6 Hot Retail Trends for 2019

Nowadays, consumers expect to access and buy products and services at anytime and anywhere. They switch easily from smartphone to tablet to desktop multiple times in a day, engaging with brands through emails, social media, online chat and customer service. Staying up on consumer behaviors and current trends is a must for today’s marketer. Here are six trends you should know about to help you develop and evolve a winning strategy: Subscription Model A 2016 Hitwise Retail 500 study reported that visits to subscription…

Millennial E-Commerce Shopping Trends and Their Connection with Amazon Prime

Feedvisor Study on E-Commerce Shopping Trends Finds, Three-Fourths of Consumers Go to Amazon When They Are Ready to Make a Purchase Most e-commerce trends come and go. However, the latest e-commerce shopping trends would be incomplete without the mention of Amazon and their efforts in driving engagement and incentivizing conversion. Amazon continues to delight and surprise consumers and sellers with their powerful customer experience and optimized buying cycles. Compared to any other competitive e-commerce website…

How Adobe is Fighting the Customer Experience Fatigue Using Marketing Technology

Take the MarTech Fitness Drill! Well, Adobe, Through Its Recent Announcements at the Adobe Summit 2019, Has Exemplified Why the MarTech Fitness Drill Is Key to Customer Experience and Success Strategies At the ongoing Adobe Summit, the leading Analytics and Customer Experience technology provider announced key updates to its offerings and services. These announcements are largely focused on accelerating the adoption and scaling of Customer Experience initiatives that have been long-pending due to lack of insights, data…

Nearly Half of Social Media Users View Facebook Negatively After Cambridge Analytica but Many Still Use the Platform, New Survey Finds

Two-Thirds of Social Media Users (65%) Are Aware of the Cambridge Analytica Facebook Data Breach, but Only 37% Say They Use Facebook Less Often After News Broke of the Scandal Last March, According to a New Survey Forty-four percent (44%) of social media users still have a negative opinion of Facebook because of the Cambridge Analytica data breach, according to a new survey from The Manifest, a business news and how-to website. In March 2018, news broke that political consulting firm Cambridge Analytica acquired and…

When It Comes to Advertising, Online Users Get It; Just Let Them Stay in the Driver’s Seat

80 Percent of British Online Users Recognize the Role Advertising Plays in Keeping the Internet Free, Says New Research from Eyeo The importance of advertising to a free internet cannot be overstated. New research from YouGov, commissioned by eyeo, makers of Adblock Plus, Flattr and Trusted News, confirms that this sentiment is recognized among 80 percent of online users within Great Britain. The research also indicates that users demand control of their online experience and expect a transparent value exchange on…

RedPoint Global and Harris Poll Survey Exposes Gap Between Consumer and Marketer Expectations for Customer Experience

Research Reveals Major Gaps in Engaging Customers in a Relevant, Timely, and Consistent Fashion Across All Interaction Touchpoints RedPoint Global, a top provider of customer data platform and customer engagement technologies, announced a new research report examining the gap between marketer and consumer expectations surrounding customer experience (CX). Conducted by The Harris Poll and commissioned by RedPoint Global, the survey of more than 3,000 consumers and 450 senior marketers in the US, UK, and Canada reveals…

Tried, True and Proven: The Value of Direct Mail in the Digital Age

We live in a time where there is an abundance of avenues for brands to engage with modern consumers. It is clear, however, that favoring one specific channel is no longer sufficient, as consumers are proving they interact with a variety of media when it’s most convenient for them — often using multiple platforms at the same time (i.e. mobile & TV). As newer technologies such as Artificial Intelligence (AI), AR/VR and robotic assistants increasingly enter the fold, today’s hyperconnected marketing landscape begs an…

Valassis Data: Coupons and Technology Empower Shoppers

Evolving Retail Landscape Leads to Greater Consumer Expectations for Savings and Convenience Valassis, a leader in activating consumers through intelligent media delivery, released its annual 2K19 Coupon Intelligence Report, “Empowered Shoppers, Evolving Expectations.” The report examines responses from 1,000 US consumers, noting how their online and in-store shopping behaviors have shifted for traditional consumer packaged goods (CPG) categories following a year that’s seen the retail and grocery landscapes evolve…

Kaltura Launches New Edition of Video Messaging Tool to Help Organizations Improve Overall Communication and Engagement

Kaltura Pitch Makes Email 300% More Effective for These Organizations – Both Internally and Externally Kaltura, the leading video technology provider, has announced the launch of a new edition of Kaltura Pitch, the company’s unprecedented video messaging tool that enables more effective communications for enterprises and educational institutions with their customers, colleagues, prospects, alumni, and students. Kaltura Pitch allows any organization to easily create and share personalized video messages through their…

Deloitte: More Options Allow US Consumers to Piece Together Personalized Entertainment Experiences

Average US Consumer Subscribes to Three Video Streaming Services Faced with an unprecedented array of digital media sources, American consumers are taking their entertainment matters into their own hands and piecing together their experiences across multiple services (pay TV, streaming video, gaming and music) to access their favorite content, according to Deloitte's 13th edition of the "Digital Media Trends survey." The average US consumer now subscribes to three streaming video services, with 43 percent of consumers…

