Valassis Research Identifies Factors That Influence Consumer Shopping

Brands Need to Pivot Based on What Consumers Shop For; Insights Drive Purchase Intent Valassis, the leader in marketing technology and consumer engagement, shared additional insights from “The Future of How People Shop” research, delving into how consumer shopping behavior varies across categories. Based on responses from 1,000 U.S. consumers and conversations with industry leaders, the Valassis survey – conducted in partnership with Kantar – uncovers shopping behaviors, the triggers that influence consumers and the…

Growing Businesses Turn to DIY Video Content to Scale Faster and Optimize Revenue Growth

Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth Growing businesses continue to look for new ways to stand out from larger competitors and efficiently scale their revenue in a digital-first world. Recent innovations in the tools available to create, host, and share custom videos quickly and easily have revolutionized the content format for brands. Many businesses are now turning to on-demand and one-to-one…

Amazon Generates Highest Return on Media Spend for Majority of Brands Selling on the Platform, Feedvisor Study Finds

Nearly Half of Brands Advertising on Amazon See at Least a 7x Return on Spend Feedvisor, the AI-powered optimization and intelligence platform for brands and large sellers on Amazon, unveiled its 2020 analysis on the dynamic relationships between brands and Amazon. The report, Brands and Amazon in the Age of E-Commerce, examines the goals, sentiments, and strategies of over 1,000 U.S. retail brand leaders, and outlines how they navigate and position themselves in an Amazon-led e-commerce landscape. The study found…

Friendable’s New Dating App Poised to Capture its Share of $2.2 Billion Spent on Dating Apps Last Year Alone

Friendable, Inc. is pleased to provide additional insight into an ever expanding, online and mobile dating marketplace. As the Company’s app nears release, these latest statistics identify Friendable’s opportunity to capture its share of the market. According to the article and data culled from App Annie's “State of Mobile” Report, which came out earlier in the year and cited money spent was double what was spent two years ago. It also drills into what exactly these consumers are spending their money on, with many apps…

Folloze Continues Strong Momentum as Customer Journey Personalization Becomes a Top Priority for B2B Companies

Personalized Marketing Leader Celebrates Record Revenues, New Flagship Customers, and Bolstered Executive Team Folloze announced the achievement of several key milestones in 2019 and the hiring of new vice presidents for marketing, and alliances and business development. Folloze closed 2019 with strong product performance and record revenue growth. The company doubled booking revenue, driven by strong customer adoption of its personalized marketing platform, which has been widely adopted by top Fortune 500 customers…

RingLead Launches New DataExchange — A Faster and Smarter Way to Tap into the Power of the World’s Leading Data Providers

Now with personalized experiences, navigation, and recommendations, as well as embedded RingLead University learning, the DataExchange makes it easier than ever for customers to discover the right data providers for their business. Nearly 90 percent of RingLead customers are using data providers from the DataExchange, with more than 1 billion contact and account records enriched and processed through RingLead’s platform to date RingLead, the leading provider of data management solutions for CRMs and MAPs, announced The…

MarTech Interview with Richard Jones, CMO, Cheetah Digital

"Customers don’t want brands snooping on them and inferring what they like. Brands must adapt to a new, non-invasive way of reaching consumers." Journey into Tech  Hi Richard, tell us about your role and journey into technology. What inspired you to take up the role at Cheetah Digital? Before Cheetah Digital, I started my career in Sales. Over time, success in Sales led me to other avenues of business including Marketing and Strategy. Learning from these experiences gave me the background and knowledge I needed to…

Aki Technologies Launches New Division to Focus on CPG

Moment Marketing Leader Hires Eyeview's Risa Crandall to Lead Company’s First CPG-Focused Team Consumer Packaged Goods marketers have a powerful new advantage in moment marketing now that Aki Technologies, the company that helps brands personalize advertising through the power of mobile moments, has launched its first team dedicated solely to CPG. Risa Crandall, former VP of Sales at Eyeview, will lead Aki’s newly-formed Consumer Packaged Goods division as its VP of Strategy and Sales. She will grow the new team,…

PROS Named to Constellation ShortList for Price Optimization

Offerings for Digital Leaders Reinventing Operations and Transforming Business Models PROS, a provider of AI-powered solutions that optimize selling in the digital economy, announced it was named to the Constellation ShortList for Price Optimization in Q1 2020. The technology vendors and service providers included in this program deliver critical transformation initiative requirements for early adopter and fast follower organizations. Leveraging artificial intelligence and high-performance calculation power, the PROS…

InsightSquared Integrates With LinkedIn Sales Solutions to Provide Deep Visibility Into Sales Navigator Analytics

Out-Of-The-Box Insights Help Sales Organizations Analyze Linkedin Sales Navigator Impact on Sales Execution InsightSquared, the leading provider of revenue intelligence solutions, announced integration with the LinkedIn Sales Navigator Application Platform to bring LinkedIn Sales Navigator usage data into InsightSquared's revenue intelligence software. Joint customers can now leverage InsightSquared to get deep visibility into how their reps are using LinkedIn Sales Navigator and identify additional opportunities to…

