TechTarget Launches SearchAppArchitecture.com to Help Application Architecture Teams Navigate Today’s Complex App Environments

Global technology media and purchase intent-driven marketing and sales services company TechTarget, Inc. announced the launch of SearchAppArchitecture.com, a new website designed to serve the digital content needs of today’s software architect and development teams as they navigate the complex tooling, architectural and development methodologies required to manage a modern software stack. “As companies strive to become digital enterprises and leverage the latest advances in AI, the cloud and connected devices, many are…

Amazon and Leading Technology Companies Announce the Voice Interoperability Initiative

Amazon and leading technology companies announced the Voice Interoperability Initiative, a new program to ensure voice-enabled products provide customers with choice and flexibility through multiple, interoperable voice services. The initiative is built around a shared belief that voice services should work seamlessly alongside one another on a single device, and that voice-enabled products should be designed to support multiple simultaneous wake words. More than 30 companies are supporting the effort, including global…

Duda Raises $25 Million to Provide WaaS to Digital Agencies and SaaS Platforms

Duda Has over 6,000 Web Professionals Who Have Used Its Platform to Build over 560,000 Websites; Many Reporting a 50% Reduction in Site Build Times Compared to Other Platforms on the Market Duda, a leading web design platform for digital agencies and SaaS platforms, announced it has raised a $25 million growth equity round from Susquehanna Growth Equity (SGE). This round brings the total amount raised to date to $50 million. The financing will be used to accelerate sales and marketing efforts and continue growing the…

Business Leaders and Tech Experts Discuss Role of AI in India’s BFSI and NBFC Sectors

World AI Show (BFSI and NBFC) in Mumbai explored real-world industry use-cases and adoption challenges. India, which flaunts the fifth largest economy and a growing pool of AI pundits is proliferating the usage of AI in Banking and Financial sectors. To expedite the process, the leaders of Indian BFSI and NBFCs met at the World AI Show in Mumbai on Friday to discuss the full enterprise potential of AI use-cases. The mega event was the 11th global edition of World AI Show hosted by Trescon. It focused on business…

Heap Welcomes Ken Fine as President, COO

Ken Fine Brings 20 Years of B2B Saas High-Growth Expertise  Heap Inc., the leader in product analytics, is proud to welcome Ken Fine as its President and COO.  Ken is a 20 yr veteran in leading B2B SaaS companies through successful growth. Ken will be responsible for leading all go-to-market functions of the company, including sales, marketing, operations, and customer success. Ken brings success scaling multiple B2B SaaS companies including Medallia and Financial Engines where he helped lead those…

Sidecar for Amazon Helps Retailers Profit From Amazon Advertising

Available Now, This New Amazon Solution Extends Sidecar's Multichannel Performance Marketing Support Sidecar has released a new technology solution for retailers looking to maximize what they can accomplish on the Amazon Advertising platform. The new AI-powered solution, Sidecar for Amazon, addresses the lack of transparency in reporting and introduces the ability to customize campaign structures and bidding strategies to meet retailers' ACOS (advertising cost of sale) goals. Amazon's rapidly growing advertising…

Sidecar for Amazon Helps Retailers Profit from Amazon Advertising

Available Now, This New Amazon Solution Extends Sidecar’s Multichannel Performance Marketing Support Sidecar has released a new technology solution for retailers looking to maximize what they can accomplish on the Amazon Advertising platform. The new AI-powered solution, Sidecar for Amazon, addresses the lack of transparency in reporting and introduces the ability to customize campaign structures and bidding strategies to meet retailers’ ACOS (advertising cost of sale) goals. Amazon’s rapidly growing advertising…

Synthesio Brings BI-Style Reporting to Social & Consumer Intelligence

In the second major joint innovation, Synthesio & Ipsos deliver their next-generation Social & Consumer Intelligence Platform Synthesio, the company behind the leading global Social Media Intelligence Suite, is excited to announce the latest version of its flagship Social Listening Platform, providing a brand new way to analyze social & online data. The new Synthesio experience takes the best of Business Intelligence (BI) technology, and includes it directly in the Synthesio platform, providing customers with…

Webscale Launches Cloud Support DevSecOps Automation Tools and Team of Certified Cloud and E-Commerce Experts

Award-winning Support for Online Merchants Helps Deliver Secure, High Performing Storefronts during the Holidays Webscale, the Digital Cloud Company, announced the launch of Cloud Support - on-demand 24x7 support with integrated DevOps and SecOps for e-commerce businesses wanting to augment their automation tools and teams during business-critical events, such as the upcoming Holiday Season, Black Friday, and Cyber Monday sales. Focused on security, Cloud Support gives merchants on-demand access to Webscale’s technology…

Google’s New Search Console and How It Will Kill ‘Bad’ Websites

When you launch a website, you obviously do it to rank higher on Google search. And, the first step toward achieving this goal is to link it to Google Search Console tool. Things are changing fast at Google and how it disrupts Search Advertising and Marketing tactics. Reason? Google is officially bringing down the curtains on its old Search Console and replacing it with a more powerful, personalized Search Console. The old Search console served millions of websites and billions of webpages – but they would be part of the…