Industry First AI-Powered Video Analytics from Talkwalker Finds the Other Half of Conversations Brands Have Been Missing

For the First Time in Social Listening History, Companies Can Monitor Their Brand Mentions, in Text, Image, and Now in Motion with Video Recognition by Talkwalker Talkwalker, the world’s leading social listening and analytics platform, became the first and only solution in the industry to offer brands and agencies AI-powered video analytics. This, combined with Talkwalker’s advanced social media analytics and award-winning image recognition, can discover up to 3x the number of brand mentions. Providing clients with a…

Study Finds 70% of Americans Would Share More Personal Data for Fairer Credit Decisions

Harris Poll Underscores Inequity in Credit Scoring System for Minorities and Younger Generations New research from the Harris Poll and ZestFinance shows deep dissatisfaction among most Americans with the traditional credit scoring system. A majority of younger Americans as well as minority groups believe the way their credit is assessed stacks the economic odds against them relative to other demographics. Eight out of ten Hispanics and African Americans say their credit score is an inaccurate representation of who they…

TechBytes with Bob Phibbs, CEO, The Retail Doctor

Tell us about your role and how you earned the moniker, “The Retail Doctor.” I am a retail expert, sales trainer and speaker for some of the largest retail brands in the world. Now in my 25th year, I have a proven track record of increasing sales by utilizing the human capital in the stores to engage a stranger, discover the shopper and make a customer. How did you zero in on the idea of launching “The Retail Doctor”? I put myself through college selling shoes. When I graduated, I took a part-time job with a company…

New Report Reveals Decline of TV is Leading to Reduced Consumer Engagement with Brands

Cord Cutting by Younger Consumers Making It Harder for Advertisers to Drive Conversation and Engagement with Their Brands, Especially in Tech, Telecom, Automotive Advertisers have a problem, and it's worse than they thought. The decline of ad-supported television is driving down audience engagement with brands. A new analysis of consumer conversation patterns by Engagement Labs reveals conversation frequency among the most prolific consumer conversationalists—young people—has plummeted. As cord-cutting and advertising…

Discovery Platform Raleigh & Drake Acquires Social Network and Travel Tool MARBL

Raleigh & Drake the world's first influencer-driven discovery platform announces the acquisition of social network and travel tool, MARBL, in an effort to continue expanding its ever-growing community. Through this curated society of trusted chefs, creatives, photographers and explorers, personalized experiences can be easily activated at the touch of a button. Co-Founded by Tatiana Koffman and Sheila Merchant, MARBL is an online community that allows users to share experiences, get advice, and get connected while…

Mind the Generation Gap: Engaging Multi-Generational Employees On Their Terms

Four generations currently make up the modern workforce, so how do you develop a workplace that effectively engages all of them? This is a common and difficult question nearly every organization faces, especially when it comes to encouraging better communication and collaboration among diverse generations. The answer to bringing these disparate generations together is a quality digital workplace. While you may think that “digital” automatically ostracizes older generations, digital workplaces are much more expansive in…

Survey Shows Disjointed Communications Technologies Fail Customers

New Research from RingCentral Reveals Customer Service Expectations Are Not Being Met; Disjointed Communications Technologies Impact Customer Satisfaction and the Bottom Line RingCentral UK Ltd., a leading provider of global enterprise cloud communications and collaboration solutions and a wholly owned subsidiary of RingCentral, Inc., released a new report entitled Overcoming the Digital Disconnect: How Disjointed Communications Technologies Are Letting Customers Down – and How to Solve it. Based on a global survey of…

Eye Rolls at Pre-Rolls: How to Escape the Trap of Annoying Ads

The first recorded advertisement was a Song Dynasty-era copper printing plate for the Liu family Fine Needle Shop. Even then, readers were groaning and searching for the skip button. Ads and their creators have always been in the business of winning over consumers’ attention, and they’ve succeeded clumsily at best. But the digital realm is a different beast, and advertisers must find ways to rise above the clutter. Traditional advertising is fracturing as both consumers and brands flock to digital. After overtaking TV…

Cracking the Millennial Code: How to Create Marketing Research Surveys That Work

For marketers, gaining insights into the minds of millennials is a top priority. And for good reason. Not only will this allow them to create more targeted campaigns that generate better ROI, but it will also enable them to capitalize on millennials’ ever-increasing purchasing power. Accenture estimates that, by 2020, consumers born between 1980 and 2000 in the United States will spend a whopping $1.4 trillion dollars per year. That’s $1.4 trillion reasons for marketers to focus their market research efforts squarely on this…

Consumers Trust Amazon Is Using Their Data Responsibly, Beating out Apple, Google & Banks, According to New SmarterHQ Survey

79% of Consumers Believe Companies Know Too Much about Them, yet 90% Are Willing to Share Behavioral Data for a Cheaper and Easier Shopping Experience While consumers are concerned about the privacy and security of their data, yet want a more personalized experience from brands, a new survey of more than 1,000 consumers from SmarterHQ, a leading multichannel behavioral marketing platform, set out to determine which companies and industries are handling their users’ data responsibly, and which marketing tactics consumers…