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Altify Powers the Post-CRM World with Customer Revenue Optimization (CRO)

Industry’s First Suite of Applications Enables Value Creation at Every Customer Touchpoint to Unlock and Maximize New Revenue Opportunities Altify, the pioneer and leader in Customer Revenue Optimization (CRO), announced a new category of enterprise selling which ensures that both companies and customers gain more value from their commercial relationships. CRO is the vision of the future of Business to Business (B2B) sales, supported by recent global research findings. CRO arose from the recognition that sales and…

Profisee Releases Profisee Platform Version 7.1.1

Profisee, a leading data management software company, announced, the general availability of the latest version of the Profisee Platform (v7.1.1). With the release of v7.1.1 of the Profisee Platform, Profisee continues to reduce the traditional complexity and effort to solve business problems related to data management, strengthening Profisee's position as the Fast, Affordable, and Scalable data management platform. In 7.1.1, Profisee has created a sophisticated yet simple approach to defining data relationships, and…

Localytics Prepares for 2019 Expansion on Heels of 2018 Customer Growth and Platform Enhancements to Strengthen Digital Intelligence and…

Localytics, the leading mobile engagement platform, announced an impressive close to 2018 with triple digit increase in sales bookings from the first half of the year to the second half. The company added to its customer roster by partnering with a number of new leading brands, including Bloomberg, Mass Mutual, Eurostar, Galp (Portugal), Honeywell, Humana, BlackRock and Live Nation. "The growth of digital has changed the way brands need to connect with their customers," said Jude McColgan, Localytics' CEO. "Consumers want…

Constant Contact Gets Personal with Launch of New Marketing Advisor program

New Program to Offer Personalized, 1-To-1 Marketing Guidance to Small Business Owners Constant Contact, an Endurance International Group company and leader in small business marketing solutions, announced the launch of its Marketing Advisor program. A combination of dedicated personal and online resources, the Marketing Advisor program provides small businesses with strategic and actionable guidance designed to deliver results and tailored to their unique goals. Developed in response to customer feedback and Endurance…

TCS Partners with JDA Software to Develop Cognitive Supply Chain Solutions

Tata Consultancy Services and JDA Next-Generation Solutions will Optimize Intelligent Supply Chains, Enhancing Customer Experience Tata Consultancy Services, a leading global IT services, consulting, and business solutions organization, announced a global partnership with JDA Software, the leading provider of end-to-end supply chain and retail solutions, to build next-generation cognitive solutions, and offer consulting and system integration services around digital technologies, to optimize supply chains for customers…

STASH Rolls Out Suite Of New Features

Cash Back, Round-Ups, Smart-Stash and DiversifyMe Work to Automate Saving for Millions STASH, one of the fastest growing investing apps in the US, announced the roll out of a suite of new and improved features to make saving easier for its 3M+ clients. To enhance customization tools and optimize saving opportunities, STASH is launching the following features: Round-Ups to grow savings on auto-pilot. Every time customers spend, STASH will round-up the purchases to the nearest dollar. Each time the round-ups total hits…

Dell Boomi Joins Google Cloud Partner Program

Extends Big Data, Analytic and Rapid Application Integration Capabilities to Bring New Value to GCP Customers Dell Boomi (Boomi) announced the company has joined the Google Cloud Partner Program. The partnership further identifies and meets the needs of mutual Boomi and GCP customers via expanded collaboration with Google Cloud's Storage and Pub/Sub services and added capabilities with BigQuery. Customers can now access these Google Cloud solutions with little coding and faster time to value via Boomi's comprehensive,…

Bright Pattern Announces AI-Driven Conversational IVR and BrightStart Apps

Easy-To-Use IVR Reduces Effort and Cost; Brightstart Apps Let Businesses Quickly and Nimbly Turn on Customer Experience Capabilities at Low Cost Bright Pattern, leading provider of easy-to-use enterprise omnichannel cloud contact center software for innovative companies, announced at Customer Contact Week (CCW) Nashville2019 two new additions to the Bright Pattern Customer Experience Platform: 1) a conversational IVR that leverages AI for smarter, easier self-service, and 2) Bright Start Apps that allow companies to turn…

VERA, the Digital Personal Shopping Assistant, Officially Launches at NRF 2019

Vera Is Now Available for Major Retailers Following Successful Pilots with Neiman Marcus and Others Piktorlabs, a Seattle-based product design company, will be commercially launching VERA, the first-of-its-kind digital personal shopping assistant at NRF 2019. VERA offers a virtual shopping assistant that serves shoppers with matching recommendations inspired by current fashion trends, derived from online media. VERA engages shoppers across all digital touch points including in-store, e-commerce, mobile apps and desktop…

Market Basket Analysis: Increasing Sales and Improving ROI by Optimizing Campaigns and Promotions

A global analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest market basket analysis study for a leading retailer. #Marketbasket analysis solutions assist companies to optimize their in-store operations based on the customers’ buying patterns and increase sales: https://goo.gl/Fs2uHz At present, retailers are facing immense pressures due to the expansion of e-commerce, especially when it comes to bigwigs…

From Tricky to Sticky: How Customer Retention will be Your Business’s New Growth Lever in 2019

