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MAZ Launches The World’s First Content Logistics System: A New Category of Enterprise Software for Content Creators

MAZ Was Founded by Former Apple and Adobe Designers and Engineers New York City-based software company, MAZ, announced that they have launched the world's first Content Logistics System to solve the issue that all media companies and brands face of delivering their content to an ever-growing/unscalable list of social platforms, devices and operating systems. Content logistics is a brand new category of cloud-based software which addresses the problems in the part of the content supply chain that facilitates the efficient…

Infusionsoft Unveils New Platform, Empowering SBs to Create Order in the New World

A New, Easier-To-Use Interface and Lower Pricing Make Infusionsoft Now Accessible to Millions More SBs Today, Infusionsoft revealed a new platform built to empower millions of small businesses worldwide to create order in a new world where customers have more choices and expect personalized service. The platform retains its trademark power but is now easier to use, with lower pricing and a free trial to make Infusionsoft accessible to millions more small businesses. Recommended Read: Contextual Content and AI: The New…

S4M Drives Home $12 Million Series B Funding to Further Refine Marketing Attribution Models

S4M to Capitalize New Series B Funding to Close the Offline and Online Advertising Divide S4M, a global AdTech MarTech company specializing in drive-to-store campaigns, has announced that it has raised $12 Million in a Series B round from Sofiouest with participation from existing investors Bpifrance and Entrepreneur Venture. Series B Funding Likely to Bridge Online and Offline Investments by Delivering Real-World Metrics E-commerce remains a critical channel for brands and retailers to generate sales. However, 90% of…

Interview with Ron Jacobson, Co-founder, Rockerbox

"It’s easy to re-engage users who have already shown intent but convincing someone that’s never heard of your brand to become a customer is very very difficult." Tell us about your role at Rockerbox and how you got here. What inspired you to co-launch Rockerbox? I’m the co-founder and CEO of Rockerbox. I started Rockerbox around four years ago with a former AppNexus colleague of mine, Rick O’Toole, who now serves as Rockerbox’s CTO. Initially, Rockerbox started off as a mobile shopping app. Through a series of events…

TCS Wins Six Stevies at the 2018 American Business Awards

Tata Consultancy Services Honored for the TCS NYC Marathon App, its Ignite My Future In School Program and as a Top Employer of Choice Tata Consultancy Services (TCS), leading global IT services, consulting and business solutions organization, announced that it has received six Stevies at the 2018 American Business Awards, the nation's premier business awards program. TCS was recognized with a Gold Stevie for Mobile Marketing Campaign of the Year, a Silver Stevie for Corporate Social Responsibility Program of the Year,…

Interview with Itamar Benedy, CEO, Glispa

"For mobile ad tech companies there is no way around opening themselves up to a B2C approach because the end user is eventually the decision maker about trending technologies." Tell us about your role and how you got here? What galvanized you to start Glispa? Today I’m the CEO of Glispa. My story starts four and a half years ago when I joined as VP Strategy to lead the company’s transition from an affiliate to an ad tech company. Part of my role was to lead our acquisitions, in the course we acquired Avocarrot,…

TIBCO’s Enterprise Integration PaaS Now Available in AWS Marketplace

TIBCO Cloud Integration Can Equip Customers to Seamlessly Connect Applications TIBCO Software Inc., is a global leader in API management, analytics and integration. TIBCO announced the availability of TIBCO Cloud Integration on the Amazon Web Services Marketplace (AWS). TIBCO Cloud Integration is a pillar of the TIBCO Connected Intelligence Cloud Platform. TIBCO Cloud Integration is an iPAAS (Integration Platform as a Service) that allows users to seamlessly connect cloud, on-premises and IoT (Internet of Things)…

Publishers Clearing House Delivers 92% Audience Data Match Rate

Publishers Clearing House Achieves Industry Leading Consumer Engagement At Scale Across Owned Properties, Apps And Social Media; Delivers Higher Match Rate Compared to Facebook, LinkedIn, and Adobe Ad Cloud Publishers Clearing House (PCH) has announced a series of substantial growth and engagement milestones that showcase PCH’s engagement with consumers that equals and often surpasses well-known publishers and marketers. Read More: ABM Company Azalead is Now Jabmo Currently, PCH reaches more than 70% of all US…

MuleSoft Announces Titan, the Next Major Release of Anypoint Platform to Build Secure, Multi-Cloud Application Networks

Latest Release Strengthens Application Networks with New Runtime, Advanced Security and Monitoring Capabilities, and Flexible Multi-Cloud Deployment Model MuleSoft, a provider of the leading platform for building application networks, announced Titan, the latest release of Anypoint Platform that features new capabilities to easily deploy, secure and monitor composite applications across cloud environments. Anypoint Platform unlocks the power of API-led connectivity, allowing organizations to connect apps, data and devices…

ABM Company Azalead is Now Jabmo

Azalead Rebrands to Jabmo to Reinforce Transformation in Sales and Marketing Strategies Needed by B2B Industrial Manufacturing Companies After a successful rebranding story at PathFactory, it's time for an ABM solutions provider to embrace a new identity. Today, Azalead has officially embraced a new identity- Jabmo. The leading supplier of account-based marketing (ABM) solutions is reinforcing the company’s focus on optimized solutions for the unique needs of global manufacturers. Jabmo would continue to offer…

