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Precision Marketing Goals: Converting Every Marketing-Qualified Lead Directly into Sales

The goal of every Marketing effort: To generate Marketing Qualified Leads and eventually shorten the Sales cycle. That's the power of Precision Marketing if employed properly in your current MarTech stack. Have you ever thought about directly turning your MQLs into Sales? Yes, that's now possible with Unica's all-new v12 Cloud platform that features some of the most advanced Marketing Automation and Offer Management applications. One of the best-known Marketing Automation platforms, Unica, is back with a bang. In its…

Zeal Announces Box Integration Combining Contract Data With Unified Cloud Content Management

Integration with Box improves cross-application integration and enhances productivity across the entire Zeal platform Zeal announced it was selected to join Box's Technology Partner Program. This new integration with Box will allow customers to access their contract data from multiple applications through Box's vast inventory of API integrations. This enables Zeal to operate as a broker of contract data for customers who need to access their contract repositories with additional auditing and accounting systems. Zeal is…

Why Your Digital Marketing Strategy Needs Instagram

Do you use Instagram for business? To me, answering that question should be the same as if someone were to ask: Do you have a Digital Marketing strategy? Both should receive an unequivocal yes. But you’d be surprised how many people bypass Instagram for their brand and miss out on what could be one of the best Visual Marketing tools out there. What makes it so great? Glad you asked. Here are five reasons Instagram Marketing should be part of your brand’s Digital Marketing strategy. 1. Direct Access to Your Target…

79% of Businesses Have Rejected a Job Candidate Based on Social Media Content; Job Seekers Should Post Online Carefully

Nearly all businesses (98%) do background research about job candidates online, and 80% say a personal website is important when evaluating candidates. Job seekers should create a personal brand online to stand out during the economic downturn Most businesses have rejected a potential employee after looking at their social media profiles, according to a new survey from The Manifest, a business news and how-to website. About 90% of employers look at potential employees' social media profiles, and 79% have rejected a…

Veeva CRM Now Integrated with Crossix DIFA Marketing Analytics

Brands will now have complete insight into field and marketing activity to better assess and optimize impact across channels Veeva announced Veeva CRM Boost for DIFA, which will bring Veeva CRM field activity data into the Crossix DIFA marketing analytics platform starting in Q3 2020. The new offering is free to Crossix DIFA customers with Veeva CRM, giving brands full visibility into customer engagement across channels so they can better assess impact and optimize their efforts across sales and marketing. Marketing…

Backlinks and Content Quality Correlate With Higher Google Rankings, New Study by Backlinko Finds

The #1 result in Google has 3.8x more backlinks than positions #2-10, according to analysis of 11.8 million Google search results Authoritative domains that publish thorough content tend to rank higher in Google's organic search results, according to a new industry study by Backlinko. The analysis, which used data provided by SEO software company Ahrefs, also found no correlation between site loading speed and rankings. Marketing Technology News: Tata Consultancy Services Teams With Creatio to Support Organizations…

Arti is Offering a Free Coronavirus AR Graphics Package to Help Broadcasters Deliver Impressive Augmented Reality Content from Home

To help news media continue to deliver high-quality video programming as they broadcast from home or outside a traditional studio, Arti is offering a free package of COVID-19 augmented reality graphics that can be easily integrated into video content using the Arti platform. Arti is the first cloud-based, no-hardware augmented reality platform for broadcasters and video producers. It enables both professional and amateur content developers to deliver high-quality AR video anywhere. “We want to help broadcasters continue to…

Merkle’s Q1 2020 Digital Marketing Report Reveals Initial COVID-19 Impacts on Search, Social, and Display Ad Spend Across Major Platforms

Amazon YoY Growth surged at 118% for Sponsored Brands; Google Records Weak Growth for Search Ad Spend Merkle, a leading technology-enabled, data-driven performance marketing agency, released its Q1 2020 Digital Marketing Report (DMR), a quarterly research report that analyzes and highlights key metrics and trends within paid and organic search, paid social, and display ad spend. The report provides insights into year-over-year (YoY) growth for Amazon, Google, Facebook, Instagram, and YouTube, and illustrates the impacts…

Dynamic Yield Introduces Audience Export Manager to Help Enterprise Brands Enrich the Entire Marketing Stack

Capability unlocks the personalization company’s robust engagement data, making it available for use in any enterprise system Dynamic Yield, the AI-Powered Personalization Anywhere platform, announced the release of its Audience Export Manager – a new feature allowing companies to utilize the rich customer data captured by Dynamic Yield across enterprise systems like email service providers (ESPs), ad networks, call center solutions, and more. Marketing Technology News: RPA Leaders Kryon and Everest Group Meet Online to…

MarTech Primer: Marketing Analytics

Are you investing in the right Marketing efforts for your organization? Marketing Analytics means to collect, manage and study key metrics for determining the success and ROI of your Marketing strategy. Additionally, it helps you identify the key areas to improve. Often, enterprises use the terms ‘analytics’ and ‘metrics’ interchangeably but, there is a slight difference. Marketing metrics refer to the data points while Marketing Analytics is the process of extracting relevant insights from the collected data that will…

