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Adding Rocket Fuel to Ad Targeting: What’s Missing Before it Reaches Lift-Off with OTT TV?

The rise of OTT has undoubtedly changed the ad targeting game. Driven by cord-cutting and consumer expectation for on-demand access to video content, OTT ad spend has reached an all-time high in recent years. According to TDG Research, it’s expected to be worth more than $40 billion by 2020, which is no surprise when you consider how IP-based content delivery offers a much more accurate way to target audiences down to the household level. However, while current targeting efforts are a good foundation, and are infinitely…

Allison Munro Joins Piano Software as Chief Marketing Officer

Trevor Kaufman, Piano Software CEO, announced that Allison Munro has been appointed as Chief Marketing Officer, a new position for the company, as Piano continues to expand its worldwide business.  Munro will align the marketing and sales organizations around the company's go-to-market strategy and growth opportunity.  She will also oversee Piano's brand and reputation in the market. Allison joins Piano from Viafoura, a provider of audience engagement tools specifically built for news publishers and media companies, where…

TechBytes with Adrian Pike, Chief Marketing Officer, district m

Adrian Pike Chief Marketing Officer at District M district m receives 10 billion ad requests a day and this generates enormous amounts of data. In this context, we spoke to Adrian Pike, Chief Marketing Officer at district m, to understand what technologies in AI/Machine Learning are being deployed to make the AdTech platform more revenue-centric.Tell us about your role at district m and the team/technology you handle. As CMO, my role includes all aspects of marketing, from brand awareness to demand generation for…

Inuvo Signs Definitive Agreement to be Acquired by ConversionPoint Technologies

Acquisition Offers Retailers and Brands an End-To-End, AI Powered, Ecommerce Platform with Unprecedented Insight into Consumer Behavior for Stronger ROI and Online Sales Inuvo, Inc., a provider of artificial intelligence (AI) technology for brands and agencies, announced that it has entered into a definitive agreement to be acquired by ConversionPoint Technologies, Inc., a privately held eCommerce technology company. The acquisition will be a cash-and-stock transaction valued at approximately $2.22 per share of Inuvo…

How to Crush Your Holiday Marketing Goals: Top Digital Marketing Tips and Strategies

With the holiday season fast approaching, now is the time to begin planning for your year-end marketing campaigns.For marketers, this can be an exciting time of year. But it can also be stressful — so much to do, so many ideas to try, and not nearly enough time to get it all done. Together with Outbrain, the team at Promo has just released a free e-book, Marketing Master Guide for the Holiday Season, to help steer your holiday marketing in the right direction. Inside, you’ll find a whole range of marketing ideas,…

Aki Technologies Launches Holiday Charity Campaign “Aki Giving Moments”

Moment Marketing Science Company Helps Agencies and Advertisers Give Back This Holiday Season Aki Technologies, the company that helps brands personalize advertising through the power of mobile moments, announced the launch of its inaugural holiday charity campaign, “Aki’s Giving Moments.” Through Aki Giving Moments, Aki will contribute a portion of its Q4 earnings to the Make-A-Wish Foundation, a non-profit organization that serves a unique and vital role in helping strengthen and empower children battling critical…

Comscore Brings its Digital Audience Measurement to Include Snapchat Discover

The New Integration Will Grant Partners a Holistic Picture of Digital Audiences Across Owned-And-Operated and Distributed Channels Comscore, a trusted currency for planning, transacting and evaluating media across platforms, today announced a new partnership with Snap, Inc., to integrate Snapchat Discover traffic into Comscore’s digital audience measurement solutions. The inclusion of incremental Snapchat traffic represents another step forward in ensuring that Comscore provides the most comprehensive coverage of audience…

Report from Digital Technology Consortium Provides Window into Future Trends for Digital Marketing Budget, Staffing and Performance…

Unlike some of the other operational areas within pharmaceutical companies, the performance of digital marketing can be measured to evaluate the impact and effectiveness of each digital channel. According to a new study by research and consulting leader Best Practices, LLC, various reach and conversion metrics were frequently rated to be the most effective measures to assess digital performance. Pharmaceutical companies are increasingly using digital engagement channels to more effectively communicate with their…

RootsRated Media Rebrands to Matcha and Broadens Vision to Unleash the Power of Content for Small Businesses

Matcha Empowers Lean Marketing Teams with the First Comprehensive Content Marketing Solution Built for Direct-To-Consumer Brands RootsRated Media, the leading content marketing platform for lean marketing teams, unveiled its new brand identity today. Now known as Matcha, the company has rolled out an entirely new logo, color scheme and website. The new brand aligns with their vision to give lean marketing teams the power of data-driven content marketing, as well as their aim to kick off a broader conversation about what…

TechBytes with David Booth, Co-Founder and Chief Commercial Officer, Cardinal Path

David Booth Co-Founder and Chief Commercial Officer at Cardinal Path Cardinal Path is the largest Google Marketing Platform (Analytics 360) reseller in the world. We spoke to David Booth, Co-Founder and Chief Commercial Officer at Cardinal Path, to understand the core tenets of their technology integration for Google 360 and how it helps marketing teams to work with CRM.Tell us about your role at Cardinal Path and the team/technology you handle. I’m the co-founder and Chief Commercial Officer at Cardinal Path.…

