Banner Before Header

How Today’s Consumers Prefer to Communicate: You May Be Surprised

Mobile marketing is changing communication preferences. It’s true in any setting—our best chances of getting our messages across to an audience is by using their preferred communication channels, at the times, and in the places they’re most likely to be attentive to those messages. If your partner isn’t a morning person, it’s not likely your 6:00 a.m. list of items to pick up from the store is going to be acted upon. If your boss prefers text messages to email, which channel do you think you should use? That same…

MediaCrossing Inc. Launches Innovative Digital Advertising Solution to Help Marketers Reach Consumers in Uncertain Economic Environment

MXEdge Will Ensure Small & Medium-Sized Businesses Survive in 2020 and Beyond MediaCrossing Inc., founded in 2012, is a leading digital media firm dedicated to bringing tools and solutions normally reserved for the world's largest brands to emerging growth companies. The firm works with companies nationwide to plan and execute strategic digital advertising strategies that distinguish brands from competitors. MXEdge, the company's newest offering, ensures small and mid-sized firms have access to the same, effective…

Check Point Software Technologies Chooses CodeFuel to Offer Consumers Enhanced Safe Search Experience in Their ZoneAlarm Enterprise-Grade…

New ‘Web Secure Search’ offering becomes part of ZoneAlarm’s Internet security product line, which has nearly 100 million downloads to date Perion Network Ltd. a global technology company that delivers its Synchronized Digital Branding solution across the three main pillars of digital advertising - ad search, social media and display / video advertising – announced today a new collaboration between CodeFuel, its publisher solutions division, and ZoneAlarm, the consumer brand of Check Point® Software Technologies Ltd., a…

JRNI Ups the Ante on Data-Driven Decisions

JRNI, a leading SaaS scheduling platform designed to optimize the customer journey through powerful personalized experiences both in-person and remotely, today announced the availability of JRNI Analytics. The tool is designed to provide retailers, retail banks, wealth management firms, and other businesses with insights into consumer behavior, business trends, and conversions. Marketing Technology News: Adfone Announces the Closing of a $7.5M Seed Funding Round to Expand its Play2Pay Rewards Platform As scheduled…

Nearly 74% of Consumers Will Switch Providers After a Poor Contact Center Experience, According to New Research

Poor service and emotional factors force customers to churn, costing U.S. providers an estimated $168 billion per year Despite the proliferation of self-service options, phone-based customer support remains the most popular and critical customer service channel for brands, according to the 2020 CallMiner Churn Index, which was released. CallMiner found that consumer reliance on phone-based customer support increased by 17% since 2018. The stakes are also higher: Nearly three-quarters of consumers surveyed will switch…

BuzzAngle Rebrands as Alpha Data, Announces Cloud-based Applications

BuzzAngle, the music-analytics tool widely used by the music industry for its daily, of-the-moment charts and powerful data capabilities, has rebranded as Alpha Data. The platform’s subscription tool and service, BuzzAngle Music, is now called Alpha Data Music+. Marketing Technology News: Khoros Sees 47% Increase in Online Community Visits During COVID-19 Beyond its name change, Alpha Data has made meaningful upgrades to its daily-reporting service. “Our goal is to provide the music industry with granular, up-to-date…

REaD Group and More Metrics Release Risk Datasets to Support Informed Decision-Making During COVID-19

Award-winning data and insight company REaD Group and data analytics specialists More Metrics have partnered to create a number of COVID-19 risk datasets that explore the risk factors and infection rates at a range of local geographies. Using open source, publicly available data, More Metrics has created a new set of data models that explore the impact of COVID-19 on the UK population. REaD Group can advise marketers on how to apply the available data to make sensible, sensitive decisions and inform their marketing…

Harbr Emerges From Stealth to Help Organizations Deliver Secure Virtual Collaboration On Data And Models

Harbr, a private data ecosystem platform for enterprise data managers, emerged from stealth. The Harbr platform enables organizations to rapidly exchange, monetize and collaborate on data and models with their customers, suppliers and partners. The Harbr team spent decades building and deploying data platforms in large enterprises and witnessed data consumers spending too much time acquiring data, making it useful and getting it to where it needed to be. Internal data was often locked inside data lakes and data warehouses…

UM’s Global “Consumer Demand Forecaster” Model Helps Marketers Predict Consumer Demand Levels through COVID-19 Crisis

Machine Learning Model Uses Advanced Analytics to Forecast Consumer Behavior across 10 Categories and 15 Countries First Report on Automotive, Insurance and Food Delivery Suggests Greater Rebound in U.S. vs U.K. across Adversely Impacted Categories UM, the global marketing and media agency network of IPG Mediabrands, released the Consumer Demand Forecaster, its proprietary machine learning model that predicts the rise and fall of consumer demand in various markets amidst the COVID-19 crisis. The accompanying series of…

FeastPR and Viener&Partners Announce a Strategic Alliance with the Launch of Consumer Sensitivity Platform

They are launching this alliance by announcing their recently created Consumer Sensitivity Strategy developed to guide businesses through and past the current health and economic crisis, based on their proprietary HALO Method FeastPR and Viener&Partners - two vibrant, multi-service branding and communications agencies - have formed a strategic alliance to support the diverse challenges niche, emerging and heritage brands face with staying ahead of the curve in the rapidly evolving marketplace and media landscape. They…

