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Reason to be at Cannes Lions 2018: Creative Debates, Hot-Button Topics and Smart Points of View

The international 'Festival of Creativity' and 'Thermopylae' for global advertisers, Cannes Lions, is just a few days away. In keeping with our coverage of the Cannes Lions for the second year in a row, we interviewed Shachar Orren, Chief Storytelling Officer at Disney-backed storytelling platform, Playbuzz. The Playybuzz team is heading to the sixty-fifth edition of Cannes Lions. How long have you been following/visiting the Cannes Lions? I’ve been following Cannes since I joined Playbuzz 4 years ago, and this will be…

5 Reasons Why Social Media Influencers are the Future of Digital Marketing

Whether you’re scrolling past pop-up advertisements on a smartphone app, clicking through promoted products on your Amazon account, or laughing at cheesy late night infomercials; branded content touches almost every area of your everyday life. In a world where connectivity is a prerequisite for both personal and professional success, marketing is impossible to escape, and modern consumers are bombarded with ads daily. In the face of constant media barrage, people are simply tuning out the noise and focusing on their…

Pega Independent Software Vendor Program Unveiled to Bring Innovative Solutions to Clients

The New Program Expands Pega’s Ecosystem by Enabling Partners to Create Pega-Based Solutions in an Open Development Environment At the Pega World 2018, Pegasystems Inc., a leading martech company for customer engagement, announced the launch of the Pega Independent Software Vendor (ISV) program. For the first time, Pega is enabling independent development on its next-generation digital transformation suite, Pega Infinity™, so partners can easily integrate with and build new solutions that answer specific market needs. ISVs…

Now Open For Entries: The 2018 Bynder x OnBrand Video Awards

OnBrand'18 Will be Held on October 11 at SugarCity Events in Amsterdam Bynder, the global leader in digital file management, is launching the second edition of the popular OnBrand Video Awards—a competition recognizing companies making incredible branded video content. Brands are invited to demonstrate their best storytelling and videography skills for the chance to win tickets to OnBrand’18—Europe’s leading branding conference—in Amsterdam, and a €2000 gift card for travel and accommodation. The 2017 winner Feed Me…

Is Your Facebook Engagement Working For You?

The New ShareIQ Tool Instantly Tells Brands the Value of their Facebook Engagement ShareIQ, the earned media performance platform for brands, recently launched a new product, which, for the first time, gives marketers an immediate self-service report on the value of their earned media marketing on Facebook. Brands no longer need to worry about not knowing the ROI for their social media campaigns. “Paid media on channels like Facebook has become less transparent and reliable for engaging with your audiences. Earned…

Adspace Announces Greg Glenday As New CEO

Former Shazam Executive Greg Glenday Takes Reigns Adspace, which owns and operates Adspace Networks, the largest digital place-based video network in the country, announced the appointment of Greg Glenday as Chief Executive Officer. Glenday, a seasoned executive with experience across a wide variety of media platforms, will oversee the day-to-day leadership of the company. "We are thrilled to have someone of Greg's success and stature join our company. He sees the great potential for connected, video-based players like…

YouWorld Announces Turnkey Mobile Marketing Solution to Reach China’s Rising Independent Travelers

YouWorld Content Distribution Toolkit (CDT) Provides Seamless Integration with Top Travel Apps and Retailer Marketing Channels YouWorld Inc. – the Southern California-based technology startup focused on helping brands and brick-and-mortar retailers connect with Chinese travelers – announced the launch of YouWorld Content Distribution Toolkit (CDT), a customizable and trackable marketing solution that enables retailers to publish and distribute branded content via China's leading travel and lifestyle mobile apps.…

Open Road Integrated Media – Using Story + Search to Reach Readers

Open Road Integrated Media Is a Prestige Content Brand Delivering Digital Experiences That Entertain and Inform Readers Around the World Brand storytelling is great when you've got a multimillion-dollar budget and endless possibilities for creativity. But not every brand is that lucky; most have little with which to make an impact, especially if they're small or hitting a very limited niche. It gets worse when a minor budget needs to make a splash in a crowded space, such as the book market. Few succeed; even fewer…

Video Advertising Report Reveals Completion Rates at New Highs, Fraud Rates at New Lows

Performance Benchmarks from Extreme Reach Show Positive Trends for Campaign Metrics That Matter for Brands and Agencies in Video Advertising Video advertising technology provider, Extreme Reach has released its Q1 2018 Video Advertising Benchmark Report, bringing brands and agencies fresh insights into performance trends and comparisons for judging campaign success. The report found that the Desktop campaigns have experienced its fourth consecutive quarter of decline. Dropping 41.6 percent compared to Q1 2017, desktop…

Influential and Oracle’s Moat Join Forces to Measure Social Media Influencer Campaigns

This Collaboration Incorporates Measurement Viewabilities and Metrics for Deeper Insights Influential is an AI influencer technology and Developer Partner of IBM Watson. Influential and IBM Watson have co-created technologies which allow agencies and brands to use psychographic data in identifying influencers along with three first-to-market AI products. Influential, the leading social intelligence firm will work with Oracle’s Moat- a SaaS analytics measurement provider which is a part of the Oracle Data Cloud. The Oracle…

