TechBytes with Adrian Pike, Chief Marketing Officer, district m

Adrian Pike Chief Marketing Officer at District M district m receives 10 billion ad requests a day and this generates enormous amounts of data. In this context, we spoke to Adrian Pike, Chief Marketing Officer at district m, to understand what technologies in AI/Machine Learning are being deployed to make the AdTech platform more revenue-centric.Tell us about your role at district m and the team/technology you handle. As CMO, my role includes all aspects of marketing, from brand awareness to demand generation for…

Spatial.ai Taps Industry Veteran To Launch World’s First Geosocial Dataset

Cincinnati Startup Spatial.Ai Has Hired a New Chief Revenue Officer Who Cut His Teeth Helping to Take Multiple Early Startups to Successful Exits Spatial.ai is proud to announce Darren Rose as Chief Revenue Officer. A location data veteran and no stranger to startups, Darren was employee number 10 at Millennial Media, helping to take them from startup to a $2B IPO. He later joined Adelphic as employee number four, overseeing the business development team and helping to drive them to a successful exit to Time Inc. Most…

Transform18, North America’s Largest Sales Enablement Conference, to Drive the Future of Sales Transformation

Transform, North America’s largest sales enablement conference, is coming to Chicago. The brightest minds in marketing, sales and sales enablement will gather November 13-14 at Loews Hotel in Chicago to uncover the latest sales enablement research, trends, and best practices to understand how sales enablement market is evolving. Transform will feature keynotes from a roster of renowned speakers, such as five-time entrepreneur, two-time New York Times bestselling author and venture capitalist Josh Linkner and Forrester’s…

Industry Veteran Michael Coney Joins Voci Technologies as COO

Coney’s Strategic, Executive, Operational Expertise Will Help Take Voci to the Next Level Voci Technologies, a leading speech analytics platform provider, announced that it has hired industry veteran Michael Coney as its COO. Coney, who will be responsible for marketing, sales, customer support and operations, joins the company after its recent successful Series B funding round and a year of rapid growth. “Michael Coney is an invaluable addition to the management team, bringing the strategic, executive and operational…

Aki Technologies Launches Holiday Charity Campaign “Aki Giving Moments”

Moment Marketing Science Company Helps Agencies and Advertisers Give Back This Holiday Season Aki Technologies, the company that helps brands personalize advertising through the power of mobile moments, announced the launch of its inaugural holiday charity campaign, “Aki’s Giving Moments.” Through Aki Giving Moments, Aki will contribute a portion of its Q4 earnings to the Make-A-Wish Foundation, a non-profit organization that serves a unique and vital role in helping strengthen and empower children battling critical…

Unacast Exceeds 50 Million Daily Average Users Across Six Continents, Leading Global Location Data Market in Quality and Quantity

Company Doubles Global Scale, Opening the Door For New Uses of Accurate Location Insights Unacast, the leading transparent and contextualized location data platform, announced that it has hit historic new growth metrics, reaching more than 50 million daily average users across 40 countries. Unacast has more than doubled in size over the past three months as it has grown into a truly global location data platform, leading the world in data quality and quantity. The massive reach, coupled with Unacast’s focus on data…

Comscore Introduces Its New Transformed Brand

The Advertising Ecosystem Is More Fragmented and Dynamic Since Comscore Was Founded Almost 20 Years Ago Comscore has evolved — pioneering new ways for their partners to use data to transform the way they grow their businesses. Today, they are excited to share the next phase in the evolution of their brand. How they got here First, they listened. In more than 100 conversations with their partners across the media and marketing ecosystem, they learned how they are perceived today, and what their partners aspire to…

Comscore Brings its Digital Audience Measurement to Include Snapchat Discover

The New Integration Will Grant Partners a Holistic Picture of Digital Audiences Across Owned-And-Operated and Distributed Channels Comscore, a trusted currency for planning, transacting and evaluating media across platforms, today announced a new partnership with Snap, Inc., to integrate Snapchat Discover traffic into Comscore’s digital audience measurement solutions. The inclusion of incremental Snapchat traffic represents another step forward in ensuring that Comscore provides the most comprehensive coverage of audience…

Aktiun Announces Native Analytics For Everyone

Introduces ChartFactor Studio Beta and Community Access Aktiun announced the beta release of ChartFactor Studio, a truly innovative data visualization environment built on top of the ChartFactor Toolkit. ChartFactor Studio allows users to perform the same interactive data analysis and discovery as current BI deployments.  However, its powerful and simplified architecture removes the current BI middleware, which translates into many benefits including leveraging the native security model of data platforms, reduced…

Report from Digital Technology Consortium Provides Window into Future Trends for Digital Marketing Budget, Staffing and Performance…

Unlike some of the other operational areas within pharmaceutical companies, the performance of digital marketing can be measured to evaluate the impact and effectiveness of each digital channel. According to a new study by research and consulting leader Best Practices, LLC, various reach and conversion metrics were frequently rated to be the most effective measures to assess digital performance. Pharmaceutical companies are increasingly using digital engagement channels to more effectively communicate with their…

SDL Tridion Docs Helps Global Brands Integrate Product Information into Digital Experiences

