Big Data: Size Matters

In simple words, we tell what Big Data is, where it is used, who and how works with it. The term Big Data is more than ten years old, but there is still a lot of confusion around it. We are available to talk about what “Big Data” is, where it comes from and where it is used, who the data analysts are and what they do. Three Signs of Big Data Traditionally, Big Data is characterized by three attributes (the so-called VVV rule): Volume. The term Big Data implies a large amount of information (terabytes and…

Adjust Becomes First Mobile Measurement Partner in Unity’s Verified Solutions Partner Program

Mobile Game Developers Will Be Able to Measure In-Game AD Campaigns and Enhance User Experiences, by Using Adjust With Unity Technologies Mobile is on track to dominate the estimated $152 billion global gaming industry in 2019, accounting for 45% of the market. To help app developers and advertisers take advantage of this meteoric growth, Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, has become the first mobile measurement partner in Unity Technologies’ Verified Solutions Partner…

Adverty Partners With US-based Smaato for In-app-focused Ad Sales Growth

Adverty AB (publ) announces a partnership with US-based Smaato, the global in-app advertising platform, which delivers ads to mobile apps and games. The integration of platforms will enable Smaato's wide range of global buy-side partners and advertisers to access Adverty's new seamless ad inventory at scale Adverty is announcing a partnership with US-based Smaato, the global in-app advertising platform, which is used by top brands and media buyers to specifically access advertising space in mobile games and applications.…

Adverty Taps GroupM Veteran Kenny Spångberg as Chief Revenue Officer

Adverty AB (publ), a leading ad tech provider of seamless in-world advertising solutions for games and esports, is pleased to announce the appointment of Kenny Spångberg as Chief Revenue Officer effective November 4, 2019. Kenny joins from GroupM, where he previously served as Chief Digital Product and Partnership Officer. He will be responsible for revenue growth and the establishment of global sales teams as part of the strategy behind the recently announced USD $5 million new rights issue. Worldwide digital ad spend is…

Autotrader Tips Off Its 16th Season of NBA Partnership

Autotrader is tipping off its 16th season of partnership with the National Basketball Association (NBA), featuring several opportunities to be front and center all season long as the Official Car Search Engine of the NBA. The brand is the exclusive partner of the NBA on TNT Tip-Off Show presented by Autotrader, with at least 34 pre-game shows scheduled to air throughout this season featuring analysts Charles Barkley, Shaquille O'Neal, Kenny Smith and host Ernie Johnson.  Autotrader also will see in-game exposure through…

Time to Modernize Direct Mail to Boost Multi-Channel Marketing Success

Survey Says: Modernize Direct Mail to Boost Marketing Success -- Offline and Online In a world where Internet marvels are commonplace and “digital fatigue” is soaring, brands struggle to differentiate their marketing. To break through the noise, new research suggests that the technique with unique potential to boost ROI across channels isn’t the latest trending social network, but a tried-and-true workhorse: direct mail. Sending postcards, letters, and even swag -- branded promotional merchandise -- to build deeper…

MarTech Interview with Saurabh Bhatia, CEO at Chocolate Platform

"With real-time reporting and optimizations, the performance of digital advertising has improved significantly." Tell us about your role and journey into technology. What galvanized you to start Chocolate Platform? I am a Co-Founder at Chocolate and currently serving as the CEO. I oversee the complete company strategy, operations, and short-term and long-term objectives. Chocolate originated from the need to offer a technologically sound and robust advertising solution that transcends traditional advertising. We started…

Data vs. Opinion: Why You Need Both

“Without data, you’re just a person with an opinion.” — W. Edwards Denning Rather than simplifying insight collection, the proliferation of Big Data has added complexity. Increasing regulations and concerns around privacy make data harder to collect and manage, and the widening range of channels customers engage with makes it harder to interpret accurately. Where marketers need to pivot is to balance qualitative data findings with a constant stream of quantitative, first-hand customer feedback to allow organizations to…

The Sports Streaming Tipping Point: Four Lessons for Future Success

Live sport is a big business. Of all the industry innovations in recent years, OTT streaming has undoubtedly had the most significant impact on its status quo and put the greatest number of cats amongst the pigeons in terms of how much time and mind space (not to mention column inches) has been dedicated to addressing it. More consumers are now sports streaming than ever before. And with the rise of online-only providers like DAZN bringing new competition for existing market players, this has ushered in new expectations…

Sprint Lights Up True Mobile 5G in Houston

The Next Generation of Wireless Service Is Here, Covering Approximately 165 Square Miles and 800,000 People Across Houston Sprint's on-the-go customers in Houston are among the first in the world to experience the power and performance of true mobile 5G. The next generation of wireless service is here, delivering blazing-fast download speeds from downtown Houston to Memorial City Mall and City Centre Plaza, covering approximately 165 square miles and 800,000 people. Sprint 5G will power new experiences for wireless…

