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SAPO Adopts AppNexus’ Full-Stack Technology

Leading Portuguese media company will rely on AppNexus technology to accelerate its digital transformation AppNexus, a Xandr company and a leader in advertising technology, and SAPO (Altice Portugal group), the leading media company in Portugal, announced a new deal. Under the terms, SAPO will adopt AppNexus’ full suite of products which support the buying and selling of digital advertising, including the AppNexus Publisher Ad Server, the Supply Side Platform (SSP) and the Demand-Side Platform (DSP). AppNexus’…

VERB Adds Leading Health Care Provider OnDoc to Its Client Roster

VERB Technology Company, Inc., a leader in business-focused interactive video sales and marketing applications and the pioneer of Augmented Sales Intelligence software, announces that Philadelphia-based OnDoc, the leading provider of on-demand healthcare solutions, launched the OnDoc Member app, its custom-designed VERB interactive video-based CRM, at the Company’s launch event on May 18, 2019 in King of Prussia, PA. The OnDoc mobile app and digital platform provides OnDoc direct sales representatives the ability to engage…

Mobiquity’s AdCop Finds Ad Fraud Lurking Below the Floor

Beta Program Identifies Nearly 100% of Programmatic Media Below Bid Floor Pricing is Fraudulent Mobiquity Technologies, Inc., a leading technology provider in next generation programmatic advertising released the initial observations from the Advangelists free AdCop beta program, exposing near 100% fraud in instances of bids placed below publishers' established floor price. Similar to a reserve bid price on eBay or other auction environments, all advertiser bids below the floor price should be rejected and the…

Okta Drives Modern Identity Solutions for Major League Baseball’s Millions of Fans and Zoom’s Fast-Growing Workforce

The Okta Identity Cloud Delivers Seamless Identity Experiences for a Professional Sports Innovator and a Rising Video Communications Brand Okta, Inc., the leading independent provider of identity for the enterprise, announced that Major League Baseball (MLB) and Zoom Video Communications, Inc. have successfully implemented the Okta Identity Cloud. MLB adopted Okta as the identity layer for its millions of digital users, while Zoom rapidly implemented Okta to securely consolidate application access for its growing…

Pixability Hires Ex-Google Executive Chris Woods as Chief Revenue Officer

Woods Will Lead Growing Global Sales Team as the Company Sees Increased Use of Its Powerful Software and Analytics Services for YOUTUBE, Facebook, Instagram and CTV Pixability, the leading provider of software and insights to target, optimize and deliver video advertising on YouTube as well as Facebook, Instagram and major Connected TV (CTV) platforms like Amazon, announced the addition of Chris Woods as the company’s Chief Revenue Officer. Woods will apply over a dozen years of sales experience to Pixability’s…

SpotX Earns Independent Recertification for TAG Anti-Fraud, Anti-Piracy, Anti-Malware, ICQ Seals via BPA Worldwide

Video Advertising and Monetization Platform Among First Supply-Side Platforms (Ssps) in Industry to Achieve "Tag Platinum Status" by Earning All Four Seals from Trustworthy Accountability Group SpotX, the leading global video advertising and monetization platform, announced it has maintained its TAG Platinum Status by being recertified for all four seals awarded by the Trustworthy Accountability Group (TAG) through independent validation by global assurance provider BPA Worldwide. Seals earned by SpotX include the TAG…

Botkeeper’s Updated Dashboard Gives More Power to the User

Botkeeper, the leader in automated bookkeeping, announced the release of its updated Dashboard, enabling clients to have more control and flexibility over their business' financial and business data. The updated Botkeeper Dashboard includes the ability to set and compare data for custom date ranges, automate dashboard exports, add and configure new widgets based on business data sources, set custom SMS and email alerts, and create goals for select widgets. The improvements are…

Kakao’s Blockchain Project ‘Klaytn’ Announces 8 New Initial Service Partners to Drive Mainstream Adoption of Blockchain

Service Providers with Massive User Base Join Klaytn to Offer Tangible and Practical BApps Klaytn, the global public blockchain project of leading mobile platform with 97% market share in Korea, Kakao, has announced a new batch of initial service partners. With the 8 new partners, in addition to the already secured 26, Klaytn now has a total of 34 initial service partners, together preparing for the Klaytn mainnet launch next month. This round of partnership includes some of…

TechBytes with Sam Nazari, VP Customer Success, Evolv Technologies

Tell us about your role at Evolv and the team and technology you work with?  As Vice President of Customer Success, I am responsible to ensure whether our customers can realize the promise and the benefits of our Ascend autonomous optimization platform – namely, achieving outsized gains in conversion rates and revenues. Ascend uses evolutionary AI to both accelerate – by a factor of 10 to 50 – and automate the testing of new ideas for improving your customer experience. The more ideas you can try, the faster your results…

AdAction Announces 6th Anniversary with 320% Y-o-Y Growth and 95 Million Installs

AdAction is excited to announce that this Wednesday, May 29 marks the company’s sixth anniversary. AdAction is excited to announce that this Wednesday, May 29 marks the company's sixth anniversary with over 320% average year-over-year growth. Driving 300+ million installs since May 2013, AdAction is the mobile app industry’s leading performance-based marketing platform with over 320% average year-over-year growth. In 2018 alone, AdAction delivered more than 95 million installs, nearly three times the average number of…

