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Mojodomo Introduces the World’s First Zero-Waste, Performance-Based Solution to Loyalty Marketing

Backed by Citibank and Powered by Mastercard, Mojodomo is Transforming the Loyalty Industry by Merging Fintech and Martech Mojodomo, a Hong Kong-based start-up, announces the first zero-waste, performance-based solution to loyalty marketing. They've cracked the code to voucher waste and are leading the way to a new era of customer engagement. Backed by Citibank and powered by Mastercard, Mojodomo enables virtual card payments for instant B2B voucher settlement between marketers and merchants. Marketers are reaching…

BNI Global Acquires SCION Social to Enhance Global Marketing Initiatives

BNI (Business Network International) welcomed Scion Social (Scion) to the BNI family of companies on June 30, 2020. This acquisition represents a key step in BNI's global marketing strategy to impact more business owners around the world. With the addition of its first-ever chief marketing officer in 2019, the launch of a refreshed brand in May 2020, and the build-out of a multi-year marketing plan, BNI has set the bar high for itself and its marketing efforts in 2020 and beyond. Acquiring Scion is another important step…

Selligent Names Acceleration, ONE Marketing and Reply Winners of 2020 Partner Awards

2020 Selligent Partner Awards recognise digital marketing partnership excellence Selligent, the intelligent omnichannel marketing and experience cloud platform, announced Acceleration, ONE Marketing and Reply as the winners of the 2020 Selligent Partner Awards. The annual awards recognise Selligent global partners that have merged creativity with Selligent’s marketing technology to deliver some of the world’s most inspiring digital marketing campaigns. This year’s winners were particularly strong advocates of Selligent,…

Anzu Welcomes Avid Gamer, Senior Marketing Executive, and Social Media Influencer David Sable as a Strategic Advisor

Anzu.io, the world’s leading in-game advertising platform, is pleased to announce the addition of David Sable, senior WPP Advisor, as a strategic advisor. A die-hard gamer since the early days of PC games, Sable is a 40+ year advertising industry veteran who worked on the launch of Xbox and Xbox 1 among other things. In his previous role as Global CEO of Y&R, David helped to propel Y&R to a top-five global creative firm at Cannes. Marketing Technology News: Sage X3 V2020 R2 Released in India to Enable Indian…

SmartBug Media Adds Digital Marketing Agency Veteran Carey Isom to Its Board of Directors

Top-Rated Digital Marketing Agency Positioned for Next Stage of Evolution and Growth SmartBug Media leading Intelligent Inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations—announced it has added agency veteran Carey Isom to its Board of Directors. Isom will add another layer of strategic guidance to SmartBug's® leadership team as it advances through its next…

Farmmi Expands Use of Online and Cloud-based Sales & Marketing Platforms to Drive Growth

Farmmi, Inc., an agriculture products supplier in China, announced it has been expanding the use of online and cloud-based sales and marketing platforms to drive growth in sales of its Shiitake mushrooms, Mu Er mushrooms, other edible fungi and agricultural products. The Company has attended various online fairs and sales events, such as the Cloud Canton Fair (the Canton Fair held online), the Cloud Live Sales Event held by the Economic and Commercial Bureau of Liandu District, Liandu District Fusion Media Center, and Liandu…

Wave.video Presents a New Technology for Instant Video Content Updates

The new technology, based on the integration of advanced online editor and cloud-based video hosting service, allows making changes to the videos that have been already published on websites. In 2020 Wave.video makes a major pivot and turns from an online video editor into a comprehensive video marketing suite that includes instruments for video making, repurposing for multiple channels, video hosting, content management, online collaboration, and video analytics. The new technology makes Wave.video a unique solution…

New Services From SAS Help Brands Rapidly Adapt to Marketing Disruption

SAS Customer Intelligence 360 updates help brands respond to market changes with unprecedented customer intimacy, customized engagement and quantifiable impact Marketing leaders need help reacting nimbly to changing consumer behavior during the COVID-19 pandemic, and SAS is uniquely positioned to help, with the ability to transform data into practically applied decisions in minutes or seconds with AI and real-time decisions. To further help marketers as they reimagine customer experience (CX), SAS today announced the…

maaiiconnect: How to Transform Customer Experience With Technology

Happy customers drive sales. Recent research finds that customers are willing to pay more for a better customer experience (CX). As customers are no longer only comparing products and prices, CX is the key differentiator that businesses are competing on. But investing in the right software to improve CX isn't easy when people take into account customer interactions across various channels and touchpoints. 96% of people think businesses need to improve communication. Many brands are failing or falling behind due to poor touch…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Salespanel,  Adelphic, Bonzai, Digicel and Adverttu. Salespanel Launches Low-Cost B2B Facebook Advertising Software to Help Companies Engage  B2B marketing software Salespanel launches an advertising feature to help customers market to their business clients and properly engage them through the crisis, as people now spend more time on Facebook. Facebook advertising is usually more…

