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Introducing Salesforce Anywhere: Technology Enabling the All-Digital, Work-From-Anywhere World

Now every organization can sell, service, market and collaborate from anywhere TRAILHEADX -- While companies, governments and organizations are slowly returning to their offices, the COVID-19 pandemic has changed the future of work forever. In fact, nearly 70 percent of people believe the pandemic will permanently change the nature of work and more than 50 percent say that flexible work locations are very important to them. An all-digital, work-from-anywhere world is becoming the new normal. That's why Salesforce, the…

Zeta Launches Enhanced Marketing Analytics and Insights Solution

Zeta Global, a data-driven marketing technology company that leverages unique data and artificial intelligence to help companies acquire, grow and retain customers, announced the launch of Opportunity Explorer(SM), a real-time market and consumer data analytics and insights solution. Designed to help marketers identify, segment and act upon growth opportunities for their businesses, Opportunity Explorer(SM) ingests demographic, behavioral and location signals from Zeta's proprietary data set of 2.4 billion identities…

Infobase and Vault Select the BlueVenn Customer Data Platform for Omnichannel Marketing and Customer Insights

BlueVenn, the multi award-winning Customer Data Platform and Journey Orchestration vendor, has announced that Infobase, America's leading cloud-based subscription provider of educational content through high-quality video and database resources to colleges and universities, K-12 schools and enterprises, has chosen its multi-channel marketing technology to improve customer insights across the business, and empower the marketing team with the tools to create highly personalized cross-channel marketing campaigns. The deal…

Winterberry Group Research Identifies the Significant Changes Ahead for Identity in Marketing and Advertising

New research provides comprehensive look at identity in a privacy first, post-cookie world Winterberry Group, a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce, today released new research: “Identity Outlook 2020: The Evolution of Identity in a Privacy-First, Post-Cookie World.” The research provides a comprehensive look at the current state and future outlook for identity in marketing and advertising. “This research facilitates understanding of the…

Multinational BPO ContactPoint 360 Expands Global Footprint With New Customer Experience and Technology Campus in Athens, Greece

Offering Affordable, High-Tech CX Solutions to European Clients ContactPoint 360 announced the opening of a new state-of-the-art Customer Experience Center and Technology Solutions facility, including a 500-seat contact center and CX technology lab in Athens. The new campus will deliver end-to-end CX technology solutions to the European marketplace and provide omnichannel contact center services. The Global Contact Center Operator, ContactPoint, 360, Inc., based in Toronto, Canada with locations in North America, South…

How Precise Location-Based Advertising is the Future of Mobile Marketing

Here is a familiar situation: you are walking down a street and (provided that your GPS is on and you have a Wi-Fi signal) you go past a storefront that then serves your phone a mobile ad or coupon offer. But what if there were so many brick-and-mortar stores on that street that the ad you were served was for the wrong store? Or maybe you get the right ad for a store you usually frequent, but at that time when you are passing it, you don’t need it? The above scenarios are both a misplaced opportunity and a missed advertising…

Banzai Launches New Partner Marketing Solution for Webinars and Events

Banzai Reach for Partners helps companies like Adobe, Facebook, and ServiceNow generate more partner leads through webinars and events Banzai, a leading SaaS marketing automation provider, today released Banzai Reach for Partners. This product enables partner marketing teams to support their partners in creating more successful webinars and events. Marketing Technology News: CSG Extends Relationship With Mediacom Communications Through 2025 Banzai Reach for Partners introduces a range of partner marketing tools to…

HawkSoft Adds Integration with Agency Revolution to Deliver Marketing Automation to Independent Agencies

Agency Revolution allows agencies to personalize their customer communication and drive powerful automated campaigns HawkSoft and Agency Revolution are both insurtech companies serving independent insurance agents with a long history of collaboration. Today, HawkSoft announces that Agency Revolution's cloud-based marketing automation platform Fuse™ and HawkSoft's agency management system can integrate via HawkSoft's new Partner API. Mutual customers can sync data across both systems to access the depth of client and…

CyberScout Hires Global Marketing Executive Jeremy Barnett as Chief Marketing Officer

Cyber industry veteran to help lead CyberScout's global expansion CyberScout, a global leader in cybersecurity and identity theft resolution services, today announced the hire of Jeremy Barnett as its Chief Marketing Officer (CMO). Barnett joins CyberScout's leadership team from Tokio Marine HCC where he was the Global Marketing Leader and Senior Vice President of Marketing and Business Development. As CMO, Barnett will be working closely with CyberScout's U.S. and Global Markets teams to support growth, client engagement…

Social Media Link, Leader in Community Powered Marketing, Announces Rebrand to Vesta

Company reinforces investment in signature technology to continue driving market innovation, consumer engagement, and growth for brands Social Media Link, the leader in Community Powered Marketing, announced it has officially changed its name to that of its premier Martech solution, Vesta. With an intuitive SaaS platform that elevates a brand's digital presence, delivers predictive insights, and transforms consumers into lasting brand advocates, the Vesta brand represents the future of marketing, and the future of the…

