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      • MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
        MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
      • MarTech Interview with Parker Morse, Founder and CEO at H Code
        MarTech Interview with Parker Morse, Founder and CEO at H Code
      • MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
        MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
      • MarTech Interview with Steve Gershik, CMO at inRiver
        MarTech Interview with Steve Gershik, CMO at inRiver
      • MarTech Interview with Howard Brown, Founder and CEO at ringDNA
        MarTech Interview with Howard Brown, Founder and CEO at ringDNA
    • Tech Bytes
      • Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
        Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
      • TechBytes with Robert McGovern, CEO at PreciseTarget
        TechBytes with Robert McGovern, CEO at PreciseTarget
      • TechBytes with Daniel Winterstein, Co-Founder at Good-Loop
        TechBytes with Daniel Winterstein, Co-Founder at Good-Loop
      • TechBytes with Priya Patel Dockerty, Marketing Director UKI and Nordics at Magnolia
        TechBytes with Priya Patel Dockerty, Marketing Director UKI and Nordics at Magnolia
      • TechBytes with Joe Toscano, Founder and CVO (BEACON) and Darren Guarnaccia, Chief Product Officer (Crownpeak)
        TechBytes with Joe Toscano (BEACON) and Darren Guarnaccia (Crownpeak)
    • Fireside Chats
      • Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
        Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
      • Fireside Chat with Mike Davie, CEO at Quadrant
        Fireside Chat with Mike Davie, CEO at Quadrant
      • Fireside Chat with Mitch Ratcliffe Marketing Expert at Metaforce
        Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce
      • Fireside Chat with James Ontra, Co-Founder, Shulffrr
        Fireside Chat with James Ontra, Co-Founder at Shufflrr
      • Fireside Chat with Cameron Church
        Fireside Chat with Cameron Church
  • Insights
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      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
        How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
      • Why GDPR Changes Everything … for the Better
        Why GDPR Changes Everything…for the Better
      • A-Z Glossary For Good TV Marketing - Part 3
        A-Z Glossary For Good TV Marketing – Part 3
      • A-Z Glossary For Good TV Marketing - Part 2
        A-Z Glossary For Good TV Marketing – Part 2
    • Guest Authors
      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • Ad Fraud: The New Way to Launder Money
        Ad Fraud: The New Way to Launder Money
      • What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare
        What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare
      • Where Are NFPs Going Wrong with Their Advertising?
        Where Are NFPs Going Wrong with Their Advertising?
      • We Sent a Photographer to Profile the Lives of Translators Around the World, Here’s What We Learned
        We Sent a Photographer to Profile the Lives of Translators Around the World, Here’s What We Learned
    • Staff Writers
      • 75 Inspiring Martech Leaders Who Are Prepared for 2020
        75 Inspiring Martech Leaders Who Are Prepared for 2020
      • Tech Fraternity Finds Inspiration in Sundar Pichai's Promotion as the New CEO of Alphabet
        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
      • What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
        What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
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Search Results for: interaction behavior

74% of Marketers and CX Professionals Say Customer Loyalty is Driving Digital Experience
Customer Experience Management, Marketing Automation

74% of Marketers and CX Professionals Say Customer Loyalty is Driving Digital Experience

New Research from Clicktale Reveals Customer Loyalty to Be the Biggest Driver for Digital Experience Strategies Nearly three quarters of …

MTS Staff WriterMay 23, 2019, 4:11 pmMay 23, 2019 2 1416
Alorica Taps Business Transformation Veteran Colson Hillier to Be Chief Marketing Officer
B2B Commerce

Alorica Taps Business Transformation Veteran Colson Hillier to Be Chief Marketing Officer

Senior Executive’s Technology Commercialization Expertise to Bring Next Generation of Product and Service Portfolio to Market Celebrating 20 years in …

PRNewswireMay 23, 2019, 2:02 pmMay 23, 2019 9 704
MarTech Interview with Andrew Field, Founder and CEO, PFL
Interviews, Primers

MarTech Interview with Andrew Field, Founder and CEO, PFL

"We are going to see more and more marketers turn away from ‘batch and blast’ digital marketing and focus on …
Sudipto GhoshMay 22, 2019, 5:00 pmMay 22, 2019 0 1801
How AI and Interactive Technology Can Improve the Efficiency of Your Sales Team
Guest Authors

How AI and Interactive Technology Can Improve the Efficiency of Your Sales Team

Do you want your sales team to improve their close rate? Of course you do! Dumb question. But are you …

Pippa EdelenMay 21, 2019, 2:30 pmMay 20, 2019 0 1865
ON24 Empowers Marketers with a 360-degree View of Customer Engagement
Marketing Clouds

ON24 Empowers Marketers with a 360-degree View of Customer Engagement

With 53% of marketers reporting that it’s extremely important to have access to engagement insights from webinars, there’s never been …

PRNewswireMay 20, 2019, 5:55 pmMay 20, 2019 3 972
Invoca Named a Hot Vendor in Conversational Intelligence by Aragon Research
AI/ML

Invoca Named a Hot Vendor in Conversational Intelligence by Aragon Research

Invoca, an AI-powered call tracking and analytics company, has been named a “Hot Vendor in Conversational Intelligence for 2019” by …

PRNewswireMay 16, 2019, 6:19 pmMay 16, 2019 0 569
The Three Promises Every Marketer Must Make
Guest Authors

