New Research from Clicktale Reveals Customer Loyalty to Be the Biggest Driver for Digital Experience Strategies Nearly three quarters of …
Alorica Taps Business Transformation Veteran Colson Hillier to Be Chief Marketing Officer
Senior Executive’s Technology Commercialization Expertise to Bring Next Generation of Product and Service Portfolio to Market Celebrating 20 years in …
MarTech Interview with Andrew Field, Founder and CEO, PFL
"We are going to see more and more marketers turn away from ‘batch and blast’ digital marketing and focus on …
How AI and Interactive Technology Can Improve the Efficiency of Your Sales Team
Do you want your sales team to improve their close rate? Of course you do! Dumb question. But are you …
ON24 Empowers Marketers with a 360-degree View of Customer Engagement
With 53% of marketers reporting that it’s extremely important to have access to engagement insights from webinars, there’s never been …
Invoca Named a Hot Vendor in Conversational Intelligence by Aragon Research
Invoca, an AI-powered call tracking and analytics company, has been named a “Hot Vendor in Conversational Intelligence for 2019” by …
The Three Promises Every Marketer Must Make
We’re moving into a golden era for marketing. Post-GDPR, organizations have finally shifted away from the use of third-party data …
Ebiquity Plc Selects Evergage as Strategic Customer Data Platform and 1-to-1 Personalization Partner
Ebiquity’s Consulting Services and Evergage’s Technology Drive Better Customer Experiences and Engagement Across Channels and Improve Paid Media Targeting for …
BlueVenn and London Research Release Customer Data Platform Maturity Model
Survey of Large Organizations Shows CDP Uptake Now Exceeds 50% More than half of large organizations are now using a …
Luokung Technology Corp. Announces to Acquire Artificial Intelligence Company
Luokung Technology Corp. (LKCO) (“Luokung” or the “Company”), a leading global spatial-temporal big-data technology company and a leading interactive location-based services company in …
Everything You Want to Know About Microsoft Advertising
Few days back, Bing Ads was officially rebranded as Microsoft Advertising. This rebranding marks a new evolution in the advertising …
Engagio Delivers the Demand Unit Waterfall
B2B Marketers Can Now Identify, Track and Measure Demand Units Throughout Custom Buying Journeys to Maximize Revenue Missed by Traditional …
Introducing Pardot Business Units: Powering Personalized Enterprise B2B Marketing at Scale
Today at Sirius Decisions Summit, Salesforce announced Pardot Business Units to segment audiences at a finer level and boost B2B …
Utilizing Marketing Data to Create Emotional Customer Loyalty
Throughout the buying process, each interaction a customer makes with a brand results in multiple data points. Email clicks are …
TechBytes with Roland Gossage, CEO, GroupBy
Tell us about your role and the team/technology you handle at GroupBy. At GroupBy Inc., I work with a highly …
Pegasystems Named a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs for Second Consecutive Year
Pegasystems Inc. , the software company empowering customer engagement at the world’s leading enterprises, announced it has been named a …
MarTech Interview with Aimee Irwin, VP of Strategy, Experian
"While many marketers have first-party data, in order to get a complete view of the customer, third-party data is required …
MarTech Interview with Steve Weiss, CEO, MuteSix
mute "Facebook and Google are the only two dominant players when it comes to both driving discovery- and intent-driven marketing …
Movable Ink Integrates with SmarterHQ to Enhance Real-time Email Personalization with Unified, Cross-Channel Customer Data
Partnership Enables Digital Marketers to Create Personalized Visual Experiences Based on Cross-Channel Behavioral and Contextual Data Movable Ink, the visual …
New Platform from Parabolt Helps Retailers Capture The “Magic Moment” of Sales
Parabolt, gA’s digital innovation incubator, announces the launch of OCP (Omnichannel Customer Platform), a new cloud-computing platform that enables users …