Key Social Media Monetization Tactics for Mobile-First Gaming Brands

When you think of a typical gamer, the mind is quick to paint a mental picture of a young male. However, that is not the case at all in this growing industry that topped 43.8 billion in 2018. There is a huge audience - and demand - for casual mobile games that span across demographics. For example, 65 percent of women in the 10-65 age range report they play mobile games and 20 percent of female gamers discover new games on social media. Casual gamers aren’t particularly dedicated to specific genres or games; most tend to…

Facebook Partner on Using UnrealFront’s Cinemagraph Ad Creative to Market Your Mobile Game

Getting mobile users to pay attention to and engage with an ad can be a challenging prospect. Rewarded video ads are designed to entice people to engage directly in return for something valuable such as in-game currency, while Playables can give a taste of the full app experience. Interstitial static ads remain popular, but such is their nature they may not get users to click through, but rather be seen more as a nuisance. There’s another ad format that could be considered though: the cinemagraph. These are still…

Trivver Now Available on Unreal

With Trivver Now Integrated into Unreal, Monetizing Immersive Environments Has Never Been Easier Trivver announces their Software Development Kit (SDK) for Unreal Engine is now available. Trivver’s XR Ad Platform solves the challenges most commonly associated with immersive advertising with its multi-patented, unified software platform that enables companies of all sizes to easily monetize digital environments via non-disruptive advertising. Years in the making, the company has developed highly intuitive,…

Vydeo Launches Realtime Live Streaming Platform

Patent-Pending Live Streaming CDN for Sub-Second Delivery to Any User Vydeo Inc, a seed-funded, silicon valley startup launched its realtime live streaming platform with notable customers such as Talpa Media in Netherlands and Barry Switzer's Coaches Cabana in the US, to live stream multi-directional live video streams at less than 1 second latency. The quest for lowering the live video latency has resulted in innovations like CMAF (HLS and DASH), but the playlist-based nature of HLS provides quite a few obstacles to…

Interview with Steve Wadsworth, President and CEO, Tapjoy

"The biggest challenge for Marketing Automation platforms is that they need to be tailored for the specific goals of the marketer and the specific desires of the consumer, and that requires the right mix of automation and human control."Tell us about your journey into technology. What galvanized you to be part of Tapjoy? I spent a long time working for Disney, including 11 years as the President of the Disney Interactive Media Group. During that time, I saw the digital media industry change dramatically, and I recognized…

Branding to Store Benchmark Study: On Average It Costs Just $6 to Drive a Consumer to Store

Until now there has been almost no investment in testing the returns generated by mobile advertising.  We, therefore, wanted to demonstrate the effectiveness of this channel that we were seeing in the numerous successful campaigns run on our Hawk Demand-Side Platform (DSP). To do that we chose our drive-to-store tool, ‘Branding To Store’, a powerful mobile advertising solution for retailers wanting to drive customers to their outlets and FMCG brands that need to attract consumers to stores that stock their products.…

New Study: 2018 PROMO Online Video Statistics and Trends

The future of online marketing is video content. It’s the leading format for brands and advertisers, and for good reason – consumers absolutely love video content. That’s why we decided to dig deeper to find out how, when, and where people prefer to watch videos online. The team at PROMO conducted a study of more than 500 individuals of all ages. We asked about their habits and preferences when it comes to watching online videos. As a result, we learned a lot about when and how people watch video, along with some…

Overcoming Perceptual Vigilance & Harnessing Disruption to Capture Attention

Attention spans are short, and they’re getting shorter. Consumers today are bombarded with editorial, commercial and social messages through more devices and sources than ever. As a video platform we’re acutely aware of the challenges brands face when trying to engage consumers, and are especially conscious of the damage that irrelevant messages can do - to both brands and publishers. At video intelligence we firmly believe that context is the key to capturing and keeping a consumer’s attention. By delivering content…

TechBytes with Tony Calzaretta, VP Design and Creative, Pandora

Tony Calzaretta VP Design and Creative, Pandora Pandora has recently integrated with Snapchat to allows its users to access premium content. The use of rewarded video and Pandora's Premium Access feature have led to an increase in engagement among Gen Z listeners. We spoke to Tony Calzaretta, VP Design and Creative, Pandora to understand the nuances of this burgeoning market.Tell us about your role at Pandora and the team/technology you handle. I run Pandora's Listener Product Management and Product Design Teams.…

Interview with Jeffry van Ede, Co-Founder and CEO, Simplaex

"Any change comes with challenges, such as selecting the right technology or product whilst ensuring transparency, efficiency and ROI."How did the idea for Simplaex come about? You might call it destiny. Moti (co-founder/CTO) and I met each other in an Ad Tech company in Berlin in late 2014. He joined as CTO and I was hired as a troubleshooter by the advisory board. We both felt that the market would soon make another turn and thus we were challenging the company’s status and future prospects. We decided to talk to all…