Attracting and retaining customers has always been a tricky situation, but today’s fragmented climate of digitally native brands, direct-to-consumer brands, and, well, Amazon, have made the landscape more perilous than ever for enterprise brands. Many enterprise brands have chosen to pursue a digital transformation strategy to elevate customer experience and improve competitive execution. A major tenet of this strategy is to move customers from face-to-face or human-assisted engagements to primarily mobile- and digital-led…

Vibes 2019 Prediction: Mobile Wallet Reigns Supreme as Customer Engagement Solution

Personalized Experiences via Mobile Wallets Will Drive Customer Loyalty, Resulting in More Conversations and Transactions Mobile wallet use by both brands and consumers will rise in 2019 due to the ability to create personalized experiences. In the retail environment, delivering the right messages on the right platform plays a crucial role in positively influencing a customer's overall shopping experience. Vibes, a mobile marketing leader, anticipates that in 2019, consumers across all industries will demand that messages…

Squelch Announces Availability on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

Customer Support and Success Agents Receive Actionable Intelligence, at the Moment They Need It, from a Variety of Previously Unknown or Underutilized Sources, All Without Leaving Familiar UI Squelch, Inc., provider of a customer experience optimization solution that empowers customer support and success professionals with the knowledge and resources to delight customers, announced availability of the Squelch app on Salesforce AppExchange. Customer-facing agents working within Salesforce will benefit from the integration…

Does Your Website Really Need a Chatbot?

A chatbot is a piece of computer software developed for the purpose of conducting a conversation in a natural language with human users. Chatbots vary in complexity from simple programs that work like “choose your own adventure” books, to sophisticated systems driven by AI under the hood. There are two basic approaches to creating a chatbot. One of them is to program them from scratch in a language such as Python, possibly in conjunction with a bot development framework such as the Microsoft Bot Framework. The other is to…

Weave Raises $37.5M Series C Growth Round Led by Lead Edge Capital

Funding Will Allow Silicon Slopes-Based Company to Expand Their Customer Experience Management Platform Weave, a customer experience management (CXM) platform, announced it has completed a $37.5 million Series C funding round led by growth equity firm Lead Edge Capital, with participation from existing investors Bessemer Venture Partners, Catalyst Investors, Crosslink Capital and Pelion Venture Partners. With the new funding, Weave plans to accelerate its explosive growth in the marketplace and will double its…

Mid-Market Brands Must Dig Deep to Rival Discounted Luxury Goods This Black Friday

By Joe Rohrlich, General Manager, EMEA, Bazaarvoice According to a Deloitte study, discount and premium retailers are opening nearly three stores for every one their “balanced” rivals are closing. In tandem with this, premium retailers have seen revenue grow a staggering 40 times quicker than that of their mid-market competitors. Exploring this trend around seasonal gift shopping, ‘The Edges of Experience’ report finds that 76% of mid-market consumers are indeed opting for luxury brands including Selfridges,…

2019’s Biggest Business Trend is Already Here: Personalized Videos, Made Just for You

New Engagement Tactics Go Beyond Traditional, Tired ‘Insert First Name’ Strategies. with Vidyard’s Latest Product Updates, Marketing and Sales Reps Can Connect with More Prospects Using Personalized Video Messages at Scale Vidyard, the leading video platform for business, unveiled new enhancements to its flagship video messaging app, Vidyard GoVideo, to enable Sales and Customer Service reps to easily create and share highly-personalized video messages at scale from within a wide range of business applications. The new…

Nearly Two-Thirds of Businesses Say They Actively Implement Feedback From Mobile App Reviews

User Reviews Are Essential to Creating a Desirable Mobile App, and Companies Use a Variety of Channels to Gather These Reviews, According to a Survey of 301 App Developers and Marketers Nearly two-thirds of businesses (63%) actively collect and implement feedback from reviews into their apps, according to a new survey by The Manifest, a business news and how-to website. Meanwhile, 25% read reviews and only sometimes implement feedback, and just 10% read reviews and never implement feedback. The Manifest surveyed 301…

Pega Receives Highest Scores in Three of Four Use Cases in Gartner’s Critical Capabilities for the CRM Customer Engagement Center…

Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced it received the highest scores in three of the four analyzed use cases in Gartner's 2018 Critical Capabilities for the CRM Customer Engagement Center  report. Pega ranked highest in the global, business-to-business, and complex processes use case categories and placed third in the business-to-consumer use case. Gartner evaluated 13 CRM vendors as part of the Critical Capabilities report — a companion…

Benchmark Study by Blueshift Finds That AI Marketing Increases Customer Engagement 7X and Revenue 3X

Report Analyzes 3.8 Billion Marketing Interactions to Demonstrate the ROI of AI-Powered Marketing Blueshift, the leading AI-Powered Customer Data Platform, announced the results of the first ever benchmark report analyzing the impact of AI-powered marketing campaigns. The study found that AI-powered campaigns increase customer engagement 7X and revenue 3X. While AI has received a lot of hype in recent years, its results have remained opaque. To separate real ROI from the hype, Blueshift analyzed 3.8B marketing…