Veritone Appoints Head of Communications, Business Unit Marketing Leaders

Mission to Present Powerful, Unified Vision as Veritone Accelerates Growth Into New Global Markets Veritone, Inc., a leading provider of artificial intelligence (AI) technology and solutions, announced the appointment of Thor Valdmanis as Senior Vice President, Corporate Communications, Locke Truong as Vice President of Marketing for Media & Entertainment and Monetization and Ryan Bazler as Vice President of Marketing for aiWARE. "Veritone’s world-class technology is ready to take the main stage and lead the AI…

BrandMaker ‘Pulse’ Shows Global Marketing Organizations Set To Accelerate Digital Transformation

Budgets Will Shift from Brand to Pipeline Big Uptick in Need for Local Content Creation and Management Remote Working Is Here to Stay BrandMaker, the leading innovator in Marketing Resource Management (MRM) solutions, shared the findings of the BrandMaker Pulse. The purpose of the BrandMaker Pulse was to gain insight into the impact that Covid-19 has had on marketing budgets, teams, agility, program planning and content creation within global organizations, and how it will shape long-term strategies. Key findings include:…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Kenshoo, Media.net, PubMatic, Raydiant, and Scibids Technology. Kenshoo and Profitero Announce Data Partnership to Bridge Retail Intelligence and Ecommerce Advertising Kenshoo, a global leader in marketing technology, and Profitero, a leading global enterprise e-commerce SaaS analytics platform, announced a strategic partnership designed to pair industry-leading ecommerce performance…

BrandMaker ‘Pulse’ Shows Global Marketing Organizations Set To Accelerate Digital Transformation and Shift To In-House Marketing

 Budgets Will Shift from Brand to Pipeline BrandMaker, the leading innovator in Marketing Resource Management (MRM) solutions, today shared the findings of the BrandMaker Pulse. The purpose of the BrandMaker Pulse was to gain insight into the impact that Covid-19 has had on marketing budgets, teams, agility, program planning and content creation within global organizations, and how it will shape long-term strategies. Key findings include: Correlation Between Marketing Investments and Agility:   While half of respondents…

Women Leadership Awards, 2020-Mansi Rana, MD EZ Rankings Recognized as Digital Marketing Leader of the Year

Mansi Rana, MD @ EZ Rankings Recognized as Digital Marketing Leader of the Year UsinessMedia Group along with Lifestyle India on March 8, 2020, has announced the winners of the highly prestigious Women Leadership Awards. There were 56 winners at 5 unique levels that were honored and celebrated at various levels because they are leaders, innovators, and achievers in their industries. The awards were held at Hotel Vivanta by Taj in New Delhi on International Women's Day and it was organized by Praxis Media, which is the…

Learn “How Voice Technology is Shaping Education and Entertainment” in VOICE Talks Presented by Google Assistant

Bamboo Learning, CoolGames, Sony, VoiceBrew and Voicebot.ai Featured VOICE Talks Presented by Google Assistant announces its third episode themed, "How Voice Technology is Shaping Education and Entertainment." Each episode is hosted by Google Assistant's Sofia Altuna and brings together the most innovative technologists, researchers, community builders and developers in the voice ecosystem. This upcoming premiere episode will feature interactive discussions with executives, engineers and developers from Bamboo Learning, …

Local Elizabeth Chamber Of Commerce And Destination Marketing Organization Provide New Information

With Recovery and Re-openings Underway in NJ, the Local Greater Elizabeth Chamber of Commerce and the Elizabeth Destination Marketing Organization are here every step of the way. Elizabeth, NJ Local Businesses Come Together for Guidance on Re-opening and Marketing Strategies, including New Information, from It's Local Chamber of Commerce and it's Tourism Bureau With new re-opening stages underway, local businesses around Union County are turning to the Greater Elizabeth Chamber of Commerce for guidance. The Greater…

Attentive Launches Technology Partnership Program

The program is designed to expand technical partnerships and build integrations that provide Attentive’s customers with enhanced abilities to connect with their e-commerce platform, CRM, ESP, and more Attentive, the personalized mobile messaging SaaS platform for brands and organizations, announced the official launch of its new Technology Partnership Program. This program is designed to expand technical partnerships and build integrations that provide Attentive’s customers with enhanced abilities to connect with their…

Saudi Arabia Launches COVID-19 Dashboard Using Esri Technology

The Country’s Ministry of Health Is Tracking Pandemic Cases with New GIS Resources Esri, the global leader in location intelligence, today announced the launch of the first coronavirus disease 2019 (COVID-19) dashboard commissioned by the Kingdom of Saudi Arabia (KSA). Created in cooperation with Esri Saudi Arabia and the country’s Ministry of Health (MoH), the dashboard is now the official source of data for tracking COVID-19 cases throughout the kingdom. It has given government and health officials the ability to…

Melbourne Leading Digital Marketing Agency Zib Media Rebrands to Zib Digital

Zib Media formally announces business rebrand to Zib Digitala Zib Digital, a leading digital marketing agency in Melbourne, announced a major rebranding to reflect the company's evolution into an all-encompassing, strategic digital marketing business. The considerable rebranding is designed to mirror the vast development and growth of the business in recent years. Last year, the agency realised it was time to leverage its unique architecture in the digital marketing space and focus strictly on its ability to support…