Top 5 Things to Know About Your B2B Prospects

Do you know where your prospects are? More importantly, do you know what they’re doing and what they want from you? More automated and digital-first B2B purchasing processes are here to stay. As a result, data has never been more important for you – or for your future clients. Data-driven and digital tactics can facilitate top-of-the-funnel prospecting, help relationships grow and make the purchasing experience more seamless for everyone involved. As data grows in importance for you and your prospects, so too do…

Traackr Raises $9 Million in Series B Funding to Fuel Influencer Marketing Technology for Global Brands

Workhorse Capital and Brandtech group You & Mr Jones Both Invest, Underscoring the Importance of Influencers in Modern Marketing Traackr, the influencer relationship management platform, announced it has raised $9 million in Series B funding led by Workhorse Capital, with participation from You & Mr Jones and existing investors. In 2017, 86 percent of marketers reported using influencer marketing, but measuring the ROI of influencer programs was the top challenge facing marketers. Traackr's data-driven software…

InGenius Releases New Integration for Microsoft Dynamics 365

InGenius announced a new integration for InGenius Connector Enterprise between the Genesys PureEngage platform and Microsoft Dynamics 365. The InGenius platform uses features such as screen pop, click-to-dial, CRM screen transfer, and automated case creation to make it easier for agents and organizations to work efficiently and achieve their business objectives. With InGenius Connector Enterprise, no changes need to be made to existing infrastructure or workflows. Also Read: Revolutionizing B2C CRM: The Power of Relevant…

Yieldify Appoints Carlos Silva As VP Product And Services

Newly-Formed Role Will See Customers Benefit From Even Greater Integration Of Technology And Services Yieldify, the customer journey optimization (CJO) company, has announced the appointment of Carlos Silva as Vice President, Product and Services. Silva brings over 14 years of experience in software, spanning both product development and consulting, to join together two crucial functions at Yieldify. “Success for our customers is all about the right combination of smart products with smart people - that’s why we’re…

Marketo Names Vertify a Revvie Finalist for 2018 Lauchpoint Technology Partner of the Year Award

This Revvie Enhances the Already Robust Partnership Between Marketo and Vertify Vertify Inc., a smart integration software company, recently announced that they have been named a finalist for the Revvie Launchpoint Technology Partner of the Year Award. This award recognizes partners who are delivering exceptional value to Marketo customers through technology and innovation. Winners will be announced at Marketo Nation Summit in San Francisco, April 29 - May 2, 2018. With over 100 mutual customers, Vertify's goal is…

Marketo and TCS Join Hands to Offer Improved Marketing Services across the Globe

The Collaboration Is Aimed At Revolutionizing The Marketing Organizations Of Joint Customers The world of alliances to provide enhanced marketing solutions continues to expand thick and fast. Marketo, provider of engagement marketing solutions and software, has announced a collaboration with global business solutions, consulting, and IT services company Tata Consultancy Services (TCS). The partnership will enable joint customers to revolutionize their marketing organizations. Executive Speak Marketo’s Chief Executive,…

Surfing the Marketing Automation Tide in 2018

In the foreseeable future, Marketing Automation would continue to remain a staple technology for every marketing team, irrespective of the size and nature of the business. Opinions could vary on how mature modern marketing automation tools are, or how they could deliver better benefits for SMB marketing teams. Yet, most CMOs would agree that primary struggle in the adoption of marketing automation (or, automation of marketing ops) is its integration across marketing and sales systems. The rising expectations around CX mean…

Personalized Content Experiences Gains Massive Boost with Uberflip’s $32 Million Funding

The Global Content Experience Platform Powers Lead Generation, Account-Based Marketing and Sales Enablement for Customers Including Schneider Electric, MongoDB, Stantec, and Pivotal Software A Martech 150 RADAR company and a leader in delivering personalized content experiences, Uberflip, has announced the closing of a $32 million USD Series A funding round led by Updata Partners. The cloud-based content experience platform empowers B2B marketers to create personalized content experiences at scale. Why You Should Read…

Capturing the Omnichannel Opportunity: dotmailer Extends Platform to Help Brands Be Smarter Than Ever

Extended Platform Aims to Help Time-Poor Digital Marketers Build More Effective Strategies in Today's Multi-Channel World dotmailer, a leading provider in the digital marketing sector, has announced the launch of new omnichannel features which enhance its existing marketing automation platform. With a host of new channels now available – including SMS and Facebook Messenger, automated retargeting across Google AdWords and Facebook Audiences, and in-email product recommendations – this development will empower brands to…

Mobile CX Trends: Time for Marketers to Press for More Control

To Deliver Hyper-Personalized Experiences At Scale, Mobile Is The Go-To Space For Marketers. Customer Experience (CX) is the top priority for brand marketers in the digital age. While IoT, social, video, omnichannel messaging, automation, and data continue to showcase their importance in a modern CMO’s stack, CX could be the differentiator to add that sophisticated touch to omnichannel marketing campaigns. To deliver hyper-personalized experiences at scale, mobile is the go-to space for marketers. Mobile offers the…

Is Amazon Ads The Right Move for Your Business?

