Frankly announces new management hires, role transitions, and promotions Frankly Inc, builds an integrated software platform for media companies to create, distribute, analyze and monetize their content across all of their digital properties on web, mobile and TV. Its customers include NBC, ABC, CBS and FOX affiliates. The company is headquartered in San Francisco with major offices in New York. Alisa Warshawski has transitioned from VP, Solutions Engineering to VP, Web Product and will oversee all aspects of…

While our heads are still spinning after Advertising Week New York – there were nearly 300 seminars – clear themes emerged on the current and future state of programmatic. Jason Fairchild, CRO and co-founder of OpenX, takes a closer look at three emerging themes and what they mean for the adtech/martech world: Industry consolidation: No winter on the horizon With M&A activity showing no sign of slowing down, consolidation in the adtech/martech space topped the Advertising Week agenda. But a panel discussion around…

"Brands should seek out solutions that help them move away from fraudulent and unsafe environments and that create opportunities for more of their media dollars to go towards working media and not technology fees." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to join an advertising trading platform? I’ve worked in media and media technology for 25 years.  My first exposure to the industry was planning and buying media for a large multinational advertiser.  This pre-dated the…

"Brand marketers pay a lot of money to drive unique visitors to their digital properties, only to see more than 95 percent of them go away and 5 percent or less register. Then of those 5 percent registered, less than 15 percent remain active." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to join a Customer Identity and Access Management (CIAM) company? I was on a hike with John Kim, managing partner at HighBar Partners, just before New Year’s 2015. John was very excited as…

Automation Helps Assure Clearer, More Readable And Engaging Content VisibleThread announced a strategic partnership with OpenText, the world's leading software vendor in Enterprise Information Management. OpenText, with $2.3b in annual revenue will now resell VisibleThread's Language Analytics solutions. This allows their customer base to not just manage content, but vet the quality of the content using VisibleThread's NLP (Natural Language Processing) platform. OpenText Customers can now create the most engaging and…

 Yext,  the leader in Digital Knowledge Management, announced the appointment of Tamar Yehoshua, Google's Vice President of Product Management for Search, to its Board of Directors. The appointment was effective as of October 2, 2017. "We are thrilled to welcome Tamar to our board," said Howard Lerman, Yext Founder & CEO. "Tamar is an amazing product executive with unique experience in scaling search, structured knowledge, and AI products on the world's biggest consumer platforms.  I look forward to her…

"When data gets big, it often gets difficult to make sense of – that’s true in every industry but especially in advertising and marketing." On Marketing Technology MTS: Tell us a little bit about your role at Metamarkets and how you got here? The origins of Metamarkets stem from my early days as a data scientist, entrepreneur, and academic. I began my career as a software developer working on the Human Genome Project, later founded an early custom apparel company called CustomInk.com, and left to pursue a Ph.D. in…

"Today, most marketing metrics still focus on engagement metrics for engagement metrics’ sake. In comms, the focus tends to be vanity metrics like competitive share of voice." On Marketing Technology MTS: Tell us about your role at Cision and how you got here? (What inspired you to be a part of a media intelligence company?) I’m Cision’s Chief Marketing Officer, responsible for our global marketing strategy. My team is responsible for digital marketing, PR & communications, product marketing, web strategy, social…

"Existing viewability metrics are a reaction to an industry that got too cozy with low quality and often fraudulent traffic sources. In the next two years, more Video will be bought directly, using automation and data." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a video advertising technology innovation company? I am the technical co-founder at VideoAmp. VideoAmp Co-Founder and CEO Ross McCray was originally my client at my past company, which was doing high-level…

"Customer experience has become mission-critical in marketing. The advertisers that succeed will be the ones that deliver the right message to the right customers over the right channel at the right time." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to start an AdTech innovation company? I’ve been obsessed with data and the insights they provide for as long as I can remember. In particular, I love the the immediate gratification of being able to drive results &…

