Varazo Announces Release of Varazo Engage, Digital Marketing Management Platform

Marketers Playground is renamed & upgraded to Varazo Engage, Digital Marketing Management Platform Varazo announced the worldwide release of Varazo Engage, software that streamlines task flow for digital marketing by providing all the tools you need to manage digital marketing teams & projects of multi-site business such as franchise and marketing agency. Marketing Technology News: Liferay Names Fred Tsai Vice President of Customer Success Whether it’s monitoring data trends, communicating with team members,…

Uniphore Seeing Momentum: Raises $51 Million in Series C Funding Led by March Capital Partners

New round is Uniphore’s largest to-date; one of the biggest in conversational AI in recent months Uniphore, the global conversational AI technology company, is gaining momentum and announced it raised $51M in Series C funding led by March Capital Partners, with participation from Chiratae Ventures (formerly IDG Ventures), Sistema Asia, CXO Fund, ITP, Iron Pillar, Patni Family, plus other investors. The new round of funding is Uniphore’s largest to date and marks one of the most substantial funding rounds in the…

Higher Levels of Automation Expand Revenue Potential for Analytical Instrumentation Manufacturers

Pharmaceuticals, Biotechnology, and Academics Emerge Major Adopters of Analytical Equipment, Finds Frost & Sullivan The rise of the Industrial Internet of Things (IIoT) has given a significant boost to the global analytical instrumentation market, making it more automated, data centric, and production oriented. This trend, along with customer demand for efficient analyzers, are prompting analytical equipment manufacturers to offer new solutions that simplify the analytical process, improve automation, store data, and…

PathFactory Teams With Looker To Deliver Unparalleled Insight To Marketers

PathFactory announces enhanced reporting capabilities powered by Looker that will uncover unparalleled insight into marketing effectiveness and equip marketers with actionable data points PathFactory, the award-winning Content Insight & Activation platform, today announced a collaboration with Looker, the modern data platform, that will reinforce PathFactory’s stronghold as leaders in the content engagement space. The integration of Looker within Path Analytics, PathFactory’s best-in-class analytics suite, will equip…

MarTech Interview with Pierre-Loic Assayag, CEO and Co-Founder at Traackr

"A brand has to genuinely be better than the alternatives and marketers have to be smarter than the competition." Tell us about your role and journey into Technology. What inspired you to start Traackr? It’s been a journey indeed! I started my career in Marketing for Procter & Gamble and Peugeot in Europe, before immigrating to the United States from France, by way of the UK and Spain, and transitioning to an internet technology entrepreneur 20 years ago. I refer to myself as a “recovering marketer” because when I…

New Certain Conferences Suite Enables Greater Business Results from Enterprise Events

Certain, the industry leader in enterprise event automation, announced its newly redesigned Certain Conferences solution. With this new platform, marketers and event planners can manage large-scale events and conferences with ease, ensuring their speakers and attendees have a seamless experience while automating workflow and capturing valuable data to improve event outcomes. Today’s largest conferences are naturally complex, expensive and highly visible. Marketers need to make a lasting impression on their conference…

MarTech Interview with Cameron V. Peebles, Chief Marketing Officer at inMarket

"If you can tie ad spend back to purchase intent and store visits, you’re in good shape." Tell us about your role and journey into Advertising Technology. What inspired you to be a part of inMarket? I started my career in the agency space in the late 90s. At that time, Digital Advertising was something that everyone knew would become a reality, but no one had a clue what form it would mature into. As such, it didn’t even demand a line item from brands, let alone a scalable budget. The true innovation back then was…

Accenture Helps Radisson Hotel Group Transform its Group Sales, Business Development, and Operations in the Americas with Integrated Digital…

Platform built on Salesforce improves effectiveness and efficiency of operations, enables growth Accenture has helped Radisson Hotel Group in the Americas develop and implement a new digital customer relationship management platform and mobile application, bringing them together in a single, scalable system that makes it easier for the company’s franchisees and owners to do business with the global hotel group. The new platform helps to effectively drive sales growth, while ensuring standardized and efficient operations.…

Cloudera and Carl C. Icahn Announce Agreement

Cloudera to Add Two Representatives to the Board Cloudera, Inc., the enterprise data cloud company,  announced that it has reached a voting and standstill agreement with Carl C. Icahn and certain of his affiliated entities (collectively, the "Icahn Group") regarding, among other things, the membership and composition of the Company's Board of Directors (the "Board") and its committees.  Based on the Icahn Group's Schedule 13D filings, the Company believes the Icahn Group beneficially owns 50,343,460 shares, representing…

Neocortix Launches First Commercial “Cloud at the Edge” Service

Cell Phone Owners Around the World Get Paid for Allowing Their Phones to be Used as a Collective Supercomputer Neocortix, the first commercial "Cloud at the Edge" provider, is launching Neocortix Cloud Services at DevOps World | Jenkins World. This new disruptive technology benefits large website owners, load test vendors and anyone else who needs cloud services by eliminating the high costs associated with large and costly data centers. In this shared economy, Android cell phone owners can make $240 per-phone per-year for…

