Comscore Vice Chairman, Bill Livek to Participate in Measurement Panel on FreeWheel Main Stage During Cannes Lions 66th International…

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that Comscore Vice Chairman, Bill Livek will participate on the "Making Measurement Meaningful" panel at the FreeWheel #NOWYOUCANNES experience during the Cannes Lions 66th International Festival of Creativity. The panel will take place on the FreeWheel Main Stage, located at Plage Goéland in Cannes, on June 19, 2019 at 10:10 a.m. Central European Summer Time. Marketing Technology News: AdQuick.com Releases Campaign…

The Sports Streaming Tipping Point: Four Lessons for Future Success

Live sport is a big business. Of all the industry innovations in recent years, OTT streaming has undoubtedly had the most significant impact on its status quo and put the greatest number of cats amongst the pigeons in terms of how much time and mind space (not to mention column inches) has been dedicated to addressing it. More consumers are now sports streaming than ever before. And with the rise of online-only providers like DAZN bringing new competition for existing market players, this has ushered in new expectations…

SpotX Appoints First Ever Chief Scientist and Opens 27th Office

Signaling Continued Growth, Spotx Hires Former Rakuten Marketing CTO to Lead New Salt Lake City Office SpotX, the leading global video advertising and monetization platform, announced the appointment of Dr. Neal Richter as its first Chief Scientist. Richter will head up SpotX's new Salt Lake City, Utah office which will serve as a hub for research and development teams. Reporting directly to J. Allen Dove, SpotX's Chief Technology Officer (CTO), Richter will invest in SpotX data science and machine learning efforts as…

Extreme Reach Launches AdBridge for Sellers, A New Ad Distribution Platform for Sell-Side Teams and Their Advertising Partners

Solution simplifies the complexity caused by today's fragmented viewership; taps into AI capabilities within VAST tags Extreme Reach (ER) announced the launch of AdBridge for Sellers, a solution built to address the challenges faced by programmers and ad operations teams in a content-everywhere world. The viewer expectation of finding content they love on a myriad of screens and platforms has added tremendous complexity to sell-side workflows as teams look to ensure that quality ads align with quality content…

Xandr Creates Community

Community is a Brand-Safe, Insight-Driven, Privacy-Protected, Video-Forward Marketplace for Advertisers, Publishers, and Consumers Xandr, AT&T’s advanced advertising and analytics company, has announced the formation of Community, a curated marketplace of publishers that enables advertisers to reach their audiences at scale in a brand-safe, privacy-protected, premium video environment. Community is built on Xandr’s powerful technology and consumer insights, enabling buyers and sellers to drive better business…

Roku Introduces New Analytics and Planning Tools for OTT Advertisers

ctivation Insights Helps Brands Better Understand Linear Viewing and OTT Spend Roku, Inc. announced Activation Insights, a powerful new tool to target audiences that have shifted to OTT. The capability combines a comprehensive review of a brand’s linear TV campaign performance, with an analysis of the potential OTT audience missed and the optimal budget spend on the Roku platform. “By adding the ability to tie advertising performance on linear with a specific audience that advertisers can gain on OTT, we are addressing a…

Viamedia Names Tom Walsh Chief Digital Officer

Will Lead Company's Digital Strategy and Digital Sales Outside of Company's TV Markets Viamedia, the leading cross-media local advertising company, announced they have promoted Tom Walsh to Chief Digital Officer. Reporting to the company's CEO, Mark Lieberman, he will be responsible for the company's overall digital strategy while leading a digital sales team that will reside outside of the company's traditional TV markets today. "Tom's strong commitment to Viamedia's continued growth coupled with his…

MarTech Interview with Steve Weiss, CEO, MuteSix

mute"Facebook and Google are the only two dominant players when it comes to both driving discovery- and intent-driven marketing campaigns — there isn’t a dominant player after them." Tell us about your role and journey into technology. How did you start at MuteSix? I was born and raised in New Jersey by a single mother who actually bought the first computer for my sister and me when I was 14. It was out of my sheer web addiction that I started tinkering around with programs such as Photoshop and Unix while building…

TechBytes with Sandro Catanzaro, Chief Innovation Officer, dataxu

Tell us about your role at dataxu and the team/technology you handle. I am Co-Founder of dataxu and also its Chief Innovation Officer. In this capacity, I oversee our TV and media business, on both the buy- and sell-side. My team is responsible for bringing our TV and media solutions to market, from pre-sale to customer integration and all the steps in between. dataxu is uniquely positioned to meet both advertiser and publisher needs around advanced TV, so it’s an exciting time to be leading charge in a very hot…

Beachfront Announces New Set-Top Box VOD Programmatic Advertising Capability For MVPDs

New Technology Delivers Modern-Day Demand Partners, and Creates New Programmatic Sales Channel for MVPDs’ VOD Inventory Beachfront announced its new MVPD-side technology stack to monetize set-top-box VOD inventory, becoming the de facto programmatic video advertising platform for multichannel video programming distributors (MVPDs). Beachfront streamlines VOD and OTT advertising, creating net new revenues for Publishers and MVPDs. Today’s news marks a renewed emphasis for Beachfront on TV advertising, plugging MVPDs into…