Aarki Selected as the Best AI Product in Marketing & Adtech

Aarki, a leading AI-enabled mobile marketing platform, is thrilled to announce that it was named winner in the category “Best AI Product in Marketing & Adtech” in the CogX 2020 awards, the world’s leading festival of AI and emerging technology. “It is exciting and rewarding for us to receive this accolade, our second AI award this year,” said Levon Budagyan, Aarki’s chief technology officer and co-founder. “This would not be possible without the continuous innovations from our proactive and strategic team. This award…

Commvault Enters Into A Strategic Agreement With Microsoft To Deliver SaaS And Cloud Technology

Commvault, a recognized global enterprise software leader in the management of data across cloud and on-premises environments, announced that it has entered into a multi-year agreement with Microsoft that tightly integrates go-to-market, engineering, and sales of Commvault’s Metallic Software-as-a-Service (SaaS) data protection portfolio with Microsoft Azure – delivering ultimate scale and trusted security with simple SaaS management. Commvault and Microsoft are bringing together two technologies – Azure and Metallic SaaS…

ZoomInfo Recognized by TrustRadius with 2020 Top Rated Award in Marketing Intelligence Software

Marks The Platform’s Second TrustRadius Top Rated Award of 2020 ZoomInfo, a global leader in go-to-market intelligence solutions, announced that it has been recognized by TrustRadius with the 2020 Top Rated Award for Marketing Intelligence Software. With nearly 600 verified ratings and reviews and a trScore of 8.3 out of 10, ZoomInfo earned its second Top Rated Award of the year, having previously won in the Sales Intelligence Software category in March. Marketing Technology News: Signavio Selects Conga to Optimise the…

Trelleborg’s Richard Hepworth, Client of Stein IAS, Wins Ana Business Marketing Corporate Marketer of the Year Award

Stein IAS client and B2B leader, Richard Hepworth, President of Trelleborg’s marine & infrastructure operation, has taken home the accolade for Corporate Marketer of the Year at the internationally-renowned ANA Business Marketing B2 Awards. The company supplies the world’s ports and civil infrastructure with highly engineered polymer solutions. Tom Stein, chairman and chief client officer at Stein IAS, said: “Over the last 10 years, Richard Hepworth has transformed Trelleborg marine and infrastructure’s marketing…

Heap Names Lynn Girotto As Chief Marketing Officer

Heap Inc., the worldwide leader in product analytics and digital insights, is proud to welcome Lynn Girotto as the company's first Chief Marketing Officer (CMO). With over 20 years of senior-level experience leading global marketing teams at Tableau, Starbucks, and Microsoft, Girotto will be responsible for growing brand awareness, scaling Heap's marketing function, and leveraging a data-driven approach as Heap brings digital insights to companies across the globe. Girotto gained a deep understanding of the analytics…

Influencer Marketing Platform, Tribe Dynamics, Launches TikTok Tracking Software

It only takes seconds to understand how addicting Tiktok’s endless, hyper-personalized feed of short-form video content is. To ensure brands have the tools necessary to plan, execute, and measure influencer marketing programs across all social channels, Tribe Dynamics has launched in-app TikTok tracking features. With a growing user base of 560 million monthly global users, 43% of whom are not active on Instagram, TikTok presents a major brand awareness and influencer marketing opportunity. Customers will now be able to …

Infutor Introduces CRM FreshLink to Resolve Inaccurate First Party Data and Maximize Marketing ROI

Consumer Identity Expert’s New Data as a Service Offering Helps Wine and Spirits Company Solve CRM Data Decay, Increase Customer Contactability To help marketers maximize the value of their first party data, consumer identity management expert Infutor today introduced CRM FreshLink, a data as a service offering to help marketers maintain, correct, enhance, and link their first-party CRM data. “Data quality is paramount to driving successful omnichannel marketing campaigns and customer loyalty programs. With millions of…

iClick Interactive Wins Big Data Award at Singapore Business Review Technology Excellence Awards 2020

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, today announced that it has been named winner of the Big Data Award in the advertising category at Singapore Business Review's ("SBR") second Technology Excellence Awards 2020. Technology Excellence Awards, held annually by SBR, a leading business magazine serving Singapore's dynamic business community, recognizes outstanding companies worldwide which have made exceptional contributions in pursuit of…

Realtor.com Appoints Mickey Neuberger as Chief Marketing Officer

Realtor.com announced it has named Mickey Neuberger as its chief marketing officer. In his role, Mickey will drive realtor.com 's marketing strategy in its mission to make buying, selling and living in homes easier and more rewarding for everyone and report to CEO David Doctorow. Mickey brings 25 years of experience to realtor.com®, having held various senior marketing and product leadership roles at organizations such as 24 Hour Fitness, Loyalty Lab, Travelocity, and most recently eBay, as Vice President Global…