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Infutor Acquires Ruf Strategic Solutions Accelerating Its Consumer Identity, Analytics and Intelligence Market Position

Strategic Acquisition Expands Infutor’s Intelligence and Segmentation Capabilities, Enabling Marketers to Use Identities, Attributes and Analytics for Consumer Acquisition, Retention and Optimization Consumer identity management expert Infutor announced that it has acquired Ruf Strategic Solutions, a Kansas City-based marketing intelligence and automation provider. Integrating Ruf’s extensive suite of consumer analytics, featuring thousands of consumer lifestyles and unique audience segments, with Infutor’s real-time…

Forsman & Bodenfors New York Expands Engagement Offering by Hiring Kristin Maverick

Forsman & Bodenfors New York, world-renowned creative collective, announced the addition of Kristin Maverick as Director of Engagement. Maverick will work across the agency and its client roster to further incorporate content, social media and earned media into an integrated, interdisciplinary and collaborative system that spans existing strategy, creative and media disciplines. “Kristin has demonstrated throughout her career a keen ability to plan for and create effective social and content-driven marketing…

89 Degrees Survey Report: Consumer Perceptions of the Digital Experience

Offers Detailed Look at Digital Marketing Behavior and Opportunities in the US and Canada Marketing service provider 89 Degrees announces the results of its survey report, Consumer Perceptions of the Digital Experience, examining how US and Canadian marketers can better anticipate and respond to consumers’ digital marketing practices and preferences. Check out Consumer Perceptions of the Digital Experience report, showing how US, Canadian marketers can improve digital engagement. The proprietary study, conducted…

Native’s Three Key Problems: Scale, Engagement, Retention

There’s no denying the power of native advertising. According to a recent Collective Bias survey, a third of millennials have made purchases as a direct result of sponsored content. Another study shows that consumers will interact with native ads 53 percent more frequently than traditional display ads. Yet despite its benefits, the growth of native advertising has flattened. Here are the challenges that must be met for native advertising to reach its full potential: Native Isn’t Easily Scalable Scale has long been the…

Doxim Advances Customer Engagement Platform to Power Digital Transformation for Financial Institutions

Doxim, the leading SaaS customer engagement solutions provider for financial services, announced the scheduled release of the 2018 Fall version of the Doxim Customer Engagement Platform (CEP), helping customers capture new business opportunities and transform customer experience by addressing key digitization challenges. Doxim’s CEP is a suite of integrated solutions that helps financial institutions build customer satisfaction and loyalty while cross-selling effectively during key moments in the customer lifecycle. North…

Zeta Global and The Relevancy Group Announce Findings of Consumer Holiday Attitudes and Marketing Behaviors Survey

Consumers Respond Favorably to Brands that Create Personalized Offers Based on Online Behaviors Zeta Global , a data-driven marketing technology company delivering 1:1 personalization at scale, and The Relevancy Group, a leading market research advisory firm have partnered for the fourth year in a row to present survey findings of consumer holiday shopping attitudes and behaviors. Just in time for the active Black Friday/Cyber Monday peak period for retailers, this survey provides up-to-the-minute feedback on consumer…

Pega Receives Highest Scores in Three of Four Use Cases in Gartner’s Critical Capabilities for the CRM Customer Engagement Center…

Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced it received the highest scores in three of the four analyzed use cases in Gartner's 2018 Critical Capabilities for the CRM Customer Engagement Center  report. Pega ranked highest in the global, business-to-business, and complex processes use case categories and placed third in the business-to-consumer use case. Gartner evaluated 13 CRM vendors as part of the Critical Capabilities report — a companion…

TechBytes with Ryan Lester, Director, Customer Engagement Technologies, LogMeIn

Ryan Lester Director, Customer Engagement Technologies at LogMeIn Earlier this year, LogMeIn published a report on AI Customer Experience. In this context, we spoke to Ryan Lester, Director, Customer Engagement Technologies at LogMeIn, to understand the major challenges and opportunities in delivering contextual CX identified in the study.Tell us about your role at LogMeIn and the team/technology you handle. My team and I own the strategic development and implementation for the go-to market plan for AI, Chatbot and…

Engagement Labs’ Releases TotalSocial Version 3.2 Providing Powerful New Predictive Analytics for Brand Equity, Expands Social Media…

TotalSocial Now Includes First-of-Its-Kind Advanced Analytics for Predicting Brand Equity, Full Reddit Content for Brands and YouTube Video Shares, while Increasing Versatility of Diagnostic Analysis to Guide Better Marketing ROI for Brands Engagement Labs Inc. announced a major development in its TotalSocial platform with the release of Version 3.2 which enables marketers to predict movements in their brand equity metrics months in advance, taking advantage of the predictive power of consumer conversations on long term…

Benchmark Study by Blueshift Finds That AI Marketing Increases Customer Engagement 7X and Revenue 3X

Report Analyzes 3.8 Billion Marketing Interactions to Demonstrate the ROI of AI-Powered Marketing Blueshift, the leading AI-Powered Customer Data Platform, announced the results of the first ever benchmark report analyzing the impact of AI-powered marketing campaigns. The study found that AI-powered campaigns increase customer engagement 7X and revenue 3X. While AI has received a lot of hype in recent years, its results have remained opaque. To separate real ROI from the hype, Blueshift analyzed 3.8B marketing…

