement at Prosper Show, an annual industry conference…

New Engen Launches Self-Service Platform for Facebook, Instagram and Search Engine Marketing

Businesses of all Sizes Can Now Take Control of Digital Advertising Campaigns to Acquire and Grow the Highest Value Customers at the Lowest Cost With its powerful technology platform, New Engen helps companies acquire and grow the highest value customers at the lowest cost across digital channels. The company unveiled its new self-service product offering, now available for Facebook, Instagram, and search engine marketing (SEM), so that marketers at companies of all sizes can manage thousands of campaigns and millions of…

Is SEO the Future of Successful Apps?

Google recently updated their mobile search algorithm to show the results of not only websites but also apps. Plus, the app results come with an install button. This means that it is now more important than ever for your app to show up on those search engine results if you want to gain downloads from both app stores and search engines. As we all know, more downloads, more revenue. There are many ways you can do this. Getting your app on search engine results can be done by paying for an ad spot, being part of an app pack,…

Latest Report: PPC Remains a Powerful Digital Marketing Tactic to Boost Traffic

GoodFirms' research team led surveys with global IT companies and experts to obtain comparative insights that would benefit businesses dealing in the domains of PPC – AI, digital marketing, social media marketing, web design, SEO and eCommerce app development. Here is a summary of the aforementioned surveys conducted by the research team of GoodFirms: 10 Gurus on Future of PPC: AI and Machine Learning for PPC Campaign Management PPC has become the most powerful way of marketing tactics and an inventive method to boost…

Are You Ready to Adapt to these 5 Digital Marketing Predictions?

New technologies are opening the door to new tools that will transform the way digital marketers build strategies and create their web pages. Choosing which new tactics to integrate can be confusing and overwhelming. Here are five digital marketing predictions for 2019 to help you create smarter campaigns: 1. Customer UX The profusion of data available from pixel tracking, chatbots, and customer profiles gives us the ability to deliver personalized, highly-relevant messaging. Customers have come to expect a seamless…

Marketing Mix Modeling and Multi-Touch Attribution: Why a Multi-Model Approach is a Marketer’s Measurement Dream

Marketing departments are no longer measured by the leads they generate, but by providing proof of ROI for every campaign they run. This makes the need for accurate measurement increasingly important. Yet traditional marketing measurement approaches such as last touch are unreliable and imprecise, and often lead marketers to make the wrong decisions when it comes to budget allocation. There are, however, two distinctly different measurement methods that offer marketers advanced ways to identify the channels, campaigns,…

Google Ads Extension Launched to Display Contact Information on All Ad Visitors

With the New Google Ads Extension, Companies That Once Struggled with Identifying Their Ads' Leads Are Now Be Able to View the Businesses That Clicked Through Their Ads Within the past Twelve Months The new tool not only reveals such detailed information as company name, address, phone number, website, contact and email information, but also identifies the exact keywords and advertisements that were clicked on by each visitor. Using the Google Ads extension, businesses are now able to discover new business opportunities,…

EyeLevel.ai Pioneers New Capabilities to Deliver on Contextual Advertising

Sales and Marketing Teams Will Excel with EyeLevel’s Technology. The Company Offers an Infusion of Relevant Advertising When Customers Converse with Chatbots Brands are struggling to sustain positive consumer sentiment of products and services that they sell. The prime reason for this is, brands publishing marketing collateral for the wrong audience. Customers are being exposed to a swarm of advertisements that are in no way related to them. Nowadays, we are seeing an increase in users skipping video commercials, marking…