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Interview with Christopher Lynch, Chief Marketing Officer, Cision

"Today, most marketing metrics still focus on engagement metrics for engagement metrics’ sake. In comms, the focus tends to be vanity metrics like competitive share of voice." On Marketing Technology MTS: Tell us about your role at Cision and how you got here? (What inspired you to be a part of a media intelligence company?) I’m Cision’s Chief Marketing Officer, responsible for our global marketing strategy. My team is responsible for digital marketing, PR & communications, product marketing, web strategy, social…

TechBytes with Niv Yemini, CTO, Bidalgo

Niv Yemini CTO, Bidalgo You can’t beat AI, but you can collaborate with it. Millions of apps are downloaded every day, but the hard fact is that most of these apps are abandoned or never used even once. A majority of users consider their apps as an integral part of their daily routine. Mobile app marketers rely on AI-based “UI miracles” to acquire new customers and retain existing ones. In 2017, AI is the most efficient way to gain a competitive advantage in mobile-app acquisition. Optimizing your mobile app can…

Interview with Dave Gullo, Co-Founder and CTO, VideoAmp

"Existing viewability metrics are a reaction to an industry that got too cozy with low quality and often fraudulent traffic sources. In the next two years, more Video will be bought directly, using automation and data." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a video advertising technology innovation company? I am the technical co-founder at VideoAmp. VideoAmp Co-Founder and CEO Ross McCray was originally my client at my past company, which was doing high-level…

Interview with Steve Ellis, Founder and CEO, WHOSAY

"Video allows you to retain and monitor which of those customers interact with your content the deepest, and then over time you will be able to turn them into paying customers by retargeting the most engaged with offers and calls to action." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to start an Influence Marketing technology innovation company?) I originally started WHOSAY 7 years ago as a way to create a marketplace for influential people and their content, all around…

Interview with Chris Dobson, CEO, The Exchange Lab

"As tech capability grows, brands may view machine learning as the answer to — and reason for — industry issues such as poor transparency and fraud even though all media has had its share of challenges in this area since advertising began." On Marketing Technology MTS: Tell us about your role at The Exchange Lab and how you got here.? (What inspired you to be part of a programmatic AdTech company?) My media career has spanned client, agency, TV and digital, always seeming to move on, as consumers do, into new media…

TechBytes with Steve Norall, Chief Product Officer, SurveyMonkey

Steve Norall Chief Product Officer, SurveyMonkey SurveyMonkey recently unveiled its new People Powered Data platform that enables businesses to turn voices and opinions into actionable data. We spoke to Steve Norall, Chief Product Officer, SurveyMonkey, about how their new platform enables B2B marketers to engage with their customers.MTS: Tell us about your role at SurveyMonkey and how you got here? Steve Norall: I’m the Chief Product Officer at SurveyMonkey, overseeing product, growth marketing, and product…

Interview with Caroline Klatt, Co-Founder, Headliner

"When you know exactly what customers want, you can market it to them. In chat, the customer is telling us exactly what they need, so we can translate that back in actionable, shoppable content." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be a part of an app personalization firm? I am the Founder and CEO of Headliner Labs, which develops chatbot and mobile messaging technology for leading brands and organizations in retail. I spent years working in retail – as a…

Interview with Tom Fishburne, Founder and CEO, Marketoonist

"We’re in the awkward adolescence of digital advertising, where powerful tools are becoming available but our mindset hasn’t quite caught up to the potential. That’s the friction I find funniest." On Marketing Technology MTS: What led you to satirize the digital advertising industry? I started parodying all things marketing because I was working in marketing and wanted to process some of the challenges I was grappling with. Digital advertising became a natural target because there is such a tremendous learning curve. I…

Interview with Ray Kingman, CEO and Founder, Semcasting

"The challenge of current digital attribution solutions is that they are built on datasets that force marketers to forecast a conclusion from a relatively small sample of data." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a technology innovation company? We started Semcasting in 2009 to improve the fundamental quality and depth of data available to marketers for online and offline audience targeting.  Much of the data available then, and even now, is based on old…

Interview with Gladys Kong, CEO, UberMedia

"Location intelligence is becoming easier to access and the insights are becoming more actionable. Barriers to entry are lower and will continue to ease, to the point where businesses in all verticals and at all stages of maturity will find applications for it." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a technology innovation company? I came to the US from Hong Kong when I was a teenager. I had learned English primarily from books and practiced it only in a…