Teads Reports, 26% of Consumers Associate the Word “Fake” with Social Media

Latest Study from Teads Reveals Consumers' Deep Ties to News Content; Also Reports Differences in Perception Between Quality News Publications versus Social Media In the latest study by Teads, Fake News wrecks havoc on a much grander scale than previously examined. Over 75 percent of consumers are more likely to seek out news sources they trust, mostly linking word "fake" with social media platforms. However, only 11% of consumers trust advertising/branded content on social platforms. Read More: Tealium Leads Industry…

TechBytes with Daniel Fisher, Managing Director (Europe) at Playbuzz

Daniel Fisher Managing Director (Europe) at Playbuzz Disney-backed storytelling platform, Playbuzz recently published a study showcasing the power of interactive content on branded content campaigns compared to traditional digital content. To better understand the impact of the study and how disruptive forces, including brand safety and fake news, affect branded story-telling, we spoke to Daniel Fisher, Managing Director (Europe) at Playbuzz.Tell us about your role at Playbuzz and the team/technology you handle. As…

How to Get the Attention Economy to Really Notice You

When you ponder what moves the digital landscape and all its players, typically the following comes to mind: who’s spending what and where, how to invest in different buckets - from TV to digital, where your money is actually going, and budgets (namely, who is willing to spend the most). But what lies behind the dollar signs? The answer: an entirely different currency that the industry is truly busy chasing, and one that in today’s economy is even more scarce than cash - the human attention span. Scientific Seduction In…

Mirriad Launches Highly Scalable In-Video Ad Unit 

Independent ComScore Research Demonstrates Reliability and Validity of Mirriad's Video Impact Score (VIS) Video technology company Mirriad has announced the launch of a new 10-second in-video ad unit supported by Mirriad’s Video Impact Score (VIS) designed to ensure advertisers can count on quality brand exposure within mainstream popular video content. This completes the first phase of establishing the first true standard for ‘in-video advertising’ by addressing key industry requirements for safety, verification,…

TechBytes with Megan Headley, Research Director, TrustRadius

Megan Headley Research Director, TrustRadius Authenticity and validation through independent resources are key factors for all B2B buyers. TrustRadius recently released “The 2018 B2B Buying Disconnect” report. This report included the vendor’s perspective, enabling a direct comparison between how vendors attempt to influence buyers versus how buyers make purchasing decisions. To learn more about how B2B vendors could benefit from this, We spoke to Megan Headley, Research Director, TrustRadius. What was your…

B2B Buying Disconnect: Are You Targeting the Right Set of Customers?

While Authenticity and Validation Through Independent Resources Are Key Factors For All B2B Buyers, It's Even More Important for Millennial Buyers, Says Megan Headley of Trust Radius In a recent report on B2B SaaS buying trends, TrustRadius revealed major disconnects and key opportunities for vendors in the industry. The report, titled "The 2018 B2B Buying Disconnect", included the vendor perspective, enabling a direct comparison between how vendors attempt to influence buyers versus how buyers make purchasing decisions.…

Ogilvy Montreal Acquires Advertising Agency Brad

Ogilvy Aims to Strengthen Its Presence in Quebec with the Acquisition of Brad Ogilvy Montreal announced the acquisition of Brad. With a presence in Quebec City and more than 175 employees, the agency becomes one of the largest in the province of Quebec. "We're extremely happy to welcome the Brad talent within the Ogilvy family. This acquisition will give us more depth in content creation, social media, and design, and will offer employees and clients more growth opportunities," stated David Aubert, Chief Executive…

Captiv8 Hires Lynn D’Alessandro As Head Of Global Sales

Lynn D'Alessandro Comes With 20+ Years of Experience in Sales and Marketing Captiv8, the largest AI-Powered Branded Content Platform, announced the addition of Lynn D'Alessandro as Head of Global Sales & Brand Partnerships. Prior to Captiv8, Lynn ran sales and marketing for Womensforum, recently acquired by VIX, where she developed a full suite of advertising solutions. Lynn was integral in growing the company's offerings by continuing to meet the demands of marketers through the development of multi-channel solutions…

TripleLift Expands Leadership Team for Publisher and Mobile-Focused Growth Initiatives

Native Advertising Firm Recruited Rubicon Project, Hearst Digital Media and Publishers Clearing House Executives TripleLift, the world’s largest native advertising platform, announced the expansion of its global leadership team, with Jacqueline Quantrell joining as global chief revenue officer; Jason Kleinman as general manager of branded content; and Tom Anderson as general manager of mobile. “As traditional display gives way to native advertising, the direct experience of our new leadership in technology, media and…

Back to Basics: How to Stop the Scroll for Social Media Advertising

Social Media Advertising That Brings a Mix of Entertainment and Education with Discounts, Resonates with the Audience  Ineffective social media advertising practices could prove to be detrimental to brand health and demotivate the best influencer marketing agencies. According to a recent Sprout Social report1 on the best practices in social media advertising, a significant percentage of social media consumers are disinterested in social media ads. In fact, the social media marketing software company found that there is a…