PullString Advances Conversational Artificial Intelligence With Release of Converse 2.0

Platform Enables Brands to Create Immersive and Expressive Voice Experiences That Drive Increased Customer Engagement and Opportunities for Monetization PullString, a leading provider of voice technology solutions, unveiled enhancements to its flagship PullString Converse software. Converse 2.0 streamlines the voice application creation process and results in a more immersive and authentic sound experience for the end user. The upgraded software allows companies to create the highest-fidelity conversational experiences…

DataGrail Becomes the Latest Member of Marketo’s Innovative Partner Program

DataGrail’s Data Transparency Platform Integrates with Marketo’s Customer Engagement Initiatives. The Partnership Ensures Data Privacy for Marketo’s Customers Today’s consumers have become extremely skeptical about how their information is processed by brands. The recent allegations on Information Technology behemoths about user data breach have added more fuel to the fire. This is becoming a problem for brands globally because today’s businesses depend on data to derive meaningful business insights. Hence, it is…

Customer Expectations Are at an All-Time High — How Marketers Can Rise to the Occasion

When it comes to creating the best, most seamless customer experiences, a brand can only be as good as its understanding of its customers. According to a recent consumer marketing survey by Selligent Marketing Cloud, it’s clear people expect more personalized engagement from brands but are hesitant to allow them access to their individual data, making it extremely challenging for brand marketers to succeed. Of the 7,000 consumers surveyed across the US and Europe, 33 percent expect brands to anticipate needs before they…

Interview with C. Edward Brice, Chief Marketing Officer, Vendavo

"Much of the enterprise data is still siloed and trapped in legacy systems that prevent automated intelligence gathering and identification of actionable insights."Tell us about your role and journey into technology. What galvanized you to join Vendavo? I manage the demand generation, product management, marketing, sales enablement, and sales and marketing operations functions of our company. I come from a marketing background grounded in B2C and B2B, with experience in both small and large enterprise companies. What I…

Halloween Special: Are Your Customers GHOSTING You?

This Halloween, You Appi CMO Brings Five Techniques to Resurrect Your Customers We’ve all been there: a customer or prospect arises, someone has downloaded your app, and then within days, weeks and sometimes months, all communication and engagement have disappeared. In the dating world, we call this “ghosting,” and unfortunately, it’s also a common practice in the business world. Data: Cyber Monday Emails Generate Highest Average Conversion Rate among All Holiday-Themed Messages As marketers, it is important to put a…

Industry First: Genesys Debuts Fastest, Most Accurate AI-Powered Forecasting and Scheduling Service for Better Workforce Management

Winter Innovations Include Hundreds of Features and Services Grounded in AI and Automation for Better Customer Experience and Increased Employee Engagement and Efficiency Genesys, the global leader in omnichannel customer experience and contact center solutions, introduced the industry's first forecasting and scheduling service for workforce management powered by artificial intelligence (AI). Now businesses can use AI to predict the best possible staffing schedules with unprecedented speed and accuracy, saving time and…

Data: Cyber Monday Emails Generate Highest Average Conversion Rate among All Holiday-Themed Messages

Yes Lifecycle Marketing Finds Cyber Monday Emails Sent Day-Of Drive Higher Conversions Despite Spike in Email Volume Cyber Monday emails sent in 2017 generated the highest average conversion rates (purchase per click) among all holiday emails (9.8 percent), confirming Cyber Monday's significant potential as a purchase driver. In its 2018 Holiday Marketing Guide, Yes Lifecycle Marketing analyzed over 8 billion emails sent in Q4 2017 through its multichannel communications platform Yesmail360i. The report found that…

Sony Mobile UK Creates First UK Interactive Video Experience with AdColony Aurora HD Video

Innovative Ad Format Brings to Life the New Xperia XZ2 Mobile Handset Capabilities Through Immersive Mobile Video Creative Sony Mobile UK and Mediacom partnered with AdColony, the ad quality video marketplace, to launch the UK’s first Aurora Interactive HD Mobile Video unit for the launch of the Xperia XZ2. Immersive storytelling was brought to life through unique in-video engagement, resulting in strong growth in brand awareness and purchase intent. The Campaign Sony Mobile UK wanted to create a unique advertising…

Jumpstart Review Collection and Launch New Products with Bazaarvoice Sampling

Bazaarvoice, Inc. announced enhancements to Bazaarvoice Sampling services to help brands and retailers accelerate review collection, boost sales across retail channels and launch new products with confidence. Since introducing its sampling services, Bazaarvoice has managed sampling campaigns for hundreds of global brands and retailers. Participating companies can collect reviews before new products launch, grow review volume, distribute authentic reviews to retail websites in the Bazaarvoice Network and generate up to 90…

Interview with Ran Avrahamy, VP Global Marketing, AppsFlyer

"The best marketers will agree that mobile attribution essentially allows them to drive at full speed with their eyes wide open instead of basically flying blind."Tell us about your role and journey into technology. What galvanized you to join AppsFlyer? After selling a company I co-founded to Google, I knew I wanted to return to my roots and work for a small and agile company with a potentially great growth story, so AppsFlyer was the natural next step. I joined the company as their thirteenth employee and their first…