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Five9 Announces Five9 Einstein Engagement Bot on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

Five9 Customers Can Now Benefit from the five9 Einstein Engagement Bot Five9, Inc., announced it has launched the Five9 Einstein Engagement Bot on Salesforce AppExchange, empowering enterprise contact centers to engage customers with intelligent, compelling interactions. This integration enables Einstein Bot to engage with the customer, determine the intent of their need, provide quick answers or, if necessary, intelligently escalate to a chat or a phone call back from an agent. In the case of escalation, the full context…

[24]7.ai Extends Messaging Leadership with Industry Leading Conversational AI

Support for Leading Messaging Platforms and Integration with IBM Watson and Google TensorFlow Builds on the Company's Strong AI Legacy 7.ai, Inc., a global leader in intent-driven customer engagement solutions, announced that it has expanded its messaging capabilities with advanced conversational AI capabilities. With this release, companies can now enrich messaging channels such as Apple Business Chat, Google RCS and Facebook Messenger with industry-leading conversational AI, sophisticated routing capabilities, and…

Top 5 Best CRM Software Tools in Abu Dhabi, Dubai for 2020

Let’s start with some background info on what is CRM (customer relationship management). This software enables businesses to build closer customer relationships and enhance Retention and Sales by conducting effective conversations with consumers and prospects. Companies can engage in meaningful and personalized interactions with their customers to boost profitability. In this article, we provide details about the features and benefits of the top 5 CRM software tools in Dubai. CRM software consolidates all relevant…

Pearl Thinks, LLC Announces Strategic Platform Partnership with Mailchimp

Pearl Thinks, LLC, a leading data technology company and the developers of Pearl, the Customer Data Platform for e-commerce and retail businesses, announced their latest integration with top email marketing platform, Mailchimp. With this new integration, Pearl and Mailchimp subscribers now have real-time synchronization of their email engagement data across platforms and the ability to apply Mailchimp tags within Pearl. The seamless flow of data across platforms enables users to optimize Pearl’s insights to build smarter…

Best Practice, Transparency, and Measurement to Define Digital OOH In 2020

2019 delivered a great deal of progress in the way of industry standardization, measurement, and transparency for digital OOH. It started with wide-scale industry collaboration and the production of the digital OOH Primer. It is a comprehensive set of best practices published by five leading industry trade groups. The digital OOH Primer provided a framework for consistent proof of play standards. This can be used globally to support all the stakeholders involved in the digital OOH marketplace. For digital OOH to continue…

Creativity Without Data Is a Shot in the Dark

Data and Creativity are often seen as conflicting concepts in the Marketing world; with a feeling that over-reliance on technology and data insight is inhibiting uniquely human inputs such as imagination and intuition. The truth is data and creativity are both vital components of any Marketing strategy, and the two can work together symbiotically to drive campaign goals. A recent McKinsey survey suggests companies that fully integrate creativity and data enjoy growth rates twice as high as companies that don’t, and…

Airports are Using Artificial Intelligence (AI) to Take Some Stress Out of Holiday Travel

With Thanksgiving and Christmas Just Around the Corner, Airports Are Turning to AI Companies like Zensors to Help Relieve Passenger's Travel Stress Air travel, whether for business or pleasure has become a regular part of millions of Americans' lives and so has the hassle and stress that flying through crowded US airports poses to travelers. From the mad dash for parking at the airport to the long lines at security checkpoints to navigating long crowded airport concourses air travel is not for the faint of heart.…

Creating a Targeted Campaign Using Video

Imagine, for a moment, a world in which reality corresponds to your deepest desires almost as soon as you start entertaining them. Something along the lines of getting back home from work while cursing your car dealer and, suddenly, your digital device starts displaying video content featuring links to corresponding competitive solutions. You decide to dismiss it as a fluke or a figment of your imagination, so you try to cure exhaustion by watching a favorite TV show and dreaming of crunchy pizza when, all of a sudden, the…

Druva Extends Platform With Most Comprehensive Protection and Automation for Cloud Workloads

Updates Include Industry-First Support for Slack and Microsoft Teams; APIs and Integrations with Okta, ServiceNow, Splunk, Bringing Greater Control and Optimized Data Management Druva, Inc., a leader in Cloud Data Protection and Management, announced powerful new capabilities providing industry-leading coverage for cloud workloads, strategic integrations and automated functionality, to accelerate any enterprises’ journey to the cloud. The updates include support for Slack and Microsoft Teams, new advanced backup, recovery…

TechBytes with Alyssa Simpson Rochwerger, VP of Product at Figure Eight

What inspired your journey into technology? During my first job after college, I worked at a startup in the customer service department. I talked to customers, figured out what was concerning them and tried to stop them from canceling their service. Quickly, I learned that I wanted to solve the customer problems I was hearing about daily. That desire led to me working more closely with engineering teams. Eventually, that path took me into my current career in technology. As a woman leading Product team in the tech…

American Axle & Manufacturing, Inc. Chooses Medallia as Associate Experience Management and Innovation Platform

Associate Experience and Voice of the Associate Take Center Stage in Manufacturing Medallia, Inc., the global leader in experience management, announced that American Axle & Manufacturing, Inc. has selected Medallia as its associate experience management platform of choice. “To win in the marketplace, employers must first win the hearts and minds of their associates by creating an unmatched experience. We see enhancing and reimagining our Associate Experience as key imperative of the future to attract and retain…

Did You Know These Three Reasons Your Lead Nurturing Isn’t Working?