Aprimo Announces Enhancements to Its Agile Marketing Solution

New Agile features are critical to accelerating marketing and delivering exceptional customer brand experiences Aprimo, an industry-leading provider of digital asset management and work management software, announced new and updated features to its Agile Marketing solution. These new Agile features will further enable marketers to: Regularly deliver content on time Identify and resolve bottlenecks faster Change gears faster in response to the market or competition Produce higher quality work aligned to…

605 Names Jonathan Kalsched Senior Vice President of Marketing

605, a leading television measurement and analytics company, today announced the hire of Jonathan Kalsched as Senior Vice President of Marketing. Kalsched brings more than two decades of experience in strategic marketing, market development and advanced television product marketing to the company. In his role as SVP of Marketing, Kalsched is responsible for driving the organization's marketing, public relations and brand positioning initiatives. He is tasked with overseeing 605’s product positioning and promotion, brand…

Neustar Bolsters Marketing Solutions Business with New Hire

Neustar, Inc., a global information services and technology company and leader in identity resolution, today announced that Brett House joined the company as Vice President, Product Marketing for its Marketing Solutions business unit. Neustar’s Marketing Solutions is one of the company’s four businesses focused on enabling trusted connections between companies and people at the moments that matter most through products and services powered by its proprietary OneID® platform. Together with its Risk, Communications, and…

TransPerfect and AppTek Partner to Accelerate Content Transcription and Subtitling for Multi-national Businesses

Agreement Embeds AppTek’s Automatic Speech Recognition Technology into TransPerfect’s GlobalLink Language Technology Platform to Help Significantly Improve Content Localization Workflows AppTek, a leader in Artificial Intelligence (AI), Machine Learning (ML), Automatic Speech Recognition (ASR), Neural Machine Translation (NMT), and Natural Language Understanding (NLU) technologies, today announced a new partnership with TransPerfect, the world’s largest provider of language and technology solutions for businesses wanting…

IDG and Concured Launch World’s First AI-powered Content-as-a-Service Product for Tech Industry

 IDG UK, a part of the world's #1 tech media company, and Concured, the multi-award-winning AI-powered content intelligence platform, have today announced the launch of IDG Content Studio – a new and unique AI-powered Content-as-a-Service (CaaS) product for marketing professionals in the Technology industry. IDG Content Studio will see IDG's market-leading editorial and creative talents leverage Concured's content intelligence platform to provide best-in-class content marketing for IDG's B2B and B2C technology clients.…

Four Marketing Automation Solutions Every SMB Should Have in 2020

Marketing Automation isn’t a thing of the future—it’s very much a part of the here and now for small and midsize businesses (SMBs) across the world. However, there are a variety of Marketing Automation tools that many are unaware of and have the ability to help SMBs reach customers in a timely and effective way. In order for SMBs to compete with larger firms when it comes to customer reach, they need to approach their Marketing plan with a strategic mindset.   Marketing Automation not only provides important opportunities…

Selvita and Ardigen Will Receive Funding for the Development of an AI-based High-content Screening Platform

Selvita S.A.- one of the largest preclinical contract research organizations in Europe, has signed a grant agreement with the National Centre for Research and Development for the development of a cell-based phenotypic platform based on high content imaging system integrated with artificial intelligence data analysis for multiple therapeutic areas, including neuroinflammatory and fibrosis drug discovery (HiScAI - High Content Screening Artificial Intelligence). The grant will be executed in a consortium with Ardigen –…

8 Ways to Begin Building Marketing Resiliency Now

Over the past few weeks, we have been working closely with our clients across many different industries and sectors, all over the world, and learning that even some of the biggest global companies are struggling to keep their Marketing moving forward and collaborating remotely with their colleagues seamlessly to do so. With a significant remote workforce in place, we at SGK are thankful that we are in a strong position to help them fulfill the demands of today while preparing for the future.  While companies struggle…

Three Ways Digital Marketing Will Change Post COVID-19

For the first weeks of COVID-19, it felt like the end of the world was indeed finally here. The stock market was falling, companies were laying people off, people were forced to work from home, grocery shelves emptied, and, almost every country in the world had infections and deaths soaring - there seemed to be no end in sight. Many of us who have been through other crises before could not help make comparisons of past crises -- the dot-com bust of 2000, 9/11 in 2001, the financial crisis of 2008. However, even the most…

Contentcal Raises £2.5 Million From Fuel Ventures to Drive Customer Growth and Product Innovation

UK-founded marketing technology company automates content publishing for businesses large and small UK-founded marketing technology company ContentCal has secured a £2.5 million investment from early and growth stage investor Fuel Ventures with participation from existing shareholders. The new funding will be focussed on driving customer growth, product innovation and doubling the size of the team. With the new investment, ContentCal’s mission is to continue to build and scale its content marketing and collaboration…