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        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
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Search Results for: customer journey

Algolia Announces Expanded Collaboration with WW – The New Weight Watchers – on Voice-Enabled Technology
AI/ML, B2B Commerce, Mobile Marketing, Technology

Algolia Announces Expanded Collaboration with WW – The New Weight Watchers – on Voice-Enabled Technology

WW Leverages Algolia to Power Enhanced Digital Experience with Wellow, Its New Voice App Algolia, the leading Search and Discovery …

PRNewswireApril 4, 2019, 5:02 pmApril 4, 2019 1 1073
MarTech Interview with Warren Levitan, Co-Founder & CEO, Smooch
Interviews

MarTech Interview with Warren Levitan, CEO and Co-Founder, Smooch

"Make sure you are focused on your customer’s problems, rather than your solution." Tell us about your role and journey …
Sudipto GhoshApril 4, 2019, 2:30 pmApril 4, 2019 2 1907
ABBYY Launches Vantage, Platform Delivering Human-Like Skills to Digital Workforce
AI/ML, Content

ABBYY Launches Vantage, Platform Delivering Human-Like Skills to Digital Workforce

ABBYY Vantage Empowers Business Users to Accelerate Digital Transformation Goals ABBYY, a global leader in Content IQ technologies and solutions, …

PRNewswireApril 3, 2019, 6:12 pmApril 3, 2019 1 909
TechBytes with Elan Carter, Vice President, US Programmatic Strategy, YouAppi
Tech Bytes

TechBytes with Elan Carter, Vice President, US Programmatic Strategy, YouAppi

Tell us about your role and the team/technology you handle at YouAppi. I joined YouAppi earlier this year to help …
Sudipto GhoshApril 3, 2019, 3:46 pmApril 3, 2019 0 1942
MarTech Interview with Krish Sailam, SVP of Global Programmatic Solutions, DWA, a Merkle Company
Tech Bytes

TechBytes with Krish Sailam, SVP of Global Programmatic Solutions, DWA, A Merkle Company

Tell us about your role and the team/technology you handle at DWA, a Merkle Company. I am the Global SVP …
Sudipto GhoshApril 2, 2019, 4:05 pmApril 3, 2019 0 4070
MarTech Interview with Akhilesh Tiwari, VP & Global Head, Enterprise Application Services, Tata Consultancy Services
Interviews

MarTech Interview with Akhilesh Tiwari, VP and Global Head, Enterprise Application Services, Tata Consultancy Services

"For enterprises looking to drive rapid growth, there’s only one answer — enterprise-wide commitment, investment, and focus on digital transformation …
Sudipto GhoshApril 2, 2019, 2:30 pmApril 2, 2019 0 3286
The Marketing Revolution Will Be Televised: Video Advertising’s Dynamic Future
Guest Authors

The Marketing Revolution Will Be Televised: Video Advertising’s Dynamic Future

Eight decades after a spot for the Bulova Watch Co. became the first television ad ever to air, video advertising …

Erez EliadApril 1, 2019, 8:10 pmApril 2, 2019 0 2603
Seismic Appoints William Finnegan as Managing Director, Financial Services Marketing
Sales Enablement

Seismic Appoints William Finnegan as Managing Director, Financial Services Marketing

Veteran With 25+ Years of Experience Joins Seismic Leadership Team Following Financial Services Industry Momentum   Seismic, the recognized leader …

PRNewswireApril 1, 2019, 8:03 pmApril 1, 2019 3 759
Cloudinary Expands Media Management Solution for e-Commerce
Customer Experience Management

Cloudinary Expands Media Management Solution for e-Commerce

Company’s Dynamic Media Platform Makes it Easier for Online Brands and Retailers to Create and Accelerate the Delivery of Engaging …

PRNewswireApril 1, 2019, 7:02 pmApril 1, 2019 1 657
TiVo Launches CubiTV for Android TV
Audience Data, Mobile Advertising

