Banner Before Header

Politics Over Price: 84% of Consumers Consider Company Ethics and Values Before Making a Purchase

Advertising on Digital Platforms like Email and Social Media Regarded as Less Trustworthy Than Traditional Platforms More than eight in ten consumers consider a business’ ethics and values before they make a purchase, reveals a new consumer survey. Environmental responsibility, supporting worker’s rights, and ending animal testing are the three most important business ethics in the 2020s.     The research, conducted by telecommunications company TollFreeForwarding.com, asked 2,000 American consumers about how …

PreciseTarget Announces Retail Data Products Available On The Trade Desk

Taste-Based Retail Audiences Available for 2019 Holiday Season PreciseTarget, the first data company to profile the retail buying taste of 220 million U.S. adults, announced that its data products are now available on The Trade Desk for retailers seeking greater marketing efficiency and conversions during the 2019 holiday season. PreciseTarget’s Taste Audiences provide profiles of every US adult according to their personal retail and apparel taste - the combination of attributes such as fit, fabric, color, style, and…

Verto Analytics Expands in Location and POI Data Enrichment with a Single-Source Behavioral Panel, Selects Unacast’s Turbine Location Engine

Verto Analytics launches new research solutions to help understand the overlay of online usage and offline foot traffic with a panel-based measurement solution - Unacast will process Verto’s 1st-party location data to improve Verto’s data enrichment Unacast, an award-winning and industry-leading location data and strategic insights company, is pleased to announce a new partnership with Verto Analytics, a premier market research and behavioral research platform. Verto Analytics will use Turbine, Unacast’s Platform as a…

WireWheel and Anira Solutions Join Forces to Help Companies Launch and Evolve Data Privacy Operations

Joint solution combines intelligent automation with hands-on privacy guidance WireWheel, a leading provider of data privacy management solutions, announced a partnership with Anira Solutions, Inc., experts in data governance and regulatory compliance. Using WireWheel's comprehensive platform, Anira helps companies build and manage privacy operations to meet increasingly stringent and complex laws. New regulations and escalating customer expectations are demanding greater transparency about data privacy. Namely, legal…

Frustrated Consumers Three Times More Likely Than Satisfied Consumers to Avoid Buying from Retailer or Brand Again, Accenture Study Finds

Nearly Half of Consumers Would Pay More for Experience That Exceeds Their Expectations Consumers who had a frustrating shopping experience are three times more likely than satisfied consumers to not buy from the retailer or brand again, but companies that consistently exceed customer expectations could significantly increase revenues by charging a premium for the experience, according to new research from Accenture. The research is based on a survey of more than 20,000 consumers across 19 countries in North America,…

$54 Billion Wearable Tech Industry Offers Immense Opportunity for the Construction Industry by 2023 says GlobalData

Wearables have the potential to transform the construction industry through the ability to improve safety and efficiency for workers. Safety is being spearheaded by innovations such as gyroscopes, emergency alerts, and tracking devices, while GPS-enabled wearables and Artificial Intelligence (AI) technology are leading improvement in efficiency on construction sites, according to GlobalData, a leading data and analytics company. The wearable tech industry was worth nearly $23bn in 2018 and will grow at a compound annual…

Killi Expands Privacy Application into Asia-Pacific Region, Furthering its Position as a Global Leader in Consumer Privacy

Killi expands consumer privacy product into the fastest-growing advertising region in the world Killi, a consumer-led privacy application, wholly owned by Freckle Ltd. announced the expansion of its identity product to the Asia-Pacific region.  The expansion of Killi into this region brings consumer control of data to emerging markets and furthers Killi's position as a global leader in consumer privacy. Marketing Technology News: Ameriprise Financial’s New Customer Relationship Management System Helps Advisors Deliver…

VideoAmp Extends TV Viewership Panel to Fuel Its Smart TV & Set-Top Box Data Commingling Strategy via Partnership with TiVo

Industry Leading Cross-Screen Audience Panel Now Reaches 25 Million Devices in 19 Million U.S. Households To further advance its practice of commingling TV viewership data from Smart TVs (ACR) with the same from cable and satellite set-top boxes, VideoAmp is partnering with TiVo. The expanded data set extends VideoAmp’s TV Viewership data pool to cover 25 million devices in 19 million U.S. households and gives marketers and media owners sophisticated cross-screen media planning, measurement, and optimization capabilities,…

AT&T’s 5G Launch Means All Four Us Operators Now Sell 5G, Says GlobalData

Lynnette Luna, Principal Analyst at GlobalData, a leading data and analytics company, offers her view: “All four nationwide operators in the US now offer 5G services to consumers, but these are still early days, and the service is primarily attractive to consumers who enjoy adopting the latest technology. We will see 5G launches and consumer adoption accelerate in 2020 with better coverage and more reasonably priced 5G smartphones, which, at this point, cost $900 and up. Marketing Technology News: Rakuten Marketing…

Informatica Launches Industry-first Data Management Innovations: AI-driven Catalog of Catalogs, Data Marketplace, and Data Quality Cloud

New Solutions Enable Enterprises to Discover All Their Data; One-Stop-Shop for Accessing Enterprise Data; and Intelligent, Scalable Data Quality Via iPaaS Informatica, the enterprise cloud data management leader, announced extensive updates across its Intelligent Data Platform, powered by Informatica's AI-powered CLAIRE engine, enabling enterprises with leading data management solutions. The industry-first innovations include the launch of Informatica's Catalog of Catalogs, Data Marketplace, and the industry's first Data…