Going Headless in the Age of the Internet of Things

Just as brands and publishers are getting used to the mobile era, we are beginning the post-mobile era. Some 10 million homes now have Amazon Echo, and Google, Apple, and Microsoft are all trying to become operating systems for the home. Meanwhile, General Electric, Samsung, and BMW are creating Internet of Things (IoT) devices for industry. Gartner forecasts that by 2020, there will be about 12.8 billion consumer-focused connected products in existence. For publishers and marketers, this means that there will be an…

Interview with Hagai Shechter, CEO, Fraudlogix

"Transparency needs to become the norm so that marketers know where their ads are being served and to what type of traffic." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of an online advertising fraud detection company? I’ve been working in the online space since the late 90s. Previously, I owned a company that sold digital products through affiliates and marketing partners and we were hit with online fraud. It turned out that some of our marketing partners were…

Interview with Nick Bonfiglio, CEO and Founder at Aptrinsic

"Tracking behavior analytics will require an increase in real-time capabilities—initially fostered through rule-based segmentation—that will, after enough data points are achieved, automatically convert to AI/predictive." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a customer-experience company? I think it’s true to say that my entire career in SaaS has prepared me for this experience, in that I’ve seen firsthand the struggle to prioritize new features and then to…

Interview with Raviteja Dodda, Founder & CEO at MoEngage

"I envision a world where machine learning algorithms shall replace all the data analysis and decisions that marketers take on a day-to-day basis." On Marketing Technology MTS: Tell us a little bit about your role and how you got here? (what inspired you to start a martech company) At MoEngage, I help customers get the best out of marketing automation to achieve early growth. Marketing technology is the key to achieving customer success in today’s Mobile era. The thought initially led me to co-found and successfully…

Interview with Daniel Meehan, Founder & CEO, PadSquad

"The CMO challenge for media buying is telling a brand story in a mobile first and fragmented world, and building differentiation for their products that leaves a positive effect on consumers." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start PadSquad? When the iPad launched in 2010, my first thought was that it would change content consumption forever.  That was the initial inspiration for PadSquad. A powerful device, with amazing graphics, that you can interact…

TechBytes with Amit Joshi, Director of Product & Data Science at Forensiq

Amit Joshi Director of Product & Data Science, Forensiq We've covered more than a few firms working on combating ad fraud here on MTS. Adloox, eZanga, and S4M are some of the vendors using machine learning to invalid Traffic Datasets to fight ad fraud. We caught up with Amit Joshi, Director of Product and Data Science, Forensiq to understand how they tackle this overarching issue in online advertising.MTS: How do large online shopping events like Cyber Monday play into a cyber fraudster’s plan? Amit Joshi:…

Interview with Bob Gaito, CEO at 4Cite Marketing

"Have we become so confused by the digital landscape that we actually focused on devices instead of people?  Sure, cookies and device IDs are important but only to the extent that they can be linked to a person." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to be a part of a Marketing Automation company?) I am one of the company’s co-founders and have served as CEO since its inception. Prior to launching 4Cite, our management team owned and operated another marketing…

Interview with Frank Sinton, CEO and Founder at Beachfront Media

"Programmatic is “growing up” quickly. In a few years, I don’t expect it to be called “programmatic” anymore." On Marketing Technology MTS: Tell us a little bit about your role at Beachfront and how you got here.(what inspired you to start a programmatic video company) I am the Founder and CEO. I started Beachfront because I saw the power of video to connect people from around the world, in many different ways. We believe that access to video should remain universal and free, and as a result, a vast majority of video will…

TechBytes with Ninad Shah, EVP – Chatbots at AmplifyReach

Ninad Shah EVP - Chatbots at AmplifyReach AmplifyReach has recently unvelied their Chat bot which they claimed required no coding expertise to run.  We spoke to Ninad Shah, EVP Chatbots, AmplifyReach, about the future of brands using Ai Chatbots to engage with customers.MTS: Tell us about your role at AmplifyReach and how you arrived at this position? Ninad Shah: AmplifyReach is a leading Augmented Intelligence platform with an integrated solution for live chat and AI-powered Chatbot. The solution provides brands the…

Interview with Maria Osipova, VP Marketing, MediaValet

"Organizing and building a structure around content and assets is a critical first step and then prioritizing integrations that will have the largest impact." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a Digital Asset Management (DAM) company? I joined MediaValet two years ago, at a really exciting time for our company and for the Digital Asset Management industry. The exponential growth of content, the explosion of video and media formats, increased buying…