Equifax Outlook: Trends to Watch in Data-Driven Marketing

Provides 2019 Outlook for Data-Marketers Following AdExchanger's Industry Preview Event Equifax Data-driven Marketing (DDM), the marketing data, analytics and technology solutions capability of Equifax Inc.,released its initial list of "Trends to Watch in Data-driven Marketing" for 2019. Equifax DDM General Manager Mykolas Rambus provided the outlook coming out of AdExchanger's Industry Preview event in New York City to help business leaders shape their marketing approach and investment decisions. The Equifax DDM …

Movable Ink Partners with CrowdTwist to Bring Real-Time Loyalty Data and Visualizations to Email

New Integration Enables Marketers to Use Real-Time Loyalty Data in Email Campaigns to Create Personalized Visual Experiences at the Moment of Open Movable Ink, the visual experience platform provider for digital marketing leaders, announced a partnership with CrowdTwist, a leader in omnichannel loyalty and engagement solutions, to help brands elevate their loyalty programs with engaging and on-brand email campaigns featuring personalized, data-based visuals that are dynamically created at the moment of open. By integrating…

Knotch Raises $20 Million in Series B Funding to Power Continued Innovation and International Expansion

New Investment Round, Led by NEA, Brings Knotch's Total Funding to $34 Million Knotch, the independent digital content intelligence platform, announced that it has raised $20 million in additional funding. The Series B round was led by global venture capital firm New Enterprise Associates (NEA), with participation from previous investors, including relevant high-net worth entrepreneurs in the media and technology spaces. This round of financing will further accelerate Knotch's product offering and robust customer support,…

The Future of Customer Experience, and What 2019 Has in Store

Predictions, by nature, are fickle. You’re expected to be right and if you’re wrong, people will never let you forget it. Fortunately, making predictions in the customer experience space is a bit easier because there is less variance involved.  Reading the tea leaves based on our work with some of the world’s leading and most innovative marketers, brands will increasingly strive to create more and better personalized experiences. The wave of hyper-personalization is still cresting, and predicting its breadth and depth is…

Interview with Kristina Yarrington, VP of Marketing, Adswerve

"Every action you take, every application you use, every decision you make, should be based on insights garnered from trustworthy data." Tell us about your role at AdSwerve and your journey into technology. I joined AdSwerve as the VP of Marketing in September. My vision is to build the brand awareness and recognition that AdSwerve truly deserves. AdSwerve is such an exciting, fast-growing company with a great reputation among both its customers and Google. But since it's never had a marketing department, it hasn't had…

What Will Drive the AdTech Conversation in 2019?

Goodbye Multichannel, Hello Omnichannel How can you up your customer engagement game in the new year? Make 2019 the year you focus on omnichannel. Unlike message-based multichannel campaigns, true omnichannel campaigns are customer-centric. Instead of repeating the same message in every marketing channel, tell a multi-faceted story — one that unfolds as customers continue on their journey with your brand at different touchpoints and different stages of discovery. It’s more personal and relevant and will deepen the…

Interview with James Norwood, EVP Strategy, Chief of Staff, Episerver

"AI is an important component of any modern CMS as it offers the opportunity to enhance the customer journey with better targeting and more efficient use of customer data." Tell us about your role at Episerver. As EVP Strategy and Corporate Development and Chief of Staff at Episerver — recently bumped up from CMO to help align the business around the CEO and Board’s strategic agenda — I’m focused principally on product and pipeline and ensuring we’re delivering against both across the organization. With 30 years’…

CDO’s 5 Must-Have Features in a Headless CMS

When you’re in charge of the transformational role of marketing technology in an enterprise, as Chief Digital Officers (CDOs) are, any new solution needs to be flexible. For this reason, the API-first structure of headless CMS often makes it onto the CDO’s shortlist. The three main priorities of a CDO, according to survey data, are: Unifying the digital agenda Handling legacy IT systems Bridging the talent gap While a CMS is only part of the puzzle, it is one that sits in the intersection of all three…

Prediction Series 2019: Interview with Floriana Nicastro, Director, Mobile Product Strategy, MediaMath

Tell us about your role and how you got here. What inspired you to be part of the programmatic industry? I started in a mobile ad network to drive their first programmatic offering. I was fascinated by the technological exploits around data and measurement, and the early promise of reaching the right audience, at the right time, in the right place. I quickly moved to MediaMath — already pioneering the way — and I have never left! As the mobile channel lead for MediaMath, I’m working with both our product and sales teams…

OUTFRONT Media Dominates Transit Advertising As Brands Flock To Transit Audiences

Brands Ranging from Olay to Amazon and Glossier Find Success in Transit Audiences OUTFRONT Media Inc. connects brands and consumers in a majority of the top 10 transit systems in the US by population. Having won or extended major transit advertising contracts in New York, Los Angeles and San Francisco in the past year, OUTFRONT has added to our existing agreements in Washington D.C., Boston, Atlanta and Miami among others. With an expansive footprint that comprises more than 70 metros across America, OUTFRONT provides…

