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Neurocreativity Gives Brands an Emotional, Competitive Edge

Sensational imagery has the power to move people and inspire brand devotion – especially when it has an emotional hook. Emotions travel five times faster than rational thought, according to a recent BBC interview with the marketing agency Lida. Ultimately, we feel first and then we think, which can have a huge impact on purchase decisions and overall campaign success. By engaging audiences on a deeply emotional level, Saddington Baynes has helped create hugely impactful campaigns for Honda, Jo Malone London, Asics, and other…

Whatfix Tops 100 Fortune 500 Customers, Scores Unprecedented Customer Net Promoter Score 2X of Software Industry Average as Part of 2019…

Digital Adoption Leader achieves record year with over 630 total customers, 300% Revenue Growth,  a major AI platform acquisition and international expansion Whatfix, the leader in Digital Adoption Solutions (“DAS”), announced notable company achievements and growth in 2019 highlighting the value of digital adoption and transformation as the key to success. Notable milestones include new customers, bringing the company over 100 Fortune 500 customers, a high customer Net Promoter Score of 65 that is twice the software…

Brightcove Launches New Demand Generation Application, Brightcove Campaign

Brightcove Campaign offers engaging, video-driven marketing with insightful analytics to measure performance across industry benchmarks Brightcove Inc., the leading provider of cloud services for video, announced Brightcove Campaign, a purpose-built application that enables marketers to easily create video-driven marketing campaigns that yield insightful data with the ability to compare video performance to a variety of industry benchmarks. Marketers can now generate, maintain, and optimize campaigns, and boost overall…

How Retailers Can Use Click-And-Collect to Bolster Long-Term Business Growth

This year’s holiday season left consumers in a crunch with six less shopping days between Thanksgiving and Christmas. With added pressure to meet record Sales goals and deliver on increasing customer demand, retailers are increasingly turning to click-and-collect, or BOPIS (buy online pick-up in-store), to provide a more convenient shopping experience. With brick-and-mortar retail Sales slumping in recent years and thousands of stores closing in 2019 alone, many trends have indicated that shopping online and picking up…

Blueshift Identified as a Leader in G2’s Customer Data Platform and Marketing Automation Winter 2020 Grid Reports

G2's Dual Recognition Validates Blueshift's Mission To Provide The World's First Data Activation Solution Blueshift, the leading Customer Data Activation Platform, was identified as a leader in G2's Customer Data Platform (CDP) and Marketing Automation grids in the Winter 2020 report. The dual recognition validates Blueshift's accomplishment of providing the world's first data activation solution, which simultaneously offers the flexibility of a CDP and the intelligence of marketing automation in a single, scalable…

NRF 2020: Sensormatic to Showcase Connected Retail Tech Solutions

Johnson Controls announced its leading global retail solutions portfolio, Sensormatic Solutions, will showcase its latest retail tech product innovations at NRF 2020: Retail’s Big Show - Jan. 12-14, at the Jacob K. Javits Convention Center in New York City. By combining insights into retail inventory, shopper traffic, and loss prevention, Sensormatic Solutions powers operational excellence at scale and helps retailers create unique shopper experiences. Sensormatic Solutions is the leading global retail technology…

Genesys Survey Reveals the “Hold” Music That Transcends Borders

Around the globe, Classical music is top choice to soothe customer support frustrations Team Kate or Team Meghan, vinegar or tomato-based barbecue sauce, paying college athletes or not — there are plenty of things that divide us today. But what's something that opposing factions can agree on? Consumers around the globe concur that when it comes to waiting on hold for customer support, it's Classical tunes that are music to their ears. In fact, nearly 30% of those surveyed said if they could choose their own "hold"…

Ease-of-Use Enters the Enterprise: HubSpot Adds Powerful New Features to Marketing Hub Enterprise

With powerful and easy-to-use new features, Marketing Hub Enterprise allows growing companies to deliver sophisticated marketing without the usability challenges associated with legacy enterprise systems HubSpot, a leading growth platform, revealed a set of new features in Marketing Hub Enterprise, giving growing companies something scarcely available in today's market: powerful enterprise marketing software that is also delightfully easy to use. New revenue attribution reporting, AI-powered A/B testing, partitioning, and…

NextGen Leads, a Top-Tier Insurance Lead Generation Platform, Partners with Clearpoint Agency for Public Relations and Marketing…

Award-Winning PR Firm Hired to Provide Strategic Integrated Communications Program for Insurance Sales Leads Company Founded by EX-Googler Clearpoint Agency, a public relations (PR) and digital marketing firm, announced it is leading public relations and marketing communications for NextGen Leads, a top-tier health, Medicare and auto insurance sales leads company. @ClearpointPR is leading public relations and marketing communications for NextGen Leads Clearpoint is managing PR strategy, media relations, social media and…

Euroconsumers to Enhance Customer Experience With Vonage

Vonage, a global business cloud communications leader, announced that Euroconsumers, a cluster of consumer organisations, via its Test-Achats subsidiary, has selected Vonage’s contact centre solution to better serve its customer-base by delivering exceptional experiences. Gathering five national consumer organisations and giving voice to more than 1.5 million people, Euroconsumers is a leading consumer cluster in terms of innovative information, personalised services and defence of consumers’ rights. The Euroconsumers…