VMware and Partner Acrolinx to Address Content Complexity at SDL Connect SDL, a global leader in content creation, translation, management and delivery, announces that global brands are turning to SDL Tridion Docs, a structured content management system, to overcome the complexity of creating, managing, translating and distributing in-depth product content and technical documentation at scale, and across all digital touchpoints. Customers now expect a continuous experience across every device and channel - and the…

The Principles of Personalisation: Avvio Releases Expert Guidelines for Hotel Websites

Global technology provider Avvio has released a whitepaper on personalisation which specifies six guiding principles for hotels to follow in order to optimise their digital profile. Titled The 6 Principles of Personalisation for Hotel Websites, it aims to provide hotels and accommodation providers with guidance for their websites, ensuring their customers have a personalised experience when visiting their site. With artificial intelligence (AI) technology becoming broadly available across multiple platforms, Avvio has…

Arcane Wins Prestigious Google Award For Work With Ivey

Arcane was announced as the winner of the Search Innovation Award at the 2018 Google Premier Partner Awards held in New York City. The ceremony, which was held at The Press Lounge, recognizes digital marketing excellence in the Americas. This achievement also marks the first time a Canadian agency has won a Premier Partner Award from Google. Finalists in the category were nominated based on their expertise and innovation with Google's search advertisements. Arcane won specifically for their work with Ivey Business School,…

PagerDuty Welcomes Zendesk Chief Financial Officer Elena Gomez to Its Board of Directors

PagerDuty, a global leader in digital operations management, announced the appointment of Zendesk Chief Financial Officer Elena Gomez to its board of directors. As a senior finance executive with over 20 years of leadership experience at multi-billion-dollar companies, Gomez brings expertise in driving global growth and scaling finance operations, as well as deep knowledge of enterprise SaaS businesses to PagerDuty's board. Gomez will also serve as the audit committee chair for PagerDuty's board of directors. She is the…

Vonage Announces Completion of NewVoiceMedia Acquisition

Vonage Business Revenues of $154 Million, a 19% Increase On October 31, Vonage completed the acquisition of privately-held NewVoiceMedia, an industry-leading cloud Contact Center-as-a-Service (CCaaS) provider, for an equity price of $350 million in cash. NewVoiceMedia was the largest privately-owned, pure-play, cloud contact center company globally. NewVoiceMedia is in the Leader's quadrant of the Gartner CCaaS Magic Quadrant for Western Europe for the second year in a row; was recently named a strong performer in the…

Cheetah Mobile Vice President Keynotes Microsoft Tech Summit 2018 in Shanghai

As a proud partner of Microsoft, Cheetah Mobile, a leading mobile internet company with a strong global vision, was honored to participate in Microsoft Shanghai Tech Summit where its vice president Li Liang gave a keynote speech about Cheetah Mobile’s focus on promoting digital transformation through AI-powered products and services. Commenting on the news Li stated, “I am honored to have spoken at this prestigious event and look forward to Cheetah Mobile’s continued relationship with Microsoft to develop products that…

Neo4j Closes $80 Million in Series E Funding

One Peak Partners and Morgan Stanley Lead Single Largest Investment in Graph Technology Neo4j, the leader in graph databases, announced that it has closed an $80 million Series E funding round led by One Peak Partners and Morgan Stanley Expansion Capital. Neo4j's latest round also includes the following existing investors: Creandum, Eight Roads and Greenbridge Partners. Since its founding in 2007, Neo4j has raised a total of $160 million in growth funding – the largest cumulative investment into a graph database…

Zilliant Announces Significant Enhancements to Its Customer Price Management Offering for B2B Companies Seeking to Improve Profitability and…

Solution Combines World's Most Widely Deployed B2B Pricing & Sales AI with New Customer Price Management Capabilities, Enabling Companies to Drive Measurable Revenue and Margin Increases Zilliant, a company helping B2B enterprises turn data into actionable intelligence to accelerate profitable growth, has enhanced its existing Customer Price Management solution with new price management capabilities that support the creation, maintenance and renewal lifecycle of customer pricing. For most B2B companies, managing…

nFusz Adds Industry Leaders to Its Distinguished Advisory Board

nFusz, Inc., a leader in business-focused interactive video and the pioneer of Augmented Sales Intelligence software, named two additional members to its advisory board, increasing membership to five. Erik Nielsen, Senior Director, Marketing Strategy, Southwest Airlines. Chuckie Reddy, Managing Director at Top 20 Fortune 500 global investment bank. Mr. Nielsen and Mr. Reddy have joined a distinguished nFusz advisory board that includes: Jim DuBois, former CIO at Microsoft; led Microsoft in CIO and Chief…

Calabrio Delivers Powerful Enterprise Scalability and Management Capabilities

Enhancements Automate and Simplify Management and Administration for Large-Scale WFO Deployments Calabrio, a leading provider of customer engagement and analytics software, released a new version of Calabrio ONE—an intelligent, fully integrated enterprise workforce optimization (WFO) and engagement suite. The new Calabrio ONE platform features customer-driven capabilities to manage large-scale, dynamic enterprise environments. Calabrio ONE includes call recording, quality management (QM), workforce management (WFM),…