Four Best Practices for Maximizing Marketing Effectiveness

Today’s marketing technology landscape has created a number of obstacles that marketers must overcome in order to effectively reach, engage, and convert new and existing customers. Thanks to the proliferation of channels and devices, marketers must constantly develop and coordinate experiences that consumers find meaningful and trustworthy. In fact, 43 percent of marketers say understanding more about their customers and prospects is one of their most important objectives. As consumer expectations and demands continue to…

Prediction Series 2019: Interview with Kerry Bianchi, President and CEO, Visto

How can businesses up their customer engagement game in 2019? Make 2019 the year you focus on omnichannel. Unlike message-based multichannel campaigns, true omnichannel campaigns are customer-centric. Instead of repeating the same message in every marketing channel, tell a multi-faceted story — one that unfolds as customers continue on their journey with your brand at different touchpoints and different stages of discovery. It’s more personal and relevant and will deepen the relationship in the end. What were the AdTech…

How to Tell When Buyers Are Buying: 3 Ways to Decipher Intent

Purchase intent is a hot topic in B2B marketing. So naturally, everyone’s got something to say about it. The trouble is, it’s now at risk of becoming ‘just another buzzword’, when it has a lot to offer B2B brands that want to keep ahead in the digital age. So, let’s cut through the hype. What is intent data, and how can it be harnessed by marketers? Strike While the Iron’s Hotma In a B2B context, intent data spotlights solutions or services an organization is likely to purchase in the near future. When a business is…

Prediction Series 2019: Interview with Mike Austin, CEO and Co-Founder, Fresh Relevance

What opportunities and challenges did you and/or Fresh Relevance identify at the start of the 2018 and have things worked as planned? We are all social creatures and tend to base our actions on the behavior of others when faced with an overwhelming range of options. However, tactics that have received a lot of media attention recently, such as Influencer Marketing, aren’t necessarily the most effective or scalable ones. Therefore, many retailers are still unsure how to leverage the power of social in their marketing to…

Research Now SSI Partners with RealityMine; Introduces SamplePlus Meter

Powerful Solution Combines First-Party Data with Unique Technology, Search and Web and App Usage Data Research Now SSI, a global leader in first-party data and data services, announces SamplePlus Meter solution. Through a partnership with RealityMine, SamplePlus Meter combines observed data from online web, app, and search behavior with Research Now SSI's panel data and integrated third-party datasets, as well as its deep library of profile attributes. Bringing together information about actual digital interactions with…

5 Crucial Factors for Real Marketing Automation Success

It’s touted all over the internet: Businesses using Marketing Automation software are seeing better success with lead generation. According to a study by VB Insights, four in five users increased their leads by using Marketing Automation software and almost as many (77%) saw an increase in conversions. The problem is, these types of statistics position the tool as the hero. Adopting Marketing Automation software will naturally save time and generate a better return on investment, it seems. Of course, that’s not entirely…

In the Era of the Digital Customer Journey, Consistency is Key

The birth of online shopping occurred in 1994 when one customer made history by purchasing a CD via the Internet. Just one year later, Amazon debuted. Today, as online shopping’s popularity grows, so do the ways in which consumers communicate with companies. As a result, digital channels have become a natural part of the customer journey. In fact, digital channel interactions are expected to overtake voice interactions for the first time this year. Between web, email, chat and social media, the customer journey is much more…

89 Degrees Survey Report: Consumer Perceptions of the Digital Experience

Offers Detailed Look at Digital Marketing Behavior and Opportunities in the US and Canada Marketing service provider 89 Degrees announces the results of its survey report, Consumer Perceptions of the Digital Experience, examining how US and Canadian marketers can better anticipate and respond to consumers’ digital marketing practices and preferences. Check out Consumer Perceptions of the Digital Experience report, showing how US, Canadian marketers can improve digital engagement. The proprietary study, conducted…

Interview with Peter Isaacson, CMO, Demandbase

"Marketing leaders don’t need to deeply understand AI in order to leverage it any more than they need to understand Java and Python in order to take advantage of coding."Tell us about your role and journey into Account-Based Marketing? What made you join Demandbase? I’ve been doing Account-Based Marketing (ABM) in some form for the last 20 years. When I was head of Worldwide Field Marketing at Adobe years ago we did a form of ABM and called it Targeted Account Marketing to correspond to the sales process of Targeted…

Navigating Fragmentation: The Steps CMOs Are Taking to Drive Success

The landscape in which CMOs operate today differs significantly from 10 or even five years ago. Marketing leaders now face a fragmented marketplace, a growing number of channels, and empowered consumers who expect seamless, relevant experiences across every touchpoint. The digital age has ushered in a new era of accountability, forcing CMOs to prove the value of their team and their contributions to the business. The demand for increased accountability has raised the need for effective marketing performance measurement to…