Databook Secures $5 Million Seed Funding from Threshold Ventures

"Moneyball for Sales" AI-driven Platform Combines Intent Data and Real-time Insights to Drastically Boost Enterprise Sales Performance Databook, the AI-powered, enterprise customer intelligence platform, announced the company has secured a $5 million seed round led by Threshold Ventures. Josh Stein, Managing Partner at Threshold, will join Databook's Board. The funding will be used to scale Databook's product and go-to-market teams to tackle the customer intelligence market, projected by MarketWatch at $5 billion by 2022.…

Druva Expands Presence in DACH Region

Extended Channel Program and New Regional Leadership to Support Growing Demand in European Market Druva, Inc., the leader in Cloud Data Protection and Management, announced it is answering the demand for an expanded presence in the DACH region, with the introduction of an extended channel program and new regional leader, Bernd Wachtler. “In today’s business world of exponential data growth and privacy regulations, like GDPR, robust data protection has become one of the most pressing concerns of every business in…

Aviso Names Former Top Salesforce Einstein Researcher As Chief Data Scientist

Company Also Taps Industry Veteran as Chief Customer Officer Aviso, the pioneer in AI-powered sales guidance and forecasting, announced the appointment of veteran artificial intelligence and machine learning researcher Joy Mustafi as Chief Scientist. The former Principal Researcher for Salesforce's Einstein platform will leverage his decades of experience to help Aviso customers accelerate deal-closing and expand revenue opportunities. Ranked as one of India's 10 top data scientists by Analytics India Magazine, Mustafi…

For Political Advertising, the Medium Is the Message

The tech industry caught fire following the announcement by Twitter CEO Jack Dorsey that the social platform was banning all political ads, thereby upping the pressure on Google and Facebook to present its solution for curbing fraudulent and potentially harmful messaging within political advertising. Google responded by limiting the precision of targeted political messages; Facebook is said to be weighing similar moves. The buzz around this unusual move—one in which a major ad platform seemed to put the public’s…

Accenture Technology Vision 2020: From Tech-Clash to Trust, the Focus Must Be on People

To compete and succeed in a world where digital is everywhere, companies need a new focus on balancing “value” with “values,” aligning their drive to create business value with their customers’ and employees’ values and expectations, according to Accenture Technology Vision 2020. The 20th edition of Accenture’s annual report predicts the key technology trends that will redefine businesses over the next three years. According to the 2020 report, “We, The Post-Digital People: Can your enterprise survive the ‘tech-clash?,”…

Braze Co-Founder & CEO, Bill Magnuson joins Rokt Board of Directors

Magnuson brings deep technical experience to the rapidly growing e-commerce business Rokt, the global leader in e-commerce marketing technology, announced that Bill Magnuson, Founder, CEO and former CTO of Braze has joined the Board of Directors. Magnuson brings deep technical experience to the rapidly growing e-commerce business, joining recently appointed Steve Krenzer (from Groupon), along with Bruce Buchanan (CEO and Chairperson), Tom Cowan (from TDM Growth Partners), John Ho (from Janchor Partners), Tushar Roy (from…

Referral Marketing Platform Talkable Reports on eCommerce Trends of 2020

Talkable defines personalization and privacy as primary trends that influence the current situation on the US eCommerce market Talkable, the leading referral program provider powering over 250 brands, has released a report on the top eCommerce trends of 2020. The trends focus heavily on personalization and privacy, as well as the shift from traditional ad platforms to more interactive and personalized formats. The list includes the most prevalent ideas defined by leading industry marketers, analytics, and demonstrated by…

Aragon Research Names Seismic a “Leader” in the Globe for Sales Enablement Platforms for Fourth Consecutive Year

Evaluation Based on Completeness of Strategy and Performance Seismic, the market leader for sales and marketing enablement platforms, announced Aragon Research, Inc. has named Seismic a "Leader" in the Globe for Sales Enablement Platforms, 2020. This is the fourth consecutive year Seismic has been named a "Leader." The report notes Seismic's strengths in content management, discoverability, analytics, and automation, along with the company's customer success initiatives and current installed base. The Globe for Sales…

Televerde Appoints Amy Fliegelman Olli to Its Board of Directors

Legal and Enterprise Technology Executive With Strong Corporate Social Responsibility Expertise Will Help Guide Strategic Growth and Mission to Transform Lives Televerde, the first and only fully integrated sales and marketing technology organization with a proven execution model for generating demand and accelerating sales, announced the appointment of Amy Fliegelman Olli, senior vice president and general counsel of VMWare, to its board of directors, effective immediately. The appointment of Olli brings Televerde’s…

Rio SEO Announces New “Suggestion Engine” Feature to Its Enterprise Local Marketing Platform

Rio SEO enhances its existing local marketing platform by adding a layer of corporate oversight and governance to its Local Manager solution, enabling global brands to maintain accurate information across all locations Rio SEO, the leading local marketing platform provider for enterprise brands, agencies and retailers, has announced a new Suggestion Engine feature to its Local Manager solution. Built for local governance, Rio SEO’s Suggestion Engine enables both on-the-ground marketers as well as corporate leadership to…