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Rakuten Marketing Powers Programmatic Prospecting Ad Solution with New Artificial Intelligence and Machine Learning Technology

Predictive AI Helps Brands Discover New, Previously Untapped Customers Who Are Ready to Buy Rakuten Marketing has released a new edition of its high-performing programmatic Prospecting product, taking online advertising to an all new level of performance by connecting brands with relevant, in-market audiences they wouldn't have otherwise found. This new, market-leading edition of Rakuten Marketing Prospecting is powered by proprietary artificial intelligence (AI) and machine learning (ML) technology, and unique Rakuten…

Marin Software Research Reveals Amazon’s Rapid Rise and Increased Q2 2018 Search Spend

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q2 2018 Digital Advertising Benchmark Report. As search spend continues to grow from increased clicks and CPCs, Marin Software's report identifies eCommerce as another channel quickly gaining traction thanks to increased spend on Amazon. Marin Software presents its full research, results, and takeaways  in an interactive format that allows viewers to review and…

Rakuten Marketing Announces Winners of the 16th Annual Golden Link Awards at DealMaker New York 2018

The Golden Link Awards, Organized by Rakuten Marketing, Recognized and Celebrated Excellence and Innovation of the Industry's Top-Performing Digital Marketing Leaders Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven marketing, announced the winners of the 16th annual Golden Link Awards that took place June 27 at the Rakuten Marketing 2018 DealMaker event in New York. More than 350 leading advertisers, publishers and agencies in the Rakuten Marketing Affiliate…

Tips to Evaluate the Impact of E-Reputation Analysis – A Quantzig Whitepaper

Quantzig Lists the Tips to Evaluate the Impact of E-Reputation Analysis Quantzig, a global analytics solutions provider, has announced the completion of their recent whitepaper on the tips to evaluate the impact of e-reputation analysis. In the current scenario, we have come to a stage where organizations believe that social networks are the most significant tools to boost their brand presence on digital platforms. Some of them spend more time concentrating on their social media accounts than on their site.…

Tessian Raises $13 Million to Make Enterprise Email Safe With Machine Learning

Series a Round Led by Balderton Capital and Accel Annual Revenues up by 400 percent Year-On-Year Clients Include Schroders, Man Group & 70+ Leading Uk Law Firms Tessian, the UK-based machine intelligence start-up transforming the way enterprises secure email, today announces that it has raised $13 million (£9 million) in a Series A round led by Balderton Capital and existing investors, Accel. Amadeus Capital Partners, Crane, LocalGlobe, Winton Ventures and Walking Ventures also participated in the round.…

TechBytes with Julian Morelis, Chief Commercial Officer, MPP Global

Julian Morelis Chief Commercial Officer, MPP Global Companies are preparing for GDPR and the post-GDPR era. With a clear disruption in order of business, it's time to envision the strategy to ensure that marketing and sales teams are equally prepared for the new state in the tech industry. To better understand the impact of GDPR on the B2B and B2C data marketing companies and how budgeting would be crucial in this battle, we spoke to Julian Morelis, Chief Commercial Officer at MPP Global. Tell us about your role at…

ZINFI Enhances Its Channel Management Platform to Ensure GDPR Compliance

ZINFI Completes Extensive Software Platform Modifications, Process Changes and Personnel Training to Ensure Compliance with GDPR Requirements and Launches an Online Resource Center for Its Customers and Their Channel Partners ZINFI Technologies Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, announced that it has completed an exhaustive internal review and a series of modifications to its channel management software platform, and has trained personnel worldwide to ensure…

TechBytes with Bridget Bidlack, SVP of Product, Movable Ink

Bridget Bidlack SVP Product, Movable Ink Intelligent Content remains the final frontier for content marketers in 2018. According to the recent Forrester Research report, titled, "Vendor Landscape: Personalization Solution Providers, Q3 2017", 78 percent of US online adults have chosen, recommended or paid more for a brand that has personalized an experience or service. To enable marketers with intelligent content, Movable Ink provides personalized email content solution that drives performance, increases productivity and…

ERPScan Experts Decide on the Major Cyber Risks for Various Industries 2017

ERPScan Experts Estimated Cyber Risks for Various Industries ERPScan research team released "ERPScan Data breach Report 2017" dedicated to the analysis of major attacks in various industries. If your company is based in the USA and employs 5000+ workers, you may become a victim of a breach, which average cost amounts to $5 million. Based on more than 200 incidents, the report aimed to show the specifics of cyber-endangered industries and their business applications systems. Along with other findings, the results…

Pessimistic Security, Embedded AI and GDPR to Reign Supreme in the Legal Sector in 2018

Roy Russell, CEO of Ascertus Limited, highlights the top three technology trends in the legal sector in 2018 The Shift From Optimistic to Pessimistic Security Will Gain Momentum It is widely acknowledged that, be it intentionally or inadvertently, people are the weakest link for organizations when it comes to security. With law firms being an especially attractive target for cybercriminals, and vulnerable as their security measures are often found to be inadequate; clients will demand tangible, demonstrable and even…