TiVo Launches CubiTV for Android TV

New Service Simplifies the Android TV Journey for Operators and Enables Them to Deliver Hybrid Television Entertainment to Subscribers TiVo …

PRNewswireApril 1, 2019, 6:52 pmApril 1, 2019 3 818
TechBytes with Robert Johnson, CTO, Interana
Tech Bytes

TechBytes with Robert Johnson, CTO, Interana

Tell us about your role and the team/technology you handle at Interana. I’m co-founder and CTO at Interana, a platform …
Sudipto GhoshApril 1, 2019, 2:30 pmApril 1, 2019 0 2235
Marketing Technology Primer: What Is Marketing Cloud?
Marketing Clouds

Marketing Technology Primer: What Is Marketing Cloud?

What Is Marketing Cloud? Marketing Cloud is a collection of Marketing Tools hosted on the cloud class of servers. This …

Viraj TMarch 29, 2019, 10:02 pmMarch 29, 2019 1 3275
Millennial E-Commerce Shopping Trends and Their Connection with Amazon Prime
Customer Experience Management

Millennial E-Commerce Shopping Trends and Their Connection with Amazon Prime

Feedvisor Study on E-Commerce Shopping Trends Finds, Three-Fourths of Consumers Go to Amazon When They Are Ready to Make a …

Sudipto GhoshMarch 29, 2019, 6:00 pmMarch 28, 2019 7 2432
MarTech Interview with Ryan MacInnis, Director of Marketing, Notarize
Interviews

MarTech Interview with Ryan MacInnis, Director of Marketing, Notarize

"If you take the process of getting thousands of documents signed and notarized and bring that exclusively online, managed from …
Viraj TMarch 29, 2019, 2:30 pmMarch 28, 2019 0 1344
Account Based Marketing

Demandbase Announces Collaboration with Marketo to Enhance Account-Based Marketing Campaigns

Customers Able to Combine Individual and Account Level Data for Cross-Channel Campaigns Demandbase, the leader in account-based marketing (ABM), announced …

MTS Staff WriterMarch 28, 2019, 6:32 pmMarch 28, 2019 0 1248
The Pedowitz Group Announces New Revenue Marketing Report in Support of High-Level Marketing Professionals
Sales & Marketing

The Pedowitz Group Announces New Revenue Marketing Report in Support of High-Level Marketing Professionals

The Pedowitz Group (TPG), the only Revenue Marketing firm in the world, has released the Revenue Marketing Index 2019 Report. …

MTS Staff WriterMarch 28, 2019, 5:29 pmMarch 28, 2019 0 389
Seeking Digital Transformation Success? Avoid These Misconceptions
Guest Authors

Seeking Digital Transformation Success? Avoid These Misconceptions

Digital transformation is not a one-size-fits-all process and looks very different across industries and organizations. There are no quick fixes …

Bertram SchulteMarch 28, 2019, 4:00 pmMarch 28, 2019 0 1981
Lattice Engines Launches Next Generation Always-On Campaigns App for Marketo
B2B Data, Marketing Automation

Lattice Engines Launches Next Generation Always-On Campaigns App for Marketo

Lattice Engines, the world’s first and largest B2B Customer Data Platform, announced that it has launched the Lattice Audience Activation …

PRNewswireMarch 28, 2019, 3:52 pmMarch 28, 2019 1 997
Braze Announces Next-Generation Email
Email Marketing

Braze Announces Next-Generation Email

A Superior Approach to Maintaining Relevance and Building ROI in an Era of Mobility and AI Braze, the leading global …

PRNewswireMarch 28, 2019, 3:12 pmMarch 28, 2019 0 2215
Sitecore Rewrites the Script for Women in Tech Leadership with Two New Executive Hires
Content Marketing

Sitecore Rewrites the Script for Women in Tech Leadership with Two New Executive Hires

Beth Broderson and Desta Price Join as Chief Customer Officer and EVP of Product Management, Respectively; Female Representation on Sitecore’s …

PRNewswireMarch 28, 2019, 3:02 pmMarch 28, 2019 0 917

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