1010data: In-Store Shopping Loses 3% Market Share on Both Thanksgiving and Black Friday

Transaction Data Shows Growth, With Shift to Online Spending 1010data, a leading provider of analytical intelligence and consumer transaction data, released the third in a series of holiday reports, Black Friday 2019: Is Online Shopping Sounding the Death Knell For Black Friday? This study, which utilizes 1010data’s Card panel of over 5 million consumers, examines and analyzes the data relating to changes in Black Friday and Thanksgiving week sales in 2019—not only overall online sales growth, but the spread of sales over…

Rakuten Marketing Data Reveals Cyber Weekend Continues To Outstrip Expectations

Exclusive data from Rakuten Marketing has revealed the increasing impact of ‘Cyber Week’ on consumers and retailers across Australia and the Asia region. Detailed data drawn from across the Rakuten Marketing network showed a marked shift in consumer participation across Cyber Week in 2019 compared with previous years, both in growth and behavioural patterns. Despite most sales not officially beginning until Friday, this year's results show that promotions extended beyond Black Friday. Consumers began shopping early with…

Acquia to Acquire Customer Data Platform AgilOne to Deliver More Powerful Customer Experiences based on AI

Unifies customer data from disparate platforms; drives personal experiences across every channel Acquia announced that it has signed a definitive agreement to acquire AgilOne, the leading customer data platform (CDP) for enterprises, to further deliver on its vision of providing open digital experiences. AgilOne brings valuable new capabilities to Acquia’s Open Digital Experience Platform, which harnesses the power of customer data and artificial intelligence (AI) to understand, acquire, and engage with customers.…

Optimove Uses Snowflake to Provide Brands with Direct Access to All Their Unified Customer Data

New integration will offer Optimove clients improved data shareability, processing speed, and transparency The Science-First Relationship Marketing Hub, Optimove, announced the migration of its data integration, transformation and sharing processes to Snowflake’s Cloud Data Warehouse. This is the latest step in Optimove’s revamp of its database infrastructure, Optidata, which enables brands to access, share and activate all their unified customer data. Combining Optimove’s sophisticated data calculations and…

Socialbakers’ Q3 Trends Report Reveals the Latest Social Media Insights and Data

Key Findings Include Data About Ad Spend, Social Commerce, Influencer Marketing and Video Engagement Socialbakers, the unified marketing platform for social media marketers, released a comprehensive report on Instagram and Facebook Trends for Q3 2019. The report reflects the current state of online marketing, with data and graphics that reveal the trends and changes shaping the social media landscape. Key insights from the report include the expanded importance of Ecommerce and social commerce, ad spend on Instagram…

In A World Where “Big Data is Video”, An AI Language for Machines Emerges

CDVA, the 1st Global AI Standard, Enables Words Supporting a Language between Machines to Develop for Lower Cost, Lower Latency and Energy Efficient Automation Intelligence Gyrfalcon Technology Inc. (GTI) sees interest surging around MPEG7's latest standards that usher in a wave of capabilities leveraging AI, but more importantly, solving issues for AI that promise to accelerate deployment, reduce latency, lower cost and alleviate compatibility. It is timely that such standards are emerging, as machines are becoming the…

Zaloni Data Platform Now Available in AWS Marketplace

Zaloni's availability in AWS Marketplace makes it easy for companies to quickly grow analytics value on AWS Zaloni, a leader in cloud data management, announced that the Zaloni Data Platform is now available in AWS Marketplace. Availability in AWS Marketplace helps companies quickly and cost-effectively implement the Zaloni Data Platform on Amazon Web Services (AWS) by providing a seamless procurement and deployment process. Zaloni facilitates valuable, efficient analytics through AWS by easily connecting and managing…

WeAre8 Launches Cost per Relationship – a New Media Metric Highlighting the Value of the Brand-Consumer Relationship

Technology platform WeAre8 is revolutionizing the media industry by enabling brands to build direct relationships with consumers in target audiences at scale. By putting people at the economic center of the media ecosystem, WeAre8 enables people to get sponsored and paid by the brands they love for watching, sharing or creating content. WeAre8 guarantees video views and engagements on every campaign, but the ecosystem uniquely delivers something much greater - direct consumer relationships. By putting a value against these…

How to Use Data to Drive Customer Propensity

Propensity – that is, a natural inclination or tendency – is a term that’s used frequently in Marketing, but not much anywhere else. Customers are a jumpy lot: a recent survey from the DMA found that 61% of customers had switched at least one brand in the last 12 months, so it’s no wonder that marketers and brands want to know what their customers will do next and when. Do they have a propensity to purchase or donate again or to lapse or go elsewhere? To try and predict these answers, propensity models attempt to anticipate…

OneTrust Expands ID Verification Partner Program to Simplify the CCPA Consumer Rights Validation Process

OneTrust announced the expansion of the OneTrust ID Verification Partner Program with additional partners including Acxiom, IDology, Evident, ID DataWeb, Socure, Yoti, and ID.me. The addition of these new partners, along with LexisNexis® Risk Solutions as an existing partner, will provide the market with choice for leading industry and vertical specific ID Verification techniques to streamline the identity verification process to complete consumer rights requests within the 45 day time obligation under the California…