Building a Business in your Consumer’s Pocket

Think about your average morning for a moment — what do you do, eat, read or think about? No matter your different responsibilities or tasks throughout a day, chances are that by 9 am, you have already used three or more mobile apps to enhance your morning routine. Apps are integrated seamlessly into most people’s day — from the moment we wake up to the moment our head hits the pillow at night — we see timelines, newsfeeds and emails full of content, nearly all of which comes by way of mobile applications. The app economy…

Consumer Targeting: Using Purchasing Intent to Close the Deal

Using a consumer’s shopping behavior to drive personalized marketing is quickly moving to the forefront of marketing technology. Driving this change is the disruptor Amazon, with other retailers scrambling to keep up.  Amazon uses a customer’s actual shopping data to determine purchasing intent, and it’s clearly working with Amazon hitting $1 trillion in market value. Personalized marketing grounded in purchasing intent covers a wide range of strategies, from abandoned cart emails to predictive analytics that forecast the…

Engagement Labs Secures Multi-year TotalSocial Contract Renewal with National US Sports League

Engagement Labs Inc. is pleased to announce another contract renewal with a major US Sports League to utilize its TotalSocial data and analytics platform for social intelligence. Valued at a total of CAD $652,000, the two-year deal represents a deeping commitment from one the largest sports leagues in the US Over the original contract, the league grew the business in several phases. Initially, Engagement Labs' TotalSocial provided the league with a comprehensive and continuous view of consumers and its brand by tracking…

How Tech Will Transform Commerce and Consumer Experiences by 2040

Global market research company Euromonitor International explores how commerce will evolve by 2040 in a new white paper launching on Oct. 22 at Money20/20 USA. New @euromonitor report shows how #technology will transform commerce and consumer experiences by 2040 #tech #mrx #report New commerce avenues and business models will emerge as technology transforms venues, homes and stores over the next 20 years. “Commerce 2040: Revolutionary Tech Will Boost Consumer Engagement” identifies tech-driven concepts and key features…

RingCentral Signs Definitive Agreement to Acquire Dimelo, a Leading Digital Customer Engagement Platform

Acquisition Will Accelerate Enterprise Transformation to Deliver Next-Generation Digital Customer Experiences RingCentral, Inc., a leading provider of global enterprise cloud communications and collaboration solutions, announced that it has entered into a definitive agreement to acquire Dimelo, a leading cloud-based digital customer engagement platform. Dimelo enables enterprises to manage all their digital customer interactions through a single platform. Dimelo is deployed by leading global organizations such as Allianz,…

Engagement Labs Inks Multi-Year Deal with Kantar’s Analytics Practice in UK, Unit of WPP

Kantar Taps Engagement Labs as Partner to Bring Innovative Social Intelligence and Analytics to UK Marketplace Engagement Labs Inc., the industry-leading data and analytics firm that specializes in social intelligence for leading brands and companies, has announced a new partnership with Kantar Analytics Practice, a unit of WPP, the £15 billion British advertising and public relations conglomerate. The partnership includes a multi-year licensing agreement for the exclusive rights to sell Engagement Labs' TotalSocial…

Consumers: Chatbots Still Too Dumb to Get the Job Done

Survey Finds Most Automated Bots Only Smart Enough for Quick, Simple Queries Pegasystems Inc., the software company empowering customer engagement at the world’s leading enterprises, announced survey results from 3,500 global consumers that find most chatbots still aren’t smart enough to meet their high expectations. While most agree chatbots can be fast and convenient in certain situations, consumers cite a lack of intelligence as their top complaint against automated bots, and 65 percent still prefer a human agent on…

Engagement Labs Issues Statement in Response to the Forrester Wave Social Listening Report

New Forrester Wave Social Listening Report Makes Business Case for Engagement Labs' TotalSocial Engagement Labs Inc. releases its response to the Forrester Wave "Q3 2018 Global Social Listening Platforms" report that assesses the state of the social listening space and evaluates social media listening platforms. The highly regarded biannual report identified major deficiencies in the industry that one industry reporter says are addressed by Engagement Labs' innovative TotalSocial solution. Reporter Barry Levine of…

Thanx Launches ‘Thanx Campaigns’: Automated, Centralized Customer Engagement Platform to Drive Revenue for Businesses

Thanx Campaigns Adds to Existing Customer Engagement and Loyalty Tools to Provide Restaurants and Retailers with Segmented Marketing Campaigns that Drive Proven, Incremental Revenue Thanx, a leading provider of customer engagement and retention tools for restaurants and retailers, announced the launch of its newest product: Thanx Campaigns. This next-generation platform enables segmented, personalized marketing across every communication channel and expands upon the company’s loyalty tools to provide a single technology…

Building a Business in Your Consumer’s Pocket

Think about your average morning for a moment — what do you do, eat, read or think about? No matter your different responsibilities or tasks throughout a day, chances are that by 9 a.m., you have already used three or more mobile apps to enhance your morning routine. Apps are integrated seamlessly into most people’s day — from the moment we wake up to the moment our head hits the pillow at night — we see timelines, newsfeeds and emails full of content, nearly all of which comes by way of mobile applications. The app…