The Three Promises Every Marketer Must Make

We’re moving into a golden era for marketing. Post-GDPR, organizations have finally shifted away from the use of third-party data …

Sean BradyMay 16, 2019, 4:30 pmMay 9, 2019 2 987
Ebiquity Plc Selects Evergage as Strategic Customer Data Platform and 1-to-1 Personalization Partner
Customer Data Platforms

Ebiquity Plc Selects Evergage as Strategic Customer Data Platform and 1-to-1 Personalization Partner

Ebiquity’s Consulting Services and Evergage’s Technology Drive Better Customer Experiences and Engagement Across Channels and Improve Paid Media Targeting for …

PRNewswireMay 16, 2019, 3:22 pmMay 16, 2019 0 694
BlueVenn and London Research Release Customer Data Platform Maturity Model
Analytics, Customer Data Platforms

BlueVenn and London Research Release Customer Data Platform Maturity Model

Survey of Large Organizations Shows CDP Uptake Now Exceeds 50% More than half of large organizations are now using a …

PRNewswireMay 14, 2019, 7:13 pmMay 14, 2019 0 741
Luokung Technology Corp. Announces to Acquire Artificial Intelligence Company
AI/ML, Mobile Marketing

Luokung Technology Corp. Announces to Acquire Artificial Intelligence Company

Luokung Technology Corp. (LKCO) (“Luokung” or the “Company”), a leading global spatial-temporal big-data technology company and a leading interactive location-based services company in …

PRNewswireMay 14, 2019, 2:55 pmMay 14, 2019 0 1367
Everything You Want to Know About Microsoft Advertising
B2B Commerce, Staff Writers

Everything You Want to Know About Microsoft Advertising

Few days back, Bing Ads was officially rebranded as Microsoft Advertising. This rebranding marks a new evolution in the advertising …
Sudipto GhoshMay 8, 2019, 5:30 pmMay 8, 2019 3 3333
Engagio Delivers the Demand Unit Waterfall
Account Based Marketing

Engagio Delivers the Demand Unit Waterfall

B2B Marketers Can Now Identify, Track and Measure Demand Units Throughout Custom Buying Journeys to Maximize Revenue Missed by Traditional …

PRNewswireMay 7, 2019, 7:54 pmMay 7, 2019 0 643
Introducing Pardot Business Units: Powering Personalized Enterprise B2B Marketing at Scale
B2B Data, Staff Writers

Introducing Pardot Business Units: Powering Personalized Enterprise B2B Marketing at Scale

Today at Sirius Decisions Summit, Salesforce announced Pardot Business Units to segment audiences at a finer level and boost B2B …

Sudipto GhoshMay 6, 2019, 9:30 pmMay 6, 2019 2 2162
Utilizing Marketing Data to Create Emotional Customer Loyalty
Guest Authors

Utilizing Marketing Data to Create Emotional Customer Loyalty

Throughout the buying process, each interaction a customer makes with a brand results in multiple data points. Email clicks are …

Keith LifschinMay 6, 2019, 7:19 pmMay 6, 2019 1 2458
TechBytes with Roland Gossage, CEO, GroupBy
Tech Bytes

TechBytes with Roland Gossage, CEO, GroupBy

Tell us about your role and the team/technology you handle at GroupBy. At GroupBy Inc., I work with a highly …
Sudipto GhoshMay 3, 2019, 6:43 pmMay 3, 2019 0 1436
Pegasystems Named a Visionary in Gartner's Magic Quadrant for Multichannel Marketing Hubs for Second Consecutive Year
Customer Experience Management

Pegasystems Named a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs for Second Consecutive Year

Pegasystems Inc. , the software company empowering customer engagement at the world’s leading enterprises, announced it has been named a …

PRNewswireMay 2, 2019, 8:36 pmMay 2, 2019 0 842
Interviews

MarTech Interview with Aimee Irwin, VP of Strategy, Experian

"While many marketers have first-party data, in order to get a complete view of the customer, third-party data is required …
Sudipto GhoshMay 2, 2019, 2:30 pmMay 23, 2019 2 2664
MarTech Interview with Steve Weiss, CEO, MuteSix
Interviews

MarTech Interview with Steve Weiss, CEO, MuteSix

mute "Facebook and Google are the only two dominant players when it comes to both driving discovery- and intent-driven marketing …
Sudipto GhoshApril 30, 2019, 2:30 pmApril 29, 2019 0 2608
Movable Ink Integrates with SmarterHQ to Enhance Real-time Email Personalization with Unified, Cross-Channel Customer Data
Analytics, Email Marketing

Movable Ink Integrates with SmarterHQ to Enhance Real-time Email Personalization with Unified, Cross-Channel Customer Data

Partnership Enables Digital Marketers to Create Personalized Visual Experiences Based on Cross-Channel Behavioral and Contextual Data Movable Ink, the visual …

PRNewswireApril 29, 2019, 7:06 pmApril 29, 2019 0 860
New Platform from Parabolt Helps Retailers Capture The "Magic Moment" of Sales
Customer Experience Management, Sales Enablement

New Platform from Parabolt Helps Retailers Capture The “Magic Moment” of Sales

Parabolt, gA’s digital innovation incubator, announces the launch of OCP (Omnichannel Customer Platform), a new cloud-computing platform that enables users …

PRNewswireApril 26, 2019, 6:19 pmApril 26, 2019 0 774

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MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Updates on modern marketing tech adoption, martech interviews, tech articles and events.

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