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MarTech Interview with Rachel Conforti, VP of Marketing at LoopMe

"When you marry brand awareness efforts and scale via automation tools you can discover insights that will drive even more success in the future." Could you tell us about your role and journey into Technology? I’ve been in B2B Marketing for the past 20 years, making the pivot from out-of-home advertising to ad technology in the late 2000s. I was fortunate to work alongside some of the best AdTech leaders out there including Brian Lesser, Nicolle Pangis and Paul Dolan while I was at 24/7 Real Media. That is where I began…

Loomly Reports Record Year, Achieves Triple-Digit Growth and Exceeds $2 Million in Annual Recurring Revenue

Award-Winning Brand Success Platform Introduces New Integrations and Propels Growth with Expanded Global Client Roster Loomly, creators of the acclaimed collaborative platform for the world's leading marketing teams, announced its strongest year to date. Underpinned by multiple industry accolades, the rapidly growing technology company closed out 2018 with 600% growth and will again post triple-digit growth in 2019 and Annual Recurring Revenue surpassing $2 million. "We are inspired by the continued growth of our…

MarTech Interview with John Nardone, CEO at Flashtalking

"Trust is at a premium now — trust with your consumer, trust with your vendor – and this comes into play when you’re handling data at the scale that you are in today’s digital economy." Journey into Tech As the industry has continued to evolve, and you think about your journey into Technology, any new reflections on the role you have played? What inspires you most in your role at Flashtalking? The only constant in a technology-based business is change, and I have always loved that simple fact. What makes the constant…

Evergage Recognized in Gartner Market Guide for Account-Based Marketing Platforms

Evergage's Real-Time Personalization and Customer Data Platform Identifies, Engages and Better Converts Visitors from Target Accounts - Powering and Improving ABM Programs Evergage, The 1-to-1 Platform company, announced its inclusion as a Representative Vendor in Gartner's Market Guide for Account-Based Marketing Platforms (report available to Gartner subscribers). Gartner defines account-based marketing (ABM) as "a go-to-market strategy that builds on traditional B2B lead and relationship management practices. In…

MarTech Interview with Gil Bar-Tur, CEO at PubPlus

"The publishing industry has taken monumental steps forward in the past few years, but publishers still need to put their business caps on and focus on content as a product" Could you tell us about your role and journey into technology? What inspired you to establish PubPlus - as well as expand globally? I’ve always been a tech lover and early adopter of new trends. I started out in an elite military unit then made the natural transition to cybersecurity after my service; only later on was I exposed to the online…

MarTech Interview with Burr Smith, CEO at BroadSign

"OOH used to be about buying media based on time and place, but with programmatic it’s more about buying an audience." Could you tell us about your role and journey into Marketing Technology? What inspired you to join Broadsign? I originally joined Broadsign as an investor early on. I liked the product, the company’s vision and its track record in the space. About five years ago, I decided to take a more active role as the CEO, and since then we’ve introduced several new products and added about 200 people to our team.…

Conductor Announces Successful Leadership Buyout; Creates 250+ Employee Co-Founders

Leading SEO and content marketing technology company purchased out of WeWork Conductor, the leading SEO and content marketing technology company, has announced it has successfully completed a buyout of its business by existing lea Marketing Technology News: Creatio Joins Forces with Clients and Partners to Donate to Cradles to Crayons This Giving Season dership, employees and strategic outside investors. The deal will result in over 250 employee co-founders, each given founder-preferred shares — a new class of stock…

TechBytes with Pedro Arellano, VP of Product Marketing at Looker

You have a long track-record of successfully working in and managing diverse Product development teams. How did you arrive at Looker and what attracted you to the BI ecosystem? A database class during my sophomore year in college inspired me to pursue a career in Data and Analytics. The idea that information can be organized and used to make rational, fact-based decisions has always appealed to me personally. I’ve been in this industry for 20+ years so long enough to know when a company is moving in the right direction.…

Predictions Series: Top 10 Trends in Digital Advertising in 2020

As we approach the “visionary” year of 2020, we took a look at what the New Year has in store for the Digital Advertising industry. Here are key things to watch out for as you plan ahead and finalize your Marketing budgets. 1. Amazon Hits Its Stride 2019 was a phenomenal year for Amazon, supported by a record-breaking Prime Day and a highly successful back-to-school season. Brands have begun to understand the power of advertising on Amazon and the unique opportunity it offers to capture people at the beginning of their…

NextPlane Unveils ConverseCloud Intra-Domain Interoperability Service

New Feature Facilitates Secure Domain-Sharing for Enterprises Operating in Mixed Collaboration Environments NextPlane, the industry leader in providing universal federation and interoperability services, announced intra-domain interoperability for its ConverseCloud service. This patented technology allows unified communications (UC) and/or team collaboration (TC) users to communicate and collaborate seamlessly across different platforms — even if the platforms share the same domain name. This feature is critical given…