Wulfric Light-Wilkinson CCO Quill Quill is a leader in Primary Content production, who with their latest round of investment have raised a total of £10 million. We covered how the investment will fuel development of its proprietary cloud technology platform and further expand its network of freelance content creators and to continue to roll out the Quill Quality Score, an industry standard benchmark for the ecommerce content quality. We caught up with Quill’s CCO, Wulfric Light-Wilkinson, to get his point of view on…

"As tech capability grows, brands may view machine learning as the answer to — and reason for — industry issues such as poor transparency and fraud even though all media has had its share of challenges in this area since advertising began." On Marketing Technology MTS: Tell us about your role at The Exchange Lab and how you got here.? (What inspired you to be part of a programmatic AdTech company?) My media career has spanned client, agency, TV and digital, always seeming to move on, as consumers do, into new media…

Aditya Jami Senior Director, Data Science & Engineering and Head, AI, Meltwater B2B marketers are seeking inspiration from B2C strategies and campaign management ideas to win more customers. It is only a matter of “when” B2B marketers start connecting with their audience using brand stories, based on media intelligence platforms. Last month, media intelligence giant, Meltwater, came up with a unique report on the social media buzz created by brands to win over customers leading up to Singapore’s 52nd birthday. The…

Tara Kelly President & CEO at SPLICE Software Voice Assistants have taken human machine interaction to new levels. SPLICE Software recently released new data-driven voice applications for Alexa Skills enabled devices. We spoke to Tara Kelly, CEO, SPLICE Software, to understand what the future looks like for voice assistants and how they could be used to drive better customer engagement.MTS: Tell us about your role at SPLICE Software and why you founded a customer engagement firm? Tara Kelly: I’m the founder,…

"I envision a world where machine learning algorithms shall replace all the data analysis and decisions that marketers take on a day-to-day basis." On Marketing Technology MTS: Tell us a little bit about your role and how you got here? (what inspired you to start a martech company) At MoEngage, I help customers get the best out of marketing automation to achieve early growth. Marketing technology is the key to achieving customer success in today’s Mobile era. The thought initially led me to co-found and successfully…

Marketers Can Track Cost-Per-Visitor And Cost-Per-Lead For Their Paid And Organic Traffic, Using The Latest Instapage Solution Instapage, the only landing page platform for paid advertising, has announced its Advertising Attribution Solution for teams that invest in paid marketing platforms like Google AdWords. Recommended Read: Interview with Tyson Quick, Founder & CEO - Instapage This first-of-its-kind offering delivers unparalleled insights into Google AdWords attribution across the entire marketing and sales…

"I don’t believe AI will replace marketers, but these new tools and systems powered by machine learning will become more of a “co-pilot” to help us make better decisions and do some of the heavy lifting so that we can be more creative and strategic." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to be a part of a technology innovation company?) I’m currently the Chief Marketing Officer for Act-On Software. I started my career years ago in high tech at a small 30-person…

"I believe we’re the last generation that will be looking for things, and the next generation will expect things to be recommended to them." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to start a technology innovation company?) Taboola is the first job I’ve ever had. I spent nearly seven years in the Israeli army and was living with my parents before I was discharged. As I was trying to relax, I couldn’t find anything to watch on TV one day and thought, “I should not be…

"Organizing and building a structure around content and assets is a critical first step and then prioritizing integrations that will have the largest impact." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a Digital Asset Management (DAM) company? I joined MediaValet two years ago, at a really exciting time for our company and for the Digital Asset Management industry. The exponential growth of content, the explosion of video and media formats, increased buying…

"Affiliate marketing is just starting to make the leap from hard-coded links to a render-time decision, and the ability to utilize data to drive performance is going to have a huge impact." On Affiliate Marketing Technology MTS: Tell us a little bit about your role at VigLink and how you got here? (What inspired you to start an affiliate marketing company) Oliver: I was looking for a business to start and became interested in affiliate marketing, but after logging into an affiliate marketing platform, the process as it…