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HERE and Cerence Bring More Personalized, Contextualized In-Car Experiences to Drivers Worldwide

Amsterdam and Burlington, Mass. - Cerence Inc., the global industry leader in creating unique, moving experiences for the automotive world, and HERE Technologies, a global leader in mapping and location platform services, announced that they have teamed up to integrate HERE location intelligence with the Cerence Drive portfolio to bring advanced AI-powered mobility assistant offerings to the automotive industry. Marketing Technology News: Valassis Missing Child Program Gives Hope, Offers Connectivity Building on the…

TechBytes with Matt Furneaux, Director at GBG

"Data is not just a finite commodity. It’s an ever-expanding, scalable, multi-dimensional prism through which commercial situations can be understood, risks can be assessed and decisions made." Tell us about your role/team at GBG? At GBG, the global Identity Data Intelligence specialist, I am responsible for strategy and innovation for our location intelligence solution, Loqate. I have over 20 years of experience working in the location data space, particularly in the retail sector. In my role as a Director, I am…

Arrivalist Announces New Hires

Arrivalist, the leading location intelligence platform in the Travel industry, has expanded its Western US team, announcing two new senior level hires. Nevo Waintraub has been hired as Senior Director, Business Development and Brooke Burnham has been hired as Senior Account Director and. Burnham and Waintraub will be expanding Arrivalist’s position in the DMO and airport industries. The Arrivalist team continues to grow with two new recent additions Cree Lawson, Founder and CEO, said, “We’re excited to welcome Nevo and…

Aislelabs and Dallas Mavericks Premiere Use Case and Testimonial Video

Aislelabs Inc., the Toronto-based technology company and leading provider of enterprise-grade guest Wi-Fi, location analytics, and Wi-Fi marketing platforms, is pleased to announce a new video in partnership with NBA team Dallas Mavericks. Aislelabs product suites have been deployed at American Airlines Center, enabling the Dallas Mavericks to engage with and understand their fan base through demographic and location-based data. This new use case video shows the amazing power Aislelabs…

A Sensible Approach to MarTech Choices

You’ve probably read somewhere the tongue-in-cheek definition of insanity that states, “Insanity: doing the same thing over and over and expecting different results.” It may not be Merriam-Webster’s definition, but it’s essentially the reason that MarTech solutions exist: to provide marketers new ways to achieve results and set realistic expectations for growth. Under that basic assumption, one can argue that MarTech solutions deliver sanity to the Marketing function. However, the sheer volume of MarTech solutions…

HERE Technologies Appoints Fred Hessabi as Senior Vice President and General Manager for the EMEAR Region

HERE Technologies, a global leader in mapping and location services, announced the appointment of Fred Hessabi as Senior Vice President (SVP) and General Manager of Europe, the Middle East, Africa and Russia. Marketing Technology News: iQIYI Partners with MediaTek to Provide AV1-powered Ultra HD Streaming Experience in 5G Era In his role, Hessabi will be responsible for driving regional revenue growth and diversifying the HERE customer portfolio. With HERE Workspace and HERE Marketplace at the core of the company’s…

Esri Announces StoryMapper of the Year Contest Winners

Contestants Use Esri Technology to Tell Their Stories and Win Cash, Tech Donations Esri, the global leader in location intelligence, announced the winners of the 2019 ArcGIS StoryMapper of the Year Contest, in which contestants were invited to submit their best and most innovative story maps for a chance to win various prizes, including a cash donation for their chosen cause, school, or nonprofit organization. .@Esri announces winners for #StoryMapper of the Year Contest Guest judges for the 2019 contest included Alex…

Environics Analytics and Snowflake Empower Canadian Tourism Industry with Faster and Better Data-Driven Insights

VisitorView Helps Tourism Organizations Better Understand Visitors and Maximize Marketing Budget Efficiency Snowflake, the cloud data platform, announced Environics Analytics, one of North America’s leading marketing and analytical services companies, uses Snowflake to support faster processing of data that underpin many of its products, including the just-launched Canadian travel and tourism industry product, VisitorView. “Our goal with Environics Analytics, as with every Snowflake customer, was to break down the data…

TechBytes with Carol Hamilton, Regional Director EMEAA Compliance and Fraud Solution at GBG

Tell us about your role/team at GBG? I am responsible for the Fraud and Compliance business across EMEAA at GBG, the global Identity Data intelligence Specialist. I have an International team that provides expertise to our customers, helping solve their fraud and compliance challenges. The team also delivers our solutions to customers ensuring they drive value and support a smooth client journey. What is GBG? How is it different from other Identity Data Intelligence companies? GBG helps 19,000 organizations across the…

HERE, Bentley Systems and Geopath Team up for Greater ROI on Ooh and DOOH Campaigns

HERE Technologies, a global leader in mapping and location platform services, announced a partnership that will create deeper market insights for out-of-home (OOH) and digital out-of-home (DOOH) with Bentley Systems, a leading global provider of software and digital twin cloud services, and Geopath, a not-for-profit OOH audience location measurement company. The partnership will extend the impact and efficiency of OOH and DOOH campaigns across roadside digital media by providing brands, marketers and agencies with greater…