How Technology is Giving Customers Their Power Back

When it comes to emerging technology, most consumers are often quite fearful of this kind of change. Many are concerned that automation will eliminate thousands of jobs in the near future. Others fear that their private data can be bought and sold, putting them in danger or removing any sense of privacy from the internet. A great deal of consumers are also incredibly skeptical of Machine Learning, Big Data, and Artificial Intelligence specifically. Only 35% of customers state that they are comfortable interacting with…

5 Ways to Improve Shelf and Merchandising Strategy with 3D Eye Tracking and Big Data

As technology and AI show no sign of slowing down, it’s understandable why they have become the norm for innovative and thriving businesses around the world. It’s not only about the tech industry that’s evolving, but also customer-centric sectors, like retail. Gone are the days when retailers and managers only focused on common practices for merchandising: premium shelf space, color block merchandising, avoiding stock-outs. With the help of cutting-edge tech, such as remote Eye Tracking and Big Data analytics, retail…

MarTech Interview with Sovan Bin, CEO and Founder at Odaseva

"It is really important for large companies to enhance data protection in the Cloud and address the compliance side at the forefront of data privacy, since regulation often moves faster than technology." Tell us about your role and journey into technology. What inspired you to start Odaseva? I think the initial start of this company was my role as a Software Architect - working to implement Salesforce. Schneider Electric requested a study on how to bring the maturity of the data processes from the on-prem environment to…

MarTech Interview with Etai Beck, CEO at Folloze

"If you want to be successful either in Marketing or Sales, you have to provide actual value to every prospect and every customer each time you have a touch point with them." Hi Etai. Welcome back to MarTech Series. Can you tell us about your most memorable moments in MarTech from 2011-2019? Professionally, the most amazing thing that happened to me during that time was Co-founding Folloze in 2013 and building it into an innovative and successful company. In addition to creating an important product that solves a very…

MarTech Interview with Ashwin Navin, CEO and Co-Founder at Samba TV

"If you look at how much media is spent against traditional planning tools, market-mix models and traditional forms of currency, we still have a very substantial amount of work to do to move the industry forward." Tell us about your role and journey into technology. What inspired you to start Samba TV? I started Samba TV in 2008 with a few friends and colleagues. We had all been early employees together at BitTorrent, and witnessed the creation of digital media; the earliest existence of video and audio available at scale…

NPC Global Prospers from DataSelf Analyzing Data from Salesforce and ERP

Results include double-digit annual growth over the last two years DataSelf Corp, the mid-market leader in business analytics and data warehousing software, announced that its client, NPC Global Corporation, has achieved significant growth since the company implemented DataSelf a few years ago. NPC Global can now pull sales and quota information from their Salesforce.com CRM, ERP and Excel, import that into DataSelf, and easily slice and dice the data in any way they need to make informed business decisions. Marketing…

NFL Football on Twitch Gaining Yards According to Torque Esports Data Experts

Stream Hatchet reveals 34 per cent growth in total views for the NFL's partnership with Prime Video and Live Stream on Twitch Torque Esports Corp. - The National Football League's efforts to expand its audience to younger fans through online streaming is "gaining yards" after its second season on Twitch was completed last week. Last Thursday's game between the Baltimore Ravens and the New York Jets achieved nearly 1.2 million video views – a dramatic increase from 321,147 who tuned into the opening Thursday Night…

2020 Marketing Predictions – Part 1

What’s next for Marketing is something we talk about A LOT at 6sense. The industry moves at the speed of light (at least, it feels that way) and marketers are expected to stay one step ahead — even when it seems like we’re struggling just to keep up. As a CMO planning for a new year, here are the top five Marketing trends I’m looking at in 2020: 1. Say Hello to Scaling ABM In the last few years, Account-Based Marketing has taken over as a better way to engage with modern B2B buyers — but without the ability to scale…

OnePIN Shatters Milestone with Half a Billion Mobile Subscribers Installed

Feyzi Celik, Chief Executive Officer of OnePIN, Inc., announced that the innovative company shattered another significant milestone – surpassing an installed base of more than 500 million mobile subscribers. "Today, there are half a billion mobile subscribers that have OnePIN's solutions within their mobile devices," he noted. "Helping 500 million people connect with each other and with brands and businesses they care about is simply an amazing and humbling accomplishment. Only a handful of companies have been able to…

Terminus Acquires Sigstr to Power the Next Generation B2B Marketing Platform

Integrated Capabilities Provide the Most Complete Account-Centric Marketing Platform, Aligning Revenue Teams to Deliver Breakthrough Experiences Across the Entire Customer Lifecycle Terminus the Customer rated account-based marketing platform, announced  its acquisition of Sigstr, the email signature marketing platform that turns the billions of 1:1 employee emails sent every year into powerful brand engagements. The addition of Sigstr creates an end-to-end account-centric marketing platform with the most complete account…