Marxent Joins Khronos 3D Commerce Working Group

The leader in 3D asset management for ecommerce is now a part of the member-driven consortium for open standards for 3D content, Virtual Reality, Augmented Reality and more Marxent, the leader in 3D asset management for ecommerce, is proud to announce that it has officially become a member of The Khronos Group 3D Commerce Working Group, a Working Group formed within Khronos to develop specifications and guidelines to align the 3D asset workflow for online retail from product design to manufacturing, so that 3D…

Adobe Magento BI Launches New Features

Adobe launched news features to its popular Magento Business Intelligence (MBI) on September 12. MBI is a Cloud-based Data Management and Visualization platform aimed at improving e-commerce operations. The platform has evolved over a decade into a feature-loaded behemoth. Also Read: MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow With the new upgradations, it now provides integrated, simpler dashboards and reporting tools for merchants to analyze the data and improve businesses. Magento helps…

Conviva Launches Content Insights, Introduces New Standard for Streaming Media Strategy, Promotion and Monetization Decisions

Conviva Content Insights and next generation Conviva Experience Insights expand integrated intelligence portfolio and deepen viewer journey and quality of experience optimization capabilities Conviva, the global leader in streaming media intelligence, announced the launch of Conviva Content Insights and the next generation of Conviva Experience Insights, the latest innovations in the Conviva Insights Portfolio. Conviva Content Insights introduces a new industry standard for…

3 Ways Financial Marketers Can Boost Email Personalization and Process

There’s a classic, albeit dorky, Email Marketing joke where a guy in a suit stands in front of a bar graph and says to another guy in a suit: “Most of our Marketing email isn’t reaching our recipients,” to which the other guy asks: “Did you forget stamps?” Slightly bad joke. Great point. Treating email like direct mail isn’t effective and doesn’t reach customers. In the past few years, large financial services companies have made unparalleled investments to elevate their tech stacks, personalization engines, and…

Award-winning Business and Industry Functionality Accelerated With Acumatica 2019 R2

Google G-suite joins Power BI and Tableau on the Acumatica Platform Acumatica, the world's fastest-growing cloud ERP company, announced the Acumatica 2019 R2 release, coming fast on the heels of its acquisition by EQT Partners and a new global alliance with IFS AB. Significant advances have been made across the Acumatica Cloud xRP Platform, further improvements added to Acumatica's award-winning business functionality, and new capabilities built into the specialized Acumatica Industry Editions. Acumatica 2019 R2 contains…

TechBytes with Courtenay Worcester, Director of Marketing at GetResponse

Tell us about your role and the industry/technology you handle at GetResponse. As the Director of Marketing, I’m responsible for driving the company's Marketing strategy in North America. My role spans positioning, competitive analysis, lead generation, customer engagement, and brand awareness for the GetResponse Enterprise platform. How big is your Product and Marketing team? GetResponse has a growing, global team primarily based in Poland with offices in Brazil, Russia, Malaysia, Germany and in Boston, MA where I’m…

Zixi Showcases Global Leading IP Broadcast Solutions At IBC2019

Expanding Virtualized Delivery Capabilities for Live Linear, Live Event and OTT Zixi, the industry leader for enabling dependable, live broadcast-quality video over IP, announced that September 13th through to the 17th at IBC2019 on stand F11 in Hall 14, the company will be featuring extensive existing and new functionalities from the cutting edge ZEN Master stream orchestration and management system and core Zixi Platform. Marketing Technology News: Mapp Intelligence Takes Data-Driven Cross-Channel Marketing to the Next…

Telaria Inks Partnership with ABS-CBN Corporation, the Philippines’ Leading Media and Entertainment Group

Telaria Emerges as Clear OTT Monetization Leader in Southeast Asia Following Deals in Malaysia, Thailand and Vietnam Telaria, the complete software platform to manage video advertising for premium publishers, announced a partnership with ABS-CBN Corporation, the largest media and entertainment group in the Philippines. ABS-CBN will use Telaria’s Video Management Platform (VMP) to manage and monetize their OTT video inventory across all screens. With the signing of ABS-CBN, Telaria now works with all the major Southeast…

Sprint Launches Curiosity Smart Video Analytics to Help Make Businesses, Facilities, Campuses, Cities Safer and Smarter

With Technologies from Hitachi Vantara & Ericsson, Solution Leverages Artificial Intelligence to Deliver Actionable Insights for More Agile Responses Sprint announced the launch of Curiosity Smart Video Analytics. The highly adaptable solution delivers automated alerts and advanced video analytics technology, helping to make smarter decisions, respond faster to potential emergencies, and improve efficiency while keeping people and property safe. “Together with technologies…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Windfall Data Inc, Indium Software, IBM, RollWorks, and Weatherford International plc. Windfall Raises $9 Million to Build the World’s Most Complete and Accurate Source of Consumer Financial Data Windfall Data Inc (“Windfall”), a company that determines the net worth of global households, announced that it raised $9 million in venture funding. The round was led by Bullpen Capital with…