You’ve cleaned your Sales pipeline, primed your Marketing team, and gotten everyone off to a running start. So, why aren’t your leads converting? Are you refining your lead nurturing process? If you’re losing out on qualified leads, despite a clean pipeline, that’s a red flag that your lead nurturing isn’t working, and it’s time to find out why. Here are three reasons why your lead nurturing might not be delivering results. Poor Communication It takes an average of ten, some say as much as 15 or more, touches with…

Majesco Cloud Solutions Now Available in the Microsoft Azure Marketplace

Microsoft Azure Customers Worldwide Now Gain Access to Majesco Core Suite for P&C, Core Suite for L&A and Group, Distribution Management and Majesco digital 1st Insurance to Take Advantage of the Scalability, Reliability and Agility of Azure to Drive Application Development and Shape Business Strategies Majesco, a global leader of cloud insurance software solutions for insurance business transformation, announced the availability of Majesco Cloud solutions in the Microsoft Azure Marketplace. Majesco CloudInsurer…

Throw out the NPS Playbook! Create a CX Strategy That Works

Net Promoter System (NPS) for measuring customer experience is no longer serving your brand The customer experience (CX) world is fundamentally changing. Customers are savvier, more demanding, and expect personalization and prompt attention. Because they’re exposed to a broader range of products and services from a variety of businesses, they have every opportunity to shop around. But businesses can survive and thrive in this environment by listening to customers, understanding their experience and responding quickly to…

Criteo Appoints Megan Clarken As Chief Executive Officer

Founder JB Rudelle Remains Committed As Company Chairman  Criteo S.A. , the advertising platform for the open Internet, announced the appointment of Megan Clarken as Chief Executive Officer, based in Paris, effective November 25, 2019. Founding Chairman and CEO JB Rudelle has decided, with the full support of the Board of Directors, to bring in as CEO a new leader with proven experience in company transformation. By splitting the roles of CEO and Chairman, the Company is adding leadership capacity,…

Illumio Recognized as a Leader in Zero Trust eXtended (ZTX) Ecosystem Providers Report

Cybersecurity Platform Receives Highest Score in the Current Offering Category  Illumio, the leader in segmentation for workload security, announced that it has been named a Leader by Forrester Research in The Forrester Wave™: Zero Trust eXtended (ZTX) Ecosystem Platform Providers, Q4 2019 report. The report evaluated 14 vendors based on 16 criteria grouped into three categories: current offering, strategy, and market presence. "The focus that the team at Illumio has adopted to clarify how the vendor enables Zero Trust…

Everything You Need to Know About Marketing Analytics

Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its latest article- ‘Everything Marketers Need to Know Before Implementing Marketing Analytics.’ Our marketing analytics solutions follow a strategic approach that focuses on closing process loops, maximizing revenues, and winning more customers. With transformations and the introduction of new technologies taking place at a rapid pace, it's crucial to note…

MarTech Interview with Gio Gallo, Co-CEO at ComplianceLine

"The real magic in customer success is a longer-term effort building of your relationship and value with a customer." Could you tell us about your role and the team/technology you handle at ComplianceLine? I'm Co-CEO and Chief Development Officer, where my brother is the other Co-CEO. That generally means that we're deployed at any time on the things that serve our team best, so we all can serve our clients. I have generally focused on a rolling set of projects to upgrade our IT environment, implement new data systems, and…

Insurance Carriers Look to BPO Providers to Gain Technological Edge

ISG Provider Lens Report Finds the Industry Embracing Robotic Process Automation, Social Media and Robo Advisors The insurance industry is rapidly adopting new technologies, and carriers are looking for business process outsourcing providers to help solve their business problems and increase profits, according to a new report published today by Information Services Group, a leading global technology research and advisory firm. The 2019 ISG Provider Lens Digital Insurance BPO Services Archetype Report also finds many…

Calix Announces the Revenue EDGE as an Answer to Challenges within the Subscription Economy

Calix, Inc. has unveiled the Revenue EDGE, a revolutionary subscriber experience solution that promises to transform communications service provider (CSP) business models. The explosion of applications and devices at the subscriber edge represents the greatest opportunity for CSPs to create managed experiences that generate new revenue streams. Hundreds of CSPs have already deployed systems, powered by Wi-Fi 6, to deliver the ultimate managed Wi-Fi experience. The Revenue EDGE builds on this powerful foundation by…