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Winning the Experience Battle by Marrying Customer Intimacy and Industrialization

The ongoing coronavirus outbreak will have a reverberating impact on almost every facet of life on this planet. Human behavior at its most fundamental will change. People will think twice about going into stores, customers will opt for online buying options more than before and the purchase experience will move from being predominantly in the physical world to being predominantly in the digital world. Businesses will have to create experiences tailored to these shifting customer behaviors. Before the crisis, it was clear…

Sitel Group Report Reveals Customer Experience Reigns As Brand Loyalty Driver Through the Pandemic

The 2020 CX Index Survey, and subsequent COVID-19 CX Index Pulse Survey, finds the pandemic prompted the majority of consumers to switch to online shopping with 57% vowing to continue this trend beyond the pandemic Prior to COVID-19, just over half (54%) of consumers reported having a better experience shopping online; however, after facing nearly three months of COVID-19, 76% of consumers moved to online shopping for items they would typically buy in store. What's more, 57% of those consumers plan to continue buying…

Smart & Final Deploys Hypersonix’s AI-Driven Analytics

Cloud platform optimizes e-commerce and in-store capabilities for California retailer Smart & Final is rolling out Hypersonix’s AI-driven analytics platform to support the company’s enterprise analytics and digital transformation initiatives. The two companies started working together sixty days ago on a successful pilot program. With this announcement, Smart & Final officially joins a handful of early adopters in the grocery and consumer-commerce industries turning to the innovative company to help navigate the…

The Gamer Is Dead in 2020. Long Live Mobile Gaming

Perhaps the most tenet, most timeless mantra to advertising is “follow the eyeballs.” And while we no longer accept broad reach as our number one outcome, instead focusing on “engaged reach,” or as P&G Chief Brand Officer, Marc Pritchard put it– reach and continuity, the pendulum is, in fact, swinging back to broad-reach vehicles, or engagement worth buying. In some areas of the world, broad-reach vehicles in either traditional or digital media differ. However, in the Asia Pacific region, it’s quite clear that mobile…

Lytics View Provides Marketers Important Customer Insights and Recommended Actions

Lytics View combines the right data + the right data science to shorten time to value for marketers using Lytics’ CDP technology Lytics, the customer data platform (CDP) built for marketing teams, improves your business performance by connecting the right data to Lytics’ powerful AI engine. The company announced the launch of its new product, Lytics View. Lytics View accelerates the time to value of the Lytics Customer Data Platform through a streamlined onboarding process resulting in marketer’s having access to…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from GreyOrange (E-comerce), Infutor (CRM), Liquid Web (Content management), GoodData (Location data), and Tealium (Customer data platform). GreyOrange Announces Strategic Partnership With E-Commerce Company Rex Brown GreyOrange, a global software and mobile robotics provider that leverages artificial intelligence and machine learning to optimise fulfillment operations for companies…

Veteran Comscore Television Executive Steve Walsh Elected to FAB’ Board of Directors

Appointment reflects Comscore's contribution and importance to local stations and market ecosystem Comscore, a trusted partner for planning, transacting and evaluating media across platforms, is proud to announce today that Comscore TV executive Steve Walsh has been appointed as an Associate Member of the Florida Association of Broadcasters' (FAB) Board of Directors. In this new role, Walsh will join a group of distinguished industry leaders to advise and guide the FAB's member Television and Radio stations as they chart…

Sequire Shows Significant Revenue Growth, Platform Exceeds 500,000 Investors And Traders

SRAX, Inc., a digital marketing and consumer data management technology company, announced its investor intelligence and communications platform, Sequire, has surpassed 500,000 active investors and traders while sales have exceeded $2.5M in Q2 2020. Sequire has shown rapid growth since its launch in early 2019, growing its client base to over 75 publicly traded companies in the U.S. and Canada. The issuers on the platform have an aggregate of 500K+ investors and traders. Through Sequire, public companies can monitor retail…

Millennials Stand Out as Being More Cautious About Their Personal Finances During COVID-19

Equifax Canada collaborates with BEworks to analyze consumer behaviour Equifax Canada analytic data and a recent consumer survey indicates that younger adults (18-34) stand out as being more cautious and concerned about their financial future in the face of the COVID-19 economic crisis. Equifax data analytics confirms that, with reduced opportunity for discretionary spending, younger adults have seen a higher rate of decline in credit card balances since January at 16 per cent as compared to under 12.6 per cent for those…

Zeta Launches Enhanced Marketing Analytics and Insights Solution

Zeta Global, a data-driven marketing technology company that leverages unique data and artificial intelligence to help companies acquire, grow and retain customers, announced the launch of Opportunity Explorer(SM), a real-time market and consumer data analytics and insights solution. Designed to help marketers identify, segment and act upon growth opportunities for their businesses, Opportunity Explorer(SM) ingests demographic, behavioral and location signals from Zeta's proprietary data set of 2.4 billion identities…

SRAX Adds Infutor Connex Audience Clusters to BIGtoken’s Permission-Based Data Marketplace