HERE Forms Strategic Partnership With Mitsubishi Corporation to Boost Asia Pacific Growth

HERE Technologies announced that it has entered into a strategic partnership with Mitsubishi Corporation (MC) of Japan. Through the partnership, HERE plans to play a role in various strategic initiatives in Japan and other markets in Asia Pacific. These include deploying HERE technology in several projects to address customer needs in transportation and logistics and other industries, such as (1) making truck logistics and last-mile delivery more efficient; (2) optimizing delivery routes and capacity management for middle…

Verizon and HERE Join Forces to Create Revolutionary Safety and Navigational Systems

Verizon’s 5G Ultra Wideband and low-latency Mobile Edge Compute (MEC) infrastructure, combined with HERE Technologies' highly precise mapping and advanced edge AI perception, are coming together to reimagine a future of enhanced road safety and precise localization for navigation. Today, HERE Technologies, and Verizon announced a partnership to explore cutting-edge applications of Verizon’s 5G Ultra Wideband network and multi-access edge compute (MEC) platform, 5G Edge, coupled with HERE location, data technology and…

PlaceIQ and FourthWall Media Partner to Connect TV Advertising with In-Store Visits

Two leading data innovators merge TV viewership and location intelligence to help marketers understand TV attribution and drive customer engagement FourthWall Media, a leader in television analytics, and PlaceIQ, the company building a new model of consumer behavior with aggregated location data, announced the launch of a unique partnership to help advertisers and brands see, measure, and improve the effectiveness of their TV advertising on in-store visitations. Powered by FourthWall's Reveal analytics platform, the…

Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare

Could you tell us what comes to mind when you look back at the decade, which technologies made the most profound impact on your work and career? For me, the biggest impact has been the proliferation and adoption of mobile phones. Back when I first started working in digital technology, the industry players always commented and even joked that this was going to be the “year of mobile,” but year after year that didn’t materialize. The tracking, targeting, and measurement was very fragmented, and no one really cracked what…

Syncsort Completes Acquisition of the Pitney Bowes Software and Data Business

Creates World-Class Data Management Software Company that Enables Enterprises Across All Major Industries to Maximize the Value of their Data Syncsort closed the acquisition of the Pitney Bowes software and data business, creating a powerhouse data management software company with more than 11,000 enterprise customers, $600 million in revenue and 2,000 employees worldwide. The new company brings an unmatched combination of scale, agility and breadth of portfolio to empower leading enterprises to gain a competitive…

Ping Identity Highlights the Addition of Board Members

Addition of Lisa Hook and Yancey Spruill Brings Decades of Public Company Executive Experience Ping Identity, a pioneer in Intelligent Identity solutions, highlights the appointments of Yancey Spruill and Lisa Hook to its board of directors prior to its recent initial public offering. “Their executive and board experience in both private and public sectors makes them valuable contributors to our growth and success.” Yancey Spruill is an experienced executive in the technology sector, and currently serves as the chief…

Salesforce Selects Esri as Key Geospatial Partner

The first sentence of the fifth paragraph should read: Salesforce Maps will be released at Dreamforce 2019 (instead of: Salesforce Maps will be released at Dreamforce 2019 and available for purchase in February). .@Esri selected by @Salesforce as key #geospatial provider #DF19 The corrected release reads: SALESFORCE SELECTS ESRI AS KEY GEOSPATIAL PARTNER Today at Dreamforce, Esri, the global leader in mapping and location intelligence, announced that Salesforce has selected Esri as the key geospatial partner for…

SiteZeus Names Jim Mizes, Retired Blaze Pizza CEO, to its Board of Directors

SiteZeus, the leading location intelligence software company, has named retired Blaze Pizza CEO and fast-casual visionary Jim Mizes to its Board of Directors. As a seasoned fast-casual restaurant leader, Mizes has successfully launched more than 1,000 new locations and spearheaded new innovative technology partnerships. His approach has enabled Blaze Pizza to quickly adapt to the ever-evolving needs of the customers, including but not limited to simplified online ordering and delivery services. "The addition of Jim…

Kochava and Cuebiq Partner to Measure the Impact of OOH Advertising in Driving App Downloads

For the first time, brands will have the ability to accurately attribute OOH campaigns to app downloads, similarly to mobile or desktop Today, brands can better understand the effectiveness of out-of-home (OOH) or digital out-of-home (DOOH) in driving app downloads than ever before. Kochava Inc., the industry leader providing real-time data solutions for mobile and connected devices, announced a partnership with leading consumer insights and measurement company, Cuebiq to combine Cuebiq's location intelligence with…

IRI and PlaceIQ Enter Next Phase of Alliance to Deliver Unparalleled Insight Into Consumer Path to Purchase

Solution Now Provides PlaceIQ’s Enhanced Location Intelligence into IRI’s Liquid Data Platform IRI, a global leader in innovative solutions and services for consumer, retail and media companies, and PlaceIQ, the company building a new model of consumer behavior with location data, announced the release of PlaceIQ’s anonymous foot traffic data within IRI’s unparalleled loyalty card and point-of-sale data assets. Integrating these two best-in-class data sets on the industry-leading IRI Liquid Data platform allows brands…