ProsperWorks Study Reveals the True State of CRMs in the Relationship Era

ProsperWorks Survey Shows that Business Relationships are Becoming More Complex Driven by Changes in Customer Adoption, Engagement, and Expectations, While CRM Innovation Languishes ProsperWorks, has announced a new study that measured the attitudes of sales and marketing professionals toward the state of customer management and the state of CRM innovation. The new report, titled, “The State of Customer Management in the Relationship Era,” shows that today’s digital workforce isn’t satisfied with the rate at which CRM…

Interview with Steve Lok, Global Head of Martech, The Economist

"There’s been a shift in our ability to connect growth directly to marketing resource spend, essentially creating another directly attributable revenue engine with an enormous amount of potential growth." What does digital transformation mean to you? Digital transformation is the holistic act – top to bottom, side to side – of a fundamental shift in how business is done in a particular industry or vertical, due to technology enablement. We see this across products, people, and processes – we spend countless resources…

Sesame Software Partners with ContributeCloud for Salesforce Document Archiving

In a Landmark OEM Deal, Sesame Software's Relational Junction Archiving and Recovery Tools into ContributeCloud's Enterprise Document Management Solution Sesame Software has announced a new partnership with ContributeCloud. With this new partnership, Sesame Software is positioned to provide the archiving and recovery features from its Relational Junction replication and integration software suite to ContributeCloud's document management system for Salesforce Document Archiving. Sesame Software is an Enterprise…

Salesforce CRM Tops the Chart for the Fifth Consecutive Year

Salesforce Has Managed to Increase Its Market Share in 2017 by More Percentage Points Than the Rest of the Top Twenty CRM Vendors Combined Salesforce is now the leading provider of sales applications, customer service applications, and marketing applications. Today, the number one CRM company announced that for the fifth consecutive year it has been named the #1 CRM provider by International Data Corporation (IDC) in its latest Worldwide Semiannual Software Tracker. Read More: Is GDPR Really Changing Ad Tech? At the…

Salesforce Leads in Enterprise High-Productivity Application Platform as a Service

Salesforce Recognized as a Leader in 2018 Gartner Magic Quadrant for Enterprise High-Productivity Application Platform as a Service; Evaluation Based on Completeness of Vision and Ability to Execute Salesforce is now positioned by Gartner, Inc. in the Leaders quadrant of the April 2018 Magic Quadrant for Enterprise High-Productivity Application Platform as a Service for its Lightning Platform solution. Anne DelSanto, General Manager of Lightning Platform, Salesforce, said, "Today's pace of innovation is driving every…

Amplience Dynamic Content Unveiled to Further Refine CMS for Retail

Amplience Dynamic Content Is a Content Production, Management and Delivery Tool That Allows Retailers to Deliver Deeply Engaging and Targeted Shopping Experiences Amplience, the platform for retail engagement, announces the release of Dynamic Content, the next iteration of the company’s CMS for retail. Launched at this year’s Retail Engagement Summits in London and New York, Amplience Dynamic Content is a content production, management and delivery tool that allows retailers to deliver deeply engaging and targeted…

Interview with Caspar Thykier, Co-Founder and CEO, Zappar

"We’re on the cusp of an era when augmented reality can take its place among the communications channels businesses and people regularly use." Tell us about your role and how you got here? What galvanized you to start Zappar? I am the CEO and co-founder of Zappar. My co-founders and I were inspired to start Zappar to democratize augmented reality (AR) technology. We wanted to enable companies of all sizes - whether small businesses or big multinationals - to leverage AR within their commercial and marketing strategies…

Unveiling the AI-Powered Crowd Service Platform from Limitless

Limitless Is Disrupting the Customer Service Industry by Enabling Organizations to Crowdsource Customer Support A host of major brands have begun working with Limitless, a UK-based technology inventor and a provider of crowdsourced customer service platform. In Europe, Limitless is now working with Unilever, Vodafone, National Express, New Day, Wargaming and Daily Mail Group; whilst in the US and Canada, they are working with Unilever North America and Sun Basket. New clients and partners include 21st Century Fox and…

How Can Your Team Avoid Marketing App Overload?

Most mobile and web applications were developed to make the lives of marketing teams easier. The cruel irony of the modern workplace, however, is that apps have become so commonplace that the sheer number of them can hinder workplace productivity. App overload is a phenomenon halting the progress of marketing teams all over the world. But how significant of an issue is app overload? How much time and productivity does it sap from a company? And most importantly, what can be done to streamline app overload issues to create…

Interview with Samuel Gerace, CEO, Convey

"Instead of just the product or service being the main purchase-driver, customer decisions are being driven by customer service and brand loyalty." Tell us about your role at Convey and how you got here. What inspired you to join Convey after leading a ticketing platform for long? After the last company sold, I decided to do things a bit different to get Convey started. Before I even knew what product or service we were going to build or create, I decided to put my team together first. I gathered the people, we…