Top 5 Cloud Services Predictions 2018

Karl Roe, VP Services & Cloud Solutions at Nuvias, Takes a Look at What's in Store for Organizations Using the Cloud Services in 2018  The Rise of AI 2018 will see Artificial Intelligence (AI) drive a transformational change among organizations and impact on cloud use. ICT isn’t getting any simpler, and businesses are being forced to move faster as their customers’ requirements become more demanding. This is driving innovation in areas like AI, but automation of past processes won’t be enough to keep up with the…

Eight Predictions for 2018

It is that time of year again.  As we close out 2017 and look towards the new year, what trends will emerge and take center stage in 2018?  Here are my top 8 for ’18. Direct Mail & OOH (Out of Home) Get Reinvented What is old is new again thanks to digital signals and the growing popularity of identity graphs, that can link devices and signals to individuals and/or households. New and existing providers are breathing new life into these channels with innovative solutions that allow marketers to retarget consumers off a…

3 Rules for Communicating Post-Crisis, Cyber Attack 101 

Listen up… a cyber-attack is likely to happen to your organization. The majority of attacks to date have focused on organizations that have large databases or a point of sale system. According to a recent Heritage Foundation report, major breaches in 2016 occurred in organizations across all verticals including Yahoo, the U.S. Treasury Department, Oracle, The Wendy’s Organization, Banner Health, Citibank, and even the Office of Homeland Security (FBI). And then there was the breach in 2017 releasing 198 million US voter…

ZeroBounce Leads in Encryption Methodology for E-Mail List Protection

Zerobounce Is Leading The Way In Encryption Methodology For E-Mail Validation Through The Best Content Delivery System. E-mail validation is increasingly important in the delivery of all e-mail. The frontrunner in e-mail validation, ZeroBounce.net, provides the safety and security that clients need when it comes to protecting data through new encryption methodologies for e-mail list protection. ZeroBounce is using one of the best content delivery network system in the world that is backed by Cloudflare. This provides…

Scality Affirms Commitment to Open Source as Founding Member of New Linux Foundation

SODA Foundation develops an open source, unified and autonomous data management framework for data mobility from edge to core to cloud Scality announced its founder status and membership of SODA Foundation, an expanded open source community under the Linux Foundation umbrella. As a founding member, Scality joins forces with Fujitsu, IBM, Sony and others to accelerate innovation in meeting the challenges of data management across multiple clouds, edge and core environments for end users. The range of challenges end…

ALTR Named a Cool Vendor by Gartner

Recognized in the May 2020 Cool Vendors in Blockchain Technology Report ALTR Data Security-as-a-Service (DSaaS) Brings Fast and Scalable Governance, Observability and Protection to Cloud Data, Assists with CCPA/GDPR and PCI DSS Compliance ALTR, developer of the most advanced data governance and protection technology on the market, has been recognized as a Cool Vendor in the May 2020 Cool Vendors in Blockchain Technology report by research and advisory firm Gartner, Inc. Access to the full report, as well as other Gartner…

Accedian, New Context, and Savari Provide Assured and Secured Communications Foundation for Next Generation of Smart Infrastructure

Accedian, a leader in performance analytics, cybersecurity threat detection, and end user experience solutions, New Context, a leader in digital transformation for infrastructure security, and Savari, the pioneer of vehicle-to-everything (V2X) communications technology for smart infrastructure, today announced a strategic partnership to foster and promote economic security and prosperity for next-generation smart infrastructure. This alliance is mobilized to connect countless sensors, applications, autonomous cars, and…

SaltStack Research Finds Automation and Alignment are Vital to SecOps Success

SaltStack®, the creators of intelligent automation for security operations and IT teams, today released the findings of its inaugural research survey, The State of XOps Report, Q2 2020. The survey revealed that organizations using software to help IT and InfoSec teams collaborate and align are three times more confident in the effectiveness of their information security efforts. Despite the obvious security benefits of improving team alignment, 54 percent of InfoSec leaders say they communicate effectively with IT…

Appsian Enables Adaptive Multi-Factor Authentication in Oracle PeopleSoft Applications

MFA Integration with Duo Security Meant to Simplify and Strengthen Identity and Access Management and Enable Zero Trust for PeopleSoft Appsian, the global leader in Enterprise Resource Planning (ERP) data security, has announced an integration with Duo Security, now part of Cisco, a leading multi-factor authentication (MFA) and Zero Trust solution provider. The strategic integration enables PeopleSoft customers to implement adaptive multi-factor authentication at login, as well as at the field, page, and component levels…

Hire a Chief Pandemic Officer Today or Become One!

Why you Need a Chief Pandemic Officer Today! It took a while for the World Health Organization (WHO) to declare COVID-19 a global pandemic. And, it’s clearly taking tech companies (actually, much longer than we expected) to come to terms with the dangers of this pandemic lingering on and on, with no visible signs of vaccination as yet. That’s troubling us, especially when we are seeing a gargantuan wave of fake news, security breaches, 5G info-demic, and Video bombing risking the very fate of digitization we thought would…