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MindTickle Announces AI-enhancements to Virtual Role Play for Remote Skills Development

Sales enablement and readiness including new Model Pitch provides self-guided practice to develop the skills of remote customer-facing representatives MindTickle, the leader in Sales Readiness technology, announced new AI-enhancements to their Missions virtual role-play to help customer-facing reps develop and practice effective hard and soft skills necessary to be effective no matter where they are. Today's environment requires customer-facing employees to be ready to deliver the right message consistently across online…

VAB‘s Analysis of 100 Years of Economic Data Reveals Effect of Advertising Investment During Health Crises and Recessions

VAB’s Keep Calm and Advertise On: How to Successfully Navigate Your Brand Through An Economic Downturn, is a new, comprehensive analysis of data spanning the 1920s through present day, identifying the correlation between advertising investment and business outcomes during periods of economic upheaval due to global health crises and recession. The investigative study summarizes nearly a century of data from sources including the International Monetary Fund, academic marketing scholars, Fortune 100 companies and financial…

Steven Ridzyowski, Founder of Ecommerce Marketing Agency Is Reporting Online Shopping Trends

Even though the media buying space is peaking despite the pandemic, many industries are left behind. Steven Ridzyowski, Founder of Ecommerce Marketing Agency, shares a few key strategy points to deploy to remain relevant during an economic downturn Steven Ridzyowski, Founder of Ecommerce Marketing Agency (EMA), is reporting that from a media perspective, present-day numbers commensurate to that of Q4 at the peak of the holiday season when shopping is at its highest. Ridzyowski is attributing this shopping frenzy to the…

Banca Transilvania Chooses Vonage to Power its Digital Transformation

Vonage, a global business cloud communications leader, announced today that Banca Transilvania has chosen Vonage to power its digital transformation of traditional banking. The first bank in Romania is leveraging the Vonage API Platform to offer customers an AI-powered virtual assistant through WhatsApp using the Vonage Messages API. Vonage offers communications APIs - including messaging, voice and video communication solutions - that enable agile enterprises to enhance their customer experience and realise new business…

Eastside Distilling Promotes Joseph Giansante to Chief Marketing Officer

Eastside Distilling, Inc. announced the promotion of Joseph Giansante as the Company’s new Chief Marketing Officer. Giansante initially joined Eastside Distilling as part of the acquisition of the Azuñia Tequila brand from Intersect Beverage, where he was the CEO and oversaw all aspects of the operation of Azuñia Tequila. Under his leadership and in collaboration with owners Pat and Stephanie Kilkenny, at Intersect, Mr. Giansante re-invented the company management structure, sales and marketing approach, and brand…

PMC Hires First-Ever Chief Advertising and Partnerships Officer

Penske Media Corporation (PMC) today announced the appointment of Mark Howard to Chief Advertising and Partnerships Officer. In this newly created role, Howard will oversee PMC's corporate sales programs and revenue operations along with programmatic and indirect sales efforts across PMC's portfolio of award-wining brands, including Rolling Stone, Variety, Robb Report, SHE Media, Deadline, ARTnews and WWD. He will be based in PMC's LA office. "Mark possesses an impressive breadth of revenue, marketing, and business…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Microsoft (Intelligent Assistants), HubSpot (CRM), NovelVox (Customer Experience), Lucidworks (Chatbots), and LinkedIn (Video). Microsoft Family Safety App Rolls out iOS and Android Preview Versions Technology is making life easy for everyone, as social distancing monitoring norms tighten for good. From various apps to track mobility to linking your mobile banking apps for essential…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Monetate (Mobile), DirectMail.io (Email Marketing), Conversica (Virtual Assistants), BetterCloud (identity management), Talkdesk (customer experience). Monetate Releases React Mobile SDK for Faster, Easier Personalization Monetate, a Kibo company and leader in omnichannel personalization, announced it has released a new Software Development Kit (SDK) for the React Mobile JavaScript…

Conversica Announces a Strategic European Reseller Partnership with LeadFabric

The Partnership Ignites Enterprises in EMEA to Embrace a New Normal by Augmenting Their Workforce with Intelligent Virtual Assistants Conversica, Inc., the leader in Intelligent Virtual Assistants (IVA) helping organizations attract, acquire and grow customers at scale, announced today it has signed a strategic European reseller partnership with Brussels-based LeadFabric. A pioneer in the MarTech field, LeadFabric will enable enterprise-level European organizations across manufacturing, finance and technology to embrace a…

COVID-19 Increasing Consumers’ Focus on “Ethical Consumption”, Accenture Survey Finds

COVID-19 Pandemic Accelerating Digital Adoption and Likely to Cause Long-Term Changes in Consumer Behaviors The COVID-19 pandemic is likely to alter consumer behaviors permanently and cause lasting structural changes to the consumer goods and retail industries, according to findings of an Accenture survey of more than 3,000 consumers in 15 countries across five continents. The survey, which was conducted between April 2 and April 6, after many countries had implemented stay-at-home orders, found that consumers have…