New Study Reveals Why In-House Programmatic Teams Struggle To Optimize Digital Media

 Survey by Advertising Perceptions and Origami Logic Shows Lack of Expertise, Resources & Timely Intelligence Delay Efforts to Effectively Optimize  A new study by Advertiser Perceptions and Origami Logic has found that the majority of advertisers report that the difficulty of measuring and optimizing cross-channel digital advertising campaigns presents a significant barrier to creating efficient media plans. The survey, which collected responses from 156 US-based advertising decision makers, also found that the…

Cloudflare Launches AMP Real URL to Give Publishers and Site Owners More Control Over Their Brands

Cloudflare, the leading Internet performance and security company, announced that it is launching AMP Real URL to give Accelerated Mobile Pages (AMP) publishers the ability to display content under their own unique domains, rather than AMP-generated domains. With AMP Real URL, Cloudflare customers using AMP can get all the performance benefits of AMP without sending visitors to a domain they do not control. The AMP Project, founded by Google, is an open-source initiative aimed at optimizing mobile content and making it…

How Microsoft Plans to Fight Carbon Emissions with an AI Tech-First Approach

Informed by New Research from PwC UK that Shows AI can Boost Global GDP by up to 4.4% and Reduce Emissions by 4% by 2030, Microsoft Commits to a Tech-First Approach to Drive Progress Across Operations, Products, Customers and Data Science Microsoft President Brad Smith shared the company's vision of a doubling down on sustainability. The new announcement includes a road map that will put sustainability at the core of every part of Microsoft's business and technology. The objective is to work for sustainable outcomes.…

Alteryx Expands APAC Presence to Amplify Analytics in Japan

Establishes Office in Tokyo, Invites Customers and Partners to Celebratory Launch Event Alteryx, Inc., revolutionizing business through data science and analytics, announced its new office opening in Tokyo. The new office will support the success of hundreds of current customers in the country, including Honda and Toyo Engineering, and growing demand for its end-to-end analytics and data science platform in the broader APAC market. This office opening is indicative of the company's 96 percent year-over-year (YoY) growth…

RollWorks Announces ABM App on Salesforce AppExchange, The World’s Leading Enterprise Apps Marketplace

RollWorks Customers Benefit from Enhanced ABM Targeting, Personalization, and Reporting RollWorks, a division of AdRoll Group, publicly announced the availability of the RollWorks ABM App on Salesforce AppExchange to allow marketers to easily connect and utilize their Salesforce data in their account-based marketing (ABM) campaigns. The integration allows the bi-directional flow of data from Salesforce to the RollWorks Account-Based Platform, ensuring that sales and marketing efforts are aligned. Built on the…

MarTech Interview with Justin Choi, President and CEO, Nativo

"As our industry has gotten more automated, we’ve actually seen creativity being sacrificed rather than enhanced — and that’s not the direction this should be going." Tell us about your role and journey into ad technology. I got one of the first Apple IIGS computers along with a modem when I was 11 years old. I haven't stopped tinkering since. In 1998, after graduating from California State Polytechnic University-Pomona, I co-founded Cie Digital Labs (CDL), a corporate innovation partner that creates enterprise apps and…

Hearst Television Taps FreeWheel to Help Bring Scalable, Premium Over-The-Top Video Solution to Advertisers

New Integration Allows Hearst to Maximize Premium Content Advantage Through FreeWheel Technology and Marketplace Partnership Hearst Television, a subsidiary of Hearst, and FreeWheel, A Comcast Company, announced that they have partnered to offer a scalable, premium over-the-top (OTT) video solution to advertisers. Hearst Anyscreen, Hearst Television’s OTT advertising product, will use FreeWheel’s Monetization and Revenue Management (MRM) platform to enhance and expand access to premium OTT video inventory. This will allow…

MarTech Interview with Tony Chen, CEO, Channel Factory

"There should also always be active ad fraud prevention in video that includes monitoring first-party creator data and channel traffic sources." Tell us about your role and journey into technology. How did you arrive at Channel Factory? In 2010, I was in the middle of completing my education at Rice University; double majoring in piano performance and economics. During that time, I launched Yellow Thunder Media, an agency specializing in viral Content Marketing that worked with most of the major movie studios. A year…

Marketing Mix Modeling and Multi-Touch Attribution: Why a Multi-Model Approach is a Marketer’s Measurement Dream

Marketing departments are no longer measured by the leads they generate, but by providing proof of ROI for every campaign they run. This makes the need for accurate measurement increasingly important. Yet traditional marketing measurement approaches such as last touch are unreliable and imprecise, and often lead marketers to make the wrong decisions when it comes to budget allocation. There are, however, two distinctly different measurement methods that offer marketers advanced ways to identify the channels, campaigns,…

CNN Becomes First Partner to Offer Comscore Campaign Ratings to Advertisers

Following Beta Testing, the Brand Is Using the Advanced Video Advertising Solution to Improve Crossplatform Measurement Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that CNN is the first media brand to move beyond the Comscore Campaign Ratings (CCR) beta program, and will now add the cross-platform video advertising solution to its measurement capabilities available to marketers. In September of last year, Comscore launched the CCR beta program in partnership…