Numerator Launches Consumer Insights Panel For Canada

First Omnichannel Insights for Canada Including COVID-19 CPG Behaviours Numerator, a data and tech company serving the market research space, launched the Numerator Canadian OmniPanel, the first and only omnichannel consumer insights panel for Canada. The Numerator Canadian OmniPanel focuses on fast moving consumer goods and has consumer shopping and brand behaviour across 15 retail channels -- including online -- for individual panelists. This coverage gives brands and manufacturers access to previously unreported…

COVID-19 a New Paradigm for Human-To-Human Marketing: 6 Steps to Cracking the Consumer Code

If you want to study somebody’s beliefs and perceptions, study their behavior, especially when they are alone. Despite moments of despair and fear during this unique moment in history, I find myself incredibly inspired by how this experience offers an opportunity to understand human behavior in ways we never have before.  Social distancing, isolation, and quarantine, provide a rare – some may say, once in a lifetime – unobstructed portal into the human experience. An opportunity for marketers to acquire a higher level…

New Data From Kustomer Reinforces The Critical Role Of Customer Service During The COVID-19 Crisis

-- Increased Customer Inquiries, Complex Issues And Demand For Greater Efficiencies Challenge Underprepared Remote Customer Service Teams -- Kustomer, the SaaS platform reimagining enterprise customer service, released new survey data revealing that customer service organizations play a vital role during the COVID-19 pandemic as companies are working remotely and forced to do more with less. Based on a survey of more than 150 customer service professionals across a variety of industries, Kustomer found that 90% of…

REaD Group and More Metrics Release Risk Datasets to Support Informed Decision-Making During COVID-19

Award-winning data and insight company REaD Group and data analytics specialists More Metrics have partnered to create a number of COVID-19 risk datasets that explore the risk factors and infection rates at a range of local geographies. Using open source, publicly available data, More Metrics has created a new set of data models that explore the impact of COVID-19 on the UK population. REaD Group can advise marketers on how to apply the available data to make sensible, sensitive decisions and inform their marketing…

New Streaming Data Shows Demand For Streaming Content Explodes As Advertising Declines And Roku’s Dominance Continues

Conviva's Quarterly State of Streaming Report for Q1 2020 Details Streaming Quality Challenges and Which Sports Teams are Winning with Social Video Conviva, the leader in global streaming media intelligence, released its quarterly State of Streaming report for Q1 2020 today, revealing large increases in viewing, a significant rise in missed advertising opportunities, unexpected social leaders on TikTok and the continued dominance of Roku in the connected TV space. Content Anytime, On Any Device Streaming consumption…

New Data From Kustomer Reinforces The Critical Role Of Customer Service During The COVID-19 Crisis

-- Increased Customer Inquiries, Complex Issues And Demand For Greater Efficiencies Challenge Underprepared Remote Customer Service Teams -- Kustomer, the SaaS platform reimagining enterprise customer service, released new survey data revealing that customer service organizations play a vital role during the COVID-19 pandemic as companies are working remotely and forced to do more with less. Based on a survey of more than 150 customer service professionals across a variety of industries, Kustomer found that 90% of…

Immuta and Snowflake Partner to Enable Cloud Data Sharing With Automated Privacy Protection

Technology and Business Partnership Enables Joint Customers to Share Sensitive Data With Built-in Privacy Protection To Comply With Data Privacy Regulations and Business Rules Immuta, the automated data governance company, today announced a technology and business partnership with Snowflake, the cloud data platform, enabling joint customers to securely share sensitive data with automated privacy protection, while adhering to data privacy regulations and business rules. Featuring a new, native integration with Snowflake, the…

MediaCentral Reports Rapid Revenue Growth Across All Digital Platforms from Its Initial Programmatic Advertising and Data Integration

MediaCentral Progresses in Digitally Transforming Analogue Legacy Publications Reports +389% month over month increase in programmatic ad revenue for NOW and the Straight in April 2020 Launches proprietary marketing technology automating the capture of behavioral data to improve user experience, increase traffic and enhance advertiser solutions Continues to build monetizable digital strategy as it works to consolidate a 100 million influential consumers of independent urban publications across North America…

Equifax Delivers Solutions to Help Customers and Consumers During COVID-19 Economic Impact

As a leading data, analytics, and technology company, Equifax and its affiliates support thousands of customers and millions of consumers across 27 countries. In recent weeks, Equifax has unveiled several steps leveraging its unique data assets to support our customers in this unprecedented and rapidly changing economic environment where consumers are impacted like never before. We will continue to introduce new, creative solutions to help our customers of all sizes navigate these difficult times. Marketing Technology…

COVID-19 Increasing Consumers’ Focus on “Ethical Consumption”, Accenture Survey Finds

COVID-19 Pandemic Accelerating Digital Adoption and Likely to Cause Long-Term Changes in Consumer Behaviors The COVID-19 pandemic is likely to alter consumer behaviors permanently and cause lasting structural changes to the consumer goods and retail industries, according to findings of an Accenture survey of more than 3,000 consumers in 15 countries across five continents. The survey, which was conducted between April 2 and April 6, after many countries had implemented stay-at-home orders, found that consumers have…