Identity Resolution Expert’s Analytics-Driven Segmentation Data Will Help Generate More Lookalike Audiences to Broaden CPG Brand Reach and Drive Campaign Lift Consumer identity management expert Infutor  announced that digital marketing and consumer data management technology company SRAX is using Infutor’s Connex Audience Clusters’ analytics-driven segmentation data to help extend brand marketer reach on its BIGtoken platform. Marketing Technology News: VUniverse Names Julie Rieger as Chief Executive Officer BIGtoken is…

Opower Reimagines the Home Energy Report

Dynamic new reports to engage millions of customers starting this summer, enabling savings in energy and money while helping utilities build a cleaner energy future Oracle Utilities Opower has completely reimagined the Home Energy Report (HER). Starting this summer, the new reports can help millions of households save money and reduce their carbon footprint through dynamic new experiences. With bold designs, new energy insights and applied behavioral science, the new Opower HERs make it easy for utilities to reach all…

Kibo Retail Clients See 563% Increase in BOPIS Orders During COVID-19

Retailers were able to quickly enable BOPIS and curbside pickup with Kibo order management Kibo, a leader in cloud commerce, announced that the company’s retail clients received a 563% increase in Buy Online, Pickup In-Store (BOPIS) orders at the peak of the COVID-19 pandemic. BOPIS, which also includes curbside pickup, was gaining momentum as a popular new fulfillment tactic during the 2019 holiday season, but gained significant traction while social distancing regulations were in effect. Additionally, Kibo saw an…

As the Cookie Crumbles: Strategies for CSPs Marketing in the New “Cookie-less” Era  

For 25 years, Communications Service Providers (CSPs) and Marketing organizations, in general, have relied heavily on browser-based cookies to track consumer behavior online. That data has come in handy for targeting customers with digital ads and customized Web experiences that play to the products and services those customers care about. But the cookie is disappearing from the Marketing team’s toolbox. Apple got things underway last year with its Intelligent Tracking Prevention (ITP) software, and Firefox quickly…

New Verint Research Shows Which Banks Deliver on Customer Experience During Pandemic

Digital and Online Banks Lead the Verint Experience Index, Earning Top CSAT and NPS Scores, in the Midst of Physical Distancing, Financial Upheaval Consumer banking behaviors have changed radically as a result of the COVID-19 pandemic. The findings of new research announced by Verint Systems Inc., The Customer Engagement Company, show which banks have maintained and even improved customer satisfaction during a time of market disruption. Marketing Technology News: Leading Contextual Advertising Company Media.net Joins IAB…

SRAX Launches Sequire Mobile App

Now available in the App Store and Google Play, the Sequire app enables CEOs & CFOs of public companies to monitor their investors’ buying and selling behaviors anywhere they go. SRAX, Inc., a digital marketing and consumer data management technology company, launches the mobile app for its investor intelligence and communications platform, Sequire. Available to download for free on the App Store and Google Play, the Sequire mobile app includes the same great features as the desktop application such as insights…

Kum & Go Convenience Store Chain – With 400 Stores In 11 States

Kum & Go to Leverage Catalina's Buyervision and Support the Company's Portfolio of Personalized Digital Products to Further Enhance the Shopper Experience Shopper intelligence leader Catalina, which understands and influences the purchasing decisions of more than 75% of American shoppers nationwide via relationships with leading CPG brands and 62 grocery, drug, mass and, now, convenience retailers spanning more than 23,000 physical stores, is adding Kum & Go (K&G) to its extensive retail network, effective…

Complementics Fuels Its Mobile Audience Network with Infutor Enriched Automotive Data

Identity Resolution Expert Doubles Complementics’ Auto Audience Segment and Helps Drive 40 Percent Lift in Consumer Match Rate Consumer identity management expert Infutor announced that Complementics, a mobile audience network, has added Infutor’s enriched Automotive Profile Data to its network. The enhancement allows Complementics to grow their current auto audience to help empower brands and media agencies with rich, deterministically-linked auto and attribute data. Marketing Technology News: Grammarly Launches Style…

GroundTruth Expands Location Targeting Beyond Mobile with Connected TV and Desktop to Optimize Online Advertising Strategies

GroundTruth, the leading global location technology company, announced today the launch of several new capabilities that will expand the reach of location-based marketing through cross-device channels. With the introduction of its new Connected TV (CTV) solution and Desktop offering, coupled with its existing mobile capabilities, GroundTruth is providing marketers broader access to cross-device channels in order to drive consumers to physical points of interest or convert them online. Campaign insights can then be used to…

Nielsen Advances Shopper Research With Extreme Reality And Gaming Technology

Introducing Nielsen's New Virtual Suite of Smart Solutions Nielsen Global Connect introduced its virtual suite of Smart solutions to the U.S. market.  This virtual suite includes three distinct solutions—Nielsen SmartStore, the first, immersive virtual reality tool designed to transform in-store testing; Nielsen SmartShelf, the next generation of virtual retail shelf and planogram testing; and Nielsen SmartShopper, an interactive, augmented reality-fueled shopper marketing tool that helps to uncover in-store shopping…