Hold Onto Your Hats, Things Are About to Get a Lot Weirder

You know how whenever kids hang out they eventually wind up sitting in silence, texting each other (and friends who aren't physically there)? Well, hold onto your hats. It's going to get weirder. I contend that digital telepathy is an inevitability in our lifetimes. That's right, I said it. In fact, I'll wager that within two decades, we will be regularly communicating back and forth, via thought, in any language, with anyone in the world. It might seem a bold statement, but I further assert that at some point (and…

Vonage Accelerates Launch of AI Virtual Assistant for Contact Centres to Help Businesses Operate Effectively During Global Health Crisis

Vonage, a global business cloud communications leader, announced the launch of its Contact Center AI Virtual Assistant to help organisations respond to peaks in call volumes as the COVID-19 health crisis continues. Seamlessly integrated with Vonage Contact Center, Vonage’s AI Virtual Assistant adds intelligence to any conversation in a customer’s journey, making the customer experience a true competitive advantage by using AI to deliver enhanced self-service interactions that engage every caller in natural language.…

SAP SE: Solid Start to 2020 Amidst COVID-19 Crisis

Total Revenue and Operating Profit Up Free Cash Flow Up 9% IFRS Cloud Revenue Up 29%; Non-IFRS Cloud Revenue Up 27% IFRS Cloud Gross Margin Up 5pp; Non-IFRS Cloud Gross Margin Up 3pp Current Cloud Backlog Up 25% Total Revenue Up 7% IFRS Operating Profit Increased Strongly To €1.2bn; Non-IFRS Operating Profit At €1.5bn, Up 1% IFRS Operating Margin Up 20.8pp; Non-IFRS Operating Margin Down 1.3pp IFRS EPS Increased Strongly To €0.68; Non-IFRS EPS At €0.85, Down 5% Operating Cash Flow Up 6%, Free…

Jacada Named a Major Contender in the Everest Group PEAK Matrix for IVA 2020

Jacada is one of only two vendors to be included in the Everest Group Peak Matrix assessments for both #RPA (2019) and #IVA (2020). Read on to find out why IVA and RPA are essential to accelerate digital transformation and intelligent automation initiatives As organizations seek to boost digital customer engagement and automate as much of their business operations as possible, the convergence of RPA and IVA has arrived and Jacada is leading the charge. Everest Group's latest research acknowledges Jacada's strength in…

CSG Introduces Conversational Artificial Intelligence to Enable a Next Generation Customer Experience

Messaging apps; speech-based assistants such as Apple’s Siri and Amazon’s Alexa; and chatbots are entering the marketplace in large scale, all with a goal of enhancing everyday life. Businesses are taking notice; leveraging the technology to analyze peoples’ behavior in order to create a more personalized and efficient customer experience. “Their experience in solving complex business challenges and delivering value through the innovative use of technology makes them the perfect partner to bring CSG Conversational AI to…

Bright Pattern Launches AI Solution Packs for Easy to Deploy Artificial Intelligence in Contact Centers

Bright Pattern AI Solution Packs are an industry-first for making Artificial Intelligence easy to deploy in contact centers with immediate ROI Bright Pattern, the most powerful AI-powered cloud contact center for innovative companies, today announces Bright Pattern AI Solution Packs to help companies of all sizes utilize artificial intelligence instantly in their contact center operations. Although AI is a top priority for CIOs and companies looking to transform with a next-generation digital customer experience, most…

Winning in the Era of Deep Contextual Personalization: It’s All About Human-Machine Collaboration

Chatbots, virtual assistants and other Artificial Intelligence (AI)-powered marketing technologies are rapidly becoming commonplace. Yet, many CMOs are discovering the limitations of these technologies for one-to-one marketing. How should CMOs be allocating their technology investments to deliver deep contextual personalization and create ever-expanding customer experiences that will fuel growth for the next decade? The answer to that question has been elusive. The truth is, most CMOs are bewildered by the vast and…

Phil Sorgen Joins Glia Board

Microsoft Executive Brings Deep Digital Transformation Expertise to the Leader in Digital Customer Service Glia, a leading Digital Customer Service platform, announced Microsoft Corporate Vice President Phil Sorgen has joined its Board of Directors effective January 7th, 2020. Sorgen is an expert in driving digital transformation for commercial enterprises. "With rapidly accelerating growth and category creation, Glia has an exciting mission ahead of it," said Sorgen. "I look forward to lending my knowledge of digital…

Deep Learning to Be Key Driver for Expansion and Adoption of AI in Asia-Pacific, Says GlobalData

Deep learning, a subset of machine learning and artificial intelligence (AI), is predicted to provide formidable momentum for the adoption and growth of artificial intelligence in the Asia-Pacific (APAC) region. The next few years will see deep learning become part of main-stream deployments, bringing commendable changes to businesses in the region, says GlobalData, a leading data and analytics company. GlobalData estimates the APAC region to account for approximately 30% of the global AI platforms’ revenue (around…

Ardeshir Akhavan Comments on Innovations in Digital Advertising Technology

While traditional channels still contributed over half of global advertising revenues in 2018, digital has become the star player in the past decade, with advancements in technology continually raising the bar for creatives along with providing new opportunities for marketers. "The advent of mobile devices, faster internet speeds, improving display characteristics, and increasingly accurate analytic tools are among the key drivers of transformation within the advertising landscape. In the coming years, technology will…