AWS Announces General Availability of Amazon Textract

Amazon Textract Uses Machine Learning to Automatically Extract Text and Data, Including from Tables and Forms, in Virtually Any Document – with No Machine Learning Experience Required Amazon Web Services, Inc. (AWS), an Amazon.com company, announced the general availability of Amazon Textract, a fully managed service that uses machine learning to automatically extract text and data, including from tables and forms, in virtually any document without the need for manual review, custom code, or machine learning experience.…

CGTrader Launches the First Complete, Easy-to-deploy Augmented Reality (AR) Solution for e-Commerce at AWE 2019

CGtrader Arsenal Combines Volume 3D Modeling with Optimized Workflows and AR Functionality, Paving the Way for Increased AR Adoption in Online Retail CGTrader, the world's largest source for licensable 3D content, announced a new Augmented Reality (AR) solution for e-Commerce, CGTrader ARsenal, which represents a breakthrough in the way retailers plan, implement and finance 3D product visualization. CGTrader ARsenal includes all solutions and services required to easily deploy AR for online stores, enabling shoppers…

Dynabook to Showcase New AR Software During AWE 2019

Now Delivering Task Flow Capabilities Designed to Improve Efficiency, Quality & Operating Flexibility Dynabook Americas, Inc. (formerly Toshiba America Client Solutions, Inc.) announced the availability of Vision DE Suite 3.0 with Task Flow capabilities. This new feature includes hands-free task flow, task flow creation, task flow assignment and task flow reporting all designed to improve efficiency, quality and operating flexibility for enterprise customers. The addition of Task Flow capabilities to the Dynabook AR…

Salesforce Breaks the MarTech Ceiling; Dashes Ahead with New Blockchain CRM

Salesforce plunged into the deep ocean of Blockchain technology for its Marketing Technology platform. The MarTech leader announced* the launch of Salesforce Blockchain, extending the technology to its CRM solution. The company wants to break the traditional ceiling of CRM products by delivering a fast and seamless data-compliant Marketing Automation platform. In their official press release, Salesforce announced Blockchain CRM that allows customers to deploy a complex network of Blockchain-powered CRM workflows,…

Adomni Launches Largest-Ever Programmatic Billboard Campaign with Kylie Skin

Adomni launched a record-breaking national digital out-of-home (OOH) campaign with Kylie Jenner to coincide with the release of her new skincare line, Kylie Skin. This is believed to be the largest single national programmatic digital billboard campaign ever, according to Adomni, reaching audiences in over 1,100 U.S. cities, including prominent areas such as Times Square and Las Vegas Boulevard.  The programmatic out-of-home Kylie Skin campaign targeted 4,300+ US roadside digital billboards and 1,500+ digital…

LiveU Announces Majority Investment from Francisco Partners to Accelerate Growth

Enables LiveU to Focus on Long-Term Strategy and Advance Its Business Objectives LiveU, the leader in live IP video solutions, is pleased to announce that Francisco Partners, a global technology-focused private equity firm, together with co-investor IGP Capital, have acquired LiveU from its existing shareholders to accelerate further the company's global expansion. With support from its new investors, LiveU will continue the company's strong growth momentum. LiveU is democratizing live video by providing…

CognitiveScale and Blue Prism Join Forces to Realize IPA

CognitiveScale Inc., an Enterprise AI software pioneer, announced it has joined the Blue Prism Technology Alliance Program (TAP). This alliance between CognitiveScale and Blue Prism will bring the power of open, scalable and trusted AI into RPA, driving Intelligent Process Automation (IPA) forward. The IPA market is estimated to be worth USD 13.75 billion by 2023, largely fueled by the demand for automated systems that serve dynamic customer requirements, need for optimized resource utilization and enhanced decision-making,…

illuma Receives EDAA Trust Seal From ABC

illuma has received the EDAA Trust Seal from industry-owned media auditor ABC, demonstrating compliance in accordance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA). Earning the Trust Seal is the important last step in the process for Third Parties committed to the self-regulatory programme. The Trust Seal demonstrates compliance and inspires trust in the market. Earning the EDAA Trust Seal reinforces illuma's commitment is to give advertisers the power to drive more efficient,…

Comcast Technology Solutions Announces New Global Ad Management Solution that Unifies Linear and Digital Workflows

Unveiling New Technology in a Suite of Services That Automates Media Workflows From Planning and Distribution to Talent Rights Management and Creative Optimization Comcast Technology Solutions, a division of Comcast Cable that serves advertisers, agencies and content providers on both the Demand-Side and Supply-Side of the business, announced the launch of a comprehensive global ad management solution that connects the media plan to the entire creative workflow. The solution includes a suite of services that saves…

Enghouse Buys Espial Group Inc.

Acquisition Broadens Enghouse Networks Product Portfolio Enghouse Systems Limited announced that it has successfully completed its acquisition of Espial Group Inc.. Headquartered in Ottawa, Canada, Espial provides a next generation, cloud-based software platform that enables Video Service Providers ("VSPs") or operators to deliver video and entertainment services. Espial's primary solution is a true SaaS cloud-based multi-tenant IP Video platform.  The solution powers millions of operator-managed set-top boxes and…