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Meet Gen Z: The Self-proclaimed Hardest-working, Anxiously Optimistic Workforce of the Future

The Workforce Institute at Kronos Incorporated issued a global survey of 3,400 members of Generation Z1 across 12 countries that found contradictory revelations from the newest segment of workforce. “Meet Gen Z: Hopeful, Anxious, Hardworking, and Searching for Inspiration” This survey is the first in a series of reports from The Workforce Institute at Kronos and Future Workplace that examines attitudes of Gen Z in workplaces across Australia, Belgium, Canada, China, France, Germany, India, Mexico, the Netherlands, New…

Delivra Unveils Improved User Experience and Automation Dashboard

Marketing Technology Company Unveils New UX Developed to Meet the Growing Needs of Customers Delivra — a provider of advanced email marketing automation and a part of the CM Group family of brands — announced the release of its new in-application user experience. Inspired by customer and in-house expert feedback, Delivra has made several improvements to its navigation and functionality to increase ease-of-use including its automation dashboard. Alongside this, Delivra announced its rebrand, bringing a modern and…

SocketLabs Names New Chief Revenue Officer to Drive Next Wave of Growth in Email Delivery Market

SocketLabs, an industry-leading provider of highly scalable email delivery solutions that drive customer engagement and growth, is pleased to announce the appointment of Keith Hontz as Chief Revenue Officer. Keith Hontz, top performer over two decades with SAP, joins @socketlabs as its first chief revenue officer to drive next wave of growth in email delivery market Hontz joins SocketLabs from SAP America, Inc., where he was Global Vice President of SAP Industries. With over two decades of experience as a top performer in…

Valassis Research: Digital Dads Crave Shopping Convenience and Cross-Channel Deals

Data Shows Dads Embrace Technology and Emerging Shopping Channels With Father’s Day approaching, Valassis, a leader in marketing technology and consumer engagement, released new research stemming from its 2K19 Coupon Intelligence Report surrounding dads’ shopping habits both online and in-store for traditional consumer packaged goods. Findings reveal that dads more frequently use digital channels than moms and heavily favor convenience and ease of purchase along their shopping journeys. “Whether shopping online or…

NICE Research Study Finds 91% of Contact Center IT Staff Consider Compliance Software Investments a Priority

Research Indicates That Solutions Comprising Analytics and Automation Empower Contact Center Employees to Better Ensure Compliance NICE announced the results of a new research study which found that 91% of respondents believe increasing contact center compliance software investment should be considered a priority in the next year. 83% of contact center professionals also said their organization’s efforts towards customer privacy and private data safety need to be improved. NICE Research Study Finds 91% of Contact Center…

GES and EventMB Release Event Storytelling Playbook

Report Covers the Power of Storytelling for Content Marketing, Attendee Learnings and Channeling the Attendee Experience GES, a global full-service provider for live events, partnered with EventMB Studio on the Event Storytelling Playbook. The report provides insights for event planners, exhibitors and general marketers on getting more business by leveraging the power of stories. The Storytelling Playbook examines: What are stories and why do they work? Understand how a story-based event is an immersive,…

Fireside Chat with James Ontra, Co-Founder at Shufflrr

James Ontra tells how Shufflrr makes the entire Presentation process more efficient for large organization. What is Presentation Management and how does Shufflrr solve for it? Presentation Management is the practice of putting a strategy around the creation, distribution, updating, and publishing of presentations across the entire enterprise. Businesses use presentations everyday as strategic communications that drive action - weather that is to make a sale, offer input, or force a decision - but few organizations…

Tata Elxsi is a Certified Widevine Partner, Selected as the System Integrator for Google Widevine CAS solutions

Tata Elxsi, a Certified Widevine Implementation Partner (CWIP), is pleased to announce the availability of Widevine CAS solution on the platform. With over 25 years of design and engineering experience in video broadcast specialization and OTT service delivery, Tata Elxsi has expanded product offerings to include Google Widevine CAS solutions in cloud and on premise solutions. These services include Widevine CAS integration and validation for Android TV deployments. The key to successful content monetization is…

MultiVu Launches Digital Marketing Suite

In the ever-changing digital landscape, it can be a challenging task for a brand to find ways to engage with its audience where they are. A recent report from Pew Research Center reveals that 77% of Americans go online on a daily basis, with 26% saying they are online almost constantly. If your target demographic happens to be younger, more educated, and/or bringing home more income, that number is even higher. These are important trends to understand when considering where to spend your brand's carefully budgeted…

How DOOH Analytics Are Changing the Marketing Playbook

Advertisers lose $51 million a day to ad fraud. Some 65 percent of people skip Online Video advertising as soon as they can. A quarter of the U.S. internet users block ads completely. Seeing these statistics, it’s not surprising that brands are seeking out alternatives to mobile, web, and TV advertising. That's where we can look at DOOH Analytics! A shift in spending on DOOH Analytics Digital screens in outdoor spaces, called Digital Out Of Home (DOOH), (or media not on the web, mobile devices or TV) are one of the major…

How to Use Interactive Quizzes as a Marketing Medicine to Jumpstart Campaigns?