Whenever a new advertising avenue opens—on Snapchat, on Instagram and, most recently, as an expanded opportunity on Amazon—it is tempting to roll the dice, spend a reasonable amount of money and see what pans out from a group of test campaigns. While risk-averse, this is not the best strategy. It reflects a line of thinking rooted in FOMO (Fear Of Missing out): I need to be on every new tech, if I don’t try, then I’ll miss something. But this isn’t necessarily true. Missing something is more dependent on what you’re…

TechBytes with Maribeth Ross, SVP Marketing, Monetate

Maribeth Ross SVP Marketing, Monetate The digital age has revealed to marketers how no two customers are alike in their interaction with a brand. The art of pleasing a customer is more complex than it ever was, and a good way to start is to leverage technology that measures what works, and what doesn't across the buyers' journeys. It's imperative today for marketers to have a clear understanding of Personalization- Segmentation- Optimization, and Automation at various stages of the Customer Lifecycle. To tell us more…

BookingBug Raises $13.4 Million In First US Funding Round Led By PeakSpan Capital

Financing Round and 100 Percent Year-On-Year Growth Indicates BookingBug's Continued  Momentum and Industry Demand across the Globe BookingBug, the world’s leading appointment and scheduling platform announced that it has closed $13.4 million in Series C funding from PeakSpan Capital and Downing Ventures. This round of financing brings the company’s total funding to $17.2 million. Brands, agencies, and resellers use the BookingBug platform to create a secure, data-driven and integrated system for the entire customer…

Interview with Kristine Steuart, CEO And Co-Founder, Allocadia

"The success of the #RunMarketing movement is due to the need for marketers to better manage all of the operational aspects of marketing." Tell us about your role and how you got here. What inspired you to start a MarTech company?           The Allocadia story, like many entrepreneurs, starts with experiencing a big, challenging problem first-hand. I was working in marketing at a global high-tech company in Vancouver, Canada. My colleagues and I managed our multi-million dollar marketing investments in multiple…

Invoca Releases New Extension for Adobe Cloud Platform Launch

Tag Extension Allows Invoca Customers to Use Adobe's Tag Manager to Easily Deploy and Manage Invoca Tags Across Their Websites Invoca, the call intelligence company, recently announced that its extension for Adobe Cloud Platform Launch, Adobe's next-generation tag management system, has been added to the Adobe Exchange marketplace, deepening Invoca's integration with Adobe Experience Cloud. Invoca, a premier partner in the Adobe Exchange partner program, developed the extension to allow its customers who also use…

ITWP Announces Significant Growth of Insights on Demand Consortium

New Members Like Nike, Amazon, Sony, Pepsi, Nordstrom, Mindshare and Others Have Joined Industry-Wide Group - Insights on Demand Consortium ITWP, parent holding-company of Toluna and Harris Interactive Europe, announced significant growth and momentum of the Insights on Demand Consortium it established in January 2018 to reshape the market research industry. Since the consortium’s founding, consumer insights and marketing professionals representing some of the world’s most recognized consumer brands across diverse…

TechBytes with Mark Langsfeld, VP, Analytics Innovation, Anexinet

Mark Langsfeld VP, Analytics Innovation, Anexinet  Data and analytics teams can no longer survive in silos. They work in tandem to offer an accurate understanding of your marketing and sales campaign's performance. Accurate and relevant insights based on data analytics provide essential wisdom about where your business is heading. To better understand the greatest barriers for traditional marketers in adopting analytics insights platforms, we spoke to Anexinet's VP of Analytics Innovation, Mark Langsfeld. Tell us…

Yieldify Appoints Luke Oubridge As Chief Operating Officer

Luke Oubridge Joins Yieldify Directly From His Role as CEO of Fintech Business Red Deer Yieldify -- the customer journey optimization company -- announced that it has appointed Luke Oubridge as its Chief Operating Officer. Formerly of Red Deer and Oracle Maxymiser, Luke brings over 20 years’ experience in technology and finance. Luke’s experience as a leader in the technology industry includes five years at Maxymiser, where as VP EMEA he was responsible for 250 staff and two-thirds of the global Maxymiser business,…

Bizible Unveils Bizible Discover

Bizible Discover Is a New Product That Gives B2B Marketers Unprecedented Visibility into Marketing and Sales Performance and Revenue Generation MarTech 150 Company, Bizible, has announced the upcoming debut of its new product, Bizible Discover, which will be generally available in early May. The leader in data-driven marketing growth with revenue attribution and planning solutions unveiled Bizible Discover to enable marketing teams with new ways to visualize and analyze their multi-touch attribution and customer journey…

Demandbase Launches ABM Analytics to Transform ABM Measurement Strategies

Account-Based Measurement Functionality to Provide Comprehensive Performance Metrics for Audiences and Programs Across the Funnel Demandbase, the leader in Account-Based Marketing (ABM), announced the launch of ABM Analytics, a new analytics functionality within the ABM platform, which leverages the company’s patented account identification technology. ABM Analytics helps marketers view the performance of their ABM initiatives across the full funnel from advertising to pipeline and revenue, to understand the progression…