MarTech Interview with Parker Morse, Founder and CEO at H Code

"Marketing campaigns can target audiences more effectively and address differences between segments with the right tools and knowledge." Could you tell us about your role and journey into Media and Marketing? Technological advancements like the internet, smartphones, mobile applications, and streaming services transformed the media industry and influenced my own journey into Media and Marketing. I knew that digital would be at the forefront of progress, so I chose to start my career in Investment Banking in the digital…

Qualtrics Announces EmployeeXM for IT, an Industry-First Experience Management Solution to Serve IT Executives

EmployeeXM for IT empowers CIOs and IT decision makers to optimize the employee experience – alongside HR – by increasing workforce productivity, improving effectiveness and efficiency of Help Desk and related services, maintaining security compliance, and integrating voice of employees in technology decisions Qualtrics, the creator of the experience management category, today announced EmployeeXM for IT, the only experience management solution for IT leaders to drive a more engaged and productive workforce. EmployeeXM…

Video Tool Loom Raises $30 Million; Instagram Co-founders Kevin Systrom and Mike Krieger Among Investors

This week, Work Communications and Video platform Loom, announced that it has raised $30 Million funding. Andrew Reed of Sequoia led the funding, Co-partnered by Kleiner Perkins and Dylan Field of Figma. The fascinating new funding round also saw the entry of Instagram’s co-founders, Kevin Systrom and Mike Krieger, and Front’s CEO and Co-founder, Mathilde Collin as investors. This is Loom's second-biggest funding since their Series A in late 2018. In an official blog, Loom Co-founder and CEO Joe Thomas said, "We believe…

MarTech Interview with Harry Glaser, CMO at Sisense

"AI may never live up to the extreme hype, it will fundamentally change how people interact with the world." Could you tell us about your role and journey into technology? I lead Marketing at Sisense, and it has been an interesting journey to get here. I didn’t grow up in Marketing, instead, I started as a Programmer and was one of those kids that took apart VCR’s and put them back together for fun. When I was about to graduate from the University of Rochester in New York, I had three offers on the table: one at a…

Interview with Isabella Silverio, Business Coach – Women Entrepreneurs

"I think people are misunderstanding self-care for lots of bubble baths and face masks, but it’s also journaling and doing that deep inner work. " Could you tell us about your role and journey as an entrepreneur? What inspired you to start as a business coach? After spending 4 years in the startup realm and learning so much about Millennial buying behavior and building online communities, I decided to take my skills to the online space and market myself as a Business Consultant. I did this in my Senior year of college. Two…

Acquire Raises $5.4 Million Seed to Transform the Rules of Customer Engagement

Acquire, the first enterprise platform to truly modernize and automate customer communication, has raised $5.4 million in seed funding. The latest round was led by S28 Capital with participation from Fathom Capital and NHN Ventures. Businesses use Acquire to increase online conversions, improve customer loyalty, and reduce handle time. Acquire will use the seed funding to accelerate its leadership in AI product development and expand its team globally. In today’s highly competitive purchasing landscape, prospects expect…

MarTech Interview with Erez Yereslove, Chief Marketing Officer at Globality

" I think Chatbots will evolve to become tools that truly add value to businesses and their customers." Could you tell us about your role and journey into technology? I’ve been somewhat obsessed with technology, and specifically communications-related technology, from a very young age; I’m still quite proud of being an adopter of the pre-browser internet. Over time, I developed and managed databases, including coding of SPSS, SAS, and then sites using good old ColdFusion and early HTML. While at Disney, I started leaning…

MarTech Interview with Matthew Baier, CMO and COO at Contentstack

"Nearly every aspect of Marketing represents an opportunity for AI to add insights for better decision making and automation for faster results and more efficiency. " Could you tell us about your role and journey into Technology? I am COO and CMO of Contentstack, where I oversee Marketing, Product Management, and Operational functions such as legal. I am an astrophysicist by trade and have been working in tech for most of my career. I’ve always been drawn to understanding and dissecting big ideas, questions and…

CData Software Partners with Tableau to Expand Cloud Data Connectivity

Partnership Extends Real-Time Analytics and Data Management for more than 200 Enterprise, SaaS, NoSQL, and Big Data Sources CData Software, a leading provider of standards-based drivers and data access solutions for real-time data integration, announced a partnership with Tableau, the leading analytics platform, to extend real-time data access to a wide selection of cloud applications and data sources. Through the partnership, CData will provide enhanced data connectivity to Tableau customers through the new Tableau…

MarTech Interview with Olivier Chanoux, Co-Founder and CMO at LumApps

"Fully-engaged employees can play a leading role in brand advocacy by building a brand’s image both internally and externally." Could you tell us about LumApps? Specifically, tell us how it helps enterprises turn employees into brand advocates? We’re a digital workplace company originally founded in 2012 in France with offices around the world including New York, Austin, San Francisco, Paris, Lyon, London, and Tokyo. Our flagship product is a social intranet that sits at the core of a company’s communications and workflows…