In this hyper-shareable Social Media-driven world, people voraciously search for answers to seemingly innocuous questions. What breed of dog are you? What color is your personality? And of course, which Harry Potter House do you belong to? Quizzes are one of the most shared contents on all of Social Media – and have been for a while. Visual content is 40 times more likely to be shared on social media. When you consider the enormous popularity of sites such as Buzzfeed, this begins to make sense. Online Advertising is…

SpotX Appoints First Ever Chief Scientist and Opens 27th Office

Signaling Continued Growth, Spotx Hires Former Rakuten Marketing CTO to Lead New Salt Lake City Office SpotX, the leading global video advertising and monetization platform, announced the appointment of Dr. Neal Richter as its first Chief Scientist. Richter will head up SpotX's new Salt Lake City, Utah office which will serve as a hub for research and development teams. Reporting directly to J. Allen Dove, SpotX's Chief Technology Officer (CTO), Richter will invest in SpotX data science and machine learning efforts as…

Top 3 Do’s and Don’ts Every Healthcare Marketer Should Know

The digital age has been both a blessing and a curse for marketers, particularly those in healthcare marketing. With the average American adult now spending more than 11 hours per day, looking at a screen – whether it is handheld, on a monitor or television – marketers have an enormous potential audience. But here’s the rub: the human attention span has shortened to a mere 8 seconds. This challenge is further amplified in healthcare, where consumers are either specifically trying to avoid a healthcare service (i.e. trying to…

Innovation: Splicky Delivers a Fully Programmatic DOOH Campaign for Harvest Digital and Sziget Festival Across Three Countries and Seven…

Harvest Digital and the Sziget Festival blazed a new trail, delivering a fully programmatic digital out of home (DOOH) campaign on Jaduda's Splicky DSP, crossing three national borders and delivering in seven major cities. Utilizing multiple integrated DOOH networks and SSP platforms, including Broadsign, Viooh from JCDecaux, PrimeSight UK, Orb & ECN. Channels targeted included digital outdoor spaces, restaurants, office buildings and shopping malls. The Sziget campaign featured cross-channel mobile…

Infobip Launches Rich Communications Services With Google to Businesses in Mexico

RCS Enabled Customer Experiences Gain Foothold in Mexico Infobip, a global cloud communication company for businesses and a leader in omnichannel engagement enables Rich Communications Services (RCS) together with Google RCS Business Messaging (RBM) throughout Mexico. RCS allows businesses to carry branded, 2-way rich communications with predefined replies and action buttons delivering visually appealing and interactive content such as video, high-res images, and files natively on mobile phones. ''We are pleased to…

B2B Marketers Use AI to Move Beyond the Google/Facebook Duopoly as Research from Marketing Platform InfiniGrow Shows Growth for LinkedIn,…

Marketers Utilize Infinigrow’s AI Technology to Optimize Their Marketing Budget Allocation as B2B Marketers Turn to Linkedin and Quora as Alternatives to Facebook and Google As B2B marketers embrace AI technology to optimize the marketing budget spent across channels, a combination of newer digital platforms and tried and true marketing tactics are the fastest growing marketing channels in 2019. These are the results of a survey of the hundreds of marketing plans created via the AI-driven marketing planning…

Catalina And Samba TV Partner To Significantly Transform Media And Measurement Landscape

Partnership Enables Media Planning, Execution and Measurement Tied to Outcomes Built on Granular Understanding of What Consumers Watch and Buy Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, and Samba TV, the leading provider of global TV data and audience analytics, have partnered to integrate shopper behavioral data and video viewership insights at massive, unprecedented scale, encompassing tens of millions of households and billions of…

SurveyMonkey Hires Autodesk Executive Debbie Clifford as Its New Chief Financial Officer

Clifford Brings Nearly 20 Years of Operational Finance Experience and Leadership in SAAS Business Model Transformation SurveyMonkey, a leading global survey software company, announced that Debbie Clifford will join its leadership team on July 8 as chief financial officer.  In her new role, Clifford will oversee all aspects of finance including financial strategy, planning and analysis, accounting, tax, treasury, and investor relations, in addition to strategic planning and corporate development.  With the addition of…

E2open Announces Acquisition of Averetek

Combination Creates the Most Comprehensive End-To-End Solution for Channel Sales & Marketing E2open, the one place in the cloud to run your supply chain, announced the acquisition of Averetek, a leader in Through-Channel Marketing Automation (TCMA), enabling companies to discover new markets, shape demand and win business through their indirect sales channels. “Companies that want to accelerate growth understand the critical role that technology plays in managing partner communities, expanding markets and driving…

Interactive Demo Automation for Sales Engineers – Consensus’ New Release Unlocks Unique Buying Group Analytics

Consensus, a software startup that helps B2B presales teams scale through interactive demo automation, announced today a new update designed for large customers. "While working with presales and sales teams at some of our enterprise customers, such as Oracle and ADP, we noticed the need for some additional features unique to large companies," says Garin Hess, Founder and CEO. "For example, they want to have more control over how they organize the unique demo analytics that Consensus gathers and tracks."…