Madison Logic Announces Oracle Eloqua Integration

By Integrating with Top-Ranked Marketing Automation, Madison Logic Unifies World-Class Systems to Empower B2B Marketers to Convert Their Best Accounts Faster Madison Logic, the leading global account-based marketing (ABM) platform, announced bi-directional integration with market-leading marketing automation platform Oracle Eloqua. This cutting-edge integration allows B2B marketers to combine best-in-class campaign management tools with Madison Logic’s global reach and advanced targeting. Marketing Technology News: Wix…

Fiix Acquires Alchemy IoT to Build First True AI-Powered CMMS

Fiix Inc, the leading provider of cloud-based maintenance and asset management software, announced it has acquired Alchemy IoT, an industrial asset intelligence company. The acquisition makes Fiix the first CMMS vendor to bring true AI-driven predictive maintenance to the market, by combining Fiix's smart asset management solution and Alchemy's machine learning software. The addition of Alchemy's patented asset health monitor will extend Fiix's innovative maintenance platform to include real-time, AI-driven asset health…

Car Throttle Secures Third Michelin Partnership to Livestream Monterey Car Week 2019 for Global Online Audiences

Car Throttle, the largest media company for social auto enthusiasts, has secured a third partnership with Michelin to broadcast the 2019 Monterey Car Week in California to social media-based car enthusiasts around the world. The partnership follows a hugely successful campaign with the leading tire brand in 2018, which saw Car Throttle's Monterey coverage reach over 20 million enthusiasts in only a four week period. The unique approach to auto event coverage saw the renowned social media brand broadcast three livestreams…

MarTech Interview with Drew Chapin, Vice President of Marketing at Hyland

"Data democratization is the key to an enterprise’s ability to compete on data." How exciting is the current Information Management ecosystem today? Very exciting. The industry is able to move beyond the data you own and bringing in intent data and other demand signals to help predict where demand is occurring. Tell us about your role and journey into Technology. What inspired you to start at Hyland? I’ve been in technology since college and served as an Army Signal Officer. I transitioned to Civilian roles at big…

Khoros Appoints Jack Blaha as New CEO

New Leader to Usher in the Next Phase of Growth for the Industry’s Leader in Digital Customer Engagement Khoros, the global leader in customer engagement software, announced that it has named Jack Blaha as its new Chief Executive Officer. The appointment comes as Khoros, built from the merger of Spredfast and Lithium Technologies, continues to capitalize on its combined strengths and accelerate its growth. “This is an exciting time for Khoros and I am thrilled to be joining this very talented team” The Khoros platform…

inMarket to Acquire Thinknear, Expand Location-Based Marketing Solutions

Deal Will Cement inmarket as a Leading Location Marketing Technology Platform, Further Enriching Real-Time Predictive Advertising and Insights Capabilities inMarket, the leader in digital advertising for the physical world, announced plans to acquire Thinknear, a premier provider of location-based services, from Telenav, Inc.. The acquisition will have Thinknear's team and intellectual property join inMarket in exchange for Telenav receiving a minority equity interest in the fast-growing company. Following inMarket's 10…

Clinique and Qubit Awarded Win for Best Ecommerce Experience in Beauty at Glossy Awards Europe

The Glossy Awards Europe recognize the companies transforming the European fashion and beauty industries Qubit, the leading marketing personalization technology provider, and Clinique, the global beauty brand, were awarded Best Ecommerce Experience at the inaugural Glossy Awards Europe. Founded in New York in 1968, Clinique has been providing its customers with the safest, highest-quality beauty and skincare products for more than 50 years. Clinique, an Estee Lauder Companies' brand, has over 22,000 customer consultants…

AWS Announces General Availability of AWS Lake Formation

Aws Lake Formation Makes It Easy for Customers to Build Secure Data Lakes in Days Instead of Months Amazon Web Services, Inc., an company, announced the general availability of AWS Lake Formation, a fully managed service that makes it much easier for customers to build, secure, and manage data lakes. AWS Lake Formation simplifies and automates many of the complex manual steps usually required to create a data lake, including collecting, cleaning, and cataloging data, and securely making that data available for analytics.…

SG360° Announces New Executive Vice President and Chief Financial Officer

Don Eldert Brings Decades of Leadership Experience to New Role with the Company and Board of Directors SG360°, an industry-leading print and direct marketing solutions provider, announced that Don Eldert is joining the company and its Board of Directors as executive vice president and chief financial officer. Eldert brings more than 30 years of experience in key financial, general management and operations roles in several global industrial manufacturing and service companies, including packaging and printing, medical…

Creative Realities Announces 2Q19 Financial Results

Announces Tripling in Managed Services Revenue Creative Realities, Inc., a leading provider of digital marketing solutions, announced its financial results for the three- and six-months ended June 30, 2019. Rick Mills, Chief Executive Officer, remarked, "CRI achieved quarterly revenue in excess of $9 million for the second straight quarter. During the second quarter we improved margins resulting in record quarterly Adjusted EBITDA of $1.1 million on an operating profit of $0.5 million. Our results for the first half of…